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The government is directly involved by the issue. If there is a health problem caused by energy drinks, they will get the blame. The government is the one with the most power and the one that can influence the issue the most.

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Red bull has become a billion-dollar trade mark. Everyone knows red bull and red bull has got a really big stake in this issue. Red bull has got a lot of young clients who are easy to influence. The younger clients do not know the side effects that energy drinks cause, and they do believe in the

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Monster is one of the most popular ‘energy drink’ companies. They have a huge stake in the issue because they are also responsible for this issue. There are a lot of negative reports about the monster energy drinks. Monster is one of the creators of the issue.

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Consumers also do have a big stake in the issue. They are the ones with the high interests in the energy drinks. If they stop having interest in the energy drinks, the issue would decrease immediately. They are the ones that keep the issue go through. Because they consume the product, they support the brands in selling it.

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The supermarkets are big stakeholders in the issue. That’s because they are the ones that sell the products, they are partners with the energy drink brands. The supermarkets are aware of the side effects, but they still continue selling the products.

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Energy drinks: why it is high time their wings should be clipped

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Energy drinks: why it is high time their wings should be clipped

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Energy drinks: why it is high time their wings should be clipped | Sarah Boseley

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The caffeinated, sugary drinks point to health issues such as obesity and type 2 diabetes

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Public asked for views on banning energy drink sales to children

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Public asked for views on banning energy drink sales to children

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The government is seeking views from the public on ending the sale of energy drinks to children and young people in England, the Prime Minister has announced.

The consultation proposes that a ban would apply to drinks that contain more than 150mg of caffeine per litre and prevent all retailers from selling the drinks to children.

It follows the publication of the latest chapter of the government's childhood obesity plan in June 2018, which outlines a series of measures as well as a commitment to halve childhood obesity by 2030.

Questions in the consultation include:

whether the restrictions should apply to children under 16 or under 18

whether the law should be changed to prevent children from buying them in any situation

Energy drinks are already banned for sale to children by many major retailers, but children can still buy them from vending machines and many independent convenience stores, for example.

More than two-thirds of 10- to 17-year-olds and a quarter of 6- to 9-year-olds consume energy drinks. A 250ml can of energy drink can contains around 80mg of caffeine - the equivalent of nearly 3 cans of cola. On average, non-diet energy drinks also contain 60% more calories and 65% more sugar than other, regular soft drinks.

Excessive consumption has been linked to a number of health issues in children, including:

Prime Minister Theresa May said:

Childhood obesity is one of the greatest health challenges this country faces, and that's why we are taking significant action to reduce the amounts of sugar consumed by young people and to help families make healthier choices.

Our plans to tackle obesity are already world leading, but we recognise much more needs to be done and as part of our long-term plan for the NHS, we are putting a renewed focus on the prevention of ill-health.

With thousands of young people regularly consuming energy drinks, often because they are sold at cheaper prices than soft drinks, we will consult on banning the sale of energy drinks to children.

It is vital that we do all we can to make sure children have the best start in life and I encourage everyone to put forward their views.

Public Health Minister Steve Brine said:

We all have a responsibility to protect children from products that are damaging to their health and education, and we know that drinks packed to the brim with caffeine, and often sugar, are becoming a common fixture of their diet.

Our teenagers already consume 50% more of these drinks than European counterparts, and teachers have made worrying links between energy drinks and poor behaviour in the classroom.

We are asking the public for their views on the matter, to ensure energy drinks are not being excessively consumed by children.

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Public asked for views on banning energy drink sales to children

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The government is seeking views from the public on ending the sale of energy drinks to children and young people in England, the Prime Minister has announced. The consultation proposes that a ban would apply to drinks that contain more than 150mg of caffeine per litre and prevent all retailers from selling the drinks to children.

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Monster is beating Red Bull at home and aiming to cut its rival's lead overseas.

A lineup of new products and NASCAR, BMX, UFC and MMA sponsorships have contributed to Monster's boom.

Monster has become the top energy drink maker in the United States, controlling 43% of the market, according to Morgan Stanley. Red Bull trails slightly. Rockstar is in third place.

