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Glow Points:

A systematic analysis of the smartphone industry.

A good coverage of government initiatives.

Areas for Improvements:
For the contributions to the economy, you will have to research the industry's contribution to GDP in terms of its sales, say in 2021.
Please note that we do not manufacture smartphones.

For employment, you will have to be specific as to the number of people being employed in the industry including those who run smartphone accessories shops and stores.

For inflation, you will have to talk about whether rising inflation and recession in 2020 cause a decline in sales for smartphones in the industry.

For government support, you will have to discuss the various monetary government support to help cope with the recession caused by the pandemic outbreak in Singapore.

What is Next?
Work on the points mentioned, do more targeted research, analyze the findings, collate key points from both analyses, and prepare your PowerPoint slides.

Cheers!

Josh Nathan

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Hi everybody, I am more than happy to be working with all of you! Thank you for the constructive feedback you've given to me so I am able to improve on my part :) I know it's the "holiday" season which means most of us are busy with other commitments. Thank you for making time so we can have our almost weekly discord meetings to discuss our work! One thing I have learned is that although the pandemic has caused many sectors to decline in growth rate, the telecommunication industry prevails over others and seems to be doing better every year!

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https://www.mas.gov.sg/-/media/MAS/EPG/CPD/2019/InflationDec2019.pdf

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Thank you to everyone once again for all the contributions for the group project. I personally think we did a good job for this stage of our project. We were organized and delegated our own time to finish our parts without having to rush. I appreciate everyone completing their parts on time and making time to attend group discussions despite our busy schedules during the festive period. For improvement, I think as a group there is nothing much I can think of to improve. We worked very well together. One interesting fact I learnt about macroeconomics was how the telecommunications industry made such a big impact in the economy. Even with the current pandemic, it still contributes positively to Singapore's GDP.

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Singapore has set its sights on becoming a world-class, tech-driven city-state. It is transforming itself to become a Smart Nation, harnessing technology to transform how its people and businesses live, work and play.

The digital revolution is upon us, and Singapore must adapt and use technology to harvest the benefits of digitalisation.

Digital Society

A Digital Society empowers everyone with a fair chance of succeeding despite their differences or circumstances. It inspires us to dream bigger, as we get more interconnected with the world through technology.

Whether you're young or old, tech-savvy or not, the aim is for every Singaporean to benefit from tech as part of a Digital Society. The Digital Readiness Blueprint explains how the Singapore Government is making this happen:

By making technology more accessible to every Singaporean

By improving Singaporeans' digital literacy

By helping the local community and businesses drive widespread adoption of technology

By designing inclusive digital services

Return to top
Digital Economy

A Digital Economy takes advantage of the latest technology to digitalise processes and drive business growth. This attracts foreign investments which, in turn, creates new jobs and opportunities for those in Singapore.

Singapore's pro-business environment, excellent tech infrastructure, close connectivity to major Asian economies as well as the availability of investment puts us in a good position to develop a strong Digital Economy.

Three key strategies have been identified in the Digital Economy Framework for Action to take advantage of our strengths:

Accelerate our economic growth by digitalising industries and businesses

Develop an ecosystem to help businesses stay vibrant and competitive

Transform the Infocomm Media industry to be a key growth driver of the Digital Economy

Return to top
Digital Government

Our vision of a Digital Government is "digital to the core, and serves with heart". Digitalisation is an effective means for the Government to serve citizens with greater empathy, through designing policies and services that are inclusive, seamless and personalised for all.

The Digital Government Blueprint (277kb) details 14 key performance indicators (KPIs) to measure our Government's digitalisation progress.

New policies and initiatives are continually being added to the Digital Government Blueprint (DGB) to help us chart the fast-changing tides of tech and world events. For example, our ongoing drive to enhance our tech capabilities allowed us to pivot quickly and develop digital tools for contact tracing and the safe re-opening of Singapore's economy amid the COVID-19 pandemic.

From 2018 to 2020, our push towards deeper and more extensive digitalisation led to four key changes in the DGB:
1. Going deeper into what "digital to the core" and "serves with a heart" mean
There will be greater efforts to use digitalisation to create policies that are more personalised, and which can be easily adjusted in response to user behaviour. This will allow the Government to respond to citizens' needs more effectively. We have already begun this with new digital platforms such as LifeSG.
2. Putting the citizen's needs first
The blueprint's strategies have been updated to place more emphasis on users' needs, to improve how we work, live and play as we harness new technologies such as AI.
3. Setting targets to meet our near-term future

New KPI: At least 70% of eligible Government systems to be on commercial cloud by 2023

Update of an existing KPI: Time required to combine and share data for cross-agency projects to be no more than seven working days

4. Setting a future direction in light of COVID-19
The pandemic has given renewed impetus for government agencies to digitalise, including making deeper changes in organisational policy, structure and culture.

The progress so far

Reviewing KPIs regularly allows us to assess our performance and identify areas for improvement. Here are some statistics as of the end of 2020.

Citizen Satisfaction with Government Digital Services
(Percentage that rated 5 & above)

Business Satisfaction with Government Digital Services
(Percentage that rated 5 & above)

Government services that can be completed digitally from end-to-end

Services that provide E-payment options

E-payments transactions

Other Statistics:

20,000 officers have been trained in data analytics and data science, meeting the initial target set and a new KPI is being reviewed.

All 20 ministries have submitted plans to use artificial intelligence, meeting the target of broadening digitalisation within the Government

Other Goals for 2023

We've also set our targets for 2023 and beyond:

70% of eligible Government systems to be hosted on the commercial cloud

All public officers to have basic digital literacy skills

All ministry families to have at least 1 AI project for service delivery or policymaking

At least 10 cross-agency high-impact data analytics projects to be completed per year

No more than 7 working days to share data for cross-agency projects

Read the latest DGB here: DGB - 30 December 2020 (277kb)
Return to top

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Singapore has set its sights on becoming a world-class, tech-driven city-state. It is transforming itself to become a Smart Nation, harnessing technology to transform how its people and businesses live, work and play. The digital revolution is upon us, and Singapore must adapt and use technology to harvest the benefits of digitalisation.

