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Walmart

The experience for Walmart is designed to be straightforward, with a wide selection of products at low prices.

Walmart’s strategy is based on offering "Everyday Low Prices." This pricing strategy appeals to budget-conscious consumers, helping to build loyalty over time. Customers often return because they trust they’ll get good value for their money.

Walmart has also enhanced its omnichannel approach by integrating online shopping with in-store experiences. Services like "buy online, pick up in-store" (BOPIS) create convenience. Walmart invests in customer service training for its associates, aiming to create a helpful and friendly shopping environment. This can improve customer satisfaction and loyalty.

Amazon

Amazon offers personalized recommendations which helps customer trust. They analyze customer behavior to suggest products, which enhances the shopping experience and encourages repeat visits.

Amazon Prime is the core of its customer relationship strategy, providing members with benefits like free two-day shipping, access to streaming services, and exclusive deals. This focus on convenience and speed caters to customer's desire for quick and hassle-free shopping.

Amazon actively checks customer feedback. Reviews and ratings not only help other customers make informed decisions about products and tell them which products are performing well and which ones need improvement.

Amazon also continually invests in technology, from voice shopping with Alexa to advanced delivery methods like drones. These innovations keep the customers engaged.

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The tasks for today, individually:

1. Describe how the relationship between Walmart and Amazon with their customers, and how you think of their ways in which they maintain/improve the relationship with their customers

2. After reading through the article, what do you think are the most important aspects of maintaining / improving relationship with customers?

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-Trust and Reliability

-Honesty and Transparency

-Continuous Improvement

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1#

Walmart:

Walmart keeps customers relationships by using 'everyday low prices', which means that all their products are low cost. Walmart also treats their customers like their boss. These factors contribute to more people being attracted to the company and their stores.

Amazon:

Amazon personalizes customer experience, and keeps customer personal information safe. This draws more people to buy their products.

2#

I have taken away, that customer relations is key when having a company. This helps with having more customers, and you get more money. They will recommend your company to others. The main aspect is familiarity and customer service. In my perspective, these 2 are the main ones.

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So the way Walmart keeps its relationship with its customers is that they use 3 main key goals that the company will have and use.

The 1st way is that they create a really nice in-store experience. They have welcoming staff and make the shopping fun.

The 2nd way is that they will have the customer's convenience by allowing pick up and drop off at the same day

Walmart has nie activities once in a while allowing the community to engage and have fun too.

2) After reading the article, the most important aspects are that you will have to engage the customers since a better audience can allow your sales to grow and that can bring upgrades to the company and basically benefit the company. That is one of the most important aspect of maintaining a nice relationship with them.

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#1) Amazon Focuses mainly on convinience while walmart with their "Everyday Low Prices" focuses on everyday needs.

Amazon also makes it easy for customers who are lazy to get stuff and they have lots of subscriptions to maintain customer loyalty.

#2 Transparancy, Trust, Respect, Treat Them How You Want To Be Treated.

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The article highlights the importance of customer relations in business success, noting that strong relationships boost retention and loyalty. Key points include:

1. Definition: Customer relations focus on strategies to build and maintain connections.

2. Benefits: Strong relationships enhance retention, brand credibility, and pricing stability.

3. Team Roles: Everyone contributes, with key positions like CCOs and customer service reps.

4. Essential Qualities: Empathy, communication, adaptability, and accountability are crucial.

5. Strategies: Streamline communication, personalize interactions, gather feedback, ensure consistency, and foster emotional connections.

Conclusion

Prioritizing customer needs and creating positive experiences are essential for lasting relationships and business success.

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Amazon: Amazon tries to provide the most high-quality service the can provide, they do this by personalising their websites based on what you bought before, for example before you bought hair accessories, so then they would recommend you hair related items. Amazon occasionally provide surveys and they send them out to customers through email, to review their experience and products to make sure to adapt to the customers satisfaction.

Walmart: Like Amazon Walmart also makes online surveys foe customers to fill out about their experience, and feedback on how to give better service. Thye also give discounts on many products that lure people in, Walmart makes sure to be located around popular areas so customers can easily access the shop

2. The most important aspects of improving/maintaining relationships is probably giving a good impression, by giving quality products, and nice/friendly service.

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Amazon

Amazon will provide many extensive product resources， customers can search for the things they need and choose one they are satisfied.

Walmart

Walmart's philosophy is to enable customers appreciate the ability to touch, feel, and try the products they like. Walmart also provided the products that are low prices.

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Netflix advertises it products in different ways.

Netflix advertises itself through social media and mostly digitally. Most of the time it is trailers and video ads.

Also, those who are more old fashioned, they have radio ads and television ads.

Also, since netflix is a movie company, they interact with celebrities and famous people and they mainly represent netflix. In that way, the popularity of netflux grows and benifits them in many ways.

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Amazon advertises itself in many different ways. Such as on social media, on social media amzon takes advantage of those who use the sites and find out what the users are interested in using the app's algorithm. Amazon also has many products that are sponsored which gives more recognition to these products. With amazons algorithm the users are given with personalized product recommendations and