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Net Sales: $14,889,000,000

Link:https://s204.q4cdn.com/320226404/files/doc_financials/2023/q4/Gap-Inc-Q4-2023-Earnings-Press-Release.pdf

(page 10)

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Link: https://s204.q4cdn.com/320226404/files/doc_financials/2024/q1/Gap-Inc-Q1-2024-Earnings-Press-Release.pdf

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#1) Financial Reports: GAP Shares Soar After Retailer Reports Big Improvement

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#1) Financial Reports: GAP Shares Soar After Retailer Reports Big Improvement

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First quarter had net losses but GAP states that they are making progress.

Earnings per share were 1 cent vs. a loss of 16 cents.

GAP had been without a CEO for over a year while they are trying to get back to profitability and understanding their customers.

GAP has recognized that they need to make adjustments and take action in order to make change and reach success.

GAP had plans to lay off more employees as an attempt to cut costs/expenses.

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The Modern Cropped Logo T-shirt was not found in-store. The garment in the photo is the closet I could find and it was a similar price/style.

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Stock performance from Oct 2, 2023 to October 30, 2023 daily; taken from Yahoo Finance

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The stock opened the month at $10.66 on October 2 and experienced a significant rise, reaching a high of $13.36 by October 27 before closing at $12.65 on October 30. This indicates a notable recovery from lower price levels earlier in the month. The stock displayed considerable volatility, particularly in the first half of the month. For example, it dropped to a low of $9.71 on October 6 before recovering. October shows a clear contrast to September’s declining trend, indicating a recovery and possible stabilization in the stock price as investors reacted positively to various factors.

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#2 Financial Reports : Mixed Second Quarter & Sales Decline

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#2 Financial Reports : Mixed Second Quarter & Sales Decline

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Continued uncertainty among consumers

Sales were driven by continued strength among the women's category

11% decline in online sales; 7% decline in store sales

Consumers changed some of their post-pandemic shopping to experiences rather than material goods

Tremendous negative impact from selling Gap China to Baozun in Jan & shutting down Yeezy Gap

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Gap reports mixed second quarter and decline in sales across all brands | CNN Business

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Gap saw soft sales across all four of its brands in the latest quarter.

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Link: https://s204.q4cdn.com/320226404/files/doc_financials/2024/q2/Gap-Inc-Q2-2024-Earnings-Press-Release.pdf

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#3 Financial Reports: Gap Shares rise 30%

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#3 Financial Reports: Gap Shares rise 30%

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Shares of Gap soared more than more than 30% on Friday, giving it a market cap of $6.6 billion. Year to date, they’re up nearly 60%.

net income was $218 million, or 58 cents per share for 3rd quarter, compared with $282 million, or 77 cents per share, a year earlier in 2022.

They dropped only 2%, compared with the 8.7% slowdown that analysts had expected

During the quarter, Gap’s gross margin improved by 3.9 percentage points to 41.3%

Revenue at Gap’s eponymous banner was $887 million, a 15% drop compared with last year.

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Gap shares surge more than 30% on sales, earnings beat despite muted holiday forecast

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Apparel retailer Gap is improving more than expected, but the parent company of Old Navy and Banana Republic still has work to do to turn things around.

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Net income for the fourth quarter ended Feb. 3 reached $185 million, or 50 cents per diluted share

Operating income reached $214 million

“We expanded our gross margin by 530 basis points, increased our operating margin by 570 points. We are running a more disciplined operative business, enabling us to concentrate on reinvigorating our brands.”

Gap's fourth quarter net sales dropped 5% to $1.01 billion, but comp sales increased 4%.

Net sales for the full year of $3.3 billion were down 11% vs. last year; comp sales rose 1 percent.

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Gap Inc., showing some positive signs of life at Gap and Old Navy, swung into the black during the fourth quarter.

Net income for the fourth quarter ended Feb. 3 reached $185 million, or 50 cents per diluted share, compared to a loss of $273 million, or 75 cents per share in the year-ago quarter.

Operating income reached $214 million in the fourth quarter compared to an operating loss of $30 million in the year-ago period. The operating margin was 5 percent.

Net sales rose 1 percent to $4.3 billion last quarter from $4.24 billion in the year-ago quarter. Comparable sales were flat. Sales were impacted negatively by the sale of Gap China, but impacted positively by the fiscal year's 53rd week.

Store sales increased 4 percent while online sales decreased 2 percent. Online represents 40 percent of total sales.

"We are actually very pleased with the results. We exceeded expectations on the top and bottom lines," Richard Dickson, Gap Inc. president and chief executive officer, told WWD. "There were market share gains, with strength at Old Navy and Gap. Our operational and financial rigor is really showing in the numbers.