Energy is Monster Beverage Co.'s biggest sales driver -- Java, Rehab, Ultra, Hydro and Mutant are several of the top-selling Monster brands -- but the company also offers tea, juice, water, coffee and zero-calorie energy drinks. It's planning to expand coffee and juice flavors in 2018.

While soda sales have steadily declined as more Americans put down sugary drinks in favor of healthier choices, energy products are bucking the trend.

Retail sales in the United States have spiked 25% since 2012 to $11.7 billion last year, according to Euromonitor.

Analysts say consumers are willing to buyhighly-caffeinated drinks, which are pricier than sodas, because they provide a pick-me-up.

Monster also offers a better bang for energy drinkers' buck, noted Stifel analyst Mark Astrachan. A 16 oz can of Monster is the same price as a 8.4 oz can of Red Bull.

Related: How one county slashed sugary drink sales

Privately-held Red Bull more-than-doubled Monster's sales in 2016, according to Astrachan, but Wall Street is buzzing about Monster's rise.

Revenue has grown every year since Monster launched in 2002, topping $3 billion in 2016.

Several analysts raised their share price targets on the company this week, leading Monster's stock to hit an all-time high. Shares gained 52% in 2017 and the company has a $37 billion market value.

"There isn't another stock in our coverage universe with a comparable current growth profile," Credit Suisse analyst Laurent Grandet wrote in a research note Wednesday.

Monster lags far behind Red Bull overseas, but analysts say there's potential to shrink the gap.

Grandet predicts Monster's international business will make up 36% of the company's total sales by 2019, up from 24% today.

Coke took a 17% stake in Monster for more than $2 billion and the two companies swapped drinks -- Coke sold Monster itsNOS and Full Throttle drinksin exchange for Monster's non-energy products.

The agreement made sense for Monster because it gotaccess to Coke's enormous distribution network around the world.

Monster launched in China, the second largest energy drink market in world, in 2016 and is "just getting warmed up" there, Wells Fargo's Bonnie Herzog wrote in a note Thursday.

A lower corporate tax rate should also allow the company to reinvest savings abroad, analysts agree.

Competitors and international expansion are not Monster's biggest concerns though.

Energy drinks face tough regulation. New taxes on sugary drinks, such as the one adopted in the U.K., can derail the industry.

The World Heath Organization has also said they "may pose danger to public health," while the American Academy of Pediatrics said children should not consume energy drinks.

In 2012, Monster tumbled 14% after the parents of a 14-year-old girl alleged Monster drinks were responsible for her death.

Monster denied any responsibility and added caffeine labels to its products the following year.

CNNMoney (New York) First published January 19, 2018: 10:01 AM ET

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A lineup of new products and NASCAR, BMX, UFC and MMA sponsorships have contributed to Monster's boom. Monster has become the top energy drink maker in the United States, controlling 43% of the market, according to Morgan Stanley. Red Bull trails slightly. Rockstar is in third place.

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Some UK supermarkets to ban selling energy drinks to anyone under 16

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Some UK supermarkets to ban selling energy drinks to anyone under 16

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Several chain supermarkets in the United Kingdom have begun implementing a voluntary ban on the sale of energy drinks to people under the age of 16.

Waitrose, a chain with more than 350 stores throughout the U.K., today began requiring proof of age for customers buying energy drinks containing more than 150 mg of caffeine per liter.

"As a responsible retailer, we want to sell these products in line with the labelling guidance," Simon Moore, Waitrose's director of technical and corporate social responsibility, said in a statement on the company's website. "These drinks carry advice stating that they are not recommended for children, so we're choosing to proactively act on that guidance, particularly given the widespread concerns which have been raised about these drinks when consumed by under 16s."

Drinks sold in the U.K. that contain more than 150 mg of caffeine per liter must already carry a label alerting customers to high caffeine content, according to guidelines issues by the European Union Food Information Regulation.

The label must include this warning, according to the guidelines, placed near the name of the product: "High caffeine content. Not recommended for children or pregnant or breast-feeding women."

