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P. de P. en el área de bebidas gaseosas.

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Sprite's chances of getting pinched on St. Patrick's Day are slim to none, considering the popular lemon-lime soft drink has been wearing green for more than 50 years.

Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has "owned" green since its 1961 debut. Green has served as Sprite's primary color in its advertising, packaging, merchandising and more.

Tom Farrell, a senior global design director at Coca-Cola, believes that having an owned color is central to helping consumers select products. He says that within the "visual noise" of a store, "Sprite carves out a space through its powerful color blocking."

As Raphael Abreu, a Coca-Cola global design director, puts it, "Just as green is an icon of St. Patrick's day, if you see something green you connect it with Sprite."

A Refreshing Color

Green is classic and modern, and naturally crisp and clean. Abreu explains, "Green's a cold color on the color pallet, meaning it visually refreshes." It's never aggressive or boring, and always a cool and refreshing lemon-lime flavor... just like Sprite.

"Sprite is a cool, crisp, clear lemon-lime refreshment, and its unique, delicious taste quenches thirst," said Bobby Oliver, director, Sprite and citrus brands, Coca-Cola North America. "The crisp, green color we use across packaging really brings those key product attributes to life and appeals to our fans."

Though a cool color, green is also hot. The Pantone Color Institute selected green (Emerald 17-5641) as the color of the year for 2013. "The most abundant hue in nature, the human eye sees more green than any other color in the spectrum," says Leatrice Eiseman, executive director of the Pantone Color Institute.

By continuing to showcase green on everything from in-store merchandising, to vending machines, to packaging and advertising, Sprite continues to build what design gurus call brand equity and surprise and delight fans around the world.
These 1960s and '70s and design standards were used to "maintain uniformity within the design system created for Sprite", explains Coca-Cola Archivist Ted Ryan:
The Design's Refreshing Origins

Sprite's status among the world's most recognized brands can largely be attributed to its signature green bottle. The bottle's defining shape and signature "dimples" make it one of the most unique and eye-catching packages in the market. Abreu says of the dimples, "They are a representation of its carbonation. You see the movement of the bubbles going upward on the bottle." These graphic elements, in conjunction with the green, reinforce Sprite to be what Abreu calls "a hit of refreshment."

Back in the '60s, designers and engineers at The Coca-Cola Company delved into volumes of research before landing on the design standards for Sprite. After taking into consideration Sprite's package specs, brand image and target consumer, Coke's art department created green-centric labels, carton designs and advertising for the brand. Dozens of designs were considered for the green Sprite bottle, which was carefully designed with the same quality specifications applied to the iconic Coca-Cola contour bottle.

In 1967, as Sprite continued to gain momentum in the market and was available to 85 percent of the U.S. population - as well as consumers in 38 other countries - the brand team hired a New York design firm to create new carton and label designs for a packaging re-launch. Their goal? To communicate the freshness of Sprite and help the brand stand out on the shelf with an attention-grabbing look.

The new packaging hit the market the following year. The Coca-Cola Bottler magazine described it as "a study in contrasting shades of green," and predicted the designs would "lift Sprite right out of the crowd like never before."

It is this longstanding history with the color green, Farrell believes, that imbues Sprite with a heritage that resonates with consumers. "The key is to maintain our heritage, and green is very much a part of that heritage. And from there," Farrell says, "we embed innovation and new ideas all within that green umbrella."

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The Legacy of Sprite and the Color Green

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Sprite's chances of getting pinched on St. Patrick's Day are slim to none, considering the popular lemon-lime soft drink has been wearing green for more than 50 years. Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has "owned" green since its 1961 debut.

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As part of our Black History Month coverage, we interviewed Dr. Jesse Lewis, publisher of The Birmingham Times and the man behind many of the first Coca-Cola ads featuring and targeting African-Americans. Learn more: http://CokeURL.com/suqz3

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A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion.

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Vintage Coke/ Coca-Cola Advertisements of the 2000s

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Vintage Coke/ Coca-Cola Advertisements of the 2000s

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La historia de The Coca Cola Company a través de pancartas publicitarias.

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The Coca-Cola Company has always believed in advertising, and that belief has taken it to the top of the mountain. Fantastic, colourful, wholesome, and memory provoking are just a few of the words and phrases that can be used to describe Coca-Cola advertising.

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The pitched his version of Old Saint Nick as a possible alternative. What happened? Coca-Cola Santa has a long history which all started in 1931 when the Company used the then-little known artist Haddon Sundblom's images in advertising. Not too long after, in 1935, Rockwell Coke rejected Rockwell's offer.

If you were on Coke's marketing team in 1935 and received this pitch from a popular artist, what would you do? Pick your vote and let us know what you think in the comments.

