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Artist Name - Justin Bieber
Artist Genre - Pop

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How does the overall use of color relate to the genre?

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How does the overall use of color relate to the genre?

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The overall colour scheme relates to the genre as the colours yellow represents pop,and they use bright colours that cause contrast with eachother.

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How does the digipak link with a music video,website,or advertisment? Elements of synergy? Same images/fonts used?

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How does the digipak link with a music video,website,or advertisment? Elements of synergy? Same images/fonts used?

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This digipak links with the music video and website as the same font and title is used throughout.Even though the colour of it changes,it still stays within the colour scheme.This creates synergy and causes a link between the ancillary products.

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What institutional information is found on the digipak?

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What institutional information is found on the digipak?

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On the back panel of the album,the name of the record company is present. The name of the artists executive producers (scooter braun and usher) are stated,with the album producers also. The institutional information also includes the year of production, and the website of the artist to promote themselves.

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On the front cover,the image and text ratio are equal,as the close up of the artist is around the same size of the name of the album.However inside,there is no text and just an image of the artist,whereas on the back,there is a small image of the artist and lots of text,of song names in the album. On the front panel the image takes up most room therefore the ratio of the image is larger than the text.

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Other images used is another close up of the artist inside the digipak,and a picture of the artist playing a guitar on the back.This image includes the title of the album,in the same font and style as the title on the front panel edited on to the image. This is a use of synergy within font style.

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What styles,colors,fonts and sizes are used?

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What styles,colors,fonts and sizes are used?

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They use the same font for the album name throughout,a clear,bold,capital letter font saying BELIEVE.They use the colour scheme of black,yellow,and white which all contrast with eachother. On the back panel of the digipak,the font is in a white colour while the background is a yellow.This makes the font hard to read,as it is also of a small size and not very bold.The font on the back is different to the font on the front of the album cover.

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What is the central image on the front panel of the digipak?

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What is the central image on the front panel of the digipak?

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The image on the front is a close up of the artists face.This clearly shows who they are and who the album belongs too.This is very conventional for this genre as most artists have a close up image of them in large on the front cover of their album.The artist is not making direct eye contact with the camera which is unconventional.