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I found out that if there is a narrative style like the example of Arctic Monky's song of his journey from the pub to the woman's house there will be props like the phones used. But with Lorde's song, there was no narrative and it gave a sense of independence and fierceness without the need of a lot of props.

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Depending on the mood you want, it differs in when the music video is set for example Dua Lipa's New Rules is set in the day time because it is a pop song. Contrasting to Lorde's Yellow Flicker Beat which is set in dark locations because she intended to give a more fierce impression.

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I noticed that in terms of costumes used in each music video, it differs for the mood and the genre of song it is. Generally in Indie-Rock music videos there is no exact dress code to wear multiple clothing. It is more free in the style of video the artists want to go for. Whereas in Pop songs or Electro-Pop songs there are multiple colourful outfits used. Compared to the Arctic Monkey's - Why'd You Only Call Me When You're High?, where there was manly black clothing worn.

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SIMILARITIES AND DIFFERENCES THROUGHOUT THE MUSIC VIDEOS

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SIMILARITIES AND DIFFERENCES THROUGHOUT THE MUSIC VIDEOS

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Altogether, there is a total of 7 locations - in a dim lit room (possibly a motel), in an abandoned stage, an empty dark road, a pool, a dark room where there is curtains, a ball room and a bus stop. This is all set at night so there is an element of blackness throughout
There is no typical setting/location used for electro-pop songs but this song has a dark feeling, compared to usual electro-pop songs which are more upbeat. So I think that the locations chosen here suit the style of the song.

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There is a total of 4 costume worn - the majority of clothing she wears are suits in red, white and black. Although electro-pop is similar to pop music, where women are seen in less clothing. In some of the clothes worn by Lorde, there is a straight material which cover her breasts with a small element of femininity because there is a little exposure of skin. In another outfit, she is wearing a see through black dress.

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The only prop used in this music video is torch lights. This is seen when Lorde is singing and the people surrounding her are pointing their torch lights towards her.

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Lorde - Yellow Flicker Beat (Hunger Games)

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The singer who is the man in the video is wearing all black leather jacket, black top and black jeans that is worn throughout the video. This is very conventional because black clothing is stereotypically worn.

The woman in the video is wearing casual clothing - a vest, silver metallic shorts and a cardigan.
This links to the location because she is in her home where there is a more relaxed atmosphere.

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The main prop used is the phone because after he leaves the pub in a drunken state he continues to text a woman - "I wanna see you", "Text me so I know you're ok" and more.

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There is a total of 5 locations the music video - a pub, the toilets of the pub, on the streets, outside a house and inside a woman's house.
In the toilets of the pub, it shows how 'high' or drunk the main character is because there is editing in this section where we see a second reflection of him.
After he leaves the pub, the dark night time setting is established here as the lyrics says "now its 3 in the morning".

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ARCTIC MONKEYS - WHY'D YOU ONLY CALL ME WHEN YOU'RE HIGH?

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ARCTIC MONKEYS - WHY'D YOU ONLY CALL ME WHEN YOU'RE HIGH?

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Arctic Monkeys - Why'd You Only Call Me When You're High? (Official Video)

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There are 3 different locations - an establishing shot of the hotel at the beginning, the women inside the hotel (in their rooms and the corridor) and finally, the pool. The location of the pool is very conventional of the Pop genre.
The lyrics talk about a girl who just broke up and she has thoughts about going back to him. So, the friends are like the 'new rules' who tell her what to do - in the lyrics it says " don't pick up the phone..."
In her mindset of going back and forth, she stays in the hotel room without going outside and at the end, the location of the pool shows her confidence of being able to leave her ex boyfriend completely.

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In the music video, there are Flamingos which represent the unity of the group because Flamingos flock in a group, so this unity is represented in the friendship of the girls.
This is clearly mirrored in this shot where the camera pans down from the women who imitate the way Flamingos are positioned and it shows the Flamingos on the other side.

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As she is in a hotel in the summer, the clothing is bright and colourful.
There is no direct link with the costumes and verse-chorus-verse structure.

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Dua Lipa - New Rules (Official Music Video)

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Throughout this Pop song, there is a total of 4 different outfits.
The outfits the artist wears is conventional of the Pop genre because women usually wear a lot of dresses, skirts or crop tops which show their skin.
In this music video, the women here wear gowns, bra-lets, dresses, shorts, vests, crop tops and skirts.