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Beauty lends itself well to virtual experiences thanks to the inherent experimentation and sense of play in cosmetics. However, it's less collectible than fashion and less enmeshed with current gamer habits, experts say.

Beauty brands wishing to make their mark in the metaverse need to be tailored in their marketing, flexible with expectations and willing to take a grassroots approach.

"The metaverse is starting to be adopted by beauty consumers, but this adoption may be as small as using an AR filter. At the other end of the spectrum, they might be ready to buy an NFT from a beauty brand," says Abi Buller, foresight writer at The Future Laboratory, a strategic foresight consultancy based in London.

The opportunity may be more significant. "Gaming is far more mainstream than many people realise, especially among women," explains Lisa Hau, COO at Bidstack, a gaming advertising technology company. She notes that it's a misconception that only teenagers and young men play video games, referencing research from the Global World Index seen by Vogue Business showing that in 2021, 53 per cent of beauty fans played or downloaded a free-to-play game. Reaching beauty shoppers authentically and offering them real value is the next step.

Many beauty brands are taking a hybrid approach. Crossovers with gaming and esports communities include Charlotte Tilbury sponsoring the Girl Gamer Festival in 2021; L'Oréal-owned YSL Beauté partnership with streamer Talia Mar for a sponsored stream promoting the Black Opium Fragrance; and Estée Lauder's microsite Anrcade, where users play arcade-style minigames and learn about the brand's Advanced Night Repair serum. NFTs, or non-fungible tokens, have proven popular: Clinique, Elf Cosmetics and Nars are among the first brands to market them in the beauty space.

Positioning before product sales

Expectations must be more marketing-led, says Dina Fierro, vice president of global digital strategy at Nars, which partnered with Nintendo's Animal Crossing game. "We're not necessarily looking to these partnerships to drive product sales. Realistically, what's more important to us is the positioning of the brand and the sentiment around these activations. As an artistry-led brand with strong connections to the fashion world, our NFTs made complete sense."

Drest, a mobile gaming app in which users complete styling challenges, launched a Beauty Mode addition this year, featuring both Gucci Beauty and Nars. According to CEO Lucy Yeomans, their users see themselves as creators. "I see a demand from the next-generation customer to actually be part of a kind of creative experience," she says. "The experimentation and discovery are incredibly important, because it's so immersive." Branded challenges offered on Drest are most popular, with the highest engagement, she adds.

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Beauty in the metaverse: Where it's heading

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To become a Vogue Business Member and receive the Technology Edit newsletter, . Beauty lends itself well to virtual experiences thanks to the inherent experimentation and sense of play in cosmetics. However, it's less collectible than fashion and less enmeshed with current gamer habits, experts say.

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By Alessandro Carrara 9-Jun-2022

The project aims to challenge views of women in gaming by telling inspiring stories of female achievements from past and present
Sunsilk City was created by Karta, a creative metaverse agency
Global hair care brand Sunsilk has launched an immersive metaverse gaming experience for global gaming platform Roblox.

The launch of Sunsilk City aims to provide an accessible space for female gamers but also provide inspiration for young girls.

Despite an estimated 41% of the 3.1 billion worldwide gamer population identifying as female, male characters have the majority.

Female stereotypes are often compounded through 'damsel in distress' characterisations or over-sexualised and objectified rewards, said Sunsilk.

Through Sunsilk City, the brand aims to challenge this standard with a series of relatable characters, which tell inspiring stories of female achievements from past and present.

"Sunsilk is dedicated to helping women find the confidence they need to seek out new possibilities for their future," said Purnima Lamba, Global Brand Vice President at Unilever, Sunsilk's owner.

"With so many young women around the world engaged in gaming and the widespread possibilities of the metaverse, we saw an incredible opportunity to reach a new generation in an engaging and authentic way."

Sunsilk City was created by Karta, a creative metaverse agency and Roforco, a Roblox Game Studio.

The virtual city will first launch in Mexico with campaign ambassador Jessica Lakshmi, a Bio-Pharmaceutical Chemist.

"Nothing inspires me more than helping young women to follow their true passions, and I am so excited to work with Sunsilk on this campaign," added Lakshmi.

