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After your meeting with Black Box they said they are very excited about your ideas for the advert and would like to start filming soon. Before you start filming, you need to carry out a location recce and do a risk assessment and complete a document outlining what health and safety concerns there may be when doing the video shoot.

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You will need to carry out both primary and secondary reserach in order to create an advert that appeals to your target audience. In order understand who the advert will be aimed at you need to carry out research about who plays fantasy adventure games. This will allow you to decide on the script, visuals elements and audio of the advert.

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A storyboard is a graphic representation of how your video will unfold, shot by shot.

It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the script during that shot. Think of it as sort of a comic book version of your script.

Why you need a storyboard:

Best way to share your vision

A visual aid makes it much easier for you to share and explain your vision for your video with others.

When you have a storyboard, you can show people exactly how your video is going to be mapped out and what it will look like. This makes it infinitely easier for other people to understand your idea.

Makes production much easier

When you storyboard a video you’re setting up a plan for production, including all the shots you’ll need, the order that they’ll be laid out, and how the visuals will interact with the script.

The storyboard is a starting point or suggested thoroughline around which you can plan your coverage (all the angles you will shoot of a scene). This really comes in handy when you’re making your video, as it ensures you won’t forget any scenes and helps you piece together the video according to your vision.

Saves you time

While it may take you a little while to put your storyboard together, in the long run it will save you time in revisions later.

Not only will it help you explain your vision to your team, it will also make the creation process go more smoothly.

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Before you begin developing the advertisement you need to create a workplan for pre-production that takes into account the client deadline. This should indicate how much time you need to allocate to each task and show clear 'milestones'.

The Pre-Production Workplan should include timeframes for research, mood boards, storyboarding, and other preproduction documents. You have been asked to build in a contingency of 1 day before the deadline. You will be meeting with Black Box Entertainment on the Friday of the deadline.

Pre-Production Deadline: 2 Weeks

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A spider diagram is a visual plan.  Essentially you can explain to the 'viewer' what your plan is by using simple spider diagrams.  Start with your main idea first, then using arrows or lines you can branch off and add further circles with text or text boxes containing elements of your design idea, for example, colours required (list colours), target audience, contact details etc..

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I have a bit of a confession to make: I love mood boarding maybe a little more than I love designing and it's no surprise that for me Pinterest is one of my favorite tools. I think it stems from my need to classify things. Creating a visual representation of a new brand, a movie, or that next perfect fashion trend is exciting and part of the basis of every good project because without a mood board, you and your team/client can't solidify the style/mood/theme etc.

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How to create mood boards - Creatively Daring Blog

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I have a bit of a confession to make: I love mood boarding maybe a little more than I love designing and it's no surprise that for me Pinterest is one of my favorite tools. I think it stems from my need to classify things.

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Create and share R081 folder on OneDrive.
Start a new Word Document called Revision inside the R081 folder.

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Explore the website above.

In your own words list the main features of (and reasons for using) a Mood board.

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You can use Photoshop, Padlet, Canva or Pinterest to make your own Mood Board based on your favourite character from a game, movie or book.

Your Mood Board must describe the colour scheme, appropriate typography, and aesthetic of the character.

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Describe your Mood Board.
Evaluate your Mood Board (What works, what could be improved).

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This website has suggestions of colour pallets and helps you to make your own.

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Easy Moodboard Layouts

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Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

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A visualisation is way of experimenting with your final design ideas. It is essentially a fancy word for a "sketch".  You should always create more than one idea and then review them to decide which is best.

1 - Some people like to hand draw visualisations.

2 - Some people like to 'block out' ideas in a shapes editor like Photoshop or PowerPoint

3 - Some people like to create a nearly final draft in Photoshop.

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In your revision document write up a short explanation of a spider diagram. What are they? What are they used for?

Make sure you save it in your iMedia -> R081 folder on OneDrive and that the folder is shared with me.

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You are going to be creating a mind map/spider diagram in order to plan a poster you will be creating about an Element of Design.

Read over the website below to learn about the different Elements of Design. Choose one to make your poster about.
https://creativemarket.com/blog/10-basic-elements-of-design

You can make your mind map using powerpoint, word, or photoshop.
Make sure to highlight which element you are going to be doing (Place this in the center), the imagery you will need to use in the poster, the text you will need to include,  and your colour scheme.

