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Indie music videos tend to have a very basic story line. They usually tend to have artists walking around forests, mountains and other earthy places but not a specific story. A good example is Home by Edward Sharpe & The Magnetic Zeros. This is a very conventional video that follow all conventions listed above.

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Blame it on me by George Ezra

An example of Mise en scene and colour.

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The colours used in this genre of music videos tend to be light maroon, pink ish brown colours. These colours connote colours of wood which gives relaxation. Vintage and nostalgia is shown through brown coloured paper stained throughout the years.

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The locations used in music videos of this genre tend to include places such as beaches, mountains, rail tracks, forests etc. These places show nature and once give a relaxing feel and also connotes travel. The mise en scene relates to the narrative of the music videos because they are usually about life and having fun and travelling.

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All we ever knew by The Head and The Heart

An example of conventional clothes

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Clothes worn in music videos are usually what young adults would wear from around the age of college to early thirties. Men usually wear a hat, a collard shirt with shorts or trousers and sometimes sunglasses. Girls wear skirts or baggy trousers with a simple t shirt. Sometimes the characters are bare footed. This all gives an impression of being free and fun and relaxed. So rather than tight suits or fancy dresses that could give an impression that they dont have any troubles in life. The main theme throughout indie videos is usually "Enjoy life". Simple, naturalistic colours are worn. men sometimes have beards and again give an easy going feel.

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Morning Song by The Avett Brothers

An example of camera movements

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Music video by The Avett Brothers performing Morning Song. To buy: http://smarturl.it/AvettBroMagpieDandiT ©: American Recordings, LLC , under exclusive licenses to Republic Records, a division of UMG Recordings, Inc.

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The editing in indie folk music videos often use slow motion to convey the relaxed motion. Jump cuts that emphasize time flying, fades that are used to switch from one scene to another etc. This also gives an easy feel so it's pleasing to watch.

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Camera angles and movement used in Indie folk music videos are mainly establishing shots that show the area they're in, such as forests and beaches, close up shots that show close ups of artists face or on the fingers playing an instrument, hand held camera that is used to give a homey relaxed feel and a dolly or track that follows the artist singing while walking. All of which give an easy going feel.

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Little Lion Man by Mumford and Sons

an example of conventional instruments being used.

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Mumford & Sons - Little Lion Man (Official Music Video)

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Indie folk rock is a genre that has been based on indie music but also been influenced by folk and country music. The main style of indie folk rock is acoustic guitar melodies of traditional folk music with contemporary instrumentation.

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The main instruments used in indie folk music are the following: acoustic guitars/piano/banjos/double bass etc. You can often see the artist playing the instrument in the music video which is a typical convention. Artists usually like to show off their talent in music videos, so for example in pop music videos there may be contemporary dancing or hip hop whereas indie music videos have instrument performances.