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Next Step and Future Direction of Research

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Next Step and Future Direction of Research

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The next step in diving into this research would be to look at specific leadership styles and directly compare them to the effectiveness of an athletic department. For research purposes to hone in on one type of leadership style could be the best way to explore and better understand this topic instead of trying to encapsulate multiple leadership styles.

Also looking at the correlation between the leadership style of the athletic director compared to the leadership style of their chancellor/president could provide some very interesting data.

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NCAA Division I athletic departments are multimillion dollar operations that support thousands of student-athletes and provide mass exposure to many of the top educational institutions in the country. (Smith, 2000) Athletic departments are not well understood, often under intense criticism, and receive positive and negative attention. Leadership interaction within these departments can have both positive and negative effects on the department’s operations.  Creating effectiveness within these organizations would help the students these organizations serve.

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Universities and colleges across the country are trying to support student athletes through their athletic departments. These departments have significant impact on the student athletes they serve as well as impact on the colleges, universities and communities around these institutions. (Sack, 2001) Helping to better understand how an athletic director's leadership creates effectiveness will help to transform athletic departments throughout the country creating departments that can better serve their students.

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The purpose of this research is to help better understand division one college athletic directors in terms of leadership styles and background and how these traits related to the effectiveness of the athletic departments they serve. It will identify what is an effective athletic department and the traits of athletic directors that influence their effectiveness.

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College athletic departments are highly visible organizations that serve thousands of student athletes and have millions more supporters and followers. These complex organizations are run by athletic directors with different leadership styles. These leadership styles are developed through education, administrative experience and leadership experience. (Smith & Washington, 2014)  Athletic departments are multi-faceted and understanding their effectiveness needs to be broken down to be understood. Effective athletic departments can be considered successful when there is academic success, financial stability and high level athletic performance. This research will seek to explore the correlation between athletic director’s leadership styles and the effectiveness of athletic departments.

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Morey Mossovitz
Doctoral Student Drexel University
Email: mm4488@Drexel.edu

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1. Effective Athletic Departments- The combination of academic success, athletic performance and financial growth and/or stability.

2.Academic Success- Students are learning while they are in college, getting good grades and using that education to have a career after college. This can be seen through GPAs, number of students on dean's lists or honor roles as well as APR scores and graduation rates.

3.  Financial Growth and/or Stability- That the athletic department can financially support itself and grow whether through donations, TV revenue, ticket sales or corporate sponsorships. Ideal revenue should be more than expense.

4. Athletic Performance- Success of student athletes in the sport they are competing in. This can be measured through the Learfield Cup Ranking, number of championships or titles won or records held by athletes.

5. Athletic Director- Highest serving administrator within an athletic department.

7. Athletic Director Leadership Style- Traits, behaviors and skills that influence goal setting, setting vision, motivating others, organization and decision making.

6. Toxic leadership-  The combination of charisma, personal use of power, narcissism, negative life themes, and an ideology of hate. (Powers., Judge, , Makela, McKenna, & Voight,. 2016)

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College Football Revenue vs. Expense 2003 to 2009

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College Football Revenue vs. Expense 2003 to 2009

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Map of leadership styles and effective athletic departments

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Do effective athletic departments have similarity between leadership styles of the athletic directors?

How does an athletic department illustrate effectiveness through academics, athletic performance and fiscal responsibility?

How do athletic director’s leadership styles correlate with effectiveness of athletic departments?

How does the educational background and work experiences of  athletic directors effect their leadership style?