"We started the year with leaner inventories, which are down 16 percent versus last year," Dickson added. "We expanded our gross margin by 530 basis points, increased our operating margin by 570 points. We are running a more disciplined operative business, enabling us to concentrate on reinvigorating our brands."

Dickson also said the corporation ended the year with nearly $2 billion in cash, a 54 percent increase from last year.

Asked if the bottom-line improvement stemmed from any significant changes taken last year that didn't happen this year, Dickson replied, "This is purely performance-based. We have been making concerted efforts around financial and operational disciplines, and those are truly showing up on the scorecard. We are building muscle to focus our energy on reinvigorating our brands."

Asked about bestsellers, Dickson put linen at the top of his list. Late last month, Gap brand launched its "Linen Moves" campaign starring South African singer Tyla, which Dickson said is "a great example of our playbook in action. We are very pleased so far with early reads. Traffic to our sites has been stellar. We struck a cultural chord with this campaign on Instagram and TikTok. On both platforms, it was our highest performing video in Gap's history."

Dickson's playbook involves giving each Gap Inc. brand a stronger identity, leveraging music and pop culture to drive relevance and fashion, and working to champion original, trend-right products.

Other bestsellers so far this season, according to Dickson, include wide-leg bottoms, cargo pants, denim, Western styles, and items in more forward colors such as pink, pale blue and pale yellow.

"We believe we are experiencing a good start to the (first) quarter," Dickson said.

Dickson said after a volatile 2023 marked by uncertainty among consumers, dwindling savings and inflation, "the good news is that we avoided a recession." For 2024, Dickson said "the apparel market is expected to decline, but there are always winners in any market. Where there is innovative market and newness, you are seeing consumers respond."

The company projects that sales for 2024 will be roughly flat against the $14.9 billion in sales generated in 2023. While some gains could be seen at Gap and Old Navy, those would be somewhat offset by Banana Republic and Athleta. Gap Inc. officials are taking "a measured view" on the consumer environment.

For the first quarter of this year, the company projects sales will be roughly flat to last year's $3.3 billion.

When Gap Inc. released its fourth-quarter results on Thursday after the market closed, the stock price immediately jumped 10 percent, but about two hours later settled in with a 3.5 percent gain, or 67 cents, to $20.

For the full year, Gap Inc. reported net income of $502 million versus a loss of $202 million in 2023. Net sales were $14.9 billion, down 5 percent from 2022. Comparable sales were down 2 percent. Store sales declined 3 percent; online sales decreased 7 percent.

Operating income was $560 million. The operating margin was 3.8 percent. Adjusted operating income, excluding $93 million in restructuring costs and a $47 million gain on a sale, was $606 million. The adjusted operating margin was 4.1 percent.

By division, Old Navy's fourth-quarter net sales rose 6 percent to $2.29 billion; comparable sales were up 2 percent. In 2023, Old Navy posted net sales flat at $8.2 billion and down 1 percent on a comp basis.

Gap's fourth-quarter net sales slipped 5 percent to $1.01 billion, but comp sales rose 4 percent. Full-year net sales of $3.3 billion were down 11 percent versus last year; comp sales rose 1 percent.

Banana Republic 's fourth-quarter net sales of $567 million were down 2 percent compared to last year; comparable sales were down 4 percent. "While the brand has been making progress elevating its aesthetic, re-establishing Banana Republic will take time and there is work to be done to better execute many of the fundamentals," the company said in a statement.

Athleta reported fourth-quarter net sales of $419 million, which were down 4 percent compared to last year; comparable sales were down 10 percent. "Athleta's performance improved sequentially versus the prior quarter, but sales continue to be challenged due to tougher comparisons as the brand laps a period of elevated discounting last year," the company indicated. For the year, net sales of $1.4 billion were down 8 percent versus last year; comparable sales fell 12 percent.

In his prepared statement, Dickson said, "The fourth quarter exceeded expectations on several key metrics along with market share gains, reflecting improved trends at Old Navy and Gap and strong continued progress on margins and cash flow.

"The financial and operational rigor we have worked to develop, and will continue to pursue, is enabling us to focus on reinvigorating our brands with the goal of generating profitable growth and value for shareholders. While there is a lot of work to do, I am inspired by the team's commitment and energized by the opportunities ahead."

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Gap Inc. Swings Into the Black for Q4, CEO Richard Dickson Says Retailer Is 'Building Muscle'

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GAP Inc. (GPS) Q4 2023 Earnings: Positive signs at Gap and Old Navy.

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Link: https://s204.q4cdn.com/320226404/files/doc_financials/2023/q3/Gap-Inc-Q3-2023-Earnings-Press-Release.pdf

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#5 Reports: Dance - Heavy Ads for Sales!

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#5 Reports: Dance - Heavy Ads for Sales!