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Thank you all once again for actively contributing to the project, we all did a great job executing this stage. We worked on our improvements and managed to be more collaborative during this stage. I appreciate that we could all make time for our meetings despite our hectic schedules. There are not any improvements that I could think of as I think we all did our best during this stage. One interesting thing I have learned is how the Singapore government plays an important part in improving the smartphone industry during the pandemic by implementing policies and programmes.

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Hey yall soo just wanted to thank everyone for being so fun and easy to work with. I know that all of us are busy and all that but your guys always make sure there time to meet and discuss our project. So flexibility on point!. I love how we were more organized this time and we would do more routine check in with everyone and do vetting at the same time. For 1 thing to improve, to be honest, I can't think of it so yes. For self improvement, maybe talk lesser in our group meetings and make sure that I ramble like less and all that. 1 interesting thing I learnt about the macroeconomics is that smartphone really have changed the world and I can't imagine how its like last time without a phone.

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SINGAPORE: Five mobile service providers will start rolling out mobile plans with "larger data bundles at a lower cost" for seniors from Monday (Jun 29), while another new initiative will provide lower-income seniors with subsidised smartphones and data plans.

Announced by the Infocomm Media Development Authority (IMDA) and the newly formed SG Digital Office (SDO) in a joint release, these initiatives are part of the Seniors Go Digital programme which was launched last month with the aim to raise the digital skills of 100,000 seniors by the end of this year.

Singtel, M1, StarHub, Circles.Life and TPG will start rolling out the customised mobile plans for seniors progressively from Monday, the press release said.

There will be variety of price plans and service offerings from these operators, it added.

"These special plans, available to all seniors, offer larger data bundles at a lower cost, to give seniors the confidence to enjoy the benefits that digital services bring."

Another initiative, called the Mobile Access for Seniors, will provide eligible lower-income seniors with a subsidised smartphone and a one-year subsidised mobile data plan from M1, Singtel, StarHub or TPG.

Those eligible can choose to purchase a basic smartphone with co-payment starting from S$20 and S$5 monthly mobile plans that offer at least 5GB of data.

The data plans will also include complimentary value-added services like caller number display and cybersecurity protection. There will be no excess data charges so as to give seniors a "greater peace of mind", said the press release.

The new initiative will be available for sign-ups next month. Seniors can do so after attending classes under the Seniors Go Digital programme to acquire at least one basic digital skills. They must also be Singaporeans aged 60 and above, and are current beneficiaries of selected government assistance schemes.

Speaking to reporters at an online doorstop, Minister for Communications and Information S Iswaran said these initiatives will help to address concerns about cost among seniors.

Mr Iswaran also provided an update on the country's digitalisation efforts, which he described as making "good progress".

These efforts have been ramped up in light of challenges from the COVID-19 pandemic, such as setting up the SDO in May and forming a new ministerial committee to oversee the digitalisation push.

Under the SDO, digital ambassadors have been recruited with the aim of reaching out to seniors, as well as hawkers and wet market stallholders, and encourage them to adopt digital tools.

Mr Iswaran said the first target of having these ambassadors cover all 112 hawker centres and wet markets in Singapore by June has been achieved. In fact, the ambassadors have gone beyond the target to cover an additional 500 coffeeshops.

"That is a very positive sign because it means that the execution is on track," he said.

"The observation is that the message is getting through because even in this early stage, we already have one hawker centre that (is having a) 100 per cent adoption rate.

"This tells you that the stallholders are receiving the message, understanding it and translating it into action," he said.

More than 300 youth volunteers from Youth Corps Singapore will also be reaching out to vulnerable seniors from 40 social service agencies from July 2020, the press release said.

These volunteers will help seniors pick up relevant digital skills such as using digital devices, communicating online and practising good cybersecurity hygiene.

IMDA also said on Monday that it has received a S$1 million donation from ST Engineering for its Digital Access Programmes (DAP).

This is the single largest contribution to the DAP to date, and is expected to support about 4,500 beneficiaries over the next 12 months.

The donation will help to fund programmes such as the NEU PC Plus, Home Access and the new Mobile Access for Seniors, which aim to ensure that low-income households and individuals have access to digital devices and connectivity.

"The national movement to accelerate Singapore's digitalisation is gaining strong momentum," said Mr Iswaran, noting that many companies, community and individual volunteers are partnering the Government in its digitalisation efforts.

"Working together, we are now focusing our efforts to understand and address the concerns of different segments of our society, including seniors and hawkers.

"Everyone can play a part to make a meaningful and material difference in Singapore's digitalisation efforts," he said.

"We welcome more to join us in our national digitalisation movement."

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Wider variety of mobile plans and financial assistance for seniors to help them go digital

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SINGAPORE: Five mobile service providers will start rolling out mobile plans with "larger data bundles at a lower cost" for seniors from Monday (Jun 29), while another new initiative will provide lower-income seniors with subsidised smartphones and data plans.Announced by the Infocomm Media Develo

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Singapore’s resident employment grew in Q3, trimming fall in total employment

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The recovery in the labour market remains uneven across sectors.

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SINGAPORE, Dec 23 (Reuters) - Singapore's November headline prices rose by their fastest pace in nearly nine years on higher private transport and services costs, while the government also slightly increased its 2021 outlook for the measure.

Headline inflation rose by 3.8%, exceeding economists' forecast of 3.35% and 3.2% in October. That is the most it has risen since February 2013.

The core inflation rate - the central bank's favoured price measure - rose to 1.6% in November on a year-on-year basis, the highest since January 2019, versus 1.5% in the prior month. A Reuters poll of economists had forecast a 1.5% increase.

Core inflation is projected to average 0.9% for 2021 with headline inflation at 2.3%, the Monetary Authority of Singapore and ministry of trade and industry said in a joint statement.

That compared with a previous outlook for core inflation to come in near the upper end of a 0-1% range, and headline prices to be at about 2%.

For 2022, the central bank maintained its forecast for headline prices to average 1.5-2.5% and core inflation to increase further to 1-2%.

Reporting by Aradhana Aravindan in Singapore; Editing by Himani Sarkar

Our Standards: The Thomson Reuters Trust Principles.

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Singapore Nov headline prices rise 3.8%, fastest in nine years

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SINGAPORE, Dec 23 (Reuters) - Singapore's November headline prices rose by their fastest pace in nearly nine years on higher private transport and services costs, while the government also slightly increased its 2021 outlook for the measure. Headline inflation rose by 3.8%, exceeding economists' forecast of 3.35% and 3.2% in October.