Companies

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Hair care brand Sunsilk inspires young female gamers with metaverse launch

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By Alessandro Carrara 9-Jun-2022 The project aims to challenge views of women in gaming by telling inspiring stories of female achievements from past and present Sunsilk City was created by Karta, a creative metaverse agency Global hair care brand Sunsilk has launched an immersive metaverse gaming experience for global gaming platform Roblox.

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“Experiential kind of experimentation”: P&G steps into metaverse with BeautySPHERE platform

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P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays into the company’s future.

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The Metaverse is the future. Or the future is the Metaverse. Or the future is talking about what the future could be in the future of the Metaverse. I originally thought it was an expansion of Facebook's rebranding into Meta (which is their strategy for showing up at the top of search results to ensure the company's relevance). The Metaverse is simply an umbrella term to describe the socialization of virtual worlds. Virtual reality, augmented reality, PCs, and even phones - basically, the technology we associate with gaming and its virtual capabilities.

It all sounds quite sci-fi-esque when explanations stop feeling like vagueness and cryptic complexity is necessary for understanding. I may have oversimplified the Metaverse when I compared it to gaming as a whole, but for all intents and purposes, the parallels make it a pretty fair comparison. The futurethat companies say the Metaverse will bring is nothing like Ready Player One. The Metaverse, as a concept, is about innovating technological culture as we know it (like owning land on and going to concerts on , but on steroids, ideally). Eric Ravenscraft, a writer on WIRED, observed that companies who are early adopters of the Metaverse can't agree on a definition because they all have a different idea of what they can do with it conceptually: "Meta thinks it will include fake houses you can invite all your friends to hang out in. Microsoft seems to think it could involve virtual meeting rooms to train new hires or chat with your remote coworkers."

The compelling thing about business is that anyone can create, buy, and sell goods: physically and digitally. And I'm not even referring to online shopping. People (gamers, players, etc.) regularly spend real money on virtual items.

Little brothers everywhere ask for birthday money to pay for Robux, which is Roblox's currency for buying skins and upgrades and special abilities. Games like pressure users to spend real money on diamonds if they want the perfect hair, makeup, outfit, and action that will save them from secondhand embarrassment. In-app consumerism is a familiar (and normalized) feature of virtual worlds. If you want to reap the rewards of a better experience, all you have to do is save your debit card into the system. Incentives are powerful things. They still hold weight outside of gaming culture. The free version of Spotify is barren and lawless (you can't even see all the songs on a playlist!), so people are willing to pay for Premium. It's the same way people eventually bite the bullet and pay extra to remove ads on Hulu. (But why are you, as a streaming service, behaving like cable television?)

I'm not a gamer, so I obviously won't understand the appeal of dropping hundreds of dollars into items I can't touch. One thing I can do is acknowledge that just because I am not the target audience, doesn't mean there isn't one. As brands have come to learn over the rise of social media and public buyer sentiment, people love an experience. People are drawn to these digital purchases because it allows them to prolong their enjoyment and investment. It keeps them playing, and in turn, keeps them in a position that is willing to spend more money to maintain that momentum.

In the name of innovation, brands are racing to cement themselves as early adopters of the Metaverse. Money and recognition is, of course, the main endgame when making these approaches. Early adopters essentially determine whether trends make it or break it. Their influence in the field comes from how they demonstrate the capabilities of a product or service.

Among the industries that dip their toes into the Metaverse, fashion attracts their consumers into Web3, an iteration of the internet that includes blockchain technologies and token-based economics, by appealing to the imagination. In a Metaverse, fashion doesn't have the restrictions that come with physicality. People can design and style their avatars in excess. The clothing will exist in the virtual world in a way that makes it couture rather than ready-to-wear. Not only are people experimenting, but they're also on their way to treating the appeal of digital apparel the same way gamers buy custom skins. Cryptocurrency journalist Shirazi Jagati reported that "Gucci's Queen Bee Dionysus virtual bag recently sold for 350,000 Robux or $4,000 - more than the bag's real-life valuation."
[Editor's note: the distinction between "a Metaverse" vs. "the Metaverse" is a callback to the loose definition. ]
Our physical and digital lives have equal prominence. That is why brands are pitching and discovering ways to bring more creativity, diversity, and accessibility into the way technology functions. When it comes to beauty entering this space, I think the possibilities are more innovative than cosmetic filters.

