# data[].attributes.body
Gamification is the use of game-style
incentives into every day, non-
game activities.
It is used as an incentive to motivate and influence people's behaviour.

# data[].attributes.body
SEO Stands for Search Engine Optimization

-SEO involves creating high-quality content that answers the questions and needs of your target audience, using keywords that match their search queries

-SEO also involves building links from other reputable websites that vouch for your authority and trustworthiness

# data[].attributes.body
To carry out this project, we went to both John Lewis and Selfridges and analysed all the different features from Visual Merchandising, Marketing Methods, Staff and Opportunities. It was exciting to see both stores and how they operate it was also nice to take part in different opportunities within the store like the Fenty Beauty Hair Care Pop-up Shop and we also received a free sample of it to use which made our shopping experience enjoyable. We also spoke to both store staff members, asked what it was like working, and gained closer information from them.

# data[].attributes.attachment_link.description
Login to access and create your next design.

# data[].attributes.body
"In the digital world, an audience can be described as part of the general that gives attention to your content."

# data[].attributes.body
Digital Marketing is the use of digital channels such as search engines, social media, email, and websites to promote products or services. It involves various strategies and techniques to reach and engage with potential customers online.

# data[].attributes.body
-Influencer Marketing

-Viral Marketing

-Mobile Marketing

-Radio & TV Ads

-Electronic Billboards

-Search Engine Optimization

-Pay Per Click

-Social Media Marketing

-Content Marketing

-Email Marketing

# data[].attributes.headline
Importance of Digital Marketing for Businesses

# data[].attributes.subject
Importance of Digital Marketing for Businesses

# data[].attributes.body
Digital Marketing has had a significant impact on the fashion industry revolutionizing the way that brands communicate and sell their products making it easier than ever to connect with customers and grow their business

These include:

-Increase Brand Visibility

-Improve Customer Engagement

-Increase Sales

-Enhance Customer Experience

# data[].attributes.body
-A broad geographic reach

-Numerous Channels

-Cost efficiency-minimal upfront costs

-Accessible

-Quantifiable results

-Easier Personalization

-More connection with customers

-Easy and Convenient conversions

# data[].attributes.headline
Traditional Marketing Vs Digital Marketing 

# data[].attributes.subject
Traditional Marketing Vs Digital Marketing 

# data[].attributes.body
Traditional Marketing

-Print Advertising: Newspapers, Magazines, Brochures

-Broadcast Advertising: TV Commercials, Radio Ad's

-Direct Mail: Postcards, Catalogs

-Outdoor Advertising: Billboards, Transit Ad's

-Telemarketing: Cold Calling

-Event Marketing: Trade Shows, Exhibitions

Digital Marketing

-Search Engine Marketing: PPC, SEO

-Social Media Marketing: Ads on Facebook, Instagram, LinkedIn

-Email Marketing: Newsletters, Automated Campaigns

-Content Marketing: Blogs, Videos

-Online Advertising: Display Ads, Influencer Marketing

-Affiliate Marketing: Partnerships with other websites or Influencers

# data[].attributes.body
A significant reason that SEO matters is that it helps online publishers appear within the results displayed by search engines. Search engines like Google and Bing each have their methods of surfacing and formatting the content they display when a user enters a query into a search box

# data[].attributes.body
Content Marketing is a way of using various forms of content to attract and engage customers.

-It helps to raise awareness of solutions and educate consumers about a product or service

-Content marketing can use blogs, videos, ebooks, newsletters, social media posts, and more

# data[].attributes.body
Social Media Marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Businesses can not only showcase their products or services but also engage with their customers on a personal level.

# data[].attributes.body
-Email Marketing is a form of digital marketing that refers to the use of email to attract, engage, and communicate with potential and existing customers.

-It can be a promotional tool to inform email subscribers of new products, discounts, and other services.

# data[].attributes.body
-PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

-Essentially, you're paying for targeted visits to your website or landing page or app.

# data[].attributes.attachment_link.readable_text
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:

That's all the SE (search engine) of SEO.

The O part of SEO-optimization-is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.

Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you're completely new to the topic, start at the very beginning and read the Beginner's Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here's a general overview:

Building an SEO-friendly site

Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. Start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.

Other optimization

Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, check in with the specific topic page.

For a more technical look at SEO, check out this short video from Rand Fishkin.

Go forth and SEO...

