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New colour combinations added every month!

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New colour combinations added every month!

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Come back to see our new colour combos created by our in-house master artist

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- Tutorial
- Insta Skate Stories
- AR preview
- Design Tool
- Design Sharing Forum

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- Skate stories published on our instagram every day :)! Users could contribute to the skating lifestyle: share your skating story with us! get featured!

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- Every month there will be a theme
- Giveaway premium paint that is not available to be purchased (new stuff!)
- contest: best designs every month

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Submit design made using the tool to a portal

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Submit design made using the tool to a portal

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Eg. Lego Ideas

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See how your skateboard would look like with our AR tool! 

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See how your skateboard would look like with our AR tool! 

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similarly to Ikea AR tool (putting the furniture in your own apartment with AR), you can see the final result on your skateboard

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Even when you're armed with precise measurements, trying to imagine exactly how that stunning new sofa will look in your living room is not an easy task. It will therefore come as no surprise that leading retailer IKEA has found that 14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location. Thanks to augmented reality, customers of the Swedish home furnishings giant can now try out select products in their homes with the help of a printed catalog, a mobile app and a smartphone or tablet.

To use the new service, customers will need to download the free 2014 IKEA Catalog App for iOS or Android. After launching the app, a smartphone or tablet camera is used to zone in on an orange cross to the bottom right of selected product pages.

An icon will appear on the device display, which gives users access to the AR mode. The app then instructs the user to close the printed version of the catalog and place it in the spot where the customer intends to put the new furniture. The approximate dimensions of the virtual furniture are based on the size of this physical, real-world IKEA catalog.

The camera wakes up again and a product outline appears in the frame. This can be rotated, repositioned and manipulated so that it looks just right, before confirming the selection from a scrollable list. Finally, a virtual version of the new sofa, desk or bookcase with the room in the background is shown onscreen.

As well as the serious business of room design, users can also have some fun with the system (as you can see in the image above). IKEA has also treated over 50 pages of the new catalog to enhanced content, giving mobile device users access to additional product information, 360-degree room views, and videos.

The video below shows the kind of things you can get up to with the new catalog and app.

Source: IKEA

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IKEA catalog uses augmented reality to give a virtual preview of furniture in a room

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Even when you're armed with precise measurements, trying to imagine exactly how that stunning new sofa will look in your living room is not an easy task. It will therefore come as no surprise that leading retailer IKEA has found that 14 percent of its customers end up taking home furniture which...

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Eg. Shoes AR filter

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Of course, once you've used the AR tools to measure your feet, that information will be saved in your Nike profile, which means you don't have to do it every time you're trying to buy a shoe. And if you go to a retail stores, associates will know which sizes are best for you on various models by simply scanning a QR code from the Nike app. As someone who wears different sizes in Air Max and Epic Reacts, because the latter tend to be narrower and run smaller, Nike Fit suggested my right fit was between 10 and 11 for all its products -- and that'll come in handy the next time I'm buying a pair.

Nike says this should also make it easier for parents, since they can just measure their kids' feet right at home, saving them a trip to the store and letting them easily place orders on line. And parents can use Nike Fit every few months, as their kids' feet grow in size. If you do go to a Nike store, associates there will have their own Nike Fit experience, which lets them use their smartphone instead of the traditional Brannock Device to get your exact shoe size. Once they have that and your Nike profile, they can scan any shoe box and the system will tell them what's the best size for you in any particular model.

You'll have a chance to try Nike Fit for yourself in July, when the company is expected to roll out these features to its app. At launch, it'll be available in the US only, but Nike says it plans to bring it to Europe later this summer.

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Nike uses AR to help you find the right fit for your sneakers

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Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you.

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Eg. Make Up Filter

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Creative tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysia's first interactive Facebook augmented reality camera filters for top Korean makeup brand, Laneige. This is the first ever makeup-based Facebook AR filter in Malaysia as a part of Laneige's campaign promoting their Sparkle My Way limited edition collection.

The Sparkle My Way Facebook AR Filter lets users try on three different types of eye makeup, lipstick and blush from Laneige's new product range. Users can mix and match their selection and see which combinations they like the most and share their pictures and videos to get a chance to win these brand-new products from Laneige.

Chong Hwa Yee, marketing manager for Laneige Malaysia said, "We are excited to have our very first personalised Facebook AR filter to celebrate the launch of our new Sparkle My Way limited edition collection. The inspiration behind the filter, along with the collection, is to encourage our sparkling beauties to show off their beautiful and confident self every day."

On the launch of this innovative activation, Siddharth Satyanath, senior strategist at AliveNow added, "We're excited to work with brands to help them leverage the Facebook AR platform for new and creative applications. We thoroughly enjoyed building this Facebook AR experience for Laneige so fans can try out the Sparke My Way product range from their smartphones. We're excited about innovative possibilities with AR camera effects and as a creative-tech agency, we think there are tremendous opportunities with AR camera effects on Facebook."

The Facebook AR Filter went live in early August and has already garnered very good numbers. Thousands of users have played around with the filter and have virtually experienced the new products right on their mobile phones.

Kingdom Digital added, "60% of millennials are likely to make a purchase from a brand they follow on social media. Therefore, we constantly explore different types of social execution for Laneige to help them engage and interact with their customers. Working closely with AliveNow, we've conceptualised and developed this custom Facebook AR filter for Laneige. We hope Laneige's fans will have as much fun with it as we did creating it."