This isn't to say that beauty within the Metaverse doesn't (or can't) exist. Recently, NARS partnered with Roblox to create NARS Color Quest, a tropical island adventure inspired by their Blush, Laguna, and Light Reflecting franchises, where players could meet the founder, François Nars, as an NPC. (Was his hologram unavailable?). Players collect shades to make an endless amount of makeup looks to unleash their artistry. Complete with virtual selfies, a trending feed, and SandDollars to spend in a virtual NARS storefront, the experience was all about digital expression. And isn't that what makeup is all about? Makeup is an outlet for creativity - something that expresses all the unique elements that make up a sense of self.

NARS is not the only beauty brand to enter the Metaverse in some capacity. Estée Lauder was invited to Metaverse Fashion Week, and created a non-fungible token (NFT) wearable inspired by their Advanced Night Repair serum. The wearable aspect came in the form of avatars and radiating glows. Users were able to explore the inside of the bottle and unlock exclusive Proof of Attendance Protocol (POAP). Dermalogica has Natalia, a virtual human that gives skin science training by "simulating the aging process, helping learners to better understand skin conditions" that we otherwise wouldn't see in real-time. Ulta Beauty launched a digital innovation fund called Prisma Ventures to invest in new technology that "fuels greater discovery, personalization, and convenience."

For an industry that is as tactile as beauty, companies will need to question whether the Metaverse is simply a platform of the moment (trend that will burn out quicker than it ignited) and whether it makes sense for the brand to pursue a hold in it. How can you promote a new beauty line to customers who will never physically touch your product? Are your consumers even interested in beauty content within a Metaverse? When making such decisions without their audience in mind, brands venture into a presence that misunderstands or misrepresents what the brand's mission actually is. I wouldn't be thrilled if my avatar had access to better beauty products than me. If brands can't convince themselves that virtual cosmetics are necessary for trendsetters everywhere, how are they going to convince the average consumer?

READ MORE LIKE THIS

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Beauty brands are entering the Metaverse

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The Metaverse is the future. Or the future is the Metaverse. Or the future is talking about what the future could be in the future of the Metaverse. I originally thought it was an expansion of Facebook's rebranding into Meta (which is their strategy for showing up at the top of search results to ensure the company's relevance).

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The Immersive Virtual Experience Invites Consumers into Living Proof's Product Portfolio Through 3D Photorealism

, March 12, 2023 /PRNewswire/ -- Living Proof, Inc., the high-performance, science-fueled haircare company originally founded by MIT scientists, is taking its first step into the Metaverse. Living Proof has partnered with industry-leading experiential e-commerce platform, ByondXR, to launch its debut virtual store.

Living Proof's first step into a virtual e-commerce presence allows consumers to browse product offerings and brand heritage through a digitalized, immersive, and interactive online shopping experience. Utilizing Extended Reality as the enabling technology, the HD-quality, 3D and 360-degree experience features four highly interactive virtual rooms and a groundbreaking, category-first AI Hair Quiz, all designed to bring to life the brand's ethos 'Science in Action'.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Living Proof's mission was to create inventive solutions designed to solve real-world hair problems. They don't rely on one solution to solve all hair problems, the brand develops bespoke-like formulas expertly engineered to address individual hair concerns.

In this dynamic shopping experience, consumers can discover the science behind the brand's newest and best-selling innovations, receive free samples of top sellers and win exclusive discounts all while learning the rich history of this iconic brand and how it has delivered best-selling, hair-changing products for millions of fans.

The virtual store is unveiled to shoppers with the Dry Shampoo Center, featuring the cult-favorite Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. A gallery wall of community testimonials solidifies Living Proof as the #1 Prestige Dry Shampoo on the market.

The second room is a shopping shortcut; here the brand guides consumers to curated selections of products with a direct path to check-out thanks to its AI Hair Quiz.

The first-to-market AI Hair Quiz allows visitors to customize their individualized hair routine. Created by Reveive, which specializes in personalized digital beauty experiences powered by AI and AR, the real-world experience of an in-salon stylist consultation becomes a Metaverse experience. The Living Proof AI Quiz prompts the customer to consider their current hair routine and their desired result. A selfie is submitted by the consumer, which is analyzed through patented mobile diagnostics to determine hair type, volume, curl shape, and color. A routine of hair care products and treatments will be provided to support healthy hair.

