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Benefits
Accessibility; User can be contacted at anytime and place.
Convenience; Wireless portable device that stores info/data
Localisation; Location specific applications allows users to be targeted at certain locations etc
Personalisation; Combination of localisation and personalisation leading to new business channel. Customised info, meeting user preferences, payment mechanisms, allow for personal info to be stored - eliminating the need for user inputting card details etc

Limitations
Lack of Standards; Not the same operating environment as Worldwide Web. Lack of standardisation.

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What is it?
M-Commerce refers to the process of transaction using a wireless and data collection which result in the transfer of value in exchange of information, services or goods.

M-Commerce transaction is any type of transaction that has economic value and is conducted through a mobile phone that uses a wireless telecommunication network for communication with the E commerce infrastructure.

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Benefits and limitations with Virtual Reality:

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Benefits and limitations with Virtual Reality:

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+ It allows the consumer to experience the product/service in a much closer and detailed way without having to be there
+ Cost efficient by saving money on material, training costs, other advertisement techniques etc.
+ Suitable technique for a wide range of audiences
+ Innovative and enjoyable
BUT...
- Might put off people by being "too technologically complex"
- A newly developed technique which is still being developed and has not yet reached its full potential
- Complex technology, might be difficult to find staff to develop the virtual reality

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What is it?

E-Mail Marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in company's products.

Usefulness in Marketing

As a form of direct marketing e-mail is effective way to respond to customers’ changing lifestyles. People don’t watch as much TV as before and they spend increasing amount of time using electronic devices. E-mail marketing is effective in reaching to customers who already made a purchase from the company. It can be used to build relationship with customers by sending them personalized messages that would be relevant to them.

Advantages

E-mail marketing is relatively cheap compared to other form of marketing communications tools. It allows the business to directly contact the end-consumer. It drives website traffic and influences impulse buying. Thanks to e-mail two way interactions between organization and consumers can happen in real time.

Disadvantages

Most consumers regard their in-box as their own personal domain. They are conscious of the content of their e-mails and they are likely to unsubscribe if they find the information irrelevant.

Business Examples:

Companies known for their successful email marketing campaigns include:

-PayPal
-ModCloth
-Zipcar
-Amazon
-Uber
-Dropbox

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What is it?
A website and application that enables users to create and share content or to participate in social networking

How it can be useful in marketing?
It is a great space to keep customers informed, develop brand identity, and broaden consumer reach.

Business examples:
Oreo continues to dominate Facebook with their delicious cookie by use of beautiful images combined with recipes and a creative use of hashtags also help- to get people talking.
Dove release a video which got close to half a million views and thousands of likes, comments and shares. In the video they hardly mention the brand. This isn’t a commercial—they’re telling a story targeting peoples emotional side.
Dove also encourages tagging by asking their fans to tell a story about someone who means something to them.

Advantages:
- Facebook has a lot of users and therefore potential customers.
-According to digital marketers Facebook is a lot cheaper than other advertisements- and last longer
-Ads can be transferred by friends through the 'clicking' of certain videos, posts etc and therefore reach double the amount of people.
Limitations:
-Information can be ignored due to too much noise (too many people use Facebook as a marketing tool)
-Competition is tight- You have to make yourself stand out.
-Maintaining Facebook marketing requires a lot of time and resources to be fully successful.

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What is it?

Virtual reality is the term used to describe a 3D computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

How can it be useful in marketing?

Virtual reality allows the consumer to experience the product/service without being physically close to it. It can be used for several purposes for example:
* To show consumers a product and allow them to test it
* To inform the consumer about anything they think is useful, for example the production process
* To find out what consumers think for market research purposes

Real life business examples:

* Marriott Hotels - Tho hotel chain has been offering newly married couples to experience their honeymoon experiences through Virtual reality.

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Best Uses of Virtual Reality VR Marketing

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A Virtual Honeymoon to London and Hawaii #GetTeleported

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Watch as couples (just married at New York City Hall) experience a virtual honeymoon via Marriott Hotels virtual travel experience. The technology uses live-action video and a mix of CGI and 4-D to take these newlyweds on a virtual honeymoon to London and Hawaii. Learn more at TravelBrilliantly.com.