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SINGAPORE: Singapore's October retail sales rose 7.5 per cent year-on-year as consumers snapped up more mobile phones following new product launches.

October's expansion was higher than the 6.8 per cent recorded in September, according to data released by the Department of Statistics Singapore (SingStat) on Friday (Dec 3).

It is the second consecutive month of retail sales growth. Excluding motor vehicles, retail sales were also up 11.4 per cent.

Total retail sales value came in at S$3.6 billion but this remained below pre-pandemic levels, said SingStat. Online sales made up 15.2 per cent of the total.

On a seasonally adjusted month-on-month basis, retail sales grew 0.7 per cent in October compared to September. Growth rose to 2.3 per cent when motor vehicles were excluded.

RETAIL SALES BY INDUSTRY

Most industries in the retail sector saw sales increase year-on-year, with purchases of computer and telecommunications equipment surging 72.9 per cent due to the new product launches.

Watches and jewellery, petrol service stations, and supermarkets and hypermarkets also recorded double-digit increases of 26.9 per cent, 16.3 per cent and 10.4 per cent respectively.

Sales also grew in the food and alcohol, cosmetics, toiletries and medical goods, wearing apparel and footwear, and furniture and household equipment industries.

In contrast, sales fell for department stores, recreational goods, optical goods and books, motor vehicles, and minimarts and convenience stores.

On a seasonally adjusted month-on-month basis, sales in most industries grew, with computer and telecommunications equipment topping the list at 4.1 per cent.

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Singapore retail sales up 7.5% in October on mobile phone sales

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SINGAPORE: Singapore's October retail sales rose 7.5 per cent year-on-year as consumers snapped up more mobile phones following new product launches. October's expansion was higher than the 6.8 per cent recorded in September, according to data released by the Department of Statistics Singapore (SingStat) o

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SINGAPORE: Singapore's economy grew by 7.1 per cent year-on-year in the third quarter of 2021, beating expectations, but still slower than the 15.2 per cent growth recorded in the previous quarter.

Analysts had expected a 6.5 per cent increase for Q3, according to a Reuters poll.

In data released on Wednesday (Nov 24), the Ministry of Trade and Industry (MTI) also narrowed the GDP growth forecast for 2021 to about 7 per cent, from the previous 6 to 7 per cent.

This is based on the performance of the Singapore economy in the first three quarters of the year, as well as the latest external and domestic economic developments, said the ministry.

GDP growth in the first three quarters of 2021 came in at 7.7 per cent.

The Q2 figure of 15.2 per cent was "largely due to the low base" in the same quarter of 2020 when GDP fell by 13.3 per cent due to the Circuit Breaker measures put in place from Apr 7 to Jun 1, as well as the sharp fall in external demand during the COVID-19 pandemic.

"These factors would also explain the strong year-on-year growth seen in the second quarter of 2021 for sectors such as construction, retail trade and food & beverage (F&B) services," said MTI.

All clusters within the manufacturing sector, with the exception of the biomedical manufacturing cluster, expanded during the third quarter.

The manufacturing sector grew by 7.2 per cent year-on-year, moderating from the 17.9 per cent growth in the previous quarter.

The electronics and precision engineering clusters, in particular, continued to post "healthy growth" amid "robust" global demand for semiconductors and semiconductor equipment respectively.

The construction sector rose by 66.3 per cent year-on-year, slowing from the 117.5 per cent growth in the previous quarter, as both public and private sector construction output rose.

"The strong growth during the quarter was mainly because of low base effects given the slow resumption of construction activities after the Circuit Breaker period last year," said MTI.

The wholesale trade sector grew by 5.9 per cent year-on-year, led by the machinery, equipment and supplies segment. This was in turn bolstered by the strong wholesale sales of electronic components, telecommunications equipment and computers.

The retail trade sector grew by 0.7 per cent, supported by an increase in non-motor vehicle sales volumes, even as motor vehicle sales fell due to a reduction in Certificate of Entitlement (COE) quotas.

Growth in the transportation and storage sector slowed to 8.2 per cent year-on-year. Within the sector, the air transport segment recorded strong growth, mainly due to an increase in air passengers handled from a low base in the same quarter in 2020.

However, the water transport segment "grew marginally", due to slower growth in the volume of sea cargo handled at Singapore's ports, said MTI.

The accommodation sector fell 4.1 per cent year, a reversal from the 15.8 per cent growth in the previous quarter.

"The performance of the sector was weighed down by continued weak visitor arrivals due to travel restrictions, even though demand from the government for hotel rooms to serve as quarantine facilities provided some support to the sector," said MTI.

The food and beverage sector (F&B) fell 4.2 per cent year on year, compared to the 36.9 per cent growth in the second quarter.

The sector's performance was "adversely" affected due to tighter dine-in and event restrictions during the quarter, including dine-in services not allowed during the Phase 2 (Heightened Alert) period.

"In particular, restaurants and food caterers saw a fall in sales volumes, even as the sales volumes of fast food outlets, and cafes, food courts and other eating places rose," said MTI.

The information and communication sector grew by 10.4 per cent year on year, with growth largely driven by the IT and information services segment, which benefitted from "strong" demand for enterprise IT solutions.

The finance and insurance sector recorded a growth of 9 per cent year-on-year, supported mainly by an expansion in the insurance segment.

The real estate sector grew 16.8 per cent year-on-year, primarily supported by the private residential property segment. However, the performance of the commercial property segment "continued to be sluggish", said MTI.

The professional services sector grew by 4.4 per cent year-on-year. Growth was mainly supported by the architectural and engineering, technical testing and analysis, as well as other professional, scientific and technical services segments.

The administrative and support services sector fell by 1.3 per cent year-on year. Within the sector, the rental and leasing segment shrank as travel restrictions affected the rental and leasing of air transport equipment.

The "other services industries" grew by 4.4 per cent year-on-year.

Within the sector, the education, health and social services, public administration and defence, as well as "others" segments grew.

The "others" segments in the other services industries include membership organisations, repair of computers, vehicles and personal and household goods, as well as other personal service activities such as personal care, weddings and funerals.

