# data[].attributes.body
Promote change

# data[].attributes.headline
Change needs to be delivered by example - top level down

# data[].attributes.subject
Change needs to be delivered by example - top level down

# data[].attributes.body
Persona definitions, customer journey mapping

# data[].attributes.headline
Can be making the case for change (why do we need to do this) or embedding/delivering it

# data[].attributes.subject
Can be making the case for change (why do we need to do this) or embedding/delivering it

# data[].attributes.body
Why is change happening?
How will the business achieve success?

# data[].attributes.headline
Helping people smoothly transition to new ways of working, considering impacts and planning effectively from the start to the finish of projects.

# data[].attributes.subject
Helping people smoothly transition to new ways of working, considering impacts and planning effectively from the start to the finish of projects.

# data[].attributes.body
Managing the "soft" side of a transformation project - governing the impact on people caused by changes to process or technology

# data[].attributes.body
Helping people transition from an old way of doing things to a new way of doing things in such a way that minimises disruption

# data[].attributes.headline
Analysing, evaluating and recording the case(s)/instances for change

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Analysing, evaluating and recording the case(s)/instances for change

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Get buy-in from business sponsors, key stakeholders and wider business

# data[].attributes.headline
Covers: Stakeholder analysis, stakeholder mapping, change approach, change strategy, change impact assessments, communications, engagement & training 

# data[].attributes.subject
Covers: Stakeholder analysis, stakeholder mapping, change approach, change strategy, change impact assessments, communications, engagement & training 

# data[].attributes.headline
Ensuring the smooth operation of implementing a different way of working, which can often be challenging

# data[].attributes.subject
Ensuring the smooth operation of implementing a different way of working, which can often be challenging

# data[].attributes.body
What is it?
How will it be achieved?
Why does it need to happen?

# data[].attributes.body
- No definition of benefits of the change at the start of the project
- No adoption tracking
- Poor training needs analysis resulting in groups missed out of training sessions

# data[].attributes.headline
Understanding and influencing people's perspectives and behaviours

# data[].attributes.subject
Understanding and influencing people's perspectives and behaviours

# data[].attributes.headline
Communication between the business/stakeholders and the users

# data[].attributes.subject
Communication between the business/stakeholders and the users

# data[].attributes.headline
- Control the lifecycle of change in structured and methodical manner

# data[].attributes.subject
- Control the lifecycle of change in structured and methodical manner

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- Minimise disruption to stakeholders resulting from change

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Structured approach to implementing change

# data[].attributes.headline
Ensuring those impacted by the change are consulted end-to-end (not just delivered to)

# data[].attributes.subject
Ensuring those impacted by the change are consulted end-to-end (not just delivered to)