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As a group, watch all three videos.

Then, choose only one video/appeal to analyze.

What details from the commercial make it persuasive based on the appeal?

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May The Best Car Win "Chevy Fuel Economy"

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Ethos
The proactive commercial is persuasive because they had a celebrity talk about how she uses  their products and how good they work, which will make people want to purchase it.

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Pathos
It shows how some people are sexist against women by making them look weak, it also taps in to the men emotion also some might feel bad about how women are being treated. It's persuading girls to be and love themselves for who they are.

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Ethos
The proactiv commercial shows a public figure to convince others. By showing Katy Perry its telling the audience even she uses our products and showing the audience that she uses it to persuade them

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"like a girl" is Pathos because they're basically saying that's what everyone thinks about girls, and its emotional appeal but at the end the women was telling little girl to keep trying. The little girls already have low confident cause they are trying to find themselves

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Michael Y. Collazo, Luis O. Rosario, Jesus M. Rosario Logos

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Michael Y. Collazo, Luis O. Rosario, Jesus M. Rosario Logos

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This Chevrolet commercial uses propaganda in order to convince you to buy their vehicles. They do this by telling you that they're the best and the number 1 in the automotive industry to make you buy their products.

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pathos, the way some people think of girls makes them feel that they're not the same from anyone else. people feel sad, mad, powerless when people say they do something "like a girl" and that's something that can disrespect girls, because guys and girls are equal. "like a girl" should be something positive.

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Pathos they are sexist towards women making girls sound weak. It discourages them making them feel lessier then men.

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Pathos shows how people stereotype girls for there ability to do stuff in modern life. it appeals to emotion because it can affect young girls who think there strong or have low confidence and society reacts on the injustice on stereotypes on girls .

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pathos
the video explains how girls are stereotyped to be weak and not strong and it persuades girls to be stronger and better

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Logos. Commercial for Chevy simply states that if any other car manufacturer has the best fuel efficiency, why does Chevy constantly out number them? The audience that's looking at this will compare and go for the best brand and best for their wallets.

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Logos. states they're the best comparing their car features and fuel economy to other cars and making it seem appealing to their money savings