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Scan the executive summary and introduction. Write a short paragraph (4–5 sentences) on one surprising fact or claim about Shakespeare’s influence globally.

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What is the purpose of the report? What are some of the arguments it makes? What do you think about these arguments?

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The report links Shakespeare to UK soft power and international influence. How convincing is this argument? Can literature really shape global perceptions of a country?

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The report highlights that translations may make Shakespeare more popular abroad than in the UK . How does translation impact a text’s meaning and cultural value?

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How does the report present Shakespeare in relation to British identity and its exportation?

Shakespeare’s spread was influenced by colonialism, yet he has been “appropriated” by cultures worldwide. What does this suggest about cultural ownership and adaptation?

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Shakespeare is celebrated globally, but his works emerged from a specific time and culture. How do you think literature from one culture becomes part of another culture’s identity?

What challenges or opportunities come with using Shakespeare as a symbol of British culture around the world?

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The report lists modern themes—migration, tyranny, race, gender—that make Shakespeare timeless. Which do you find most resonant today, and why? Which themes do you find to be more resonant in an Armenian contemporary context?

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Based on the report's arguments and data, create a social media post (Instagram, Facebook, X, etc.) advertising Shakespeare to a global audience or to an Armenian audience.

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On p. 20. of the report, it says, "One aspect of Shakespeare’s plays that contributes to his popularity today is their susceptibility to modern exploration of class, gender, age, and ethnicity." Shakespeare’s plays often get reimagined to explore issues like class, gender, age, and ethnicity. Why do you think stories from over 400 years ago can still spark conversations about these topics today?

The report also shows that audiences around the world engage with Shakespeare in very different ways. How might these differences challenge the idea of a single “authentic” way to perform or understand Shakespeare?

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A lot of times, translations help to make an already existing material more relevant, understandable, and contemporary. A good translation may act as a bridge across time and space. It can be a huge upgrade/update of cultural references, modernize many expressions, and make the old into a rebirthed phenomenon. Many nations all over the world prefer Shakespeare more than the natives in the UK because translations are sometimes a lot easier to comprehend, be it because of the lexicon or grammar. And although some might think that it is ironic how a native English speaker might find Shakespeare unpleasant and struggle to understand, they are not to blame; his works usually include archaic words and expressions that native speakers no longer use and are unfamiliar with. The same applies not only to Shakespeare but many ‘art’ forms from decades ago. Let’s take an example a poem written 50 years ago; a translation of it might have a better tone and imagery, and connect with today’s world a lot easier. Ultimately, a good translation can preserve the essential details of a work, like keeping the cultural value and effect, while at the same time allowing it to still impact and be accessible for many generations to come.

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Shakespeare is often referred to as a literary genius when it comes to the way his works appeal to and resonate with various cultures. And he used many techniques for this cross-cultural attraction, one of which is his ability to explore a wide range of characters and types of people, including different classes, genders, ages, ethnicities, etc. This allowed him to speak to a bigger audience, even outside of the UK, and transformed what people looked at as uniquely English culture into something more vast and global. Shakespeare’s themes, such as love, betrayal, war, humanity, etc., are timeless and act as a connecting device between the era in which he wrote and modern society and culture. Other than that, he also had a unique way of mixing together humor, vulgarity, action, horror, and human emotion, while also keeping it smart with wordplay to even better capture the attention of varying cultures. All these together were and still are what continue to keep Shakespeare as an artist relevant and loved across the world.

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Translation can affect the media differently based on HOW it's done. For example, Armenian translators primarily focus on more literal translation (yes, I am shamelessly using the information I learned in the intro to translation course, sue me), which means keeping as close to the authentic source material as possible. This can result from the message staying clearer in the text.

On the other hand, translation can be used to push some things to the front (ideas, ideologies, things like that). It can be just as easily used for propaganda, and as was mentioned in the reading itself: "for political ends".

However! One thing that translation can do is make the text accessible. In countries where people do not speak, or do not speak English well, translated versions would obviously be read more. In Anglophone countries, the issue might be that of expectation vs reality. You speak English. You know you should understand the text, but it's not as easy as with contemporary English. Cue frustration and dropping the book. It's similar to how some (guilty as charged here) students can't read Western Armenian literature.