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gap debuted a new fall campaign with singer Troy Sivan for the seasonal loose denim collection.

Gap CEO Mark Breitbard described “Get loose” as a celebration of the retailer’s 55-year history in denim

Gap’s pick of celebrity ambassadors and dance-heavy advertising is part of the retailer’s marketing to Gen Z

Gap’s pick of celebrity ambassadors and dance-heavy advertising is part of the retailer’s marketing to Gen Z

Gap Inc. saw net sales climb 3.4% year over year to $3.4 billion in Q1, a sign of positive momentum following the appointment of Richard Dickson as CEO last August

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Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

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Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

# data[].attributes.headline
#6 Reports: Gap's Rite of Spring & Playbook

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#6 Reports: Gap's Rite of Spring & Playbook

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Gap's 2024 spring campaign highlights music, dance, linen, and South African superstar Tyla!

Linen is the new fabrication at Gap; "big product story in linen. We’re making this our big idea"

Gap stock has risen recently, with investors reacting favorably to strategic initiatives, including streamlining Gap.

Gap's stock is now hovering around $20.

"Working with talent who embody the spirit of originality is not just a choice, but a commitment to our brand’s heritage,”

# data[].attributes.attachment_link.readable_text
Gap's spring 2024 campaign spotlights linen, music, dance and South African singing star Tyla, in what amounts to an early yet consequential test for Gap Inc.'s president and chief executive officer Richard Dickson and his playbook for invigorating the brand.

"We are reigniting Gap," Dickson claimed in an exclusive interview.

He said the spring campaign, which launched Tuesday themed "Linen Moves," reflects what made Gap successful years ago and into a household brand name - distinctive products and storytelling driving cultural conversations.

The impression Dickson conveys is of a spring campaign that doesn't mark a sharp departure from the past. Rather, it represents Gap's return to "championing" originality, self-expression and developing creative, jaunty campaigns that Gap had been known for connecting with customers. He cited the 2003 song and dance duet with Madonna and Missy Elliott, and the 2007 white shirt campaign collaborating with designers. There have been other standout Gap campaigns, like "Individuals of Style" in 1989 utilizing Patrick Demarchelier and Annie Leibovitz to photograph celebrities such as Lenny Kravitz and Bob Dylan, and the 1993 "Who Wore Khakis" campaign with vintage photos of Ernest Hemingway, Andy Warhol, Salvador Dalî and other cultural icons.

The spring 2024 campaign features 22-year-old Grammy winner Tyla in song and dance demonstrating ease of movement in Gap's new linen collection, as well as choreography by Shay Latukolan, and direction by J Lloyd and Charlie Di Placido from the U.K. band Jungle. Gap plans to collaborate with Jungle and Tyla on an in-store playlist that will be available on Spotify.

"Gap was the original pop brand that did more than sell clothes," Dickson said. "We are leveraging music to drive relevance and fashion." The spring 2024 campaign, Dickson said, "tells a story, has inclusivity, diversity, emotion, anticipation. It's happy and optimistic. It's a true expression of originality. It will speak to people in a variety of different ways."

Gap already sells linen but, effective Tuesday, "We've got a big product story in linen. We're making this our big idea," said Mark Breitbard, Gap brand's president and CEO.

Breitbard said Gap's spring line offers "effortless, everyday essentials" and reinvented "icon" styles like the drawstring cargo, the pleated wide-legged trouser, and woven shirts. "This is part one. You will certainly see a continued roll out of new product. Linen is going to grow into summer," Breitbard said.

Linen is lightweight, comfortable particularly in warmer weather, and has some stretch characteristics for movement, though it has a tendency to wrinkle. It does provide a degree of freedom of movement that today's on-the-go consumer requires, Breitbard said. "Consumers are busy. Linen is a fabrication that can move with them. It's versatile. It can look casual but you can quickly change your shoes and throw on a layer and you're ready for the evening."

"Directionally, the collection feels fresh, and elevated," Dickson added. "Gap definitely had a great linen business before, but we saw the trend get a lot bigger last year."

Asked if since becoming Gap Inc. CEO the Gap brand has been his top priority, Dickson replied, "I've been spending a lot of times with our brands, starting to frame up a new architecture that draws from the past and inspires the future. There is a lot going on here, a lot of exciting things, and I've definitely been spending time developing what we call the playbook."

While there have been some sparks of life depending on the season's collection and campaign, Gap's performance over the last two decades has generally bee lackluster in terms of sales growth and resonating with consumers. As Dickson said, "We lost our edge. We evolved from pop culture brand to a retail brand. We just have not lived up to our potential. But today we are really moving again and we are guided by a new playbook."