Keep learning

# data[].attributes.attachment_link.title
What is SEO? Search Engine Optimization 2020

# data[].attributes.attachment_link.description
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To understand the true meaning of SEO, let's break that definition down and look at the parts: Quality of traffic.

# data[].attributes.body
SEO Stands for Search Engine Optimization

-SEO involves creating high-quality content that answers the questions and needs of your target audience, using keywords that match their search queries

-SEO also involves building links from other reputable websites that vouch for your authority and trustworthiness

# data[].attributes.body
The customer's journey in Digital Marketing is the entire process a customer goes through from first learning about a product to making a purchase. It includes stages like awareness, consideration, decision, and retention, ensuring the customer has a seamless and engaging experience from start to finish.

# data[].attributes.body
Awareness:

Introduce customers to the product or service. This stage is about making potential customers aware of what your brand has to offer.

-Organic Social Media posts that introduce your brand, products and services

-Educational blog posts that prospects can easily find when using search engines to find solutions.

Consideration:

Customers evaluate different options. They compare your product or service with competitors and look for more information

-In-depth guides that compare your product or service to the competition.

-Case studies that share product experience from a customer perspective.

Purchase:

Decision Stage: Customers make a purchase decision. They choose to buy your product or service over others.

-In-depth guides that compare your product or service over others.

-Case Studies that share product experience from a customer perspective.

Retention:

Retention Stage: Nurture and retain customers post-purchase. It involves maintaining engagement, encouraging repeat purchases, and building loyalty.

-Live chat for customer support throughout the buying process

-Email marketing sequences that help customers get more value from your product or service

Loyalty-Advocacy

-Discounts, special offers, and sneak peeks of new products or services

-Loyalty programs that encourage customers to refer friends and family

# data[].attributes.body
A Customer Persona is a representation of your ideal customer based on market research and real data about your existing customer.

# data[].attributes.body
The purpose of digital marketing is to reach people who are most likely to buy, so it's important to reach the right audience.

This is the most cost-effective method to reach customers, that's why it's important to understand who they are so we only contact the people who might be interested in our product.

# data[].attributes.body
Customer Personas are a tool to help marketers better understand and target their audiences!

# data[].attributes.body
Brands segment their customers into groups of similar traits, behaviours or both. The more specific and detailed they are helps there marketing be relevant and useful to their customers.

# data[].attributes.headline
How Do Brands Get The Information To Create a Customer Profile

# data[].attributes.subject
How Do Brands Get The Information To Create a Customer Profile

# data[].attributes.body
They would use the data from existing customers. This would include data captured when signing up for newsletters, store cards, sales data and social media engagement. They would also conduct research through surveys and focus groups.

# data[].attributes.attachment_link.description
Login to access and create your next design.

# data[].attributes.body
-Ensure that marketing across all channels is consistent and aligns with the customer persona

-Use personas across all departments not just marketing, but also product development, sales and customer service

-Ensure that personas are based on real data, not assumptions or stereotypes.

-Personas should evolve as the market and customer preferences change.

# data[].attributes.headline
Types of Information Brands Will Use to Analyse

# data[].attributes.subject
Types of Information Brands Will Use to Analyse

# data[].attributes.body
Newsletters- What ones are they opening and clicking on, replying to?

Sales Data- What products are they buying, how much do they spend on average, how often do they shop, their return patterns, where they live, how do they buy (cash, debit or credit card), in-store or online.

Social Media- How are customers styling the products, what are they saying, positive/negative?

# data[].attributes.headline
Why do Brands Need to Know How to Reach Customers

# data[].attributes.subject
Why do Brands Need to Know How to Reach Customers

# data[].attributes.body
The more brands know about customers and inside details about them the more likely they are to reach them.

# data[].attributes.attachment_link.description
Login to access and create your next design.

# data[].attributes.attachment_link.title
Spend My First Day At Fashion College With Me!🫧🤍✨ #fyp #fashiontiktok #fashioncollege #fashioncollegelondon #fashionretailacademy #foryoupage @FRA London 

# data[].attributes.attachment_link.embed_code
@alanaleighcrew
Spend My First Day At Fashion College With Me!🫧🤍✨ #fyp #fashiontiktok #fashioncollege #fashioncollegelondon #fashionretailacademy #foryoupage @FRA London
♬ original sound - The Vault