Seven other U.K. retailers are joining Waitrose in enforcing the voluntary ban, the BBC reported.

Jamie Oliver, a London-based chef who has taken on the cause of childhood obesity, welcomed the retailers' actions in a tweet, saying the retailers, "have done the right thing! stopping the sale of energy drinks to children."

The amount of caffeine in one of the energy drinks, 150 mg, is roughly equivalent to two-and-a-half cups of instant coffee, if they are eight ounces each, according to the Mayo Clinic.

It's unclear how much caffeine is safe or unsafe for teens or young children, since studies of its effects are not permitted in children.

For adults, the FDA has cited around 400 milligrams of caffeine a day as an amount not generally associated with dangerous side effects.

The American Academy of Pediatrics (AAP) advised parents in a 2011 report to keep kids and teens away from energy drinks over concerns about the high levels of caffeine.

"Energy drinks contain substances not found in sports drinks that act as stimulants, such as caffeine, guarana and taurine," the AAP said in a statement at the time. "Caffeine -- by far the most popular stimulant -- has been linked to a number of harmful health effects in children, including effects on the developing neurologic and cardiovascular systems."

In addition to those additives, energy drinks can contain kola nut, yerba mate and cocoa, which bring additional caffeine, according to the report published in Pediatrics.

In 2011, there were 1,499 adolescents aged 12 to 17 who went to emergency rooms for an energy drink related emergencies, up from 1,145 adolescents in 2007, according to the Centers for Disease Control and Protection.

Side effects of excess caffeine consumption by children include anxiety, jitteriness, headache, fatigue, irritability, elevated blood pressure and heart palpitations, experts say. The effects can be serious if the child has an underlying heart issue.

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Some UK supermarkets to ban selling energy drinks to anyone under 16

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Several chain supermarkets in the United Kingdom have begun implementing a voluntary ban on the sale of energy drinks to people under the age of 16. Waitrose, a chain with more than 350 stores throughout the U.K., today began requiring proof of age for customers buying energy drinks containing more...

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#61 Red Bull

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The brand that gives you wings sold 6.3 billion cans, up 4%, across 171 countries in 2017. Top markets included Turkey (+34%), India (+15%) and The Netherlands. The company has sold a cumulative 68 billion cans since Red Bull was introduced in 1987 with a marketing strategy built on extreme events. The brand dominated the F1 track between 2010 and 2013 through Red Bull Racing, capturing the Formula 1 constructors' and drivers' championships four straight years. The last few years have been less successful with Red Bull

finishing second (2014), fourth (2015), second (2016) and fourth (2017) in the constructors' race. The energy drink launched a new line of organic sodas in 2018 with three of the four new beverages containing no caffeine.

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Red Bull on the Forbes World's Most Valuable Brands List

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The brand that gives you wings sold 6.3 billion cans, up 4%, across 171 countries in 2017. Top markets included Turkey (+34%), India (+15%) and The Netherlands. The company has sold a cumulative 68 billion cans since Red Bull was introduced in 1987 with a marketing strategy built on extreme events.

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Supermarkets caught flouting ban on energy drink sales to children

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Supermarkets caught flouting ban on energy drink sales to children

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Major stores had said they would stop selling the high-caffeine drinks to anyone under the age of 16.

But Aldi, Boots, the Co-op and Morrisons all sold cans of Red Bull or a "stimulation" drink to a 14-year-old boy without asking for ID.

Health experts have warned the drinks, which sometimes contain as much as an ounce of sugar in a single 250ml can, lead to obesity and bad behaviour in classrooms.

Tam Fry, chairman of the National Obesity Forum, told the Daily Express: "They are now the 'cool choice' for children.

"That is just awful because of the amount of sugar in these drinks. It is being used like water.

"They are consuming vast amounts of totally unnecessary and un-useful calories and, furthermore, adding to their desire to drink more.

"If you drink something with a lot of sugar, you will get a buzz and you will want more.

