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The first video is encouraging people to get the vaccine.  They do this by telling them that vaccine is safe and effective. They are showing this video to help people with the questions or doubts about the vaccine that they have. Their message is conveying to people that if you want to live your normal life again and see your family you should do it but it's up to you to make that decision.

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How It Starts :30 | COVID-19 Vaccine Education Initiative | Ad Council

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Getting these vaccines not only help you they help others and protect others if we can all get vaccinated then the virus will go away only if people are willing to get vaccinated. The out famous people like Obama, Bill Clinton and Bush in the video because if our countries leaders are in the videos then people may feel safe and encouraged to get it more.

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Former Presidents and First Ladies ‘It’s Up To You’ :60 | Ad Council and COVID Collaborative

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This picture shows that the vaccines effectiveness and how it is FDA authorized and easy to get so that more people will want to get it. It also shows somebody who just got the shot and they put the number of one place you can go to to get your shot in this picture it is for people who live in Louisiana.

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The community that this topic focused on was the people that are unvaccinated.  The advertisements are encouraging people to get vaccinated.  Each advertisement focused on a different aspect of people’s fear of getting vaccinated.

The video advertisement focused on leaders that got vaccinated.  The idea is that people would trust the people in the government and follow their example.  The problem is that many people do not trust the government.  My suggestion is they should have shown more families getting it together, maybe with a grandparent,  These are people they may believe more than the government.

The second video advertisement focused on questions that people may have about the vaccine.  The idea is that the video answers questions people have about getting the vaccine and whether it is safe.  After seeing this video, people may have some of their questions answered.  I think this video did a good job of answering many questions people have.

The third visual text advertisement shows the effectiveness and where to get the vaccine.  It also shows someone who just got the vaccine.  The idea is that it will make people more aware of where to get the shot and they can relate to the person who just got it.  I think this was a good advertisement and it is very clear in it’s information.