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In your revision document write up a brief description of...

What a Visualisation Diagram is.

What it can include.

How do you make it digital?

What is the purpose?

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I want you to create a visualisation of your idea for the elements of design poster.

Make at least 2 different versions.

You can either sketch them by hand or block it out on the computer.

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These are the quick sketches I did before creating my poster.

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Here is what my final poster ended up looking like. **We will be making these posters later on.

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I decided my poster is going to be about the design element 'Colour'. Here is how I laid out my mind map.

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1. What form of primary reserach would be most helpful and why?
2. Write up 3 questions that you would ask your focus group. Make sure these are open ended questions.
3. Find and link to 3 secondary sources that would be of use in learning about fantasy games.

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You will need to create your pre-production Work Plan in Word or Excel. It needs to include the activity, the day it is being completed on, the time it will take, and the resources that will be needed.

There should be 10 days total, with the meeting with Black Box Entertainment on the 10th day.

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Please write up the following Key Terms into your revision document using your own words.

Workplan: An outline of what you are going to do and how long it is going to take you to do each task. This helps ensure your project is organised and will be completed on time, in addition to making sure all memebers of a team know what to expect.

Typical plans include the following:
Tasks: The individual elements that make up the final project. Things such as pre-production, post-production, hiring equipment, etc.
Activities: Breakdown of the tasks into small chunks. For example Pre-production could be broken into reserach, moodboards, storyboards, meetings etc.
Resources: Things that are needed to complete tasks, everything needs to be listed. Camera, computer, actors, etc.
Milestones: Key points within the project, often these are dates where certain activities have to be completed by. For example filming start date, filming end date, etc.
Work Flow: Flow of work which needs to be created for the final product to be done.
Timescale: This is the individual timings given to each tasks to make sure you meet milestones and final deadlines. For example time spent on research, time for storyboarding, etc.
Contingency: This is extra time built in just in case something goes wrong, such as unexpected events like bad weather or illness, things taking longer than you expected, or even extra costs. Always give yourself some leeway before the official end date.

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Filmsourcing - sharing filmmaking resources

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On Set Health & Safety Risk Assesment - "Safety is something that happens between your ears, not something you hold in your hands." Jeff Cooper

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Focuses on the entertainment and leisure industry which covers a wide range of activities, from fairgrounds to film locations and from sports facilities to play areas.

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Location Recce: A pre-filming visit to a location to determine its suitability for shooting, including access to necessary facilities and assessment of any potential lighting or sound issues, and is closely related to location scouting.

Risk Assessment: An examination of what could cause harm on a particular shoot or at a specific location, so that the production company / producer can decide whether adequate control measures are in place to prevent harm.

Hardware: The physical part of a device. Could be things such as a Computer, Printer, Scanner, keyboard, etc.

Software: The ‘interactive’ part of the computer which helps the user and hardware understand each other. Basically, everything displayed on the screen. The operating system, games and programs are all types of software.

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A gaming company wants to create an audio-visual advert to promote their latest fantasy adventure game. The game is called 'Fantasy Quest' and will be available on PC and Xbox platforms. The game is targeted to people aged 12+.

Black Box would like to create an advert that is similar to the Call of Duty Advert that is from 2013. This had live action characters playing roles in real life settings mixed with visual effects.

You will be the project lead on this and will be completing tasks over the next couple weeks.

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Please write up the following Key Terms into your revision document using your own words.

Primary research: involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.

Secondary Reserach: involves reading over and collecting reserach that already exists. Secondary sources could include previous research reports, newspapers, magazines and journals.

Target Audience: The person or group of people that the final product will be aimed at. Potential categories a target audience could fall into are Gender, Age, Ethnicity, Location, and Income.

Focus Group: People asked to participate in a discussion or survey about a product before it is launched to provide feedback.

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The client wants you to use a new hit song in your advert. You are planning on using 45sec of the song.

What copyright issue could there be?
What would you need to do before using the song?
What would happen if you broke the copyright rules?

