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- For environment: Acknowledgement about how they are harming the environment, which they turn to preserve the environment, creating a positive impact on the planet

- For society: Their contribution to society and turning to more ethical morals in their business ethics can increase the favor of the consumers and establishing a good reputation

- For the business: By doing CSR, the business might gain more customers, which increases the profit generated by the company. Also, the employees would be more likely to stay with the company.

An example of a company that does CSR is Lego, which has invested in projects that reduce its environmental impact and struck a deal in Vietnam to achieve carbon neutrality.

Links:

https://www.lego.com/en-us/sustainability

https://mihikamahajan.medium.com/lego-has-built-an-empire-of-plastic-is-it-sustainable-02f72e5518c6

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Engaging in CSR can help mitigate certain risks, such as reputation damage due to unethical behavior or environmental violations.

An example of a CSR that succeed in this part is Coca Cola where they decided to change their packaging into something that is more environmentally friendly and also giving back the unused water to the nature which ensures water security. Not doing this will have a huge impact for the business because Coca Cola is one of the biggest polluter in the world as they have used three million tonnes of plastic packaging in one year.

By implementing the CSR, Coca Cola's public image was improved as they have proven that they are a responsible company. The CSR have not only reduce certain risks but it also improve customer loyalty and attract more investors.

https://www.coca-cola.com/vn/vi/sustainability/sustainable-packaging

https://www.bbc.com/news/newsbeat-47569233

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Returning water to nature and communities, one drop at a time

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Water is essential to life, our beverages and the communities we serve.

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Yes, csr is very important

Reputation & Trust – Companies that act ethically build stronger trust with consumers and investors. This leads to long-term brand loyalty.

Competitive Advantage – Ethical practices can differentiate a business from its competitors, making customers more likely to choose them.

Employee Satisfaction – Workers are more motivated and loyal when they feel their company is doing good for society.

Risk Management – Proactively addressing social and environmental issues reduces the risk of scandals, lawsuits, or backlash.

Long-Term Profitability – While CSR may cost money upfront (e.g., eco-friendly initiatives), it often leads to efficiency, innovation, and financial gains in the long run.

Unilever

What they do: Unilever (owner of brands like Dove, Ben & Jerry’s, and Lifebuoy) has embedded sustainability into its business strategy through the Unilever Sustainable Living Plan.

CSR in action:

Reducing environmental footprint (cutting carbon emissions, using renewable energy, recyclable packaging).

Promoting fair labor and ethical sourcing in their supply chains.

Supporting social causes, like Dove’s “Real Beauty” campaign, which promotes body positivity.

Result:

Sustainable brands under Unilever grow 69% faster than the rest of its business (based on their own reports).

Consumers increasingly choose Unilever products because they trust the company’s commitment to ethics and sustainability.

This has strengthened its global reputation and long-term profitability.

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Corporate social responsibility is crucial for modern businesses, as it underscores their role in promoting social good and environmental sustainability. Companies that prioritize CSR not only build trust with their customers but also contribute to the well-being of society and the planet. In an era of pressing global issues, it is imperative for businesses to engage in responsible practices.

A lesser-known company excelling in CSR is Eileen Fisher, a women's clothing brand dedicated to sustainability and social responsibility. Eileen Fisher focuses on ethical sourcing, fair labor practices, and environmental stewardship. The brand aims to minimize waste through its "Renew" program, which encourages customers to return old garments for recycling or resale.

By prioritizing ethical fashion and sustainability, Eileen Fisher serves as an inspiring example of how companies can thrive while making a positive difference in the world.

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https://www.nike.com/vn/sustainability

Importance of corporate social responsibility: CSR is really important to a business as it allows them to enhance their brand image. Nowadays, customers, especially young people are increasingly aware of how businesses activities affect the environment and society. They also tend to purchase and react positively to brands that are responsible for their decisions and activities. Therefore, CSR not only gives business a competitive advantage, but also allows customer loyalty to be strengthen, and profit to be increased.

Example: Nike. After facing criticism in the past for labor practices, Nike shifted its focus toward sustainability and transparency. The company has introduced programs such as “Move to Zero,” aiming for zero carbon and zero waste, and has invested in producing footwear from recycled materials. These initiatives demonstrate Nike’s commitment to reducing its environmental footprint while meeting consumer expectations for responsibility.

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I believe that corporate social responsibility is essential for long term business success. While profit maximization is important, businesses that ignore social and environmental responsibilities risk losing consumer trust and damaging their brand reputation.
A strong example of a company excelling in CSR is Patagonia, the outdoor clothing brand. The company actively promotes sustainability by using recycled materials, encouraging customers to repair instead of replace products, and donating a percentage of profits to environmental causes. This not only helps the planet but also strengthens Patagonia’s reputation, attracting loyal customers who value ethical business practices.
Therefore, CSR is not just about doing good, but it is also a strategic business choice that ensures sustainability, consumer loyalty, and long-term profits.

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CSR is an important objective because it requires the business to consider external factors like environmental and society and perform strategies that will compensate for the business’s actions. Not only does it improve the firm’s brand image and reputation, but also ensures that organization knows that they are also responsible for society’s well fair and not just for their own interest.

A business that exceed in using CSR is Ben & Jerry’s, who manufacturing ice cream, frozen yogurt, and sorbet.

How did they show CSR?:

- Fair trade: sourcing their core ingredients — sugar, cocoa, vanilla, coffee, and bananas from farmers and paying them fair prices on top of the regular purchasing prices to fund and improve living standards of said farmers. (has certificate that confirms everyone involved with the process of collecting and producing ingredients and products is treated, payed fairly and is working in a safe condition)

- Engage in activism based on values that they aligned with, build awareness using social media and marketing campaign (Human, racial, LGBT+ rights, …)

- Very transparent about their activities, provides annual reports

https://www.benjerry.com/values

https://www.benjerry.com/about-us/sear-reports

https://www.benjerry.com/whats-new/2021/10/working-with-fairtrade

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In 2023, Microsoft receive an AAA rating from MSCI ESG Ratings and being listed as a constituent of the Dow Jones Sustainability Indices (DJSI). Microsoft was also named among the top global companies for corporate reputation by Global RepTrak® 100 and earned a perfect score on the Human Rights Campaign (HRC) Corporate Equality Index.

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Ha Anh: I believe CSR is essential for a business 

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Ha Anh: I believe CSR is essential for a business 

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Corporate Social Responsibility is important, since both the environment, the community, and the business are benefited.

If a business has social responsibility, this would encourage consumers that care about the environment or people to put in their trust and support for the business, therefore they gain an increase in consumers and build customer loyalty, as well as gaining a positive brand image and better recognition. Moreover, the business are able to recruit more talented workers and improve their motivation if they have a positive reputation, improving the quality of its work force, productivity and creativity. The business can also avoid pressure groups and possible legal issues if they don’t break any legislation, which save cost and time. For Microsoft, these benefits translate into increased sales, stronger stakeholder relationships, and a positive influence on global environmental and social issues through its technology and initiatives.

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Welcome to our CSR Debate Wall! Please follow the instructions below to complete the activity. If you have any questions, please ask your teacher for help.
• Create a post sharing your view on the importance of corporate social responsibility.
• Support your opinion with an example of a company that is either excelling in CSR or failing to meet societal expectations.
• Add an image or link related to your chosen company's CSR practices.
• Comment on at least two other posts to engage in discussion with your classmates.
• Like posts that you find particularly insightful or well-argued.