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How can someone who's been dead for over four centuries attract people to his country? Well, Shakespeare can!

According to the British Council's "All the world’s" report:

"Featuring Shakespearean productions
internationally as part of future festivals
and cultural seasons, for example, may
therefore pay dividends when it comes
to engaging people with the UK and
increasing the numbers of people who
want to visit as tourists or study here."

Considering the fact that the same report reports (pun intended) how the plays of Shakespeare have been translated into 100 languages, it's no wonder it's so popular! Doesn't matter if you're from India or Germany. There is no way you haven't heard of him.

So why not give this English writer a shot? See what's all that buzz about? Dive in and let your story play out on his stage.

I gave this my best shot, but I do not use social media a lot, so idk. Tell me if this was horrible >u<

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1. Literature, no matter from what nationality and country it arrived from, actually has the ability to cross borders when its themes speak to humans by heart. It can include love, power, societal various issues etc. I am sure Shakespeare’s plays adapt well because they give audiences space to insert their own histories, struggles, and hopes. That is why Macbeth could resonate in colonial India, and why Othello became a literature for breaking racial barriers. When communities reshape these stories in their own languages, traditions, or political contexts the works stop being “foreign imports” and become some local cultural identity.

2. Obviously, Shakespeare offers the UK a global cultural bridge who is already loved and performed everywhere. At the same time, there’s a risk and bad side to this, since Shakespeare’s global spread was tied to and associated with colonialism and the dominance of English.

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I am sure translation does more than just swap words from one language to another, it actually gives Shakespeare a new life in each culture and isn't that pretty? Obviously, some jokes, puns, or Elizabethan expressions can’t survive the change, so translators have to find ways to capture the feeling rather than the exact words. That’s why in Germany, Shakespeare feels so “at home” as many say, since the translations made his stories and emotions resonate with German audiences.

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- I believe Shakespeare's work as much as it applied and was based on specific time and culture still carries the timelines of never ending social issues and interpersonal relationships. By writing about human topics like love, determinations to make a better life from yourself, jealousy and etc. Shakespeare made sure people will relate to his character not specifically because of historical context but because they feel like someone the reader/watcher would possibly know

Obviously Shakespeare did so much for the English as a language. Its impossible to ignore his impact on people. At the end of the day people grow up listening and knowing about Shakespeare. As shown by statistic in the BBC report Shakespeare's popularity by the virtue of being English positively affects the image of the country

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The article mentiones many reasons and themes that make Shakespeare still relevant today. Though all the themes are important, especially the onece with political inclination (society clashes, racism, etc.), I think Shakespeare's relevance is explained, that every individual can find the theme they are looking for. From women's protest against their husbands and patriarchy to civil war and war for a throne; all these themes are pretty much present and relevant among us. So, there is no more or less important themes, but the themes that are close to you, that can help you to understand the political turmoil you live in, or the woman who struggles in hands of her husband.

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The reports aims to understand the extent of how Shakespeare's works are spread across the globe and its soft power potential for the UK now. Both the conducted study and findings are quite impressive. They argue that Shakespeare's popularity, likability, and the extent to which he is understood are quite higher in countries such as India, Mexico, Brazil etc, while in anglophone countries the general public does not appreciate Shakespeare as much. It may be due to the fact that his language differs so much from the current English, or, to put it differently, due to "the growing inaccessibility of his language to native English speakers" (p. 11). I assume, since people from non-anglophone countries most likely read his translations, that barrier never even existed for them. For example, I also read some of his works in Armenian translation. With this said, I do agree with the claim that translations help spread his work across many cultures, and make it more available for us.

[Emma Madatyan]

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This isn't exactly from the introduction part, but what surprised me the most by far, was how Shakespeare was/is perceived in Germany. According to the report, "his works were translated into German more than any other language" (p.14), performed since they were written, and even celebrated as part of the German cultural tradition. Moreover, the Bard's plays still continued to be interpreted by the Nazis, just a bit differently I guess...This once again proves the universality of his works, even some 400 years later, in different cultural and political settings. Also I just adored how Germans perceive him as "one of their homies" (sorry for the unofficial language)

[Emma Madatyan]