# data[].attributes.body
Public Relations focuses on maintaining a positive public image and perception of a client. PR Directors are specifically in charge of leading teams that work for companies, organizations, or elite individuals. They regularly track the press around their clients to formulate strategic ways of meeting the needs of their clients. Occasionally, PR executives need to write press releases, organize appearances, and give their clients training to avoid a negative public perception.

# data[].attributes.body
Public relations often requires excellent organization, writing, intuition, problem solving, and public speaking abilities.

# data[].attributes.body
The field of public relations is growing faster than most, with a projected 6% increase, most likely due too the turbulent nation of social media and cancel culture.

# data[].attributes.body
According to the U.S. Bureau of Labor Statistics,"the median annual wage was $66,750 dollars... with the lowest 10% earning least than $38,000 and the highest 10% earning more than $126,000."

# data[].attributes.body
leadership opportunities

Stable income

choice to work independently or with a team

accessible field

possibility of high social status due to connections

# data[].attributes.body
Jobs in public relations usually require a bachelors degree in public relations, communications, or business.

# data[].attributes.body
Due to the turbulent nature of PR new opportunities regularly arise.

# data[].attributes.body
PR directors typically work in formal corporate settings, though long hours and special events are not unusual. Most of their days include tracking media coverage, creating content, and planning collaborations or promotions for their clients. In Crisis situations PR representatives may investigate sources of bad press like leakers or controversial individuals that could work as fall guys.

# data[].attributes.body
Applicable to almost any field

Dates back to ancient Egypt

often associated with powerful female figures in media

# data[].attributes.body
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations Specialists,
at https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (visited September 9, 2024).

“About Public Relations.” Www, www.prsa.org/about/all-about-pr. Accessed 9 Sept. 2024.