However, the arts, entertainment and recreation segment contracted. This was due to Phase 2 (Heightened Alert) measures re-introduced, the phased relaxation of restrictions thereafter, as well as the slow recovery in visitor arrivals.

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Singapore economy grows 7.1% in Q3, full-year GDP growth narrowed to about 7%: MTI

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SINGAPORE: Singapore's economy grew by 7.1 per cent year-on-year in the third quarter of 2021, beating expectations, but still slower than the 15.2 per cent growth recorded in the previous quarter. Analysts had expected a 6.5 per cent increase for Q3, according to a Reuters poll. In dat

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Stage 2 - Macroeconomics Preliminary Analysis

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Stage 2 - Macroeconomics Preliminary Analysis

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Point 1: Describe the general economic situation in Singapore (trends 2019-2021) (Joy)

GDP:
Year 2019:

The GDP increased from 507.12 billion in 2018 to 510.74 billion in 2019.

The economy expanded by 0.7% on a year-on-year basis.

This is noted to be the slowest economic growth for Singapore since 2009, where the economy expanded by 0.1% year-on-year.

The trade war between China and the United States of America, together with a global decline in the electronics industry heavily impacted Singapore's economy.

The services and construction industry helped to enable the economy to grow in the fourth quarter.

Year 2020:

The GDP decreased from 510.74 billion in 2019 to 469.10 billion in 2020. The year-on-year real GDP growth decreased from 1.3% in 2019 to -5.4% in 2020, which was a 4.1% decline.

The decrease in GDP occurred due to the COVID-19 pandemic. It caused enormous global economic disruption for many industries and led Singapore into facing the worst entire year of recession since independence day.

The COVID-19 pandemic led to a decrease in demand for goods and services produced because of global travel restrictions, an economic slowdown, supply chain disruptions and lastly, the tightened Circuit Breaker measures from April to June. All of these factors heavily affected Singapore's economy for the worst with consumer spending decreasing drastically. Hence, there was a 41.64 billion fall in GDP from 2019 to 2020.

Year 2021:

The GDP for 2021 Q1: 126.18 billion, Q2: 128.53 billion, Q3: 130.49 billion.

The Ministry of Trade and Industry (MTI) narrowed the GDP growth forecast for 2021 to be around 7%.

The real GDP growth increased by 7.7% during the first three-quarters of 2021 on a year-on-year basis. This is a lesser growth as compared to the 15.2% expansion recorded in the second quarter. Based on a quarter-on-quarter seasonally-adjusted basis, the economy has expanded by 1.3% in the third quarter, noted to be a turnaround from the 1.4% contraction in the second quarter.

The strong year-on-year real GDP growth recorded in the second quarter of 2021 was mainly due to the low base in the corresponding quarter of 2020. During that period, GDP dropped by 13.3% as there were stringent Circuit Breaker measures put in place from 7 April to 1 June 2020. Additionally, there was a sharp drop in external demand amidst the COVID-19 pandemic.

Therefore, these factors explain the considerable year-on-year growth as shown in the second quarter of 2021 for sectors like construction (117.5%), retail trade (0.7%), food & beverage services (36.9%)

Unemployment:
2019 - Structural unemployment:

Overall unemployment rate: 2.3%

Singaporean citizens unemployment rate: 3.3%

Residents unemployment rate: 3.2%

Structural unemployment caused by a mismatch in skills and jobs is the main factor of unemployment in 2019.

2020 - Cyclical unemployment:

Overall unemployment rate: 2.8%

Singaporean citizens unemployment rate: 4.7%

Residents unemployment rate: 4.6%

Cyclical unemployment caused by the lack of jobs during a recession is the main factor of unemployment in 2020.

2021 - Lack of foreign labour:

Overall unemployment rate: 2.7%

Singaporean citizens unemployment rate: 3.7%

Residents unemployment rate: 3.5%

Lack of foreign labour caused by border restrictions is the main factor of unemployment in 2021.

The labour sector has shown a decrease of 0.6% on a year-on-year basis.

According to the Ministry of Manpower (MOM), resident employment has increased which resulted in a lesser decline in total employment during Q3 of 2021.

The information & communications, professional services and financial services, and lastly, administrative & support services and health & social services are industries which hired more workers.

Job vacancies are noted to be high as there is a decrease in the number of people looking for jobs. There are 209 job vacancies for every 100 people unemployed in September (an increase from 163 in June).

Lack of foreign labour due to travel border restrictions has led to a major reduction in the number of foreign labour in Singapore, causing the unemployment rate to rise.

For industries that heavily depend on foreign labour such as manufacturing, construction, food & beverage services, and administrative & support services, they are affected by the drop in work permit holders, causing a constant shortage in manpower.

Therefore, until the government gives the green light for border restrictions to be eased or lifted, we can still expect the number of job vacancies, and the ratio of job vacancies to unemployed persons to remain high.

In conclusion, the overall unemployment rate increase from 2.3% in 2019 to 2.7% in 2021 is mainly attributed to the COVID-19 pandemic which took place on 23 January 2020.

Inflation:
2019:

The core inflation decreased from 1.7% in 2018 to 1.0% in 2019.

The core inflation increased to 0.7% on a year-on-year basis in December from 0.6% in November, where there was a high services inflation.

The overall increased inflation from 0.6% in November to 0.8% in December, is mainly attributed to the rise in private road transport (3.1% during December from 2.3% during the previous month) and services inflation (1.3% in December from 1.1% during the previous month).

2020:

The core inflation rate decreased to -0.3% on a year-on-year basis in December from -0.1% in November. The drop in core inflation rate is mostly due to the drop in services costs and lower food inflation.

Overall inflation increased from 0% in December to 0.1% in November. The increase in overall inflation was primarily due to a rise in private transport costs.

Overall, the core inflation and overall inflation were at ‐0.2%.

2021:

The inflation rate increased from 3.2% in October 2021 to 3.8% in November 2021.  The increased inflation rate caused by higher car prices and housing rents is noted to be the highest since February 2013.

Overall inflation increased to 3.2% on a year-on-year basis from 2.5% in September. This is noted to be the highest since March 2013.

The core inflation rate, excluding rents and private road transport costs has increased to 1.5% in November from 1.2% in September. The increase was attributed to services and food prices going up, and a smaller drop in the cost of retail and other goods.

The private transport inflation jumped to 14.3%, from 10.8% in October due to a higher increase in car prices.

