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Facebook is a social media platform owned by Meta Platforms, an American Company. It was founded in 2004 by Mark Zuckerberg with fellow students and roommate friends, who studied in Harvard College. Initially, membership was only limited to Harvard College students, which gradually spilled over to other North American universities and, since 2006, anyone above 13 years old can use the most popular social app. In Jan 2022, the number of subscribers of the app rose to 2.9 billion, making it the most used internet app worldwide. Facebook is an effective platform to promote businesses, events, and products. It also serves as an effective means for marketing research, since it gives instant access to a number of potential customers. It is also a base to socialize with friends and family, and also build new relationships. Facebook is a major player in today’s world and is still blooming, as people rely more and more on it for news and information, which will continue in the future. Having a major social impact in the minds of people, the app has a number of advantages and disadvantages, which are being highlighted in succeeding paras.

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Speaking about the advantages, Facebook is an exceptional method of education, wherein study materials can be shared easily and students can interact easily with teachers and between themselves. Secondly, it helps in staying connected by seeing what friends are families are doing on the social platform. It also helps in tracking people with similar interests and preferences, who can provide support to each other by virtue of the same experiences. Furthermore, Facebook has been an effective marketing app, which helps in promoting products and services. It also helps in reaching out to the desired audience and increasing sales in business. It is a very easy way to disseminate information, which happens quite speedily and swiftly. The app also helps a company in having a direct connection with audience/ target groups, with potential customers of special preferences. It also helps one to build his brand, by reaching out and building trusts with customers.

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Harping upon the negatives, Facebook has a history of privacy concerns, wherein it was found to save personal information for years. Secondly, it can also cause addiction which has a negative effect on a person’s lifestyle habits. It also disrupts the sleep patterns of users, which raises concerns about the aspects of health. There also exists a risk of cyberbullying, which can cause mental abuse to a victim harmfully. Few Facebook users have also reported the negative impact of the app on their relationships, which were caused by insecurity, and the inadequacy of jealousness. It also reduces the personal touch and genuine touch with family and friends, caused by lower levels of trust and satisfaction. Lastly, the risk of identity theft looms large in the usage of this app, which can be used against someone very negatively.

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Facebook introduces a marketplace, and people can shop privately for whatever they want like clothes, cars, apartments for rent, etc which is basically used for shopping purposes. In the future, Facebook will definitely improve it and make better and more convenient life, and people will know and use it in their free time. Moreover, In the upcoming years, people will use Facebook with the help of their voice commands and use everywhere like Siri. Facebook will always be connected with what’s happening in the world.

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Hubspot<https://blog.hubspot.com/marketing/how-to-use-facebook>written by Clifford Chi, viewed 10 May 2022.
Shout me Loud, 2018,<https://www.shoutmeloud.com/what-are-the-advantages-and-disadvantages-of-facebook.html/>, viewed 10 May 2022.
Future of everything,"<https://www.futureofeverything.io/future-facebook/'' viewed 10 May 2022.