Users can access the Laneige Facebook AR filter on the brand's Facebook page or click here to experience it.

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laneige malaysia sparkles with facebook ar makeup filter from alivenow

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alivenow - digital & creative tech agency

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Laneige Malaysia Sparkles with Facebook AR Makeup Filter from AliveNow | LBBOnline

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Creative tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysia's first interactive Facebook augmented reality camera filters for top Korean makeup brand, Laneige. This is the first ever makeup-based Facebook AR filter in Malaysia as a part of Laneige's campaign promoting their Sparkle My Way limited edition collection.

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- Disruptive product: teaching people how to paint their own skateboard even tho they do not have any experience in designing
- User friendly: anyone can use the app ! no design knowledge required

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Are you a newbie artist? do not worry! we got your covered

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Are you a newbie artist? do not worry! we got your covered

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We have an app to teach you how to personalise your skateboard with our paints!

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- Premium product - not the cheapest option.
- Aspirational
- Appeal to PMETs who used to be skateboarders , or teenagers who need to save up or ask parents

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The story of the skateboarders from Margaret Drive

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Most of my teen years - some of the best times of my life - were spent at the Go Sports skate shop at Block 6C Margaret Drive which was opened by the legendary long-haired owner Eddie Goh in 1985.

I picked up skateboarding as a 14-year-old in 2002, leading to countless days spent fooling around at the open space outside the shop which had become a makeshift skatepark over the years.

I would keep my shoes and board there and head over to skate after school.

Block 6C was one of a kind. There was an irate resident who would often hurl plastic bags of urine and chairs at the skaters from his flat.

But most of the residents had grown accustomed to the noise we skaters made. Even the elderly folk came down in the evenings for a "free show".

There was a clinic next to the shop so its patients provided a captive audience as they waited to see the doctor.

It was my idea of heaven for years - this impromptu skatepark fitted with ramps, rails and grind boxes, all constructed by Mr Goh himself, who embraced the do-it-yourself ethos.

Beyond opening hours, the space had become a haven for us. We would spend days practising, hanging out and fooling around. Some of my skate buddies have become my closest friends.

I was part of the last generation of skaters at Go Sports, which called it a day when the building was put up for redevelopment in 2011. My skate buddies have since become some of my closest friends.

Mr Goh, who has since moved his shop to Scape in Orchard Link, sums it up best: "Today, you can never find a location like Margaret Drive, where you could skate, put your ramps, hang out the whole day and not be chased away."

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Memories of a skateboarder's haven in Margaret Drive

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Most of my teen years - some of the best times of my life - were spent at the Go Sports skate shop at Block 6C Margaret Drive which was opened by the legendary long-haired owner Eddie Goh in 1985.. Read more at straitstimes.com.

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Such as the Harley Davidson enthusiast groups will feel passionate when you introduce a product that can personalise their 'baby'. Similarly, slogans can help to convince the skateboard communities.

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Show how can skateboard be a lifestyle.
Skateboard is life! No matter the age

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Express yourself!

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The idea is to nudge and encourage the picking up of a new hobby, instead of nudging them to choose between different paints.

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target market:
A. Skateboard community B. People who want to pick it up as hobby, promoting skateboarding as lifestyle

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- option 1: the scarcity feeling will not work for skateboard painting
- option 2: customers may not understand the difference in terms of painting qualities

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Encourage social sharing upon receiving product and using it

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Encourage social sharing upon receiving product and using it

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Share your masterpiece

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Join waiting list and be the first to receive

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Join waiting list and be the first to receive

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Freebies for early birds

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Inspire people to express their own personality

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Inspire people to express their own personality

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Presents product as a form of expression

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Create hype by showcasing creation by respected artists

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- Creating hype by utilizing small community of respected artists
- Designs created by artists shared in community
- Learn from artists how to design your own skateboard to your personality - inspire people to want to design their own.
- People encouraged to share their designs to further inspire and get more people to design
- Creating the perception of exclusivity and premium product - be part of this exclusive community
- Countdown to receiving the product. First 100 get freebie
- Encouraged/ easy / incentivized to share on social when you receive the product

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- Able to share on facebook

- See friends' activity within the app.

- Available across web and mobile platforms

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- Not just a market shrinking mechanism, but also a potential growth mechanism,

- Can act as a bridge between piracy and legacy buying options.

- Before Spotify, there was little other choice than pay-per-track, or CD, or pirate music.

- With Spotify’s freemium version, people who only pirated out of ease now have another way to get music legally.

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- Really simple UI for faster adoption
- Incentive to follow on social
- Incentive to refer friends
- Easy to share
- Contest for further engagement
- Accessible across all devices
- Acting cloud server for small /startup companies

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Disruptive freemium business model

Over the years, sharp increase in free users and paid subscribers (less steep)

Future Growth (relevant to Marketing)

International Expansion and Mobile Growth

Partnerships (Facebook in 2011)

Co-creation with artists

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The tactic we selected build free useful tool

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The tactic we selected is 5.
Use language to drive desire and action.

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The tactic we selected tactic 4

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Click on the link below!

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Write down the details of what you would do.

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Write down the details of what you would do.

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Write down the details of what you would do.