The accommodation inflation jumped to 2.5%, from 1.9% in September due to a bigger increase in the prices of housing rents.

Overall Economic situation:

Despite Singapore facing the Omicron virus risk, the economy is still expected to continue growing.

According to MTI projections, Singapore's economy is expected to grow by 3 to 5% in 2022. Due to the high vaccination rate of 87% and booster shots given, this helps to aid recovery in consumer-facing services and relieve labour shortages in sectors that are dependent on migrant workers. Additionally, we can expect the airline industry to improve with travel restrictions being slowly lifted and the expansion of vaccinated travel lanes being carried out.

Growth in the information and communications sector is likely to happen as there will be a great demand for IT and digital solutions due to people working from home, students having home-based learning, to cite a few examples.

Additional references:

https://www.mti.gov.sg/Resources/feature-articles/2021/Performance-of-the-Singapore-Economy-in-2020

https://www.channelnewsasia.com/singapore/singapore-quarterly-unemployment-rate-labour-market-mom-2019-788121

https://www.aljazeera.com/economy/2020/1/2/singapore-slump-economic-growth-falls-in-2019-on-trade-woes

https://www.mas.gov.sg/-/media/MAS/EPG/CPD/2020/Inflation202012.pdf

Point 2: The impact of the economic conditions on the chosen industry (Gilby)

Improving mobile communication technology standards

User costs have plummeted. The average mobile subscriber cost per megabyte decreased 99 percent between 2005 and 2013

Smartphones are now available for as little as $40.

Mobile network infrastructure costs have also fallen dramatically, while performance has soared

There was a 95 percent cost reduction (per megabyte transmitted) from second generation (2G) networks to third generation (3G) networks, and a further 67 percent drop from 3G to fourth generation (4G) networks.

Mobile data-transmission speeds have skyrocketed in Singapore and globally

4G networks offer 12,000 times faster data-transmission speeds than 2G networks.

Consumer adoption of 3G and 4G standards has outpaced that of all other technologies, growing to nearly 3 billion connections in less than 15 years, and projected to exceed 8 billion connections in the coming years

Effective industry-driven collaborations to solve technical problems, set standards, and license intellectual property have been key enablers in this revolution especially in first world countries such as Singapore

Connecting users all over the world

Consumers derive enormous value from mobile

Research showing that across six countries—the U.S, Germany, Singapore, Brazil, China, and India—reveals that the value consumers place on mobile technologies ranges from $700 to $6,000 per user

The data show an aggregate annual consumer value for mobile technologies of $6.4 trillion across the six countries, above the cost of the devices and services.

This aggregate consumer surplus from mobile technologies exceeds the GDP of every country in the world such as Singapore except for the U.S. and China.

Mobile is especially valuable to emerging market consumers. In China and India, the consumer-reported value of mobile exceeds 40 percent of average income.

The market demand for continued innovation and investment is clear

90 percent of 3G and 4G consumers in Singapore report they want even faster data speeds, more coverage, more battery life, and many other improvements.

With global data usage doubling every year, if this trend continues, data traffic will be 1,000 times greater within a decade around Asia

New technologies will be required to accommodate this expanding demand.

Consumers expect that mobile will continue to improve and transform their lives, delivering a broader range of services that will connect them with everything, everywhere.

SME’s adapting to advanced mobile technologies

SMEs in Singapore currently are mobile leaders that are winning.

25 percent of SMEs in Asia that use mobile services more intensively see their revenues growing up to two times faster and add jobs up to eight times faster than their peers.

The mobile laggards among SMEs have revenue growth and job creation that substantially lag behind the leaders

With fewer plans to invest in mobile, these SMEs are at risk of being left further behind.

SME mobile leaders in emerging markets are leapfrogging older generations of technology still widely used in developed markets. The share of mobile leaders in Brazil, China, and India exceeds that in a few developing countries

Greater mobile adoption by SMEs can create jobs. If more SMEs expand their businesses at the rate of the mobile leaders, 7 million more jobs could be added in the six countries evaluated including Singapore and several other Asian Countries

Driving economic growth globally

The mobile value chain generated almost $3.3 trillion in revenue globally in 2014 and is directly responsible for 11 million jobs.

Smartphones are an engine of economic prosperity. In the six countries evaluated, mobile contributes more than $1.2 trillion in GDP

This equates to between 2 and 4 percent of each country’s GDP, and 11 percent in the case of South Korea.

The smartphone penetration share reached about 88 percent in Singapore, indicating that it is a leading country for the use and engagement of smartphones.

The rapid growth of mobile is poised to continue

Across Asian countries evaluated, mobile’s share of GDP is growing at a 10 to 20 percent annual rate

This can help continue or even accelerate as consumers and businesses continually discover new applications for ever more advanced mobile technologies.

Massive investment in new infrastructure and R&D

Companies in the mobile value chain invested $1.8 trillion in infrastructure and R&D from 2009 through 2013, relying almost exclusively on private-sector funding.

Core technology (2G, 3G, and 4G) innovators take enormous risks by spending heavily on research and development with no guarantee of return on investment.

Companies focused on mobile’s core technologies invest a larger share of revenue of 21% in R&D than those in any other industry except biotechnology and more than companies in all other R&D-heavy industries, such as pharmaceuticals by 14%

Licensing of core technologies within the mobile industry is essential to its rapid and cost-effective advancement.

Clear and cooperative licensing arrangements make it possible for companies across the value chain—and thus consumers and businesses—to access the most advanced technologies

Many new and start-up companies are entering the mobile sector in the Singaporean Market

In the past five years, Singaporean venture capital (VC) investments in mobile have doubled as a percentage of total VC investments, reaching almost 8 percent ($37 billion) in 2014.

Additional References:

https://www.straitstimes.com/tech/smartphones/rise-of-mid-range-smartphones

https://www.channelnewsasia.com/singapore/screen-time-effects-covid-19-work-home-school-children-technlogy-2233641

https://blogs.imf.org/2018/02/08/smartphones-drive-new-global-tech-cycle-but-is-demand-peaking/

Point 3: Contribution of the industry to the economy (Anna)

GDP:

in 2020, the economy in Singapore contracted by 2.4 percent year on year in the fourth quarter but the information and communication sector had a positive 2.6% growth

in 2020, the manufacturing sector grew by 10% year on year in the fourth quarter. This growth was partly supported by output expansions in electronics.

