# data[].attributes.headline
Brands that have paid to have their product in the video for advertisement.

# data[].attributes.subject
Brands that have paid to have their product in the video for advertisement.

# data[].attributes.body
Animated, excited expressions and gestures in pop music, as opposed to more blank or upset expressions in emotional songs

# data[].attributes.headline
Direct mode of address from the singer, often achieved through close up shots,  to connect the audience to the song

# data[].attributes.subject
Direct mode of address from the singer, often achieved through close up shots,  to connect the audience to the song

# data[].attributes.body
so the artist can make more money from a single music video. close up shots usually used on the product being advertised.

# data[].attributes.headline
Also different types of shots e.g close up or extreme close ups could help the spectator feel the emotion and it would help the artist/person put across their emotion because it is close up on their face which would make their emotions feel real and make the spectator feel like it is real because if it is a sad song and there is a close up of someone crying or an extreme close up of an eye crying then the spectator feel like the emotion that they are showing is real and would make the spectator feel the same emotion that the artist/person is feeling.

# data[].attributes.subject
Also different types of shots e.g close up or extreme close ups could help the spectator feel the emotion and it would help the artist/person put across their emotion because it is close up on their face which would make their emotions feel real and make the spectator feel like it is real because if it is a sad song and there is a close up of someone crying or an extreme close up of an eye crying then the spectator feel like the emotion that they are showing is real and would make the spectator feel the same emotion that the artist/person is feeling.

# data[].attributes.body
certain female artists use music videos to exploit themselves to make them feel like strong, independent women but they're actually making women look like a sexual object.

# data[].attributes.headline
rap music- men surrounded by barley clothed women along with extreme close ups of expensive items as well as expensive clothing- the speed of the video usually slows down when doing the close ups mostly to show off class and  most commonly low key lighting

# data[].attributes.subject
rap music- men surrounded by barley clothed women along with extreme close ups of expensive items as well as expensive clothing- the speed of the video usually slows down when doing the close ups mostly to show off class and  most commonly low key lighting

# data[].attributes.headline
music videos sometimes have double meanings

# data[].attributes.subject
music videos sometimes have double meanings

# data[].attributes.headline
different settings and scenes throughout the video

# data[].attributes.subject
different settings and scenes throughout the video

# data[].attributes.headline
often fade outs at the end in most music videos- its not genre specific

# data[].attributes.subject
often fade outs at the end in most music videos- its not genre specific

# data[].attributes.headline
long shots of the singer enjoying their expensive valuables  in a hot country surrounded by many people  

# data[].attributes.subject
long shots of the singer enjoying their expensive valuables  in a hot country surrounded by many people  

# data[].attributes.body
Young Thug has been using 90's style video in his recent music videos - the gang culture reference.

# data[].attributes.headline
band members are also featured in the music video

# data[].attributes.subject
band members are also featured in the music video

# data[].attributes.body
depending on the genre of music, the music video will demonstrate the kind of emotion the artist was feeling when they first wrote the song or the emotion they want you to feel when listening

# data[].attributes.body
Influences audience if they are interested in music to recreate the performance

# data[].attributes.headline
Camera men and women would normally provide a first person narrative on the music video so if the artist or the person is being 'tracked' then it would help the spectator feel like they are inside the music video and may help them feel the emotion and the current mood of the song and the artist/person inside of the video and the spectator may feel like the video is personalised to them and not something that they are just watching for fun

# data[].attributes.subject
Camera men and women would normally provide a first person narrative on the music video so if the artist or the person is being 'tracked' then it would help the spectator feel like they are inside the music video and may help them feel the emotion and the current mood of the song and the artist/person inside of the video and the spectator may feel like the video is personalised to them and not something that they are just watching for fun

# data[].attributes.body
the video shows the artist/ band performing the song. Often a convention of the rock genre.

# data[].attributes.body
Some songs that are in first person use POV where the cameraman is the main character - this gives the audience a perspective and an insight to what the 'narrator' is feeling

# data[].attributes.headline
high key lighting when it's an enthusiastic song as the mood will be happy

# data[].attributes.subject
high key lighting when it's an enthusiastic song as the mood will be happy

# data[].attributes.body
Visuals most likely to match the video but not all the time

# data[].attributes.body
that can be connoted with success or wealth
which can be related to class/level rap is quite confrontational and aggressive, so it can be argued as genre specific

# data[].attributes.body
shows the artists personality, through visual codes like their clothes, and the way they act in the video

# data[].attributes.body
Normally would have back up dancers, high key lighting

# data[].attributes.headline
different types of lighting creates the mood of the song. low-key lighting- sadder song 

# data[].attributes.subject
different types of lighting creates the mood of the song. low-key lighting- sadder song 

# data[].attributes.body
often a story is shown and sometimes is in conjunction with

# data[].attributes.headline
explanation to the meaning of the lyrics  

# data[].attributes.subject
explanation to the meaning of the lyrics  

# data[].attributes.body
story or series of events that visually show the purpose of the song

# data[].attributes.body
makes video memorable and mimics the positive nature of song

# data[].attributes.body
Usually low key lighting with hyperbolic-aggressive actions.
The camera cuts away a lot or has a lot of different shots from close-ups to extreme long shot.

# data[].attributes.headline
different angle shots to demonstrate different meanings

# data[].attributes.subject
different angle shots to demonstrate different meanings

# data[].attributes.body
the location, clothing, makeup, dancing, food, musical beat

# data[].attributes.body
a variety of camera angles of the artist to give emotion and make the video more dramatic.

# data[].attributes.headline
often in alternate indie band music videos you'll see lots of short videos they've filmed themselves, of them doing things i.e skating, drinking, partying, band rehearsals.

# data[].attributes.subject
often in alternate indie band music videos you'll see lots of short videos they've filmed themselves, of them doing things i.e skating, drinking, partying, band rehearsals.

# data[].attributes.body
Dancers

Storyline according to lyrics

lots of different shots and angles

# data[].attributes.body
Artist normally preforming inside the music video

# data[].attributes.body
creates lively and vibrant atmosphere

# data[].attributes.headline
Emotional music videos often contain close up shots with low key lighting in order to reflect emotion 

# data[].attributes.subject
Emotional music videos often contain close up shots with low key lighting in order to reflect emotion 

# data[].attributes.headline
pop music- high key lighting with a big group of people along with close ups of happy emotions 

# data[].attributes.subject
pop music- high key lighting with a big group of people along with close ups of happy emotions 