"They make children hyperactive and their concentration level goes down and they are more unruly, certainly in the classroom."

Our probe revealed some of the biggest stores are failing to check the ages of people trying to buy energy drinks.

A 14-year-old tried to buy a Red Bull at Boots store in Guildford, Surrey. Stimulant

He walked to the self-service section to purchase the £1.45 can of Red Bull, which contains almost one ounce of sugar, and staff approved the sale of the product without checking his age despite the on-screen prompt.

A team member in Aldi's store in the same town failed to check his age and he purchased a 25p stimulant drink.

A worker at the Co-op in nearby Woking also authorised the sale of a can of Red Bull without asking for ID.

At the local Morrisons a counter assistant challenged him, asking how old he was, but when he responded "16", the member of staff approved the sale without asking for proof of age.

However, in Sainsbury's Guildford store the teenager was refused a sale.

He was also warned of the dangers of the drinks.

Staff at Waitrose in Guildford and Asda in Woking all denied him the drink.

Mr Fry said: "I don't think the stores are paying enough attention to their voluntary guidance.

"The drink is a drink, so it is a product and they are clearly trying to run a business, so if one or two drinks fall into the hands of someone under 16, I don't think they will be too upset.

"It is disastrous. If the calories are not burnt off, they can lead to obesity."

Sainsbury's, the Co-op, Aldi and Lidl all introduced the self-imposed ban on March 1.

It's time for Government to step up, close the loop and implement a ban

Jamie Oliver

Morrisons, Waitrose, Asda and Boots all made the changes last Monday.

Tesco has announced it will follow the other supermarkets but will not make the change until March 26.

Last year the teachers' union NASUWT called for sales to all under-16s to be banned.

Darren Northcott, the union's national official for education,described the drinks as "legal highs" that fuelled bad behaviour in schools.

And celebrity chef Jamie Oliver threw his weight behind the campaign, adding: "To see a health brand like Boots join the ban on energy drinks to under-16s is brilliant.

"Our retailers are doing the right thing for the health of our children and now it's time for Government to step up, close the loop and implement a ban."

All the retailers named were approached for a comment.

The Co-op said: "Guidance has been given to colleagues to ask for appropriate ID.

"We are very sorry that in this instance our procedure has not been enforced and we'll be reminding colleagues about their responsibilities."

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Supermarkets caught flouting ban on energy drink sales to children

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Major stores had said they would stop selling the high-caffeine drinks to anyone under the age of 16. But Aldi, Boots, the Co-op and Morrisons all sold cans of Red Bull or a "stimulation" drink to a 14-year-old boy without asking for ID.

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Government proposes energy drinks ban for children

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The sale of energy drinks could be banned in England to anybody under 18, amid fears they are damaging children's health, the prime minister has said.

The government has launched a public consultation on its plans to make it illegal to sell the drinks to children.

Energy drinks contain high levels of sugar and caffeine and have been linked to obesity and other health issues.

The government is asking for views on what age the ban should apply to, but gave under 16 and under 18 as options.

Scotland, Northern Ireland and Wales have the power to implement their own bans.

UK youngsters are among the highest consumers of energy drinks in Europe, research has previously suggested.

The drinks contain high levels of caffeine and sugar, often much more than those of standard soft drinks.

Excessive consumption has been linked to a range of health issues in children, from obesity, tooth decay, headaches and sleep problems to stomach aches and hyperactivity.

Surveys from teachers unions have also suggested that they contribute to poor behaviour in classrooms, although claims they can alter behaviour have been contested.

The ban would apply to drinks containing 150mg of caffeine or more per litre.

Many shops already have their own voluntary bans in place for under-16s, but it is still possible for children to buy the drinks from some retailers and vending machines.

Public Health Minister Steve Brine said: "We all have a responsibility to protect children from products that are damaging to their health and education, and we know that drinks packed to the brim with caffeine, and often sugar, are becoming a common fixture of their diet.

"Our children already consume 50% more of these drinks than our European counterparts, and teachers have made worrying links between energy drinks and poor behaviour in the classroom."