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Copyright law is one of the grayest areas on the internet, and violations happen more often than a troll comment gets posted to YouTube. Well maybe not, but potential copyright violations can be confusing to navigate if you don't know how the laws apply to your particular situation, especially around the issue of copyrighted music and audio.

Often creators don't even realize they are violating copyright laws. But we're here to help. Although I have to mention up front that this is not legal advice and cannot substitute for a good copyright attorney, following these steps can help to ensure that you're the only person who can earn money from the works you produce.

In this post, we discuss the legal implications of using copyrighted music in your videos, and confirm royalty-free, public domain options. We also highlight some of the biggest myths about copyright and music:

Copyright 101: What Audio Can You Use & When

The easiest way to avoid copyright violations is to create 100% original content. But what about using sound effects or a soundtrack in your video? The most important question to ask here is, "Am I inhibiting the original creator's ability to earn money from this work?". Whether or not the creator is making money from their work, you cannot inhibit their ability to do so.

Examples would include having the entire track from Justin Bieber's 'Baby' playing in the background of your latest video. Not only would that lack a certain taste in good music but that's just not going to fly in terms of copyright. Somebody could potentially rip his audio directly from your video, removing their need to buy his record to listen to his music. That's a major no no.

New to creating video and want to know the basics of copyright in relation to music, footage, and images? YouTube have a great overview which is definitely worth watching to bring you up to speed:

When IS it OK to Use Another Creator's Music?

It's a complicated topic but if you want to use music that someone else has created then you'll need to know the legal implications of doing so. Obtaining permission really depends on the specific piece itself and whether it needs a license or not:

1. In the purest sense, the only time that you do not need to secure special permissions to use a work is when that work is in the public domain. Some older works have made their way into the public domain and according to the Public Domain Information Project that includes: "Any Song or Musical Work Published in 1922 or Earlier is in the Public Domain in the USA. No Sound Recordings are PD in the USA due to a tangled complexity of Federal and State Law". You would think the traditional "Happy Birthday" song is in that list, but it's not. Do NOT use it!

2. If what you are using isn't in the public domain, you WILL need to obtain a license to use it. The more formal the license the more protected you are when using it. Also keep it mind that many recordings have not only a copyright for the song, but also for the recording of the song itself. In that case, you will need to obtain two licenses.

Music that is Royalty Free is still free to use, but it is NOT in the public domain. There is a distinct difference between the two. Permission must still be granted for royalty free recordings. Generally, these permissions are usually blanket permissions that apply to anyone though and are very easy to obtain. Things like this would include music from the now widely used site incompetech.com, run by Kevin MacLeod. Surprisingly enough his Royalty Free music is used so often that the odds are you've heard something he's made at least once. He's the most well-known musician that you may not know.
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With Epidemic Sound you only need one license as they own 100% of the rights to the music. So you can forget about copyright claims and get full monetization from day one. Over 150,000 YouTube creators use their service, so you're in with good company, and with over 30,000 tracks and hundreds of new tracks released monthly, you can can always find something you like - from house to hip hop! You can get a free 30 day trial and if you like their service, you can pay as little as £10 a month for all you can eat music!

Best Sites for Royalty-Free Music to Use

Royalty free is attractive because the legal responsibilities with it are completely minimized. It is the closest you can get to public domain, yet still retain some legal rights if you are the original creator. The nice thing here is that your music or work can become widely used and gain exposure for original creator, yet it benefits the community at large with a free service. These works are free and allow you to use them without penalty or fees. Each site may have some stipulations on the way in which you use the work, so be sure to read the type of license they grant. Some good examples of royalty free music sites are:

Please Note: Royalty-free doesn't necessarily mean FREE to use - you will still have to pay something for the license. However, there are also some websites that offer free, royalty-free music sites that you could explore. If you are partnered with an MCN, some of those networks also have a royalty-free music library available to members.

The Difference Between Sharing and Stealing

There is a very real difference between sharing someone's musical composition, and taking the same track and using it solely for your benefit, or personal gain. Let's take a look at both approaches:

Sharing is posting the link to your favorite artist's latest song on your Facebook wall or Twitter page. The emphasis here is on the link. In this case, the owner retains the digital copy of the piece in question and you are simply sharing the way to find it.