The third room takes you into a virtual Living Proof salon. The salon spotlights Triple Bond Complex, a weekly leave-in, repair treatment clinically proven to rebuild the structure of hair. This patent-pending technology makes hair 8x stronger*, smoother and shinier after one use. Testimonial videos from stylists and the community showcase real results and why Triple Bond Complex is hair stylist's preferred treatment over the leading bond builder for hair that looks healthier, feels smoother, and feels more conditioned.

The final portion of the experience leads to the Sustainability Corner, showcasing how to recycle Living Proof products using their Terracycle partnership.

As part of its patented technology, ByondXR has industry-leading virtual shopping abilities and offers an interactive, educational game within the platform. The gamified elements encourage users to continue navigating the space, incentivizing with free samples rewarded to users who find a 3D Fortifying Tech easter egg hidden within the space.

"At ByondXR, we are honored to power Living Proof's immersive shopping experience, featuring a wide range of engaging experiences, from mini-games to insights into the science behind their products," says Noam Levavi, Co-Founder and CEO of ByondXR. "We are proud to partner with a brand that values building strong relationships with consumers, and we look forward to helping Living Proof continue to innovate and lead the way in the haircare industry."

"Living Proof has always used cutting edge technology to solve real world hair problems," says Zach Reiken, Living Proof Chief Executive Officer. "This new digital experience is the perfect vehicle to further immerse Living Proof's community in our brand and to learn more about how our innovations are continuing to push the boundaries of hair care."

To experience Living Proof's Virtual Storefront, visit: https://www.livingproof.com/virtual-store.html

*Against grooming breakage vs untreated.

In 2005, an unlikely combination of biotech scientists from MIT and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 120 global patents, 450+ formulas, 44 products, 100+ awards, and 18 years later, we continue to put research at the forefront of our formulations. Today, Living Proof is Science in Action, utilizing in-house scientific discovery and invention to develop the latest innovations in haircare that deliver game-changing results for all hair types and textures. For more information, visit livingproof.com.

Founded in 2016, ByondXR is transforming retail through its immersive eCommerce platform. By creating virtual environments mimicking real-life stores and showrooms, ByondXR has created an engaging experience for consumers to browse products online. Its customizable 3D platform takes consumers on an interactive journey recreated with photorealism. ByondXR's virtual solutions have given brands and retailers not only a lifeline in the current environment, but a competitive edge in a forward-thinking future. For more information, visit www.byondxr.com, or view the company's press kit here.

Press Contact:
livingproof@infinitycreativeagency.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/living-proof-enters-the-metaverse-with-first-virtual-reality-storefront-partnering-with-leading-experiential-e-commerce-creator-byondxr-301769481.html

SOURCE Living Proof Inc

Copyright 2023 PR Newswire

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Living Proof Enters the Metaverse with First Virtual Reality Storefront Partnering with Leading Experiential E-Commerce Creator, ByondXR

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The Immersive Virtual Experience Invites Consumers into Living Proof's Product Portfolio Through 3D Photorealism , March 12, 2023 /PRNewswire/ -- Living Proof, Inc., the high-performance, science-fueled haircare company originally founded by MIT scientists, is taking its first step into the Metaverse. Living Proof has partnered with industry-leading experiential e-commerce platform, ByondXR, to launch its debut virtual store.

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experiment with using blender to make 3d grapes, also play with adobe xd to make an interactive version of the shampoo experience

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View and edit this palette on Coolors.co or create your own color schemes.

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Wells saw a niche opportunity to help time-crunched breakfast eaters enjoy yogurt and granola in a cool new way. Ultra named the new brand Yonola and dialed up the fresh fruit and fun enough to brighten any day.

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YoNola Brand Development and Package Design - ULTRA CREATIVE, INC.

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Wells saw a niche opportunity to help time-crunched breakfast eaters enjoy yogurt and granola in a cool new way. Ultra named the new brand Yonola and dialed up the fresh fruit and fun enough to brighten any day.

