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Bandwagon

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By stating that it has served 'over 90 billion' it is making the case that it is extremely popular and therefore you can trust that it is good.

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Fear appeals

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This is fear that appeals propaganda because it want people who smoke to realize that they can end up like this man and they should be scared of ending up like him.

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Fear Propaganda

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This is fear because it uses the looming danger of supposed climate change to get people to donate to causes involved with the issue. Showing families and relationships, it gives stake to the matter and drives people to not want to lose the people in their life due to their "Bad" choices.  

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Name Calling Propaganda

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By telling the public not to get rotten apples, they are referring to Apple products being not as efficient as Andriod products. Essentially, the company wants to sell more Andriod products; by making Apple seem not trustworthy, they may experience more sales. 

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Bandwagon

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This is bandwagon because they have want to portray their product as something classy and health conscious so they made older well known actors beat professional athletes in pickle ball, so if you want to win more and be more like them you should drink the product.

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Michelob Ultra / The ULTRA Hustle - 2025 Super Bowl Commercial

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Testimonial

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This is testimonial because they use a famous well known basketball player to promote their product. They use this tactic to get more athletes to buy the same product that Michael Jordan is drinking.

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ORIGINAL "BE LIKE MIKE" GATORADE COMMERCIAL | NIKE AIR JORDAN 6 | HIGH QUALITY | SNEAKER HISTORY

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Fear Appeals

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This is an example of a fear propaganda, as it depicts a lady with rotting teeth to demonstrate the harmful effects of smoking inflicting fear upon people to discourage them from participating in smoking. 

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Fear

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This image shows how you would see a body in a morgue with a tag on their toe which has a very similar design to a popular cigarette brand, and on the tag it says "smoking kills" which is meant to scare the audience

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Fear Appeals Propaganda

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This propaganda is attempting to scare people of the worsening of the oceans state. By stating "before it changes you" is targeting people that if we do not do something about climate change it will have a negitive effect on us. 

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Bangwagon

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The commercial shows Serena Williams, LeBron James, and Simone Biles all wearing Beats headphones. By featuring several successful athletes, the ad suggests that everyone who is successful and popular uses Beats. It pressures viewers to join the trend, making them feel like they’ll be left out if they don’t and that using beats is a way to succeed.

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Beats By Dre | Powerbeats Pro | Unleashed

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Bandwagon

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Mikayla Nogueira is a famous beauty influencer on Tiktok who wore false lashes when promoting a mascara. Many people who trusted her reviews bought the mascara in order to achieve the same look. It was later found out that she used false lashes in order to sell the mascara. This is an example of bandwagon propaganda because people bought the mascara when they saw that she was the one promoting it.

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What’s behind the Mikayla Nogueira mascara controversy

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This is not the first time mascara has been caught up in false advertising.

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glittering generalities

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by using a famous actress for this ad it draws more attention so that people will start thinking about using this brand of shampoo since the woman in the picture is promoting exactly what the ad is claiming which is thicker, stronger hair

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Fear

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This cartoon scared the American people post WWII and into the Cold War era into doubting even the educational institutions of the nation. This insinuated  the idea that Communism has deeply infected the United States and that the people should begin to question everything they assumed was safe from it. 

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glittering generalities

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This propaganda shows the importance of saving food during WWII and uses a generalization to persuade people to save food and don't waste any food. 

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Testimonial

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This commercial uses testimonial propaganda because they use a popular NBA player, Shaquille O'Neal, to show that one of the best athletes uses icy hot and so should you.

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Testimonial

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Vinicius Junior, a popular soccer star, features in an ad with Gatorade to promote their company and allow them to gain more revenue. As a well-known personality, people will get influenced and will want to drink what a professional is also drinking to rehydrate. Since he is an athlete, this strengthens their propaganda for their sports drink and bottle company.

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Plain Folks Propaganda

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This video shows plain folk propaganda because normal people are wearing Nike clothing while playing a popular sport. This might make people want to but Nike clothing so they can feel apart of something, like the people in the ad.