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Coke Santa: If You Were a Marketer in 1935, Which One Would You Pick?

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The pitched his version of Old Saint Nick as a possible alternative. What happened? Coca-Cola Santa has a long history which all started in 1931 when the Company used the then-little known artist Haddon Sundblom's images in advertising. Not too long after, in 1935, Rockwell Coke rejected Rockwell's offer.

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Los millenial: una voz potente dentro de The Coca-Cola Company

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Los millenial: una voz potente dentro de The Coca-Cola Company

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Marking a significant shift in its marketing strategy, Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: "Taste the Feeling."

Chief Marketing Officer Marcos de Quinto, who unveiled the "one brand" approach at a media event in Paris, said the strategy extends the equity and iconic appeal of the world's No. 1 beverage brand to Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life. It also underscores the company's commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle and diet - with or without calories, with or without caffeine.

"We are reinforcing that Coca-Cola is for everybody," de Quinto said. "Coca-Cola is one brand with different variants, all of which share the same values and visual iconography. People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment."

"Taste the Feeling" will bring to life the idea that drinking a Coca-Cola - any Coca-Cola - is a simple pleasure that makes everyday moments more special. While Coke's award-winning "Open Happiness" campaign leaned heavily on what the brand stands for over the last seven years, "Taste the Feeling" will feature universal storytelling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola experience.

"We've found over time that the more we position Coca-Cola as an icon, the smaller we become," de Quinto said. "The bigness of Coca-Cola resides in the fact that it's a simple pleasure - so the humbler we are, the bigger we are. We want to help remind people why they love the product as much as they love the brand."

The fully integrated "Taste the Feeling" campaign - which will roll out around the world throughout 2016 - celebrates the experience of drinking an ice-cold Coca-Cola. Coca-Cola takes center stage in every piece of what Rodolfo Echeverria, VP of global creative, connections and digital, calls "emotional product communication."

"We're going from 'Open Happiness' to exploring the role Coca-Cola plays in happiness," he added. "We make simple, everyday moments more special."

An international network of agencies is developing the "Taste the Feeling" work. Fouragencies - Mercado-McCann, Santo, Sra. Rushmore and Oglivy & Mather - produced an initial round of 10 TV commercials, digital, print, out-of-home and shopper materials. Six additional shops will contribute creative as the campaign evolves.

The TV ads, six of which launch today and can be seen in the YouTube playlist above, offer intimate glimpses into stories, feelings and moments people share while enjoying Coca-Cola. At the close of each spot, the family of Coca-Cola products unite under the iconic red Coca-Cola disc. Several alternate versions of the ads were produced with locally relevant casts and culturally relevant vignettes.

The campaign kicks off with the lead commercial, "Anthem," which presents a series of moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss and a first love.

Music plays a key role in all "Taste the Feeling" communications. A song produced by Swedish artist and producer Avicii and featuring soulful singer Conrad Sewell serves as the "Taste the Feeling" campaign anthem. A first acoustic version by Sewell is being featured in various TV spots for the new campaign, including "Anthem", and the lead single with Avicii will be released soon. Avicii also will produce additional versions of "Taste the Feeling" for Coke's UEFA EURO 2016 and Rio 2016 Olympic Games campaigns later this year.

"Taste the Feeling" includes a new audio signature inspired by the sounds of enjoying a Coca-Cola - the pop of the cap, the fizz and, ultimately, refreshment. The mnemonic, created in partnership with Deviant Ventures, replaces the five-note melody featured in the "Open Happiness" campaign.

"Taste the Feeling" is anchored in compelling visual storytelling through more than100 images shot by noted fashion photographers Guy Aroch and Nacho Ricci. The photos, which will be featured in print, outdoor, in-store and digital advertising, use a "Norman Rockwell Meets Instagram" visual style to capture authentic, unscripted moments in a contemporary way, Echeverria explained. Each shot combines familiar Coca-Cola icons, like the contour glass bottle and red disk, with elements of both intimacy and mystery.

Coca-Cola is central to each moment; without it, there is no story. Images are cropped in a way that closes in on the Coca-Cola bottle, while still telling a personal story.

"The photography features human moments that blur the boundaries between who people are and what they love to do," said James Sommerville, VP of global design. "In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola."

The images show a diverse cross-section of people from around the world enjoying "their" Coca-Cola in simple, everyday moments.

"We want to bring the brand closer to the people through these images," Echeverria adds. "We also wanted to leave them open to interpretation, so in many cases a photo might not complete the narrative."

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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

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Marking a significant shift in its marketing strategy, Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: "Taste the Feeling." Chief Marketing Officer Marcos de Quinto, who unveiled the "one brand" approach at a media event in Paris, said the strategy extends the equity and iconic appeal of the world's No.