Structured around five key tenets applicable to all Gap Inc. banners - Old Navy, Banana Republic, Athleta and Gap - the playbook, Dickson said, is a call for "always championing original, trend-right products and ensuring they're the season's canvas for self expression, and linking the product story with popular culture to drive relevance and demand." It's about "creating at the speed of culture which is a high performance endeavor," Dickson said.

The playbook also calls for "true influencer strategies to further drive relevance; connecting with customers in experiential ways across digital channels, online and in stores, and executing with higher standards."

Gap's spring 2024, Dickson said, represents the first expression of the playbook. "This is a new chapter for the brand," he said. "We are really just getting started."

Actually, turnaround efforts at Gap brand were in motion before Dickson became Gap Inc. CEO and even before his joining the company's board in November 2022. Prior to becoming Gap Inc. CEO, he was president and chief operating officer of Mattel and was among the executives who helped strategize the craze around the 50th anniversary of Barbie and the blockbuster "Barbie" movie.

"Over the past few years, there's been a pretty heavy lift [at the Gap brand]," Breitbard explained, citing an "operational clean-up" involving stores, products and styling, i.e., introducing the "Cashsoft" loungey knitwear line that feels soft like cashmere but isn't cashmere.

In the third quarter of 2023, Gap brand reported net sales of $887 million, down 15 percent compared to the year ago period; comparable sales slipped 1 percent. Excluding the estimated negative impact from the sale of Gap China and the shutdown of the failed Yeezy Gap program, net sales were down about 6 percent.

However, Gap stock has been on the rise in recent months, with investors reacting favorably to strategic initiatives, including streamlining Gap and Banana Republic store networks, expense controls, demonstrating greater agility on capturing trends, and the presence of Dickson. Prior to his arrival, Gap Inc. stock ranged from $9 to $10. It's currently hovering around $20. Dickson is the first merchant to head up Gap Inc. in two decades. The previous four CEOs were not considered merchants or fashion executives, with their expertise largely in non-merchandise areas. The last true merchant running Gap was Millard "Mickey" Drexler, who changed the way Americans dressed by masterminding the retailer's growth and the launch of Old Navy.

With certain building blocks in place, Breitbard said the team is "feeling very good" about the business, and prepared to move forward in a concerted way, he suggested. "We are more responsive and fluid than we've ever been. We have plans to deliver product every month and have small drops in between that." He said Gap will "move with the consumer" and is poised to "chase styles....We will flow product when we need to be flowing product."

Regarding the marketing for spring, "It's a comprehensive, 360-degree launch championing originality and serving it up in a very relevant way with outstanding creatives - Jungle and Tyla. We're using streaming, YouTube, content creators, digital expression, a look book with models that move, and getting that movement across at many stores, which will have video screens. There's a cast of dancers, each with incredible followings," Breitbard said. They're wearing loose-fitting linen items in neutral and tonal styles; Tyla wears a linen cargo pant and crop top.

"Working with talent who embody the spirit of originality is not just a choice, but a commitment to our brand's heritage," said Breitbard, who is now in his fourth year running Gap. "This campaign pays homage to Gap's iconic musical ads of the past while embracing the diverse voices and talents that shape our present and future. This is progress. We expect this to be a beginning. We will continue to have big statements."

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Gap Inc.'s Richard Dickson's Rite of Spring and His Playbook for the Portfolio

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The CEO of the $16 billion fashion retailer contends spring 2024 marks a new start for the Gap brand as it struggles to recapture its relevance.

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#7 Reports: Is Gap’s Turnaround Finally Working?

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#7 Reports: Is Gap’s Turnaround Finally Working?

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After some failed comeback attempts, GAPs new changes have been working.

There has been website redesigns and new product that is trendy and accessible.

Around May, GAP posted their sales increases across all four of their brands.

Brand collaborations have helped the brand grow and reach new audiences.

New styles from GAP are being appreciated and noticed from social media and other audiences.

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This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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Product 1: Modern Cropped Logo T-Shirt- Isabella Witzleb

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Product 1: Modern Cropped Logo T-Shirt- Isabella Witzleb

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September 18th- Price: $34.95, Promotion: Item shown under "New Arrivals"

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Product 2: CashSoft Varsity Cable- Knit Mini Sweater Dress - Samantha Hinds

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Product 2: CashSoft Varsity Cable- Knit Mini Sweater Dress - Samantha Hinds

# data[].attributes.body
September 18th - Price: $89.95

Promotion: Shown under The Fall Edit

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Extra 30% off: code GREAT

Product Selections

navy blue

Fulfillment Method - Pickup or Ship

Order by 2pm to get today

Select a size for pickup options

Free Fast ShippingFree ($50 min)

Fit & Sizing

Fit: Oversized. Fits loose through the body.

For a Classic fit, go down one to two sizes.