# data[].attributes.attachment_link.title
The best place for the girlies🎀 #barbie #barbiegirl #barbieexhibition #fashiontiktok #fashion #designmuseum #fra #fashionretailacademy @FRA London 

# data[].attributes.attachment_link.embed_code
@alanaleighcrew
The best place for the girlies🎀 #barbie #barbiegirl #barbieexhibition #fashiontiktok #fashion #designmuseum #fra #fashionretailacademy @FRA London
♬ Bed Chem - Sabrina Carpenter

# data[].attributes.headline
Gamification Concept Idea | Fenty Beauty

# data[].attributes.subject
Gamification Concept Idea | Fenty Beauty

# data[].attributes.body
Our Gamification concept idea is using the popular makeup and cosmetics brand Fenty Beauty. We decided to create a game for the brand where customers can give a cartoon character a makeover using only Fenty Beauty products and cosmetics following a specific theme. Other players can then vote for your makeup look and the more coins you earn by getting high scores, the more prizes and achievements you can unlock. It starts with being able to unlock more products to use on more makeup looks up to receiving free products and getting early access to new drops.

This will benefit the company as it exposes new and existing customers to products that they might not have seen or purchased. They will also be able to explore different shades and colour tones of specific products and purchase them. if they choose to purchase any items with the discounts they have received the app will also have a shop product page where they can buy all the items used in the game, this will increase customers and purchases for Fenty Beauty.

# data[].attributes.body
Gamification is the application of game-design elements and game principles in non-game contexts. It's used to enhance user engagement, organisational productivity, learning, employee recruitment, and more. Essentially, its about making activities more fun and rewarding by incorporating aspects like points, badges, and leaderboards.

# data[].attributes.body
Brand loyalty refers to consumers' consistent preference for one brand over competitors, often leading to repeat purchases and advocacy.

Loyal customers are likelier to engage with the brand, recommend it to others, and exhibit higher lifetime value.

# data[].attributes.headline
Is Gamification a successful Marketing Strategy? 

# data[].attributes.subject
Is Gamification a successful Marketing Strategy? 

# data[].attributes.body
I think Gamification is an engaging and successful marketing if done properly. It taps into people's natural desires for competition, achievement, and rewards. It can also enhance the customer journey by making interactions more engaging and memorable.

# data[].attributes.body
Gamification can increase:

Website visits by 108%

Website browsing time by 30%

Boosts website comments by 13%

Increases social sharing by 22%

Increases content discovery by 68%

Higher engaged users are more likely to return.

# data[].attributes.body
Rewards and Badges - cash, gift cards

Leaderboards

Storytelling

Progress bars and Status Levels

# data[].attributes.body
S- Specific

We can make this specific by specifying the target audience or channel you aim to use

M-Measurable

Objective: "Increase sales by 10% within the next three months"

A- Achievable

Is the objective achievable within the time frame?

R- Relevant

Is the objective relevant to the wider business goals?

T- Timebound

What is the time frame you are setting to achieve the objective?

# data[].attributes.headline
Why are Ethics Important in Gamification 

# data[].attributes.subject
Why are Ethics Important in Gamification 

# data[].attributes.body
In Marketing, ethics govern how we influence consumer behaviour, protect user privacy and ensure fairness

# data[].attributes.body
Transparency - Are users informed about how gamification elements
influence their behaviour?
Consent - Have users given informed consent for data collection and use?
Impact - Does the gamification strategy have potential negative psychological or
emotional effects?

# data[].attributes.body
Definition: Principles that govern the conduct of individuals or organizations, particularly regarding what is right and wrong.

# data[].attributes.body
Manipulation & Exploitation

Gamification can sometimes manipulate users into spending more time or money than they intended.
They might include features such as addictive game mechanics or in-app purchases.

Data, Privacy & Security

Apps can collect data containing detailed user behaviour to personalise experieneces.

Businesses must ensure that data is used ethically and with the users informed consent.

Inclusivity & Fairness

There is potential for gamification to exclude certain groups of people or create unfair advantages. For example, leaderboards might demotivate lower-performing users

Psychological Impact

Exploiting the "Fear of missing out" (FOMO)

to drive engagement.

Businesses should find ways to encourage engagement without causing undue stress or anxiety.

# data[].attributes.headline
Ethical Issues of Gamification (Duolingo)

# data[].attributes.subject
Ethical Issues of Gamification (Duolingo)

# data[].attributes.body
Messages daily to continue your streak can be harassment

The need to continue your streak could form an addiction

To Improve Duolingo I would:

Allow consumers to be able to set certain days and times in which they interact

Use more encouragement rather than manipulation to get people to use the app.