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Branding and packaging design for Beyou protein bars

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We've been commissioned to design Awesome Coffee's brand identity; the most delicious Plant-based Protein Coffee powder in the world ;)

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Cheatless is a new protein bar brand entering a booming high protein bar market. Usually considered as a snack for highly active people it's actually healthy snack for everyone. We had to create name and packaging which would bring protein bars to mass market and people like us not the ones pumping iron 24/7 and sharing motivational quotes along their gains on Instagram.

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Cheatless. Protein bar for the rest of us

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Cheatless is a new protein bar brand entering a booming high protein bar market. Usually considered as a snack for highly active people it's actually healthy snack for everyone. We had to create name and packaging which would bring protein bars to mass market and people like us not the ones pumping iron 24/7 and sharing motivational quotes along their gains on Instagram.

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The original keto bar! Founded in 2012.

Over 10 years ago, we were on a mission to find an on-the-go easy snack that had keto macros, top notch ingredients, and tasted homemade. When we couldn't find any, we created our own! Now here we are, delivering to homes and selling in stores nationwide. Our operation has grown since the early days of making bars in our home kitchen, but the mission & quality remain the same.

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The Original Keto Bars. Deliciously low carb snack bars.

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Are you looking for the best low carb snack? Keto Bars are the simple straightforward choice. High fat, low carb, no sugar added, gluten free, vegan. Enjoy our chocolate Keto Bars as a keto snack or keto dessert. Made from simple ingredients that keto dieters trust. The #1 Keto Bar since 2014.

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Nowadays our supermarket shelves (not to mention our Instagram feeds) are well stocked with beautifully designed food and drink products. Over the past decade or so, brands have realised that to catch a customer's eye online or offline, great packaging is a prerequisite. So, it's a rare thing indeed when a piece of food branding makes you really stop and take note. Cast Iron Design, a studio founded by Richard Roche and Jonny Black and based in Boulder, Colorado, has managed that feat with its branding for Byte Bars.

"The two Byte co-founders happened to be local, and one of their friends was in one of the design courses we taught at CU [University of Colorado Boulder]," says Jonny. The young entrepreneurs, who had created a new natural energy bar, met Jonny and Richard at the Cast Iron office and "everyone clicked well from the very beginning."

From that point, the first step was agreeing on an approach. Through workshops and discussions, the team decided on what Jonny calls a "contrarian strategy": to create "something that would break expectations in the natural bar category and appeal to people of a similar demographic to the founders themselves." He describes that demographic as "young, active millennials who care about health and sustainability, who look for products that stand out (in this case, with a sassy personality and free-spirited vibes)".

The final branding is colourful, punchy and definitely sassy, dominated by a set of lips, an irreverent tongue, and super-playful copywriting and typography. There are also some witty details throughout. The lid of the shipper says "me", so that when you open the box, it reads as "byte me", for instance. "Pretty much only the shelf stockists will see that message," says co-founder Richard, "but we love injecting those little bits of personality into a brand that reward people who are paying attention to the details (even if it's not the customer)." Labels on the retail box say: "Vegan V, Gluten Free GF, and Delicious AF". "If anyone asks," says Richard, "the 'AF' officially stands for 'and fun'."

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Cast Iron Design's "sassy and free-spirited" branding for Byte Bars

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Nowadays our supermarket shelves (not to mention our Instagram feeds) are well stocked with beautifully designed food and drink products. Over the past decade or so, brands have realised that to catch a customer's eye online or offline, great packaging is a prerequisite.

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Competing in a saturated snack bar market, we developed a strategy for Byte Bars that subverts stereotypical "crunchy granola" aesthetics. The outcome is a brand that appeals to a younger generation with a bold identity and light-hearted irreverence.

Scope

Brand Identity , Brand Strategy , Motion Graphics , Packaging , Photography , Copywriting

Cool Points

Vegan , Sustainable Print Production (partial) , Women Founded

Representing a cross-generational, free-spirited vibe, the shapes of the type and icons are influenced by the groovy 1960s and the vivid color palette is drawn from the electric poppiness of the 80s and early 90s.

Click to show video

Contains motion and flashing colors

Click to show video

Contains motion and flashing colors

Playing off of the brand name, we developed a series of mouth icons of varying detail. Combined with an extensive color palette, the dozens of potential icons allow Byte to give each bar their own look and keep the brand fresh.