Hits above the knee.

Models wearing Gap size S are 5'8"-5'11" (172-180 cm) with 23.5-26" (60-66 cm) waist & 33-38" (84-97 cm) hips.

Models wearing Gap size XL are 5'8"-5'11" (172-180 cm) with 34-36" (86-91 cm) waist & 45-50" (114-127 cm) hips.

product details

A timeless standard. The icon to generations, passed down for generations.

Soft cotton-nylon blend, cable-knit mini sweater dress.

V-neck.

Long sleeves.

#517220

#517220

fabric & care

Cotton 53%, Nylon 47%

Machine wash, lay flat to dry.

Imported.

# data[].attributes.attachment_link.title
CashSoft Varsity Cable-Knit Mini Sweater Dress

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Shop Gap's CashSoft Varsity Cable-Knit Mini Sweater Dress: A timeless standard. The icon to generations, passed down for generations.Soft cotton-nylon blend, cable-knit mini sweater dress., V-neck., Long sleeves., #517220

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Product 3: Mid Rise Ultra Soft Baggy Jeans Manali Dalal

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Product 3: Mid Rise Ultra Soft Baggy Jeans Manali Dalal

# data[].attributes.body
09/18/24: Price is $79.95

Promotion: Under Our Favorites

# data[].attributes.body
Promoting their new collection of baggy denim

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Pros:

Brand Recognition

Consistent Work

Real-Time Feedback

Enhanced Communication

Cons:

Massive Turnover

Poor & Difficult Management

Cumbersome Policies

Resource & Time Intensive

Shallow Feedback

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09/20/24 Promotion: 30% off styles already up to 60% off. Shop new arrivals.

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They use this promotion to make customers feel they are saving more money by giving an additional 30% on already marked down items.

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Getting people interested in new apparel, since most wouldn't know Gap sells sleepwear.

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Negatives:

less inventory since rise of online shopping

Worker shames child about her size

complaints about foot traffic

Positives:

Store was stocked and well organized

Managerial help was good

diverse inventory

always has promotions

can find clothing for kids, men, and women

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Link:https://s204.q4cdn.com/320226404/files/doc_financials/2023/q4/Gap-Inc-Q4-2023-Earnings-Press-Release.pdf

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Fall Season is here! Gap is promoting their big sweaters to wear for the fall

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This TikTok appeared on my For You page, in which it promotes its #Get Loose campaign with Troye Sivan. The campaign is centered around Gap's fall denim collection. It features professional dancers as a method of showcasing their creativity and free movement.

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Upcoming collaboration with Disney! It expands market reach and tap into new audiences. This new collection is combining classic prep with iconic Disney characters.

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Gap and Disney collaborate to drop fashion forward apparel catered to many ages. A wide range of different styles and prints will be available. Disney's notable characters will be seen on products and GAP will tie in their stylish touch.

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Gap and Disney Announce New Limited-Edition Product Drops | Gap Inc.

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Today, Gap and Disney announce an expansion of their longstanding relationship with all-new apparel collaborations that combine classic Gap products and Disney’s beloved characters. The limited-edition collections will be seasonal and differentiated from the core Gap × Disney product with elevated, style-forward designs that feature an expansive range of items. Beyond these capsule collections, Gap will continue to sell Disney graphics apparel for the entire family.

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New "Get Loose" campaign starring Troye Sivan launches. It shows off GAP's new denim collection. Celebrity campaigns can bring lots of revenue to the business and can bring new customers.

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Gap Launches Fall ‘Get Loose’ Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan | Gap Inc.

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Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand’s fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.

# data[].attributes.body
Back in February, GAP launched a spring campaign starring Tyla. The campaign sheds light on the brands linen collection by using dance, fashion and music.

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Gap Champions Originality In New Spring Campaign Starring GRAMMY® Award–winning Artist Tyla | Gap Inc.

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The Iconic American Fashion Brand Returns to Its Musical Roots with British Band Jungle for Latest Campaign Spotlighting Gap Linen

# data[].attributes.body
Richard Dickinson has been the CEO of GAP since August 22nd, 2023.

# data[].attributes.body
Katrina O' Connell has been the CFO of GAP since March 2020.

# data[].attributes.body
No CDO is listed on GAPs leadership team, but the Creative Director is Zac Posen. He took this position in February 2024.

