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The images show happiness but they also show Xyra as an artist with different emotions representing different songs

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Red may also be a good idea as throughout the music video there have been many red tones explored (the red jumper, red lipstick, China town being primarily red). However, it's very difficult to find the correct red with a good undertone, and it may look too bold and in your face.

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Due to the song giving off such happy vibes, these colours would be a good theme. Furthermore, Xyra wore a pink Feminist top, so it would link to the music video.

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This font gives off the effect of happiness, which is why it is a contender. Also it is quite girly, which may appeal our target audience of mainly girls.

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Since we had so much graffiti in the music video, this would be nice syngery

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This looks very elegant and happy, which is the vibe of the song

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This is the font that appeared in the music video, so it would be nice syngery