The two main ingredients of concern in energy drinks are sugar and caffeine.

We know having a diet too high in sugar risks weight-gain, which is in turn is linked to heart disease, some cancers and type 2 diabetes. But how much do we know about what caffeine does to young people's bodies in the short and longer-term?

In the short-term it can cause headaches on withdrawal, irritability, raised blood pressure and heart-rate.

But there isn't much good evidence that caffeine directly harms health, including that of children, in the longer term.

Although it raises blood pressure in the short-term, there is no association with hypertension (chronic high blood pressure).

However, the shorter-term symptoms caffeine causes may indirectly lead to other health issues.

For example, there's plenty of evidence linking disturbed sleep to a range of negative health consequences, including weight gain.

One study linked energy drinks to "poor quality or reduced sleep, headaches, risk-seeking behaviour and depressive symptoms".

The maximum recommended intake of caffeine for children is lower than for adults - no more than a daily serving of 2.5mg for every kg a child weighs - meaning it's easy for a young person to over-consume caffeine if they drink energy drinks.

Food labelling laws already state that any soft drink with more than 150mg of caffeine per litre must carry a warning about its high caffeine content and are not recommended for children or pregnant or breastfeeding women.

Prime Minister Theresa May said: "Childhood obesity is one of the greatest health challenges this country faces, and that's why we are taking significant action to reduce the amounts of sugar consumed by young people and to help families make healthier choices.

"With thousands of young people regularly consuming energy drinks, often because they are sold at cheaper prices than soft drinks, we will consult on banning the sale of energy drinks to children.

"It is vital that we do all we can to make sure children have the best start in life and I encourage everyone to put forward their views."

What is in energy drinks?

Energy drinks contain high levels of caffeine, usually about 80mg in a 250ml can.

In comparison, a 330ml can of classic Coca-Cola contains 32mg and a can of Diet Coke 42mg.

Energy drinks also contain lots of sugar as well as other ingredients including vitamins and minerals or herbal substances.

Some smaller "energy shot" products can contain as much as 160mg of caffeine in a 60ml bottle.

High levels of caffeine can lead to anxiety, panic attacks and increased blood pressure

Pregnant and breast-feeding women are advised not to have more than 200mg of caffeine over the course of a day

European advice says that most other adults are safe to drink up to 400mg a day

Too much sugar in our diets is linked to a range of health problems including:

Duncan Selbie, chief executive of Public Health England, said: "Children do not need energy drinks to get through the day - they offer nothing more than unnecessary sugar.

"Restricting the sale of these drinks is another bold step needed to turn the tide on childhood obesity."

Prof Russell Viner, president of the Royal College of Paediatrics and Child Health, said: "There is no evidence that energy drinks have any nutritional value or place in the diet of children and young people.

"It's therefore worrying that so many young people are buying these drinks at low prices and consuming them on a regular basis."

Energy Drinks Europe, which represents drinks manufacturers, said a 250ml can of energy drink typically contained about the same amount of caffeine as a cup of coffee and as much sugar as that in juices and soft drinks.

A spokesman added: "For all ages, there are much greater contributors of caffeine and sugar in the diet than energy drinks.

"A sales ban on energy drinks is therefore arbitrary, discriminatory and not effective.

"A better approach is to work with governments to ensure a fact-based discussion rather than proposals based on conjecture. Effective measures would include portion control and serving size reductions."

The public consultation follows the June 2018 publication of the latest chapter of the government's Childhood Obesity Plan, which commits to halve childhood obesity by 2030.

It will last for 12 weeks.

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Government proposes energy drinks ban for children

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The sale of energy drinks could be banned in England to anybody under 18, amid fears they are damaging children's health, the prime minister has said. The government has launched a public consultation on its plans to make it illegal to sell the drinks to children.

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Government to ban energy drink sales to children in England

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Government to ban energy drink sales to children in England

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Government to ban energy drink sales to children in England

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Move follows health concerns over heavily caffeinated and sugared drinks

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governmant

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supermarkets

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consumers

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MONSTER

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REDBULL