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CEO from 2007-2014

# data[].attributes.body
Teri List served as Chief Financial Officer from January 2017, until March 2020.

# data[].attributes.body
Sabrina Simmons served as CFO at Gap from January 2008 to January 2017.

# data[].attributes.body
Byron Pollitt served as CFO at Gap from September 2003 to January 2008.

# data[].attributes.body
Net Sales: $15,616,000,000

report found on pg. 44

# data[].attributes.body
report found on pg. 44

Net sales: $16,670,000,000

# data[].attributes.body
Net Sales: $13,800,000,000

Link: https://s204.q4cdn.com/320226404/files/doc_financials/2020/ar/Gap-Inc.-10-K-FY2020_FINAL_print-version.pdf

(page 55)

# data[].attributes.body
Net Sales: 16,383,000,000

Link: https://s204.q4cdn.com/320226404/files/doc_financials/2020/ar/Gap-Inc.-10-K-FY2020_FINAL_print-version.pdf

(page 55)

# data[].attributes.body
Net Sales: 16,580,000,000

Link: https://s204.q4cdn.com/320226404/files/doc_financials/2020/ar/Gap-Inc.-10-K-FY2020_FINAL_print-version.pdf

(page 55)

# data[].attributes.body
Net Sales: $15,855,000,000

Link : https://s204.q4cdn.com/320226404/files/doc_financials/2017/ar/GPS2017AR.pdf (Page 38)

# data[].attributes.body
Net Sales: $15,516,000,000

Link : https://s204.q4cdn.com/320226404/files/doc_financials/2017/ar/GPS2017AR.pdf (Page 38)

# data[].attributes.body
Net Sales: $15,797,000,000

Link : https://s204.q4cdn.com/320226404/files/doc_financials/2017/ar/GPS2017AR.pdf (Page 38)

# data[].attributes.body
Net Sales: $16,435,000,000

report found on pg. 16

# data[].attributes.body
Net sales: $16,148,000,000

Found on pg. 16

# data[].attributes.headline
Product: Modern Cropped Logo T-Shirt (Isabella Witzleb)

# data[].attributes.subject
Product: Modern Cropped Logo T-Shirt (Isabella Witzleb)

# data[].attributes.body
Retail Price: $34.95

Cost: $15

Mark-up: 57%

34.95-15/34.95=57%

# data[].attributes.headline
 Product 2: CashSoft Varsity Cable - Knit Mini Sweater Dress (Samantha Hinds)

# data[].attributes.subject
 Product 2: CashSoft Varsity Cable - Knit Mini Sweater Dress (Samantha Hinds)

# data[].attributes.body
Retail Price: $89.95

Cost: $40

Estimated Mark-up: 55%

Markup Calculation : ($89.95-40/$89.95) =55%

# data[].attributes.attachment_link.readable_text
Extra 30% off: code GREAT

Product Selections

navy blue

Fulfillment Method - Pickup or Ship

Order by 2pm to get today

Select a size for pickup options

Free Fast ShippingFree ($50 min)

Fit & Sizing

Fit: Oversized. Fits loose through the body.

For a Classic fit, go down one to two sizes.

Hits above the knee.

Models wearing Gap size S are 5'8"-5'11" (172-180 cm) with 23.5-26" (60-66 cm) waist & 33-38" (84-97 cm) hips.

Models wearing Gap size XL are 5'8"-5'11" (172-180 cm) with 34-36" (86-91 cm) waist & 45-50" (114-127 cm) hips.

product details

A timeless standard. The icon to generations, passed down for generations.

Soft cotton-nylon blend, cable-knit mini sweater dress.

V-neck.

Long sleeves.

#517220

#517220

fabric & care

Cotton 53%, Nylon 47%

Machine wash, lay flat to dry.

Imported.

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CashSoft Varsity Cable-Knit Mini Sweater Dress

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Shop Gap's CashSoft Varsity Cable-Knit Mini Sweater Dress: A timeless standard. The icon to generations, passed down for generations.Soft cotton-nylon blend, cable-knit mini sweater dress., V-neck., Long sleeves., #517220

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Product 3: Mid Rise UltraSoft Baggy Jeans (Manali Dalal)

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Product 3: Mid Rise UltraSoft Baggy Jeans (Manali Dalal)

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Retail Price: $79.95

Estimate cost: $40

Markup= (40/79.95)*100= 50%

Markup %= 50%

((Retail - COST)/ retail)*100

cost over price divided by 100

Markup: 79.95-40= $39.95

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Selfie In Front Of Gap (Isabella Witzleb)

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Selfie In Front Of Gap (Isabella Witzleb)

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Gap's Stock Performance in November 2023

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Gap's Stock Performance in November 2023

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The stock in November 2023 opened at $12.73 and reached $14 by November 6th. The end of the month ended up reaching $19.80, showing a significant increase. The lowest number was the opening $12.73, this shows that GAP didn't fall lower than this number throughout the month which is great for the company.

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Gap's Stock Performance in December 2023

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Gap's Stock Performance in December 2023

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At the start of December, the stock opened at $20.01. Looking at the numbers throughout the month, it is clear that these numbers stayed relatively steady. There was no drastic increase or decrease. The month ended at $21. The highest number was $21.77 which occurred on November 11th.