In 2020, for the year as a whole, the Singapore economy contracted by 5.4% but the information communication sector contributed to the growth of GDP by 2.1%

Overall, in 2020, the information and communications industry's nominal added value share was 5.1% with a growth of 2.1%

In terms of the manufacturing sector, which added 21.5% nominal added share value and contributed to 7.3% real growth,  the electronics nominal added value share was 39.2% with a real growth of 11.9%

Employment:

In 2020, retail sales rose by 6.6% due to new mobile phone launches

local employment in the the information and communication media sector grew by 5% amidst covid 19 which is about 8000 people. it is said that the sector is remarkably resilient and grew by 4.8% in 2020 while the economy shrank by 5.4%

More than 12000 jobs are available in the tech sector. since 2015, 1700 locals have joined the industry and as of June 2020, they make up of 71% of the sector's 190200 workers.

The information and communications sector expanded by 10.4%. This growth was largely driven by the IT and information services segment, which greatly benefited as there was a strong demand for

The information & communications sector expanded by 10.4 per cent year-on-year, the same pace of growth as in the previous quarter. Growth was largely driven by the IT & information services segment, which benefitted from strong demand for enterprise  IT  solutions. On a quarter-on-quarter seasonally-adjusted basis,  the sector grew by 6.2 per cent, faster than the 1.0 per cent growth in the second quarter.

Inflation

In 2019, the general weightage for CPI for communication in general households was 4.1% this was an increase from the 3.9% in 2014.

Additional References:

https://www.straitstimes.com/tech/tech-news/local-employment-in-infocomm-media-sector-grew-5-in-singapore-amid-covid-19

https://www.singstat.gov.sg/-/media/files/news/gdp3q2021.pdf

https://www.singstat.gov.sg/find-data/search-by-theme/economy/prices-and-price-indices/related-info/faq-on-cpi

Point 4: Any government measures/policies that supported the industry you have chosen? (Farah)

Seniors Go Digital Programme

Jointly launched by IMDA and the SG Digital Office, this programme includes government initiatives that helps the senior population in Singapore be equipped with digital skills on smartphones during the pandemic. Through the initiatives, more seniors also will have access to smartphones.

The first initiative is a collaboration between Singtel, M1, StarHub, Circles.Life and TPG to roll out affordable data plans for seniors who cannot afford smartphones.

The Mobile Access to Seniors provides a subsidized smartphone and a subsidized one-year mobile data plan for lower income seniors.

The subsidised rates are $20 for a smartphone and $5 a month for a 1-year mobile plan.

Smartphones can be bought by eligible seniors with co-payment with monthly mobile plans from $20 and $5 that offer at least 5GB of data.

The government planned to reach 100,000 seniors by March 2021.

According to Singstat, there are 639 000 seniors aged 65 and above living in Singapore 2021, which is a 25 000 increase from 2020.

Due to the large population, this programme may appeal to more seniors and increase the demand for smartphones.

Smart Nation Initiative:

There are three pillars for a Smart Nation which are Digital Society, Digital Economy and DIgital Government.

TraceTogether is a government effort for contract tracing amidst COVID-19.

Smart Nation reported that there are more than 3.8 million users of the TraceTogether app or token, which equates to more than 70% of Singapore’s population.

As TraceTogether is mandatory for everyone to enter into establishments, non-smartphone users are urged to own a smartphone. Thus, increasing the demand and sales for mobile devices.

Government Cyber-security Tool

Due to the rise of cyber criminals targeting mobile devices, a government cyber-security tool is being developed to combat cyber attacks.

The government is working with the cyber-security industry to protect businesses and users from falling into cyber-attacks, as they tend to use mobile devices especially during the pandemic.

Singapore also looks into cooperating internationally by being involved in regional and global counterparts to set rules that will be mutually observed.

This tool provides assurance for smartphone users as they are ensured safety when using mobile phones, hence, the demand for smartphones increases.

Additional References:

https://www.channelnewsasia.com/singapore/covid-19-tracetogether-adoption-singapore-crosses-70-percent-500596

https://www.straitstimes.com/tech/tech-news/new-govt-cyber-security-tool-being-developed-to-protect-singaporeans-phones-from

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Glow Points:

1. Good choice of the industry which you can easily relate to.
2. Good attempts were made to analyze the industry.
3. Good description of the market and about the major players in Singapore.

Areas for Improvements:
1. In selecting articles, make sure that they are published recently and not in 2012 - outdated. Also, the articles chosen must be relevant to the market in Singapore and the global market.
2. What type of market structure the industry is operating under was not mentioned at all.
- oligopoly market structure
3. Perhaps, if you could have restructured the writing under clear headings, it would be easier to read.
a. Intro
b. Market structure - describe the characteristics of the market structure of the smartphone industry.
c. Determinants of demand
d. Determinants of supply
e. Elasticity
4. No report writing is required for this project. That bring me to ask whether you guys copied and pasted the points from a completed project in the past. I hope you did not.
5. Consider the suggestions made to improve group dynamics as you move into the next stage.

What is Next?
There is no need to edit the Stage 1 Padlet wall with my comments. However, you may incorporate them when you consolidate both micro and macro analysis for your Powerpoint Presentation.

Cheers!

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Hi everyone, thank you for being awesome team mates who willingly took up any parts without dispute! It was definitely fun working with all of you and I'm excited for how things go in the future :D I think a tiny matter we could improve will be to communicate more so nobody gets lost or we could do our work together instead of working on it alone? 1 interesting thing I learned in our industry will be that globally, apple is ranked third and Samsung is ranked first. Ive always thought that apple would dominate the industry globally with more market shares as in Singapore, it is a common to see everyone owning an Iphone!

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Firstly, thank you to everyone for being prompt in contributing in the project and I look forward to continuing the project smoothly. I would also like to thank everyone for patiently answering my questions. I think to improve, we can be a bit more coordinated and communicate a bit more. I also feel that to contribute more on my end, I should voice out my opinions and ideas more. From the research I have done, I was rather shocked to find out that not the majority of Singaporeans use iphones and instead use a mixture of Samsung and Andriod. I did not realise that the smartphone industry is a growing and highly competitive market.