Click to show video

Contains motion and flashing colors

Click to show video

Contains motion and flashing colors

For Byte's retail boxes, we used Neenah Paper's Folding Board 100 PC White, a 100% PCW recycled stock. For Byte's t-shirts, we spec'd water-based ink which is a superior choice over conventional plastisol ink both for the environment and for the quality of the print.

​Retail Shipper (Box)​Retail Shipper (Box)

Neenah Environment, Folding Board (100 PC White, 24pt)

100% postconsumer waste (PCW) recycled fibers

Process Chlorine Free (PCF)

Manufactured carbon neutral (RECs certified by Green-e®)

FSC® Certified (Forest Stewardship Council™)

Manufactured in the USA

Offset printed in the USA

​A Note on Flexible Films

The plight of plastic is especially grim when it comes to flexible film substrates (the method by which snack bars, among many other foods, are packaged). Conventional plastic films are comprised of multiple materials which are laminated together. This process creates lightweight, inexpensive, highly functional substrates, however, these films cannot be recycled in conventional curbside recycling streams due to their multi-material makeup. At the time of publishing this case study, there are no compostable flexible films that offer the same stability and barrier protection of a conventional film structure. If you know of one, let us know.

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Byte Bars → The Office of Ordinary Things

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Competing in a saturated snack bar market, we developed a strategy for Byte Bars that subverts stereotypical "crunchy granola" aesthetics. The outcome is a brand that appeals to a younger generation with a bold identity and light-hearted irreverence.

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Almost every business owner prefers to go digital with their brand. While this is most ideal method in terms of promoting a product or service, print media is still relevant. While the digital media is overcrowded with heavy contents and ads, print media still makes a huge impact in terms of marketing and promoting a brand or a product.

Marketing collateral like business cards, brochures, posters, T-shirts, and even product packaging give a tangible appeal to a brand, especially if they are designed in the most compelling manner like in the examples below. You'd think twice about discarding them.

Submitted by Akim Melnik
A wide range of natural spices and herbs are presented in convenient packaging. In the general complex of works, a trademark, author's illustrations, style-forming design and fifty-three ordinary packages in a series were created. A good name is the foundation of a successful brand! Developing the idea, an expressive logo was created in the form of a chef's apron and a well-readable name on it. In an effort to attract the attention of buyers, the concept of a dialogue between a chef and a modern buyer in a chat format was invented. The packaging design was inspired by five different characters, and the signal colors helped to visually divide the large assortment into five groups: herbs, spices, peppers, confectionery additives and food flavorings. Spectacular illustrations, lovingly drawn by the artist specifically for this project, clearly demonstrated the product, speeding up and simplifying the choice of buyers.

TECHNOLOGIES:

high-lineature printing (201 lpi) allows you to achieve the most realistic and very detailed image

Multicolor gives you the opportunity to get more realistic, rich and bright colors without additional costs for Pantone special paints.

Selective matte lacquer creates an image of a premium product, increasing its value in the eyes of the consumer.

Spectacular illustrations, lovingly drawn by the artist specifically for this project, clearly demonstrated the product, speeding up and simplifying the choice of buyers.

TASK:

Trade mark redesign

Creating author's illustrations

Style forming package design and forty package in series

AWARDS:

"FlexoTech International Print & Innovations Awards" 2018

"EFIA Print Awadrs" 2019

CLIENT: GURMINA (Belarus) 2019

Written by

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Gorgeous Prints & Packaging Design Collection - April 2021 | YDJ Blog

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Almost every business owner prefers to go digital with their brand. While this is most ideal method in terms of promoting a product or service, print media is still relevant. While the digital media is overcrowded with heavy contents and ads, print media still makes a huge impact in terms of marketing and promoting a brand or a product.

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rgb and value to cmyk colour mode.

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#ff8fec (light pink) info, conversion, color schemes and complementary.

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This beautiful pink color converted to RGB is (R:255, G:143, B:236). Usage recommendations for #ff8fec, color schemes and color meaning.

