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This ad is from 2016 and it's from H&R Block. They are selling the service of doing tax returns. This uses guidance when they promise to let their tax experts get "billions" of dollars back into the hands of the American people

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Get Your Billions Back, America  Money Talks – H&R Block Commercials & Videos

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This ad is for a Gillette razor that moves easier over the surface of your skin. It's uses guidance particularly to men by saying that it is the best razor that any man is able to get.

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(no date found but old)
This ad is promoting cigarettes apparently well before everyone knew the real harm of them. It uses guidance by having physicians verify that Luckies irritate you less than normal cigarettes, which back in the day was apparently what consumers were looking for.

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This ad is selling a certain type of toothpaste geared towards having more sensitive teeth. They use guidance with their 9 out of 10 doctor recommendation to let the consumer know it is a certifiable product

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This ad is from 2001. It is MJ promoting the gatorade bottle. It uses guidance because it has an athlete who are best known for being "experts" in rehydration, so by the GOAT promoting the sports drink he's certifying in the audience's mind that it works.

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This ad is an attempt to sign up for weight watchers. It's not obvious what is being sold at first, if you don't know the background of Jennifer Hudson, since this particular ad doesn't have any before and after type of images. But Jennifer Hudson is known by most for famously losing weight through the Weight Watchers program. This ad uses guidance by having someone (famous) certify that the product works and has helped them.

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This ad is from the 90s. They are selling their law expertise in case you may have been wronged in a disability case. It uses guidance by mentioning their years of expertise in the bottom of their ad, to certify the customer that this is the right law firm for them.