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Firstly I produced a series of Trial Shots in a local forest near where I live with a pair of Adidas Originals, which originally gave me my first ideas. To note all of my Ideas down I then created a he colourful mind map listing all of the things needed to take into account whilst creating and performing a shoot, this was really helpful as when it came to shooting I have all my instructions layer out for me. Our first source of information was in assignment 1 which where we got told the original brief and scenario for the journalism students at Harlow College creating a newsletter, this set us off for our assignment. At the end of my final shots I got many comments from peers telling me that my final photographs where very professional and sleek, i also got told that my work fits perfectly in the advertsing genre.

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Once I got into the studio and set up the SLR camera and the tripod i rolled down the Grey background and applied lighting facing the models to reflect shadows to create a beautiful affect. As it got down to the camera I zoomed into my shot frame and changed the aperture and speed ISO for each photograph to highlight the subject of the trainers which was hugely important with my advertisement genre, using this camera setting also helped me to blur out the background just like in 'Vivian's' shoot. Once finished in the studio we then logged onto the Macs in perfect time to edit our Photographs, in each photo I adjusted the brightness and tone just to bring out the beautiful colours. In photoshop I also lightened some of the shadows and background as it was taking the consumers eyes off the main advertising subject. I have attached a before and after photo of one of my edits.

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A young artist called called 'Vivian Frank' influenced me, he's a young gentleman at the age of seventeen who shares the same love of trainers as me, at such a young age he has one of the most memorable names in the Footwear industry. Vivian shoots his latest trainers in many different environments, he shows some outstanding quality in his shoots. I chose to conduct my shoot just like how vivian does by concentrating and highlighting the subject whilst blurring out the background.

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In this shot we used a close up on a white background to focus on the subject and capture the texture of the materials used within the shoe, I decided to get the model to tie his shoe lace on an antique wooden stall as I believe its a great selling point and Is a perfect pose for an advertising shoot as it makes it look very professional and unique. I love the brightness used within the photograph as the white sole catches the readers eye. From our focus group Jack Zepler said; " I love the close up shot of the shoe, it shows a huge amount of detail and gives it a very professional look".

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This is the third shot i have chosen for my Huarache shoot and defiantly the most stylish and modern, as I was advertising A black pair of trainers I also wanted the Model to dress in a stylish Black bomber jacket which adds an amazing effect, I then changed the colour of the photo to black and white giving it a Retro look, making it stand out towards the crowd. I shot this as a Mid shot as I wanted to capture the models body language and expressions with the darkened shadow reflecting his feelings on the left hand side. Within my focus group Elliot thought the black and white technique was really effective and creative.

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For part of my Adidas Originals campaign I chose to advertise two Adidas 'Gazelle' Trainers, I got the two models to face each other as it created an excellent shadow reflecting off their trouser leg. This is one of my favorite shots as the tone highlights the subject of the original 'three stripes' which is great for my advertising genre. With the 'Old And New' message being used throughout my collection of shots i tried to blur out the second pair by changing the shutter speed. In my focus Group Jack Zepler said that he loves the brightness of the image as it makes the product i am advertising stand out, the tone set also makes it a lot more appealing to the audience.

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As the advertisement for the 'Navy' Pack continues this is my second shot of the series and is by far my favorite of them all as the image captures great emotion and expression giving the audience the feel that 'They Must get a pair' with the models smug facials leading them on to feel jealous. We set the shutter speed to slightly blur out the Model so we could focus on our main subject which is the trainers, as it displays beautiful textures of all the different materials used to produce the trainers. I slightly edited the tone of the photo to make the blues stand out which i think looks really effective. As we are advertising the 'Navy' Pack we thought that the whole image should fit within the navy colour scheme so we fitted the model with a lovely blue Track top. Jack Zepler Said; " The colours flow extremley well and i love the way you have adapted the aperture on the camera to blur out the background and to focus on the subject".

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As I'm a lover of trainers I put a good form of research into my target audience, after evaluating many Social groups I'm involved in within the Trainer industry I came to the conclusion of my chosen audience to target, I decided to work within the Male Gender of 17-24 year olds as that age group seemed to be a common occurrence within my research. I believed that most 17 year olds like myself are into Trainers and so are most young adults which Is why I also chose to target this age group, I also thought that the cut off point is 24 as any further than that and you are the wrong side of 20 hitting 30 which is when Students become Adults and can no longer afford to waste there last pennies on the latest trainers. I attended a trainer even called 'Crepe City' In London last month and it also appeared to be mostly Teenagers and youg adults who where the mass consumers.

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Firstly I produced a colourful mind map which I used for planning and pre-production, the mind map consisted of 19 points which I had to cover to make sure my shoot goes to plan, this ranged from General ideas to health risks and props/models. My faviroute Genre and Photographic technique is advertising so I decided to advertise Trainers which is what I have a passion for, I orginally chose to have an outdoor shoot but decided to move it indoors as I believed it would be more beneficial for the advertising genre to shoot on a blank canvas. The use of Visual language helped me a huge amount as I got too see a different side to my mind which concluded me to come out with many fantastic ideas, it gave me the chance to see a different angle of my shoot as well as seeing how it would be represented to the viewers at home. From my Visual mind Map it influenced me to use a great amount of colour and tone to highlight my subject which is perfect for the advertising genre, I also really wanted display the different textures and materials on the trainers as I believed it would be more exciting and appealing to the audience.

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Unit 57: Photography and Photographic Practice - Evaluation 

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Unit 57: Photography and Photographic Practice - Evaluation 

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Scenario -

The Media, Photography & Journalism Department are preparing an exhibition of the best work produced by students at the Harlow CineWorld. This was a huge success last summer and the M,P&J department have decided to go ahead for another Oscar show event. The event show cased a range of moving work and print work including photography work. The head of department and senior staff are looking to nominate the best photographic images to be showcased for the event. This is your chance to prepare your photo-shoot and submit your 4 photographic images to the judges

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Here me and my peers where involved within a focus group which where we discussed and looked over our photo shoot pointing out what we like and dislike, taking all forms of feedback on board. The focus group consisted of myself, Elliot and Jack Zepler.