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I did enjoy learning and implementing HTML and CSS however, I can see this being a very worthwhile weapon in my arsenal going forward. Once I gain more confidence I'll be able to implement greater stylistics and design and look forward to doing so. I decided to keep my website rather simple but made a few simple design changes that would have quite a significant impact, most notably creating the header image for the site.

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Assignment 2 also came with it's challenges and frustrations. This time the challenges came from a personal place, with a heavy work load in my day job as well as other working commitments, I found myself extremely limited in time. This particularly impacted my video, the end product looking like a low budget version of what I had hoped for.

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There seemed to be an overwhelming sense of confusion from the end of the markers, which I initially found extremely frustrating and almost hard done by for my poor grading. As a result of this, my enthusiasm for the assignment as a whole took a big hit. Now after time to reflect, I can see the confusion from the point of view of the markers and in future will provide more detail and clarity around my ideas. Often I like to come up with ideas that are perceived as 'different' and utilise this as a method of keeping things interesting.

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I was quite disappointed that my intentions for this assignment were not relatively well received. Perhaps I didn't provide enough explanation detailing the idea I had in my head and could have communicated what I meant better. For this I gained a disappointingly low grade. I had explained to Joshua Mclean that I was looking to bring some humour into the assignment, this was positively welcomed but my issue seems to be that I didn't communicate this well enough to the assessment markers and it looks as though this is what caught me out.

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A man is standing in the kitchen and begins to pour himself a glass of milk. He looks up and speaks to the camera before picking up the glass, drinking the milk quickly and putting the glass down on the kitchen bench. The camera zooms in the empty glass and a title credit appears on screen whilst a short jingle plays.

We begin a series of short clips that begin to play in succession, complete with the man providing descriptive voiceover for each scene. The clips portray a variety of different satirical uses for milk, including: the man appearing to fill his car fuel tank up with milk, using milk as an alternative to sun screen, a ‘dairy free’ alternative to butter and as an effective glass cleaner.

We cut back to the kitchen where the man stands, as if presenting a home cooking show alongside several empty glasses of milk. He wipes the remaining milk droplets from around his mouth and once again speaks to the camera. The final shot shows a message on screen, assisted by commentary of ‘Buy Milk!’ – before directing viewers to find out more via a website link.

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I used photoshop to arrange my fonts and sizes rather than MicroSoft word as I prefer this from a design perspective. As detailed in the type and font overview, the milk run font will only be used as a title, either on video or web.

Verdana Regular is the font that I have chosen for everything else. It is clean an easy to process and I feel it nicely matches up to my other chosen font, milk run.

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I began to research what type of font I would like to use for my promotion. I decided that I would use two separate fonts, the first only to be used as a title. The other to be for any other text.

I searched through various font websites, as well as photoshops pre existing fonts, to find one that I liked. Eventually after searching 'milk' and 'dairy' in dafont.com, I settled on the font 'Milk Run'

https://www.dafont.com/milk-run.font

Although my promotion will be aimed primarily at 25-40 year olds I found this font retained some of the innocence of milk and hoped it would help provoke childhood memories of perhaps drinking milk at school or at home with supper. I'm confident that this will appeal to persons within my target age range and will nicely round off the joyous nature of my video.

Below is an example of how the text would be used as a title.

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I found information in the article to further back up my theory on my chosen colour pallet. The article describes the meaning of the colour green to provoke thoughts of 'freshness' and 'environmental' - both these words can certainly be attributed to my chosen product - milk, as can the colour itself, if were to think of the origins of milk.

The article also states that green is one of the easiest colours for the human brain to process and uses major international brand 'Subway' as an example, as green is used extensively throughout their marketing campaigns.

https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/

I next looked at another source detailing how to evoke emotion through typography. The link has been posted below.

One particular point of this page stood out to me and that was the idea of high contrast between screen/ page colour and indeed the colour of the text. It is important to not make the reader have to strain their eyes or be uncomfortable when reading your message.

I also found that it is important to attract the readers attention to the text. This can be done by reducing distractions, organising layout well and creating the right text hierarchy.

http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography

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Although my video is satirical, it still has to be disguised as a genuine promotional/ informercial type video.

I have therefore chosen a monochromatic colour scheme, with green being the primary colour. The main reason for this is so that the tone matches the product. Green colours give the impression of health and well being and that not only complements my product, but it also complements my message as a whole, which is the benefits of milk. Even if those benefits may not indeed be truthful, I believe this colour scheme will best represent these emotions.

I want my audience to initially be fooled by the video and believe the legitimacy of the message and then be left entertained and with a smile on their face and feeling emotions of happiness and joy.

The tone will be lighthearted and humours but portrayed in a farcical serious nature.

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My target audience is 25-40 year old home owners/ renters who enjoy humour

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The message of the promotion is simply - Buy Milk

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The idea I have chosen is a satirical promotional video for Milk

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Benefits and uses of Milk (satirical)

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satirical infomercial type videos?

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Record Stores in SA

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Brand SA businesses - supporting SA

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street art in SA

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vegetarianism

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SA in general

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Gastronomy in SA

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The middle store

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Abbie Hobbs Art

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SA Music - different pioneering aspects

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No Questions - Motivation Club - positive work the club does

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Adelaide Fringe Festival

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Sports as a general form of discipline

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BJJ in general - promote the art and benefits of training in this discipline

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South Coast BJJ - promote the club

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Headspace Adelaide - promote their service/ work

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Sturt Marion Thunder Soccer Club - recruitment drive for new players for the upcoming season?

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MINDA - another worthy cause, as a long time donator

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Pallet HEX from left to right:
# 387F70 - # FFFFFF - # 70FFE0 - # 007F64 - # 59CCB3

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Guide Dogs SA - a worthy cause

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Vinyl Records in general - as something i'm passionate about, could promote them as the best tangible form of music

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Waxx Lyrical - Vinyl Record Subscription Club

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I'm initially feeling a little apprehensive about this task. I generally consider myself creative but coming up with 80 ideas seems like a stretch. Although, I understand the reasons for such a task.