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Design: Swear Words
Location: Australia
Project Type: Produced
Client: Gym Snack Bar
Product Launch Location: Australia
Packaging Contents: Protein Bar
Packaging Substrate / Materials: Paper, plastic

Not everyone has the inclination to go to the gym, but a lot of us want to snack better without chomping on celery. Enter Gym, a low calorie protein bar promising a delicious guilt-free snack. We saw an opportunity to be playful and represent health without being boring. Our design solution is a curvy and energetic brand and packaging that visually contradicts fitness stereotypes.

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Design: Swear WordsLocation: AustraliaProject Type: ProducedClient: Gym Snack BarProduct Launch Location: AustraliaPackaging Contents: Protein BarPackaging Substrate / Materials: Paper, plastic Not everyone has the inclination to go to the gym, but a lot of us want to snack better without chomping on celery. Enter Gym, a low calorie protein bar promising a delicious guilt-free snack....

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Trying to Get Swole? Try a Cricket-Based Protein Bar

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What if protein bars weren’t those sticky blocks of nuts and powder, and instead were a reflection of our true cravings—bugs?

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Nutribug Ltd - Cricket powder, edible crickets, protein bars and more...

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Home Protein BarsCricket Protein Bars (Concept Product)

£3.50

Out of stock

Description

Have you tried Cricket Protein Bars? (Concept Product for Future Development)

Three delicious high protein energy bars infused with cricket protein powder, the new superfood everyone is raving about these days.

This pack contains three new nutrient-dense protein bars made with all-natural ingredients. Using the finest crickets fed on 100% plant-based feed, sourced from carefully selected eco-friendly farms in sunny tropical climates.

We have selected the best UK bar manufacturer to create three exciting recipes using high-quality natural ingredients. The bars are gluten, soy, and grain-free and contain no refined sugars.

If you're looking for a temporary meal-replacer, healthy snack, or fueling up during exercise routines, then be sure to try Nutribug's protein bars.

Not sure if you're getting enough protein in your diet? Find out here.

Related Products

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Cricket Protein Bars | Pack of three flavours | Nutribug.com

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Home Protein BarsCricket Protein Bars (Concept Product) £3.50 Out of stock Three delicious high protein energy bars infused with cricket protein powder, the new superfood everyone is raving about these days. This pack contains three new nutrient-dense protein bars made with all-natural ingredients.

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* By Ilyse Liffreing

Health-conscious Americans are beginning to come around to the idea of eating crickets, which 2 billion people around the world regularly eat as an excellent source of protein. The trend is taking off in the U.S., so much so that Exo, a brand that sells cricket-infused protein bars, is no longer hiding the insect from its branding.

On July 19, the Brooklyn-based brand will begin featuring the arthropods on its website, all its packaging and within social posts.

This is a significant change. To protect the squeamish, Exo originally downplayed that its bars contained cricket flour, even though each bar contains 40 of the insects. Its packaging looked indistinguishable from competitor brands online and at the 100-plus U.S. stores where consumers can find them, only mentioning cricket flour in a 12-point font.

"When we first started, the market was really new. The idea of eating crickets was something that was just starting to enter the cultural conversation," explains Greg Sewitz, co-founder of Exo. "As it's become more mainstream and as more companies come onto the market selling other food products made with crickets, we've seen a switch happen in consumers' minds." Now, Sewitz said, the brand wants to "start owning the cricket in the room."

Exo conducted several focus groups with its product's consumers and others who had never tried it to determine the route they should take. They revealed that consumers who were actively looking for crickets or the brand were confused by the old packaging. "When speaking with our core customers, they said, 'Look, guys, the very reason why we buy these is because of the cricket.'"

The rebranded protein bar's packaging will feature black-and-white illustrations, including one of a cricket set against bright pops of color. In bold type, the packaging will read: "Cricket Protein Bar."

The ultimate goal of Exo's rebranding is to differentiate its product, said Sewitz. "For a long time," he said, "we were not really using this asset that sets us apart from all the other protein bars out there, of which there are many." Already, some direct competitors that use crickets in their protein bar recipes have allowed the bug to take center stage on its packaging, such as startup Chapul.

