# data[].attributes.body
disrupts the meat and death industry and redefines bacon

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Either sustaining or process

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hard drive companies are worse off
phones/laptops don't need to be made with large memory storage capacity

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Iphone -> Iphone 3G -> Iphone 3GS etc
- improvement of previous products by developing iterations
- The iphone has undergone several versions as indicated with the labels iPhone 5, Iphone 5S
- Impacts the mobile phone industry as there is a growing interest in Apple and may increase customer loyalty.

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Creating new storylines, Pottermore, j.K. rowling on twitter to sustain popularity of the brand

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tourism market/ accommodation disrupted.

cheaper, personal, users can make some money

# data[].attributes.body
WHY... have you put it there
HOW... has it been proven to fit there?
WHO... does if impact on...?
Thank you!

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- Disney is a worldwide known company
- Keep producing movies keep popularity

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Changed how fast food outlets work to make it seem more user oriented
The organisation of the company and the process of manufacturing has changed
It "benefits" the user and creates more jobs

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to create new markets, such as Pumpkin latte when it's halloween
to keep existing customers interested

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- Disney bought pixar

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keep it looking 'fresh' and updated according to UI trends

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- google maps
- google drive
- google sketch
- google translate
- google play
- wider range of applications
- benefits the consumers and creates more usage

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attempting to make the DS relevant in the age of the internet and iPhones
- Nintendo 3DS

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- macbook pro
- macbook air
- macbook
- retina/non retina
- different improvements within the laptop
- wider range of features
- growing popularity within the Apple company

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- runs on electricity and petrol/gas
- disrupts the car industry as it uses new technology
- has not been adopted yet

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make the consumer think it is healthy

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weird technology that you can ignore or accept
- improvements in the technology of the car
- reduces human error
- however, there is also a perceived perception about driving a car which would disappear with this product

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new technology– you can love it or leave it

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- an improvement in printer
- allows user to print 3d objects rather than 2d
- expands potential in things users can print
- may be costly
- impacts airline companies, car manufacturers, biomedical engineers, prosthetists/orthotists

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- an improvement to the average tv
- gives the user a better and different viewing experience
- curved tv's allow reflections to be eliminated
- 3D tv's immerses the user into the show they are watching

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disrupts killing people technology as well as camera technology and toys

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Netflix + also process innovation "adds the things mainstream customers want"

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Netflix + also process innovation "adds the things mainstream customers want"

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- disrupts the video entertainment industry (DVDs) especially, the company Blockbuster.
- Able to disrupt this market because it offers “a wider selection of content with an all-you-can-watch, on-demand, low-price, high-quality, highly convenient approach.”
http://www.businessinsider.com.au/the-father-of-disruption-theory-explains-why-netflix-is-the-perfect-example-and-uber-isnt-2015-11

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also sustaining innovation

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- Disrupt taxi service
- Cheaper fares than taxi fares
- Costumers are able to rate their experiences from the drivers