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Thank you everyone for contributing well in the project and I look forward to working with you all for the next stages. Maybe one improvement we can work on is time management. We can set up a deadline for everyone to complete their parts so that we have sufficient time to review our work. Just for self-improvement, I think I also need to voice out more when in doubt. One interesting fact that I learned is that Singapore has a very high smartphone penetration rate, in which 90% of the population here are smartphone users. This makes the market here highly competitive.

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Hey guys so just wanted to thank everyone for being so proactive and on the ball through this project. Especially with your guys busy schedules, you still make the time and are flexible for any group meetings, so truly fun times with everyone! Maybe 1 small thing we could all work towards is maybe we could update everyone more frequently when you are done with your part of the work? I think for self-improvement wise I should talk lesser, like ramble less during the group meetings. I guess 1 interesting thing I discovered in our industry is that it is so obvious but I didn’t imagine that the industry would be that huge and even have much room to grow.

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Microeconomics Prelim Analysis (Based on 5 key sources of information)

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Microeconomics Prelim Analysis (Based on 5 key sources of information)

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1. Prominent Industry Players (Joy)
Support from Key Sources:

There a 5 popular Smartphone brands in Singapore.

They are Apple, Samsung, Oppo, Xiaomi and Realme

Below states the market share for the top Smartphone vendors in Singapore, as of the second quarter 2021.

Samsung: 31% unit share, annual growth of +45%

Apple: 29% unit share, annual growth of -29%

Xiaomi: 15% unit share, annual growth of +248%

Oppo: 12% unit share, annual growth of +150%

Realme: 7% unit share, annual growth of +467%

Samsung and Apple has a monopoly over the Singapore smartphone market since decades.

Xiaomi had broken into the top three market share for the first time in the second quarter, with an astonishing increase of 248% growth in a year.

Although Xiaomi still needs to catchup more in terms of market share, where its 15% share falls below Apple’s 29% share and Samsung’s 31% share, we can infer that Xiaomi is slowly picking up the pace to clinch a higher spot in the industry.

One notable point to add is that the China owned brand, Huawei, has left the top few spots.

Huawei, known to make affordable phones for the average working adult, is replaced by Xiaomi overtaking them.

For the past 18 months, a reason for Apple's decrease in annual growth could be American sanctions impeding their progression as Google services and high-end chips needed for phones were restricted.

Overall, we can infer that the China Manufactured phones (Xiaomi, Oppo, Realme) are winning the hearts of consumers, despite being in strong competition against traditional household brands like Apple and Samsung.

To find out more for the report writing:
Find out why do Samsung have the highest market share

2. How do smartphones compete in Singapore
Support from Key Sources:

the mobile operating market share from October 2020 -

October 2021 in Singapore is as follows:

70% of the people used android devices
28.92% use IOS devices
1.06% use Samsung

In 2012, a research was conducted and the statistics for the smart phones used in Singapore were as followed:
29% used Andriod
46% used apple
4% used blackberry
5% used symbian
7% used windows

The Market Vendor for October 2021 is as follows:
apple - 28.92%
Samsung - 21.1%
Huawei - 7.59%
Oppo - 4.48%
Xiaomi- 4.35%

From the data collected, we can see that in the early 2010s, apple was very popular among Singaporeans with almost half the users using apple products. However, as the years passed, we can see that Samsung and Android have increasingly become popular amongst people in Singapore. This shows that the smartphone market is increasingly and highly competitive.

To find out more for the report writing:

Find slightly less statistics and find out why the competition among different brands is growing rapidly and why Singaporeans today prefer Android or Samsung products to apple products.

3. How smartphones are marketed in SG (Farah)
Support from Key Sources:

Based on 2020, it has been recorded that an estimated 4.65 million people in Singapore are smartphone users. This is equivalent to 90% of the total population.

Due to the high mobile penetration rate of 159.1 and high consumer demands, the country is a hotspot for emerging mobile companies to market their products and services.

The smartphone industry’s marketing strategy factors in the demands of consumers.

Eg: More locals are seen to use their phones for mobile transactions. This frequency allows more companies to reach out to their consumers.  Rapid increase in locals scanning QR codes using their handphones

Additionally, due to the rising number of mobile data users, Singapore plans to issue licenses to begin operating two full-fledged 5G networks and another two smaller ones with limited coverage. The islandwide reach of 5G airways will be available in 2021.

To find out more for the report writing:

The marketing strategies of mobile companies that exist in the Singapore market and how they approach the demands of the consumers.

4. Global Demand for smartphones has increased over the years (Gilby)
Support from Key Sources:

Despite supply concerns and vendor shakeups, the global smartphone market still grew from 12.5 % to 13.2% in the second quarter

Smartphone vendors shipped a total of 313.2 million devices during the quarter

To find out more for the report writing:

Overview of Smartphone industry

Ranking of smartphone consumption and shipment among the competitors in the market

Understand current smartphone supply issues

5. Market Structure of the Smartphone industry: Oligopolistic Competition (Gilby)
Support from Key Sources:

Support from Key Sources:

Smartphone products are differentiated from one another through typical measures such as price, quality, and size

A notable factors that consumers can observe would be the difference between the IOS and Android hardware

Market of smartphones are divided by exclusivity and product differentiation

For example, Apple gained monopoly power in the market for creating a premium branding and having a product differentiation, hence, consumers are willing to pay high prices for the phones

There are currently only a few dominant players in the global smartphone industry

Price Elasticity of Smartphones

The price of smartphones is rather inelastic

With the price being controlled by the major competitors such as Apple and Samsung, it is easy for price to increase

Pricing of smartphones does not fluctuate much and only increase due to the premium being provided by the major competitors in the market

To find out more for the report writing:

Number of players in the market

Research on how the dominant players ensure they stay at the top of the market

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Oligopolistic Competition in Smartphone Market

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How Apple extracts the majority of industry profits

Photo by Medhat Dawoud on Unsplash

There are a few dominant players in the global smartphone industry. Samsung, Apple, and Huawei accounted for nearly 50% of global smartphone sales in Q4 of 2019 per Gartner research.[1] However, despite the relatively equal quantities of devices delivered amongst the largest...