# data[].attributes.body
Constant reminders can be seen as harassment

Health information like weight could be sold to the government to conduct statistics about the public and their health

Constant reminders to exercise and displaying calories burned could promote an unhealthy lifestyle and cause further issues.

To improve I would:

Use fewer reminders to tell people to exercise and allow people to complete it on their own accord

Use less toxic ways of displaying progress (Remove calorie indication from home screen)

# data[].attributes.body
Transparency and Consent

It's important to be transparent with users about how their data will be used and obtain clear consent for their data collection and usage.

User Centred Design

Gamification elements should be designed to prioritise the users well being and avoid manipulative or addictive mechanics.

Inclusivity

Gamification strategies should be inclusive and accessible to a diverse audience, considering factors like age, culture and ability.

Balancing Engagement and Ethics

Explore strategies that balance ethics and engagement such as setting limits on the use of certain game mechanics or offering opt-out options

# data[].attributes.body
A Competitor Analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches.

# data[].attributes.attachment_link.title
Amazingly Simple Graphic Design Software – Canva

# data[].attributes.attachment_link.description
Amazingly Simple Graphic Design Software – Canva

# data[].attributes.headline
Capability of Platforms for Gamification

# data[].attributes.subject
Capability of Platforms for Gamification

# data[].attributes.body
Brand loyalty refers to consumers' consistent preference for one brand over competitors, often leading to repeat purchases and advocacy.

Loyal customers are likelier to engage with the brand, recommend it to others, and exhibit higher lifetime value.

# data[].attributes.body
Higher Customer Lifetime Value

Loyal Customers tend to make more frequent purchases over time, increasing the revenue generated from each individual.

Lower Marketing Costs

Retaining an existing customer is significantly cheaper than enquiring a new one. Retaining loyal customers reduced the need for aggressive marketing campaigns aimed at new buyers.

Positive Word-of-Mouth

Loyal customers often become brand advocates, promoting the brand to their network, and resulting in organic growth through referrals.

Customer Resilience

Loyal Customers are more forgiving when brands make mistakes and are less price-sensitive, meaning they are less likely to be swayed by competitor's promotions

# data[].attributes.body
Awareness & Attraction

Customers become aware of the brand

Nurture

Customers enter a relationship with the brand

Reward

How does the brand engage with customer post-purchase, e.g customer service, product quality

Repeat Purchase

Satisfied customers continue to buy, creating a loop of long-term loyalty

# data[].attributes.body
Behavioural Loyalty

Consumers repeatedly buy a product, but this may be driven by habit or convenience rather than emotional connection (e.g. purchasing a product due to ease of access)

Attitudinal Loyalty

This is based on a deeper emotional connection and trust in the brand, making customers less likely to switch even when competitors offer cheaper alternatives.

# data[].attributes.headline
Stratergies Used to Encourage Brand Loyalty 

# data[].attributes.subject
Stratergies Used to Encourage Brand Loyalty 

# data[].attributes.body
Refer a friend

Personalised Offers

Social Sharing

VIP Programme

Exclusive access

Challenges

Limited Time Offers

# data[].attributes.body
Competitor Analysis is the process of evaluating your competitors to understand their strengths, weaknesses, strategies, and marketing positioning. It involves gathering information about their products, services, marketing tactics, and customer feedback. This analysis is essential because it helps you identify opportunities for improvement in your own business, understand market trends and develop strategies to differentiate yourself from other competiton.

# data[].attributes.body
A Competitor Analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches.

# data[].attributes.body
Market Insight: It provides a deeper understanding of your industry and market conditions

# data[].attributes.body
Informed Decisions: Competitor Analysis provides essential data and insights for business decisions.

Market Positioning: It helps determine your competitive positioning, allowing you to decide who to differentiate your products or services.

Risk Mitigation: Identifying competitive threats enables businesses to develop risk mitigation strategies.

Product Development: By analyzing competitor's products, you can identify gaps in the market and develop products that meet unfulfilled needs.

Pricing Strategies: Understanding how competitors price their products helps set competitive prices.

Marketing Campaigns: It informs the design and targeting of marketing campaigns, ensuring they effectively reach and resonate with the target audience.