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¿De dónde viene?

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The Arciform sign (better known as the "Fishtail" sign) was unveiled at a bottlers meeting in 1958. Within a year, this piece of advertising used in copy, signage, cartons and on vending machines. Unfortunately, by 1965, the design was phased out and replaced by the Red Disc, so familiar to everyone. It was decided that "The red circle is our strongest visual association with the trade-mark".

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The Arciform sign (better known as the "Fishtail" sign) was unveiled at a bottlers meeting in 1958. Within a year, this piece of advertising used in copy, signage, cartons and on vending machines. Unfortunately, by 1965, the design was phased out and replaced by the Red Disc, so familiar to everyone.

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Billions of people have "kissed" the Coca-Cola glass bottle over the last 100 years. Hopefully, you're one of them. And if so, you're in pretty good company.

"Kissed By", one of many elements of the global marketing campaign marking the 100th anniversary of the Coca-Cola bottle, features Marilyn Monroe, Elvis Presley and Ray Charles being "kissed by" the iconic bottle.

Taken from 1969 'Things Go Better with Coke' TV ad. Learn more.

The idea? That anyone can be "kissed by" Coca-Cola by simply taking a sip from the iconic glass bottle. The classic images featured in the campaign touch on both the inspirational role the Coca-Cola bottle has played in film, music and social history, and its power to bring people bother.

Inspired by a quote by artist Andy Warhol, "Kissed By" celebrates the specialness of Coca-Cola and the iconic bottle. Coca-Cola connects us across generations and across the globe through the simple act of drinking an icy cold Coca-Cola from the iconic glass bottle, a symbol of refreshment and uplift.

From the delightful sound of the bottle opening, to the moment when your lips "kiss" the ice-cold bottle, we all, no matter how famous or how far, have shared those same experiences of happiness.

Between takes at RCA Victor's Studio 1 in New York in 1956, Elvis Presley laughs as he drinks a Coca-Cola. At the session, Presley and his band recorded both 'Hound Dog' and 'Don't be Cruel'.

Alfred Wertheimer/ Getty Images

Like Coca-Cola, Marilyn, Elvis and Ray became pop culture icons because of their ability to create happiness for people by way of presence and sensory experience. They're enduringly cool - global stars and street artists alike continue to look to them for inspiration - and they are global, transcending geographical borders.

The imagery will appear in the following mediums in outdoor advertising, point-of-sale materials, and social and digital media.

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Billions of people have "kissed" the Coca-Cola glass bottle over the last 100 years. Hopefully, you're one of them. And if so, you're in pretty good company. "Kissed By", one of many elements of the global marketing campaign marking the 100th anniversary of the Coca-Cola bottle, features Marilyn Monroe, Elvis Presley and Ray Charles being "kissed by" the iconic bottle.

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Vintage Valentine's Day: Coca-Cola Ads through the Years

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Honduras, se necesitan dos para compartir.

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¡Esta vez La máquina de la Amistad pasó por Panamá! ¡Mira la felicidad que provocó!

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Se necesitan dos para "destapar la felicidad".

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Coca-Cola presenta The Friendly Twist. Una botella de Coca-Cola como cualquier otra pero con un pequeño twist.

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Publicidad mostrando la amistad.

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Song performed by Conrad Sewell

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"Taste the Feeling" is the new 2016 Coca-Cola campaign anthem, featuring the voice of newcomer Conrad Sewell. Learn more about the song and campaign at www.coca-colacompany.com/TastetheFeelingAnthem. Follow @CokeMusic for more on Coca-Cola Music, and follow @ConradOfficial for more on Conrad Sewell.

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Publicidad de envases con diseños únicos.

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Coca-Cola Israel's Extraordinary Diet Coke Collection

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To show Diet Coke lovers they are extraordinary, Coca-Cola Israel is offereing 2 million unique one-of-a-kind bottles. http://coca-colacompany.com

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Relación entre los clientes y la compañía a través de historias.

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Coca-Cola College Football Display Comes

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#CokeJourney: Who We Are, What We Do, and Where We're Going

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Launched in November 2012, Coca-Cola Journey is The Coca-Cola Company's dynamic digital magazine and social media-powered hub built to deliver insightful, relevant and share-worthy storytelling content that fans expect from Coke. Learn who we are, what we do, and where we are going and join us on our #CokeJourney.

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Nueva publicidad de Coca Cola

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The campaign's lead spot, "Anthem" features a series of vignettes that capture life's everyday moments - such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love - all linked by Coca-Cola with the new tagline, "Taste the Feeling."

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Próximamente