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Product: Modern Cropped Logo T-shirt Markdown

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Product: Modern Cropped Logo T-shirt Markdown

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Marked down to $17 from $34.95 (October 16).

May have been marked down because the product can be out of style, not sold as much as others or is not relevant for the upcoming season.

Markdown percent is 51%.

Formula: (34.95-17)/34.95=51.3%

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Mid Rise UltraSoft Baggy Jeans Not Marked down 10/16/24

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Mid Rise UltraSoft Baggy Jeans Not Marked down 10/16/24

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The jeans haven't been marked down yet, because it is a key item because of the style and color of jean.

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CashSoft Varsity Cable-Knit Mini Sweater Dress Markdown

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CashSoft Varsity Cable-Knit Mini Sweater Dress Markdown

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Marked down from $89.95 to $69.99

Excess Inventory of Sweater Dress; needs to sell out

Calculation : ($89.95 - $69.99)/$89.95 =22%

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The Varsity Cable Knit Mini Sweater Dress was not on the selling floor in-store. The closest I could find was this striped sweater, which has a similar aesthetic and color theme.

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Average Order Value (AOV) : Samantha Hinds

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Average Order Value (AOV) : Samantha Hinds

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One key performance indicator I believe Gap utilizes is the Average Order Value. Gap's AOV is between $100 - $125, showing consistency.

AOV tracks customers' spending on each purchase, which helps Gap understand several buying patterns and the overall effectiveness of promotions and upselling strategies.

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The Mid Rise UltraSoft Baggy Jeans in Rinsed Indigo were found in store. They were at the first table to the left of the entrance. They were not on sale.

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Another key performance indicator I believe Gap utilizes is the Gross Margin.

Profitability after direct costs is gauged by Gap's gross margin. Greater margins suggest superior cost control or a premium pricing approach.

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Another key performance indicator Gap utilizes is Conversion Rate. The current conversion rate is between 3.0% - 3.5%, meaning that Gap's content is effective at driving conversions.

The Conversion Rate tracks the number of customers who visit physical stores and the proportion of those customers who make a purchase. They provide information about how well marketing, customer service, and retail design work.

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The bounce rate for GAP.com is 25.16%. This is a percentage that shows how many people immediately leave a site after clicking. Having a bounce rate lower than 40% is good since it means not many people are leaving the company's website right away.

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Gap's AOV is between $100 - $125. Gap's Average Order Value (AOV) is consistent with Gap, falling between $100 and 125. This is consistent with how its rivals have performed, and in August 2024, Gap's revenue exceeded that of other fashion e-commerce companies.

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Gap's conversion rate is between 3.0% - 3.5%, showing consistent conversions. Gap has credited the growing significance of mobile shopping for its rise in online conversions.

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The price of Gap Inc.'s stock (NYSE: GPS) fluctuated between about $18.34 and $21.91 in January 2024. Although the stock fluctuated throughout the month, it generally saw a slight upward trend from its starting point, reflecting ongoing cost-cutting initiatives and market adjustments to holiday sales results. Due to difficulties in retail consumer spending and investor apprehension about macroeconomic conditions, the January closing price range was close to the lower end of its 52-week performance. ​

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Gap's Stock Performance in February 2024

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Gap's Stock Performance in February 2024

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The price of Gap Inc.'s stock fluctuated in February 2024, mostly hovering between $18.72 and $21. 27. After a difficult 2023, Gap's stock responded to improving economic conditions and early indications of a positive shift away from cost-cutting and branding initiatives, marking a period of recovery this month. The stock indicates some stability but also indicates investor hesitancy about the performance of the retail industry as a whole.

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The stock of Gap Inc. fluctuated between about $18.78 and $28.59 in March 2024. The month was characterized by modest gains as signs of a retail sector recovery helped to slightly improve investor sentiment. Nonetheless, the stock continued to fluctuate, which was indicative of more general retail issues that impacted the company's 2023 share price.

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Throughout April 2024, the stock price of Gap Inc. fluctuated, ranging between roughly $19 and $27. As Gap worked on restructuring initiatives and modified its brand strategies to address recent retail challenges, this period displayed a comparatively stable pattern. As Gap sought to position itself for higher returns later in the year, the company's stock prices in April showed a mixed level of investor confidence.

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In May 2024, the stock opened up at $20.34. This was the lowest number seen throughout the month. By the end of May, it reached $21.71, which shows a slight increase. On May 10th, the stock reached its highest which was $23.27. The numbers show minimal increases and decreases but ultimately ended in an increase.

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The stock opened up with $29.13 at the start of June 2024, which was the highest it reached in the month. It ended at $23.74, which presents a significant decrease. The largest decreases started around June 17th and kept declining toward the end of June. There was clearly some struggle throughout the business.