Continuous Improvement: Encourages ongoing improvement and innovation to stay ahead or catch up with competitors.

Market Entry Strategies: Decisions regarding entering new markets or customer segments are influenced by competitor analysis.

Strategic Planning: Essential for crafting a robust strategic plan that aligns with market realities and competitive pressures.

# data[].attributes.body
Main competitors are identified by researching companies offering similar products or services.

Types of competitors include:

Direct: Offering similar products

Indirect: Different products with some overlap

Potential: Companies that could enter the market.

# data[].attributes.body
Direct

Sells similar products and services

products are of comparable quality, value, and price point

Has the same ideal customer

Indirect

Sells different products and services from the same category

Products may be at a different price point, but could serve as a substitute

Meets the same need for the customer

# data[].attributes.body
To determine competitors' strengths and weaknesses analyze:

Financial performance

Customer reviews

Product Quality

Market Share

Determine the total market size for the product or service. ( This could be the total revenue generated by the industry or the number of customers in the market)

Market Share = (Competitor's Sales / Total Market Size) * 100

You can use this knowledge to create marketing strategies that take advantage of your competitor's weaknesses an improve your own business performance.

# data[].attributes.body
Competitors position themselves in the market through factors like pricing, unique features, target audience and branding.

Market positioning is crucial as it helps businesses understand their competitive landscape, allowing for effective differentiation and strategy development.

Analyse your competitor's market positioning by evaluating:

Pricing

Unique Pricing

Target Audience

Branding

# data[].attributes.body
Having a clear understanding of competitors' business operations, such as what they are charging, what clients they have, and what new products and services they are offering, can help a company develop their own successful business models and strategies.

Review competitor websites

Monitor Competitor Marketing Efforts

Check customer review sites and results

Understand pricing and special offers

Follow competitors on social media

Learn how competitors communicate with customers.

Comp Shop

Speak to staff and Customers

# data[].attributes.body
Perceptual mapping is a competitive analysis framework used to determine where a brand, Product or service stands in comparison to competitors.

Perceptual maps demonstrate how average target consumers position competing offerings in the marketplace.

# data[].attributes.body
Some parameters may include:

Quality and Price

Modernity and Complexity

Coolness and Practicality

Convenience and Choice

In your Perceptual Map, these will turn into four different opposing values:

Low-Quality vs High Quality and Low price vs High price

Modern vs Traditional and Complex vs Basic

Uncool vs Very Cool and Indulgent vs Practical

Convenient vs Inconvenient and Extensive vs Limited

# data[].attributes.body
A PESTEL Analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental factors that have an impact on the organisation.

The result of this is used to identify threats and weaknesses which are used in a SWOT Analysis

PESTEL stands for:

P- Political

E- Economic

S- Social

T- Technological

E- Environmental

L- Legal

The new entry

E- Ethical

# data[].attributes.body
These are all about how and to what degree a government intervenes with the economy.

This can include- government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.

Political factors often have an impact on organisations and how they do business.

Brands and businesses need to be able to respond to the current and anticipated future legislation and adjust their marketing policy and business strategy accordingly.

Factors affecting the fashion retail industry in the UK

Brexit, change in laws

Changes in regulations due to Covid-19

Possible extra lockdowns enforced

Government support through pandemic

Results of elections

World Conflicts

Changes in Taxation

# data[].attributes.body
Economic factors have a significant impact on how the reorganisation does business and also how profitable they are.

Factors include:

Economic growth/downturn

Interest rates

Exchange rates

Inflation

Disposable income of consumers and businesses

Factors affecting the fashion retail industry in the UK

Job insecurity in the current climate is a cause of concern as people do not have money to spend

Brexit tariffs

Trade wars

Supply chain

Shop closed, people not travelling

People renting clothes or buying second-hand as more affordable and sustainable

Change in Tax-free policy for the UK

Changes in exchange rates

# data[].attributes.body
Also known as socio-cultural factors, these are the areas that involve the shared beliefs and attitudes of the population

These factors include population growth, age distribution, health consciousness, career attitudes, changes in the way we live and so on.

These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them

Factors affecting the fashion retail industry in the UK

As with any worldwide outbreak of disease, coronavirus caused panic. This panic was visible on many levels. Rush to supermarkets at the beginning and the isolation of the elderly.

