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4a) Focus group feedback - audio/video/notes

4b) Evaluation

Explain each process: research/planning/ production & final feedback.

Explain the critical perspectives used and the effectiveness in communicating with your target audience.

Did you respond effectively to the initial research (primary). How? Use examples.

Did you use your secondary research effectively? How? Give examples.

Critically compare the range of contexts – how well did each finished format  communicate with the audience? Was one format more effective than others and why? e.g. Cinemagraph v poster

How could you improve your outcomes if you were to do this again?

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Client brief notes
Visual Mindmap - requirements for both briefs
Stansted Airport research (initial YOUR contribution

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2a) x3 previous respect related campaigns.
Harvard referenced bibliography

2b) Cultural & Historical Analysis

2c) Resilience Research   Harvard referenced bibliography

2d) Research Log

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Map– annotated of areas for Resilience images/shoot

Shoot Plan– techniques/ locations/ H&S

Storyboards (Poster & Cinemagraph) - apply knowledge of critical perspective and contextual awareness

Permissions/ model releases & etiquette

PITCH

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a series of practical tests: camera exposure, composition, creative imaging techniques, tripod use, video recording/framing/movements, editing, cinemagraphs.

Screenshots - annotated

Diary Log entries/ workshop analysis

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3a)
Vox Pops research
Photos– for Resilience (based on Shoot plan)
Video footage– for cinemagraphs
Photography– for Respect posters

3b) Test cinemagraph

3c/d)
·      Cinemagraph – 5 seconds loop

·      Respect poster (x1 each)

·      Resilience photo series

Visual Diary analysis

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Upload as Word documents

Use screenshots to evidence your work on a weekly basis

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Know: What activity helped your knowledge and develop your skills further? What do you know that you didn't know before?                                                                                       Do: What new skills did you learn and apply? (Image, Colour, Advert deconstructions, Cinemagraph, research, semiotics) Use subject specialist terminology. How did you complete the task, were there any barriers and evidence your outcomes? What worked and what didn’t? Why was this the case? Give examples and justify. What did you do that you are proud of? How has the research you have undertaken on Stansted Airport made you think about them as a client? What does Respect and Resilience mean to you? How are you going to apply this into your idea for their campaign?                                                             Show: How did you present your work outcomes? You must include photos, print screen or video for evidence. Improve: What improvements do you need to work on?                                                                                 Improve - Give examples and justify. What skills have you used/learnt that you plan to apply into your work next session?  

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Know: What activity helped your knowledge and develop your skills further? What do you know that you didn't know before?                                                                                       Do: What new skills did you learn and apply? (Image, Colour, Advert deconstructions, Cinemagraph, research, semiotics) Use subject specialist terminology. How did you complete the task, were there any barriers and evidence your outcomes? What worked and what didn’t? Why was this the case? Give examples and justify. What did you do that you are proud of? How has the research you have undertaken on Stansted Airport made you think about them as a client? What does Respect and Resilience mean to you? How are you going to apply this into your idea for their campaign?                                                             Show: How did you present your work outcomes? You must include photos, print screen or video for evidence. Improve: What improvements do you need to work on?                                                                                 Improve - Give examples and justify. What skills have you used/learnt that you plan to apply into your work next session?  

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Know: What activity helped your knowledge and develop your skills further?on monday we did a mind map on facts about stansted airport on tuesday we practice doing gifs wednesday we looked at different types of interviews What do you know that you didn't know before? I didn't know the difference  between a gif and a loop before  Do:

What new skills did you learn and apply? We learned how to film cinemographs.

(Image, Colour, Advert deconstructions, Cinemograph, research, semiotics) Use subject specialist terminology. How did you complete the task, were there any barriers and evidence your outcomes? we went to specific locations that we thought were good and filmed a short 5 second video. What worked and what didn’t? Why was this the case? Give examples and justify. editing was quite hard to d What did you do that you are proud of? How has the research you have undertaken on Stansted Airport made you think about them as a client?I learned that they are the second biggest airport in the uk by the size of people let in. What does Respect and Resilience mean to you? Respect means a lot because you will not work that if there is no respect. How are you going to apply this into your idea for their campaign? I will make it apparent that these are what we are looking for in people.Show: How did you present your work outcomes? You must include photos, print screen or video for evidence. Improve: What improvements do you need to work on? Improve - Give examples and justify. What skills have you used/learnt that you plan to apply into your work next session?

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https://padlet.com/louistherat/ffecomf39cj0

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vox pops didn't work well because it was hard to find people to interview however none of where couldn't asking random people for an interview
however the focus groups and one on one worked well

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I learnt how to work in a team as I had to work in a team to produce work for Stansted airport
I think I work better in a team then by myself I think my end result didn't work well because I didn't have a full understanding something I will work on in future