The redesign of the website is also an important part of the new strategy, said Sewitz. After all, according to him, the majority of the brand's sales - 85 percent - come directly from the brand's website. "The website is such a big part of how customers find our bars and purchase our bars, much more than other food companies; we really wanted it to stand out," he said. "It's really representing the brand in its own way." Exo's website and social channels will celebrate the cricket with the slogan "Weird is good" and influencers who promote protein-packed crickets.

"We found that having someone you know or trust vouch for the quality and taste of cricket protein, which is still slightly odd for some people, goes a long way in getting them to try it for the first time," said Sewitz. The website will also feature more photography of people incorporating the bars in their everyday lives.

For strategy and design, Exo worked with neighboring independent design studio Gander. Gander has experience working with experimental food brands, such as Banza, which sells pasta made out of chickpeas; and Misfit Juicery, which sells juice made from misshapen fruits and vegetables. "We work with a lot of brands that take weird shit and make them into other things but do so in a fun and exciting way," said Mike McVicar, co-founder of Gander. "We believe brands that are willing to be daring will have true longevity."

McVicar said Exo's new design makes the brand stand out. "Everything is haphazardly thrown together to cue that this is a different type of brand that is doing things differently," he said. "We wanted to have a rough but accurate illustration of a cricket. We intentionally didn't go cute with it, either. It should be a bit like, 'Crickets are badass.'"

https://digiday.com/?p=245684

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Exo embraces its No. 1 ingredient: crickets

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By Ilyse Liffreing Health-conscious Americans are beginning to come around to the idea of eating crickets, which 2 billion people around the world regularly eat as an excellent source of protein. The trend is taking off in the U.S., so much so that Exo, a brand that sells cricket-infused protein bars, is no longer hiding the insect from its branding.

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Have you already heard of Kriket? This Brussels start-up is producing quality cricket bars and they are becoming increasingly popular in Belgium! We tried their brand new gift box which is created in collaboration with some of the best local chocolate makers. The package includes 5 irresistible Belgian snacks with a chocolate twist, something perfect for this summer! We used the opportunity to have a chat with the founders Michiel & Anneleen Van Meervenne and to discover the story behind this amazing brand.

What is Kriket?
KRIKET is Belgium's first cricket bar, a healthy snack full of fiber and protein. It's a wholesome mix of organic nuts, seeds, cereals and... Crickets!

But... why crickets? 🙂
Crickets are incredibly efficient: they emit 100 times less greenhouse gases than cattle and consume 2000 times less water for the same amount of protein. They deliver a high dose of top-quality protein, contain all essential amino acids, and are an excellent source of vitamin B12, calcium and magnesium. And they contain twice as much iron as spinach. Finally and most importantly, with their delicate, soft, and nutty flavor, they're just delicious.

Michiel & Anneleen Van Meervenne

Where did the 'Le Chocolat fair la force' idea come from?
It's been hard times for food start-ups since Corona cut down sales in horeca, company catering, events, etc... We launched the Belgian Chocolate gift box because the past months we really noticed how much people like to 'buy local'. We want to show people we're alive and kicking, and we're ready to conquer their hearts with fresh and innovative products, 100% made in Belgium. Our box includes Generous cookies, Gr'eat granola, Betty&Albert chocolates and Mallow Puffs marshmallows.

How is it to operate as a start-up in Brussels?
It's an interesting place to launch food products because the audience is so incredibly diverse. Brusseleirs are foodies: people love to spend money on great food! Besides that, there is a lot going on in the food start-up scene. Exciting times!

What are your future plans?
Our mission is to make crickets mainstream, so we'll continue to create new cricket-based products. In our perfect world there is a cricket product for every time of the day!
Photos by Birgit Sterckx

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Why are people loving Kriket? This Brussels start-up is rocking the supermarkets! - We Love Brussels

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Have you already heard of Kriket? This Brussels start-up is producing quality cricket bars and they are becoming increasingly popular in Belgium! We tried their brand new gift box which is created in collaboration with some of the best local chocolate makers. The package includes 5 irresistible Belgian snacks with a chocolate twist, something perfect for this summer!

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Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning 'very easy' is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.

Keywords of the brand were: easy, active, fun, bold, chat.

To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, we designed packaging with bold typography and colorful graphics. We also developed a short film introducing the brand concept and products.

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Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning 'very easy' is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect. Keywords of the brand were: easy, active, fun, bold, chat.