Changes in travel habits, create new ways of living and changes in social behaviour

Working from home, businesses are rethinking their models

Movement for Social Change, BLM

Changes in buying habits- localisation

A high percentage of one-parent families

Changes in attitude toward sustainability

# data[].attributes.body
We all know how fast the technological landscape changes and how this impacts the way we market our products.

Technological factors affect marketing and the management thereof in three distinct ways:

New ways of producing goods and services

New ways of distributing goods and services

New ways of communicating with target markets

Technological factors include:

Importance of technology during and after the pandemic

Changes in technology that impact your business and products

New substitute products and services are being developed

New products

Competition of tech giants

Rise of tech crime

Social media influence

# data[].attributes.body
These factors have only really come to light in the last fifteen years or so.

They have become important due to the increasing scarcity of raw materials, and pollution targets set by the governments ( This is a good example where one factor could be classed as political and environmental at the same time).

More and more consumers are demanding that the products they buy are sourced ethically, and if possible, from sustainable sources.

Environmental factors include:

Climate change - more extreme weather conditions

Climate change and sustainability

Water stress

rising population and their energy needs

The finite limit on basic resources

Changed in attitude to excessive use of resources

The push to be more sustainable and ethical

# data[].attributes.body
Legal Factors Include:

Health and safety, equal opportunities, advertising standards, consumer rights and laws, GDPR, product labelling and product safety.

Companies need to know what is and what is not legal to trade successfully.

If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations

Factors Affecting the fashion retail industry in the UK

Changes to taxation post Covid-19

Changes of regulations after Covid

Changes to laws and regulations post-Brexit

Changes to regulations for import exports

Changes to pensions and taxation

Chnages to employment laws

# data[].attributes.body
This stands for ethical and includes ethical principles and moral or ethical problems that can arise in a business.

It considers things such as fair trade, slavery acts and child labour, as well as corporate social responsibility, where a business contributes to local or societal goals such as volunteering or taking part in philanthropic, activist, or charitable activities.

Big brands often take part in CSR

# data[].attributes.body
A SWOT analysis lists the positive and negative aspects of your business, both from an internal and external point of view, by identifying strengths, weaknesses, opportunities and threats.

SWOT stands for:

S- Strengths

W- Weaknesses

O- Opportunities

T- Threats

# data[].attributes.body
Strengths and Weaknesses are Internal Factors

Factors come from within your business

It is about the present, what is happening. what the business looks like now

Opportunities and Threats are External Factors

Come from a larger environment surrounding your business

What could happen? What opportunities are available out there and what threats do you need to look out for

# data[].attributes.body
The business has control over them...

Examples include:

Company values

Reputation

Geography of stores

Online presence

Staff

Partnerships

# data[].attributes.body
Typically outside of the business control.

Companies can plan for them to influence a positive change, they can seek opportunities and anticipate and mitigate threats.

Examples Include:

Regulations

Suppliers

Competitors

Economy

Market Size

Trends

Weather

Pandemics

# data[].attributes.body
Strengths include aspects that make you stand out as a business, what your company does well and what advantages you have over competitors.

An example of a strength is a product or service that you provide exclusive of your competition

# data[].attributes.body
Weaknesses include aspects where your company does not do well and may have disadvantages when being compared to its competitors.

Examples of weaknesses can include areas of customer service and experience, decreasing sales performance, limited use of technology, brand reputation and missing key lines and products.

# data[].attributes.body
Opportunities are external factors that can help the business.

Are there any emerging technologies or trends that will benefit the company?

What has my competitor not yet mastered, that we can do better?

By analysing your competition, your business can determine what other similar businesses do well and look for opportunities to produce a similar service or a product even better

# data[].attributes.body
In any business or organization, there are threats- these are external factors a business should consider when analysing its market potential.

Threats can include areas where competitors are thriving, and your business is struggling.

Also, laws or regulations force a change in your business structure, changing consumer tastes and new products or services that meet consumer needs at a lower cost.

Carefully analysing threats helps you see the big picture and predict future issues that can arise

# data[].attributes.attachment_link.title
Amazingly Simple Graphic Design Software – Canva

# data[].attributes.attachment_link.description
Here’s what you can do.Check our status page. It’ll tell you about any outages.Please visit our Help Center for more information. Error code: [8d40a19298a5430a-EWR]If you can’t access Canva at all, our status page will keep you updated.

# data[].attributes.attachment_link.title
Explain The Success Criteria Used to Measure the Success of Gamification