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Curved – Represents freedom, the natural, having the
appearance of softness, and creates a soothing feeling
or mood

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Color has an
immediate and
profound effect on a
design.
Warm Colors

Reds, oranges, yellows
Cool Colors

Blues, purples, greens.

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(3D)The shape and structure of something as
distinguished from its substance or material.

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incorporating the use of space
in your design, you can enlarge or reduce
the visual space.

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The relative lightness or darkness of a color

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The surface look or feel of something
Smooth Surface – Reflects more light and
therefore is a more intense color.
Rough Surface – Absorbs more light and
therefore appears darker.