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The price of Gap Inc.'s stock remained relatively stable throughtout July. The stock hit a high in July 12, 2024 at $24.72. The low for the month was July 25, 2024 at $21.03. The stock didn't fluctuate much; it didn't drop in any durastic ways showing stability within the company. Comparing the closing prices, the stock showed resilience with a return to around $22 by the end of July after a higher point earlier in the month, but the overall trend indicates some struggles.

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The Gap, Inc. (GAP) Stock Historical Prices & Data - Yahoo Finance

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Discover historical prices for GAP stock on Yahoo Finance. View daily, weekly or monthly format back to when The Gap, Inc. stock was issued.

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The stock opened the month at $23.64 and ended at $22.43 on August 30. on August 29, where the stock opened at $24.50 but closed at $22.80, suggesting a sharp decline. The range of prices indicates volatility, which could stem from market reactions to company news or broader economic factors. The stock reached a high of $25.40 on August 23 but then fell sharply afterward. The large drop in price after this peak could indicate profit-taking or negative sentiment following the highThe closing prices reflect a struggle to maintain value, particularly as the month progressed. A close of $22.43 on August 30 indicates a potential concern for investors regarding the company's future prospects. The spikes in volume on August 29th suggest heightened investor activity, potentially in response to news affecting the company.

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The Gap, Inc. (GAP) Stock Historical Prices & Data - Yahoo Finance

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Discover historical prices for GAP stock on Yahoo Finance. View daily, weekly or monthly format back to when The Gap, Inc. stock was issued.

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 Gap's Stock Performance in September 2024 

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 Gap's Stock Performance in September 2024 

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The stock opened at $22.61 on September 4 and fluctuated throughout the month, reaching a high of $23.12 on that same day.

The closing price gradually declined, finishing at $21.42 on September 27. This indicates a downward trend over the month.

The volume peaked at 9,171,600 on September 20, suggesting heightened trading activity possibly due to market reactions or news related to the company.

There were fluctuations in daily highs and lows, with the stock generally closing lower than it opened on multiple days, suggesting selling pressure.

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Shows the stock performance daily from Oct. 1 2024-Oct. 28, 2024

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The stock started the month at $21.86 and showed a general upward trend, peaking at $22.87 on October 18 before closing at $21.74 on October 28. This reflects a recovery from the downward trend observed in September.

The closing prices remained relatively consistent, mostly fluctuating between $21.08 and $22.50 throughout the month. This suggests a consolidation phase where the stock was finding a stable price range.

Trading volumes were moderate, with notable spikes around 4 million to 5 million shares traded on several days. The highest volume was 5,326,300 on October 2, indicating significant trading activity.

There were fluctuations within trading sessions, with daily highs and lows indicating a degree of volatility, but not as extreme as seen in September. For instance, on October 10, the stock saw a range from $20.22 to $20.80.

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No information is available about GAPs return rate and cart abandonment rate.

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A KPI that GAP utilizes is growth rate. As of August 2024, GAP had 4.85% growth in revenue.

Growth rate is significant since it measures change, whether an increase or decrease, over a certain period of time for a specific metric.

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Another KPI that GAP utilizes is Return on Equity (ROE). GAP's ROE is 29% (as of July 2024).

ROE is a percent that measures the profitability of a business in relation to their equity. It shows how well a company can generate income from equity investments. GAP's ROE is good and an average ROE is around 15-25%.

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Gross Margin is also driving GAP forward. GAP's gross margin (first quarter 2024) is 41.2%.

Gross margin is a percentage of a company's revenue after deducting costs. GAP has a decent gross margin. Higher percentages mean that a company is profitable and efficient.

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Gap generated $3.7 billion sales in the second quarter, which is a 5% increase from the last year. A 3% increase in comparable sales means that existing stores are performing better than they did the previous year. This is significant because it reflects the company's ability to attract and retain customers.

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An increased 410 basis points, which is 4.1 percentage points better than the previous year, this means Gap is more profitable from merchandise sales and they are selling products at a higher margin than before. The costs involved with raw materials and goods sold have decreased.

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From Gap Inc. Reports Second Quarter Fiscal 2024 Results, Provides Updated Full Year Outlook

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Balance Sheet and Cash Flow: Manali Dalal

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Balance Sheet and Cash Flow: Manali Dalal

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Free cash flow is calculated as net cash from operating activities minus capital expenditures (in this case, purchases of property and equipment). $397 million represents the cash available to the company after it has invested in its operational infrastructure. FCF assesses financial flexibility. It indicates how much cash the company has available for dividends, debt repayment, and other investments. A positive free cash flow is generally seen as a sign of financial health.