# data[].attributes.body
"Media ethnographers study how audiences assume the active role of constructing the meaning of media texts."

Media ethnographers collect data in the form of observations, interviews, and artifacts. Their findings show that audiences use media to:

1. Socialize, to construct identities and to make social connections.
"By adopting certain stances associated with the practices and discourses portrayed in certain texts, audiences align themselves with certain class, gender, and racial identities."

2. Participate, and engage in the larger world of media.
"They critique mainstream media coverage of the news on blogs. They organize viewing events around going to films or viewing at home, such as Super Bowl parties. They visit theme parks, attend concerts, or shop in malls, experiences that are highly mediated by media. Or they construct their own versions of media texts."

3. Consume, to become a part of what is valued by society.
"The researchers noted that visitors had been socialized to believe that their visit to Disney World was incomplete without taking pictures [...] "reality" is often mediated by the producers' own ideological versions of history and community."

(Beach, 2007)

# data[].attributes.headline
Relationship Between Young People and Media Quote

# data[].attributes.subject
Relationship Between Young People and Media Quote

# data[].attributes.body
"A meaningful experience needs to have some form of currency--be it social, emotional, or intellectual--so the student can recognize the role of the knowledge and skills in relation to his/her life"

(Abrams, Gerber, & Burges 2012)

# data[].attributes.headline
Relationship Between Young People and Media Quote

# data[].attributes.subject
Relationship Between Young People and Media Quote

# data[].attributes.body
"People are able to publish and distribute the information as quickly as it is finished and in multiple places, though they then face the possibility that others may respond to, adapt, or change the original text almost as quickly as it is posted"

(Williams & Zenger 2012)

# data[].attributes.body
Mode of Enactment: Harry Potter emotional connection

"You know which house you are in and are very protective of it"

https://www.buzzfeed.com/carynandconnie/17-things-youre-still-guilty-of-if-you-grew-up-wi-2dv5l?utm_term=.xvoZz0QdZx#.cn6NQydJNB

# data[].attributes.body
Capital Accumulation: Harry Potter merchandise

http://www.harrypottershop.com/category/code/hpnavhog_hpshop.do

# data[].attributes.body
Productivity: Harry Potter fan-fiction

"Hermione is back for her seventh year at Hogwarts. Over one year has passed since the war and she finds herself changed by the experience. She needs something, someone. But everyone around her act like nothing ever happened, except for one. Draco Malfoy. With him as her teacher in flying, can she find a way to heal?"

http://www.harrypotterfanfiction.com/mostview.php

# data[].attributes.body
Discrimination: "True" Harry Potter fans vs. "fake" fans

# data[].attributes.body
Girls dominate social media; boys are more likely to play video games.

(Lenhart 2015)

# data[].attributes.body
Middle and upper income teens lean toward Instagram and Snapchat.

(Lenhart 2015)

# data[].attributes.body
Overall, 85% of teens in a romantic relationship expect to hear from their partner or significant other at least once a day, if not more often.

(Lenhart, Anderson, & Smith 2015)

# data[].attributes.body
64% of teens who have met at least one new friend online report meeting a friend through social media.

(Lenhart 2015)