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Was IBM going to be the fading giant in this new era of technology???

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CEO Louis Gerstner poured US$500 million into a massive advertising and marketing campaign to demonstrate the value of the e-business vision, to show that IBM had the talent to help customers benefit of this new way of doing business.

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One of IBM’s most important inventions wasn’t an invention at all. It was a game-changing insight, which the company famously coined “e-business.”

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Within six years, IBM became the world leader in providing the services and the products for customers now eager to transform their businesses into network-centric “e-businesses.”

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Who Says Elephants Can’t Dance- CEO Louis Gerstner