Stealing is taking a copy of the music and loading it to your YouTube channel or Soundcloud. When you upload somebody else's music or content to your own page, it removes the artist's ability to monetize it and likely violates copyright.

Is Performing a Cover Version of a Song Copyright Violation?

Simply put, chances are yes. Of course it's a lot more complicated than that in the long run, but realize that by its very nature a cover is your artistic interpretation of somebody else's work. Some ways to avoid a copyright violation here include:

Create a cover that is transformative. That is to say, you've put such an original, creative spin on the piece of work that it is unrecognizable as the original.

Use the YouTube search feature before you cover a song to check the music rights associated with it. Doing the research will save you real problems later.

Use royalty free tracks that are licensed to you

Explore the options available to you via YouTube's own Audio Library.

What Will Happen if I Use Copyrighted Work?

Well, if you very, very lucky, at best, nothing will happen. But you had better hope you aren't making money from that piece of work. One major determining factor is whether or not money is being made from the use of the copyrighted work. Make enough money and you are bound to catch the attention of somebody who wants a slice of your earnings. Some other things that could occur:

On YouTube, your Account may receive a strike (3 and you're OUT!)

Your audio may be muted

Ads may be placed on your videos, the benefits going to the original artist/publisher

You could be sued by the owner of the work you are using

In December 2014, YouTube launched a new feature within its audio library that will give the creator a glimpse of what action the site will take against a video that uses copyrighted music as part of its soundtrack.

ContentID: How YouTube Determines a Violation

YouTube has a complex copyright tracking system called ContentID. It is an automated system that matches your content against a database of copyrighted material. If your video is flagged by the system, you will receive a notice and an opportunity to dispute the flag but your content may be monetized or blocked if you do not win that appeal.

You may think you just created the most amazing, original video and that there is no way for it to trip up on the Content ID system. Wrong. Did you use stock audio from your editing program? Chances are that this music may only be approved for personal use and uploading it to YouTube and monetizing it could have just violated that license. Always check the usage rights before you post content that includes something from a third party source.

What is "Fair Use?" & How Can I Benefit From It?

First of all what is "fair use"? Basically fair use is a set of exceptions that limit the power behind copyrights when the usage of a piece of work is considered "fair". A lot of the guidelines surrounding fair use are governed by the Digital Millennium Copyright Act (DMCA). Fair use is really the ultimate grey area when it comes to copyright violations, but a few guidelines from section 107 of the DMCA can help you determine if what you are doing is fair use:

(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

(2) the nature of the copyrighted work;

(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

(4) the effect of the use upon the potential market for or value of the copyrighted work.

The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.

How to obtain permission for a song?
This can often be a major stumbling block and deal breaker when it comes to using copyrighted music. It can be difficult to contact the copyright holders, which often extend much further than just the artist. If you are a musician, https://loudr.fm/ is a great source for distribution and can be utilized to manage the copyrights held by other artists.

6 of the BIGGEST Myths

So, know that we've looked at some of the biggest concerns regarding copyright, music and video, let's take a look at some of the biggest myths surrounding the topic. This should clear up any questions you may have, or give you the extra knowledge you need as a video creator, or marketer:

Nobody has contacted me, so I must not be violating their copyright.

The fact of the matter is the internet is a huge place. Copyright can be difficult to detect depending on the power behind it, but that doesn't mean it isn't being violated. The longer you benefit from somebody else's copyright, the harsher the penalty may be when you are discovered.

My work is just a fan video, so I'm covered.

Maybe. This one is a little complicated. The type of use is very important, but not the only way to determine if copyright has been violated. This type of use would fall under fair use and the four points we mentioned earlier should be considered.

The only time you have a nearly full-proof chance to monetize these works is if it's a parody. Comedy, and specifically criticism, is heavily protected by US laws.

I didn't enable ads on/monetize my video, so it's automatically fair use.

That's not going to work. The original copyright holder may still be able to force a takedown of your material, even when it is used completely within that law. There are a lot more factors at play in fair use than whether or not something is monetized. Not monetizing a work is a great first step to covering your behind, but it's not the only thing to worry about. The nice thing is that you'll generally be safe from a major lawsuit when using something properly within fair use guidelines.

