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grey background allows the colours of the image to stand out a lot more, and also compliment the colours well.

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Rihanna is representing a crossover of mainstream into high fashion. Although a lot of stars and celebrities now feature on covers, and Vogue features high-street trends, the inclusion of Rihanna is significant because she has become such a significant figure in fashion and beauty, and seems to be projecting a more approachable look at high end fashion. She had a runway for her lingerie brand Savage x Fenty in 2018 New York Fashion week, and featured many models of different sizes, skin colour, and genders. she is also the first black woman to be featured on British Vogue which shows how significant this cover is for ethnicity representation.

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only extra information about what the magazine will include are names of celebrities or well known people. The issue seems to be more focused on demonstrating the people behind the fashion and influence and not just the clothing. this makes it a more personal direction to fashion.

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The only story featured on this cover is about the new fashion that will be coming out in AW18, which both demonstrates the significance of the issue and the size of content it will include.

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Vogue normally do not feature a second image on their covers, meaning that the cover image is the aspect most important for that issue.

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the target audience for Vogue is normally those interested in fashion and trends in the industry, and is targeted more towards higher end brands. However, using Rihanna on the cover appeals to a significantly wider audience, as she is a popular icon in society. Furthermore, her influence and position in the fashion world also means that she is not out of place on the cover, meaning that both traditional Vogue readers and fans of her music, makeup brand, clothing brand and any other venture she's invested in are many demographic's that would be interested in this issue. Additionally, she is the first black woman to be featured on British Vogue, since the magazine's launch in 100 years, a significant step for representation in fashion and pairs greatly with Beyoncé's US Vogue cover which featured the frist ever black photographer for the same month.

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the main cover line of "The Big Fashion Issue" both linking to Rihanna's influence and place in the fashion industry, and the fact that the issue is also important to fashion magazines is because September represents the change from Spring/summer to autumn/winter. This means that a lot of brands and magazines use this time to experiment with style and predict the trend for the second half of the fashion year.

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bold makeup could signify her importance in makeup industry and changing standards in shade ranges, causing many companies to cater to more skin tones. Her deep red lip colour also stands out, with it perhaps being the image which stands out the most.

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The Leading image uses bold colours and unusual makeup to stand out to the audience, and to demonstrate Rihanna's experimentation in fashion and other industries. The choice of clothing is perhaps appealing to those interested in high fashion, but the makeup and bold colour is bringing something new to that subject. The use of a portrait, medium close-up brings more focus to Rihanna and not the clothes she is wearing, something contradictory for the "big fashion issue". This suggests that Vogue is focussing on her as a icon of changing fashion and beauty standards.

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The Masthead almost blends into the colours of the flowers, perhaps to draw more attention to Rihanna's face and not the Magazine's name.