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Economics of Product Differentiation in the Smartphone Market

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There are a few dominant players in the global smartphone industry. Samsung, Apple, and Huawei accounted for nearly 50% of global smartphone sales in Q4 of 2019 per Gartner research.[1] However, despite the relatively equal quantities of devices delivered amongst the largest...

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Demand trends of Smartphones

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IDC: The premier global market intelligence company

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Smartphone Recovery Continues with Shipments Up 25.5% in the First Quarter of 2021, According to IDC

NEEDHAM, Mass., April 28, 2021 - The pace of recovery for the smartphone market accelerated in the first quarter of 2021 (1Q21) with 25.5% year-over-year shipment growth. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped nearly 346 million devices during the quarter. The strong growth came from all regions with the greatest gains coming from China and Asia/Pacific (excluding Japan and China). As the two largest regions globally, accounting for half of all global shipments, these regions experienced 30% and 28% year-over-year growth, respectively.

"The recovery is proceeding faster than we expected, clearly demonstrating a healthy appetite for smartphones globally. But amidst this phenomenal growth, we must remember that we are comparing against one of the worst quarters in smartphone history,1Q20, the start of the pandemic when the bulk of the supply chain was at a halt and China was in full lockdown," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "However, the growth is still very real; when compared to two years ago (1Q19), shipments are 11% higher. The growth is coming from years of repressed refresh cycles with a boost from 5G. But above all, it is a clear illustration of how smartphones are becoming an increasingly important element of our everyday life - a trend that is expected to continue as we head into a post-pandemic world with many consumers carrying forward the new smartphone use cases which emerged from the pandemic."

As the smartphone market is recovering, a major shift is happening in the competitive landscape. Huawei is finally out of the Top 5 for the first time in many years, after suffering heavy declines under the increased weight of U.S. sanctions. Taking advantage of this are the Chinese vendors Xiaomi, OPPO, and vivo, which all grew share over last quarter landing them in 3rd, 4th, and 5th places globally during the quarter with 14.1%, 10.8%, and 10.1% share, respectively. All three vendors are increasing their focus in international markets where Huawei had grown its share in recent years. In the low- to mid-priced segment, it is these vendors that are gaining the most from Huawei's decline, while most of the high-end share is going to Apple and Samsung. Samsung regained the top spot in 1Q21 with impressive shipments of 75.3 million and 21.8% share. The new S21 series did well for Samsung, mainly thanks to a successful pricing strategy shaving off $200 from last year's flagship launch. Apple, with continued success of its iPhone 12 series, lost some share from their very strong holiday quarter but still shipped an impressive 55.2 million iPhones grabbing 16.0% share.

"While Huawei continues its decline in the smartphone market, we've also learned that LG is exiting the market altogether," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "Most of LG's volume was in the Americas with North America accounting for over 50% of its volume and Latin America another 30%. Despite the vendor losing ground in recent years, they still had 9% of the North America market and 6% of Latin America. Their exit creates some immediate opportunity for other brands. With competition being more cutthroat than ever, especially at the low-end, it is safe to assume that 6-10 brands are eyeing this share opportunity."

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IDC - Smartphone Market Share - Market Share

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Smartphone Recovery Continues with Shipments Up 25.5% in the First Quarter of 2021, According to IDC NEEDHAM, Mass., April 28, 2021 - The pace of recovery for the smartphone market accelerated in the first quarter of 2021 (1Q21) with 25.5% year-over-year shipment growth.

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Ways consumer demands affects the marketing strategy in the smartphone industry

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Find the most interesting statistics and facts about the smartphone market in Singapore

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According to an Ericsson ConsumerLab report, via Tech Republic, Android is the predominant OS used by 31 percent of smartphone users living in Southeast Asia, Australia, and New Zealand, followed by iOS and Blackberry with 19 percent and 10 percent respectively. But once you take Australia and New Zealand out of the picture - and zoom in on Singapore, Indonesia, and Vietnam - we see that mobile OS of choice isn't actually Android:

It seems that Singaporeans love Apple products so much, as almost half of the country's smartphone users use iOS, while Android accounts for more than a quarter of users in second place. The same can't be said in Indonesia - because iOS and Android users are the minority there with only 2 percent and 10 percent respectively.

The mobile software of choice for Indonesians is Blackberry, along with Symbian, with 27 percent and 10 percent. Both iOS and Android take the silver medal in Vietnam with 21 percent for both of them, beaten by Symbian with 26 percent. Inmobi might not agree with the result though as it has published its own report on the Indonesian platform landscape a couple of months ago based on the company's ad impression. The report stated that both Nokia and Symbian OS dominated the market, with Android having the fastest growth, there was no mention of Blackberry OS.

If you're wondering what the figures might be for. China and Japan, the infographic provided by App Annie might help. The infographic shows that both China and Japan are in the top three countries for iOS downloads, and no Asian countries made it to top three in terms of most downloads on Google Play, which is for Android platforms.

The report also shows what people use their smartphones for. Singaporeans, Malaysians, and Indonesians have the same answer for this: SMS. This activity accounts for more than 90 percent of usage in all three countries. Internet savvy Singaporeans then use their phones to also browse the internet, and do their emails, both accounting for 82 percent and 75 percent. While Malaysians and Indonesians prefer to simply browse social networks and make phone calls with their smartphones. In Malaysia, 69 percent love smartphones for social media usage, and 67 percent to make phone calls. While in Indonesia, the phone calls usage account for 71 percent, and 57 percent for social network browsing and sharing.

[Source: Tech Republic, picture: norebbo.com]

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Android Triumphs Against iOS in Southeast Asia Market

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According to an Ericsson ConsumerLab report, via Tech Republic , Android is the predominant OS used by 31 percent of smartphone users living in Southeast Asia, Australia, and New Zealand, followed by iOS and Blackberry with 19 percent and 10 percent respectively.

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https://www.techgoondu.com/2021/08/07/as-huawei-struggles-xiaomi-now-top-smartphone-maker-in-southeast-asia/

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As Huawei struggles, Xiaomi now top smartphone maker in Southeast Asia - Techgoondu

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Xiaomi is now the top smartphone maker in the fast-growing Southeast Asia region with a 22 per cent market share, according to research firm Canalys. In the second quarter of this year, the Chinese phone maker boosted shipments by a good 107 per cent, following stellar growth in key markets such as Malaysia, where it is number one.