I didn't see a copyright notice, so it must not have one.

Think again. In the US and most other major countries, everything created is copyrighted and protected immediately, with no action required by the creator. A notice may increase the strength of that copyright and the damages received in the case of a violation, but it is absolutely not required.

I found it on the public internet, so it must be in the public domain.

Not at all. As a matter of fact chances are more likely it is copyrighted material. Postings to the internet are not automatically in the public domain and do not grant any permissions for use just by being there.

I wrote a little disclaimer in my description box crediting the artist and claiming I had no intention to violate copyright laws so I'm safe.

Nope. Somewhere, someone started the idea that this would absolve you of your copyright sins, but the fact of the matter is, if you are violating copyright laws, saying you didn't intend to violate them doesn't absolve you and you may still be punished to the full extent of the law. When it doubt, leave it out!

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Copyrighted Music in YouTube: When is it Legal?

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Copyright law is one of the grayest areas on the internet, and violations happen more often than a troll comment gets posted to YouTube. Well maybe not, but potential copyright violations can be confusing to navigate if you don't know how the laws apply to your particular situation, especially around the issue of copyrighted music and audio.

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Latest from the Intellectual Property Office

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1. Read about the Freedom of Information (FOI) Act and how to make a request.

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The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. IPO is an executive agency, sponsored by the Department for Business, Energy & Industrial Strategy , supported by 1 public body .

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Intellecutal Property:  is something unique that you physically create. An idea alone is not intellectual property. For example, an idea for a book doesn’t count, but the words you’ve written do.

Copyright: The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

Trademark: A symbol, word, or words legally registered or established by use as representing a company or product

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The client emailed you requesting to see current visuals. You have filmed in HD and the video files are on your computer. The client and yourself cannot meet on the requested date, what other methods are available to send the files to the client?

You need to send the client video clips and image files. Create a document about what file types would be best suitable to send and why? You need to consider size, compressions and quality

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Bitmap or raster graphics:
.bmp .jpg .tiff

Supported by all image editing software. Used for both print and web .

Cannot be scaled much larger without pixellation

Vector graphics:
.eps .ai .svg

Can be scaled to any size since uses mathematical expressions for lines and curves. Edges stay smooth.

Not always supported by basic image editing software. More limited use .

Resolution:  This means how many lines, pixels or dots are present over a standard length (dpi). Length is usually inches or millimeters.

Compression:
.zip
Compression means to reduce the size of a data file for example a document, spreadsheet, image, sound file etc.

It is a good idea to compress large files because they can take up a lot of storage space on your hard disk.

They will also take a long time to send as an attachment by email.

Sound FIle Types:

WAV - uncompressed format commonly used on a PC.

AIFF - uncompressed format commonly used on a Mac.

MP3 - common format for digital music players. It is compressed, which results in loss of quality (though usually undetected by the listener), but has a much smaller file size.

Video File Types:
Low File Size

FLV (Flash Video) is generally used for streaming video - videos you watch online but don't usually download. The filesize is very small and the quality can be remarkably good for such small files. YouTube uses FLV files for the standard quality videos.

Flexible

WMV (Windows Media Video) is the standard filetype used by Windows. WMV files aren't that popular with experts because they don't work well on other systems (e.g. Macs or Linux) and aren't always the best quality.

AVI (Audio Video Interleave) files are very popular. They can be made using different codecs (you might have heard of DivX and XviD, which are popular codecs). A codec is a set of instructions for packaging the video.

MOV (Quicktime) file format is owned by Apple. The files are generally more popular than WMV files, though, as they still work well on other systems such as Windows and Linux.

MPEG (or MPG) files are kind of similar to AVI files, because there are several different versions. MPEG1 was used for the original VCDs (Video CDs) which came out before DVDs. MPEG2 was (and still is) used for DVDs and MPEG4 is used for Bluray and also for iPod video files (they are often called MP4 files as well).

Large Filesize

DV (Digital Video) files are what you get from most camcorders - at least the ones that use tapes. DV footage is absolutely huge, but is a good format to edit with because you don't lose too much quality. Problem is that they are near impossible to download due to the large size.