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Nike Basketball Commercial (Spec Ad) - Shot on RED V-RAPTOR 8K

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Losing a Step, Nike Seeks to Regain Its Edge

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Losing a Step, Nike Seeks to Regain Its Edge

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Testimonial Propoganda

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This is an example of testimonial because it shows an athelet playing a sport with Nike shoes. This indicates that professional athletes ,that are seen as role models, wear shoes from a brand that is well known in society. It also says that if you were to wear Nike shoes, you would have a chance to become number 1 and be an athlete just like the one in the picture. 

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Glittering Generalities

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Coca-Cola associates its product with abstract ideas of happiness, family, tradition, and holiday cheer to sell its drink. Nothing about the Coca-Cola Santa explains the quality of the product or why the product itself is special. The propaganda relies on the emotions already associated with the holidays to make people believe that drinking Coke is part of the celebration. These emotions and associations affect the purchasing decision.

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Bandwagon Propaganda

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This ad is trying to persuade you to buy Predator cleats. This ad persaudes you to buy Predator cleats because it shows Jude Bellingham, a famous soccer player, wearing these cleats while playing soccer. This ad also shows, as a joke, an average person quiting their job and becoming a professional soccer player because of these cleats.

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Testimonial

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Having a famous singer promote a drink draws attention towards it which causes more people to buy it. If people who love her see her drinking Pepsi they'll start drinking Pepsi to be more like her. 

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Beyoncé for PepsiCo — Chris Casaburi Photography

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AdWeek’s article “Why Celebrities Want to Be in PepsiCo’s Ads”  includes my image of Beyoncé... pointing at a can of Pepsi. from a quick PR shoot when taking over for Britney Spears in 2002//we converted a small midtown office into a little studio.   Beyoncé&n

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Testimonial

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This Nike commercial features teens turning into famous soccer players because they want to win their match. This is testimonial propaganda because it's correlating these famous people and Nike to winning, and so if other people want to win like the famous players, they should buy Nike

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Bandwagon Propaganda

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This ad uses many famous athletes over many sports to promote Gatorade as a drink for winners. This triggers the emotional need in people to wish to be like their favorite athletes or to be a winner like the athletes in the video. Using the drink, Gatorade, as the common thing to make them winner or what helps them be better.

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Gatorade ‘Is It In You?’ | Ft. Michael Jordan | Iconic TV Commercial 2024 #tvcommercials #gatorade

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Testimonial

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This poster tells people to fill it in a way to get people to help the war crops They also emphasize that its for he war further not giving you a choice

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<img src="https://indianamuseum.org/wp-content/uploads/2020/06/fill_it_poster.png" alt="Guest blog: Promoting World War II war efforts through posters on the home  front - Indiana State Museum and Historic Sites">

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Testimonial Propaganda

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This is an example of Testimonial Propaganda as it showcases many versions of LeBron James next to a swimming pool, followed by him diving extravagantly into the pool. The video doesn't allow the audience to consider evidence, but rather it appeals to us by the way of a popular NBA star, in order to influence in purchasing Nike apparel.

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NIKE: LeBron James Swimming Pool (Wieden + Kennedy)

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Bandwagon

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Mikayla Nogueira posted an ad for L'Oréal's Telescopic Lift mascara however it was later found that she was wearing false lashes. Many people believed her review and bought the product just to later find it doesn't work the same. It doesn't work the same as she wore lashes to enhance the look. Many people bought the product just to not have the results they were shown in the ad. 

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"LASHGATE" MIKAYLA  NOGUEIRA IS  ACCUSED OF WEARING "FALSE" LASHES TO PUSH A LOREAL MASCARA! 👀

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Testimonial Propaganda

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This Adidas ad is testimonial propaganda because it shows a bunch of famous soccer players, including Messi, wearing Adidas. It makes people want to get Adidas because they are seeing their favorite athletes wearing the brand. The ad suggests that if these successful players are wearing Adidas, you should too. 

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Testimonial Propaganda

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This ad is testimonial propaganda because it shows Cristiano Ronaldo, a famous soccer player, holding a bucket of KFC chicken. His popularity and success are used to make the product seem more appealing. The ad makes people believe that if someone like Ronaldo eats KFC, it must be a good choice.