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M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.

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I used this information from the internet to find out about Stand alone and Celebrity Endorsement and their advantages and disadvantages.

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In Stand alone is they use only one person , but in talking heads they use multi people.

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A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay.

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They play this advert in the peak times

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Internet audience measurement is done by Gemius. ... In Turkey, TV measurement is done by TNS (Kantar Media), radio by Nielsen. In the UK,television measurement is administered by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR, using a diary system.

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The creation of Ofcom was announced in the queen speech to the UK Parliament, in June 2001. The new body, which would replace several existing authorities, was conceived as a "super-regulator" to oversee media channels that were rapidly converging through digital transmission.

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Ofcom is the communications regulator in the UK. We regulate the TV, radio and video-on-demand sectors, fixed-line telecoms (phones), mobiles and postal services, plus the airwaves over which wireless devices operate.

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Examples of an advert which tries to sell a glamorous lifestyle to the audience

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Examples of an advert which tries to sell a glamorous lifestyle to the audience

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This is the advert that shows the glamorous lifestyle that people are living.

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Advert which compares products to other product.

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Advert which compares products to other product.

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Plus-net
The advert that compares products to other products is plus-net they talk about other products like virgin media, sky and others.

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Plusnet's latest advert, conforming better customer satisfaction that our competitors

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Sky believe in better
The benefit that you can watch it in HD.

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Anunciante: Sky Produto: Sky High Definition Agência: WCRS (Londres) Direção: Chris Palmer

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The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.

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Advertising plays an essential role in today’s world. It informs, entertains and promotes healthy competition.

§At ASA, their aim is to ensure that consumers do not just enjoy the ads they see, but they can trust them too.

§The ASA build that trust by enforcing the advertising codes written by the committee of advertising practice, and act quickly when these rules are broken.

The ASA have a panel that meet every week to look at proposals for television advertisements

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Overt: open to view or knowledge; not concealed or secret. Implied: involved, indicated, or suggested without being directly or explicitly stated.

Your slogan goes with the battle you are waging right now. That means slogans are often used only for one product, or one campaign. A slogan may change regularly according to your campaigns to advertise a specific aspect of a product or service, while a companytagline is used consistently for a company as a whole.

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Graphics have an advanced because they can make anything and its cheap.

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Parodic adverts are those that make fun of themselves or other narratives. They are 'knowing' and can poke fun at the very idea of selling the product.

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The Specs Effect (a Lynx/Axe Parody) | Specsavers UK & ROI Television Advert

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This is where different people speak on screen. (most of the time is the audience)
And they try and persuade you to get the product by getting celebrities to do talking heads.

Examples - we buy anything
direct mode of address.
https://www.youtube.com/watch?v=mhF0JrqAOPw

Advantages about talking heads
The celebrities have a fan base and its people that follow them.
Disadvantages about talking heads
The Disadvantages about talking heads is sometimes its not for everyone.

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Very similar to talking heads but only use one person on scree. Talks directly to the audience.

Advantage
Big celebrity
brings big fan base
Disadvantage
its not for everyone

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Anti realistic Narrative - Animated and Humours 

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Anti realistic Narrative - Animated and Humours 

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Anti-realistic narrative will have the freedom to indulge in the inclusion of aliens, vampires and all kinds of beastly cal effects.

For example  - Dancing pony
The character is different and interesting.

Advantage
it increases it playability
Disadvantage
it doesn't make sense

https://www.youtube.com/watch?v=raESKEiaW_A

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Anti-realistic narrative Animated and Humorous 

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Anti-realistic narrative Animated and Humorous 

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10• An anti realist narrative will have the freedom to indulge in the inclusion of aliens, vampires and all kinds of beastly CGI effects.
https://www.youtube.com/watch?v=raESKEiaW_A

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A realist narrative will draw its power from the portrayal of realistic events. it contains the use of realistic characters.

locations and storylines,
It sounds as it sound.
it contains the use of realistic characters, locations and storylines.
Advantages about Realistic Narrative
It is real and its not fake and the characters and its powerful.
Disadvantages about realistic narrative
https://www.youtube.com/watch?v=DiUl6xtM16E

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Its something that everyone can do. They use natural lighting.
They used the celebrity family
fly on the wall.

Disadvantage
People who live on their own.
Advantage
They added 4 games
https://www.youtube.com/watch?v=DiUl6xtM16E