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The proliferation of hardware in online advertising aided in promoting Honey Trap

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honey trap film the making of 2014 - Bing video

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By having it available on a variety of different formats it allows the audience to easily access it. Unlike in Honeytrap where the audience struggled to find the movie and receive it and therefore the proliferation of hardware was a negative thing for Honeytrap but a positive one for Spectre.

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The social value of the work, for which Rebecca is well known. Honeytrap is providing disadvantaged London youth with first-hand experience behind and in front of the camera. We’re talking 30 apprenticeships to young people from the Brixton area—the people who have been and continue to be worst affected by the issues explored in the film.

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Independent films tell stories that could not possibly be told in blockbuster form.  Inspired by true events, Honeytrap tells the story of a 15-year-old girl, Layla, who sets up a loverlorn boy by leading him into a brutal gangland killing.  It’s a tough subject.  And one told from a girl’s perspective (Layla is played by Skins actress Jessica Sula).  Thus, the studio bigwigs  will need to see it to believe it.  Hence why they’re making it first, then selling it.  And making camera hire for independent films so easy is how we help guarantee it gets seen.

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For the majority of the film they used a Kodak 35mm camera because Sam Mendes (the director) wanted to create an authentic feel to the film. Only the title sequence was digital (Skyfall is the only totally digital James Bond film).
As it gave it a more authentic, British feel, it appealed more to the audience because it was more familiar to them - all the other James Bond films (except Skyfall) were filmed on film.
Spectre could afford whatever technology they wanted to use for the film, because of the fact that Columbia Pictures, along with MGM had a huge amount of money that Spectre could use - they knew it would pay off as James Bond films are always inevitably successful.

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AimImage has been know to provide film equipment for some slick productions e.g Sherlock, it acted as camera hire for independent films like Rebecca Johnson’s Honeytrap.

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ARRIRAE (3.4K) (6.5K) (source format)
Digital intermediate (4K) (master format)
Master scope (anamorphic) (source format) (some scenes)
Panavision (anamorphic) (source format)
Redcode RAW (6K) (source format) (aerial shots)
Super 37 (source format) (some scenes)
VistaVision (source format) (some scenes)

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'Spectre' Used ARRI’s New 6K Camera During Production

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'Spectre' Used ARRI’s New 6K Camera During Production

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Spectre, which recently wrapped production in London, was photographed by cinematographer Hoyte van Hoytema, who earned BAFTA nominations for his work on Interstellar and Tinker, Tailer, Soldier, Spy. Van Hoytema is using 35mm film as well as digital for the production.Many cinematographers are in line to get their hands on one of a still-limited number of the new Alexa 65 cameras, which really dazzled when unwrapped last fall using test footage lensed by cinematographer Greig Fraser, who’s using it on parts of Star Wars: Rogue One (the production is also using film).