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Using the data sample for a UK Health Nutrition Store, identify the key segments -add screenshot to padlet 

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Using the data sample for a UK Health Nutrition Store, identify the key segments -add screenshot to padlet 

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•Males aged between 30 and 40 buy protein and energy boosters (red)

•

•Females aged between 25 and 30 buy the herbal supplements (blue)

•

•Females aged between 25 and 40 buy Vitamins (green)

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Create a funnel for your company, whether RACE or AIDA. 

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Create a funnel for your company, whether RACE or AIDA. 

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Identify the required actions at each stage, along with potential drop off points and tactics to negate each

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Identify all your customer touchpoints, both online and offline.

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Identify all your customer touchpoints, both online and offline.

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Using the data sample for a UK Health Nutrition Store, create a persona based on the following 

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Using the data sample for a UK Health Nutrition Store, create a persona based on the following 

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1) Males aged between 30 and 40 buy protein and energy boosters - THIS ONE

Females aged between 25 and 30 buy the herbal supplements - DONE BELOW

2) Females aged between 30 and 40 buy Vitamins - THIS ONE

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Identify which of the following belong to which category:

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Identify which of the following belong to which category:

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Age

Loyalty

Belief

Gender

City

Opinions

Platforms used

Times of the day a device is used

Religion

Income

•Geographic

•Demographic

•Psychographic

•Behavioural

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Think of the buying journey your buyer goes through + complete Quiz 2.1

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Think of the buying journey your buyer goes through + complete Quiz 2.1

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List all the stages of the buying journey and explain what that journey looks like (from trigger to post-purchase)

Include the channels they may go through such as Google Search, Website, Print Advertising

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When a customer considers your product/service, what criteria are they comparing them against?

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Does your product/service satisfy a need/want?

How is it triggered?

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At the end of the training you will be able to:

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At the end of the training you will be able to:

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Understand the customer buying process

•Understand the influences on the customer decision-making process

•Understand the differences between B2C and B2B buyer behaviour

•Understand the customer journey, including offline and digital touchpoints, and how to engage customers at different stages of their journey

•How to create customer personas

How to segment audiences for targeting

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How To Create a Persona in Five Steps | Figma

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Learn how to create a persona in this step-by-step guide, including a persona template and example user personas for reference.

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Using the example, create an empathy map for your customer persona (ONE ONLY) - example below

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Using the example, create an empathy map for your customer persona (ONE ONLY) - example below

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Tasks: What tasks are users trying to complete? What questions do they need answered?

Influences: What people, things or places may influence how the user acts?

Feelings: How is the user feeling about the experience? What really matters to them?

Pain Points: What pain points might the user be experiencing?

Overall Goal: What is the user’s ultimate goal? What are they trying to achieve?

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What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

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What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

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What is your biggest takeaway from this session?

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What is your biggest takeaway from this session?

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Continuing with email marketing & social media marketing. e.g. writing copy & scheduling posts & creating/building affiliate & regional emails

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Attended TikTok training

Working on campaign briefs and media plans

Daily, weekly and monthly reports/invoices

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Worked on data analysis for an email campaign from last week, created briefs for our employee newsletter and doing lots of project management on excel

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I have been assisting my line manager in creating excel tables on trends with budgets and how well campaigns have done to see if we can find the best day. I have also created Gantt charts so that we can track creatives to see when they need refreshing.

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My industry is difficult because the product is a want, however the substance is addictive, so some consumers may view it as a need, and a craving they have to satisfy.

It is triggered through either ex-smokers who want to move to a safer alternative, or as it is a FMCG, it is very often once the product has ran out, they will buy another.

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Kind of - We satisfy the need of our members wanting discounts, savings & opportunities. e.g. theatre shows, zoo trips, gym discounts.

It is triggered by making want the members want available and easy to search/access

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Client would like to find the right people to fill a job role in certain areas (certain certifications, years of experience etc).

Our service helps fulfil that by advertising certain job vacancies, on the right platforms and reaching the right people (age, location)

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My service satisfies a need. (client needs us to help them with their campaigns in order to achieve a certain KPI such as first time deposits FTDs or impressions).

Triggered by the need to see how well they are reaching people and brand awareness (I think this is what you meant)

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Puff counter

Battery Capacity

Range of Flavours

Digital UI

USPs- such as dual coil, turbo mode etc.

Delivery time

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they would compare how well we can use budgets to help them promote their campaign. they will consider how well we utilise what we are given and how we can distribute it between different sites like google search, META. they will compare us and other companies to see how well we can help them achieve their goal. are we efficient enough, do we optimise enough, have we had good results in the past (we do)

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Good offers

Are they accessible to me?

Are they affordable?

Is the discount worth it?

Would I enjoy it?

How does it benefit me?

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Budgeting

Quality

Reliability

Differentiation

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1. They have advertisement needs in order to boost recognition/sales/profits

2. Search for different marketing companies

3. Have a look at who has good results, cheaper CPA, better ROI, brand reputation etc

4. Choose us as a client, tell us their needs and what their goals are

5. Once campaign is complete, they will analyse the results of the campaign, whether they stayed within budget, boosted sales and profit, and possibly decide if they will choose us again for further campaigns

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Customer wants to take her children out for the day and sees CSSC advertising local offers near her.

Starts thinking about where and searching for any discounts for activities in her area, she is a CSSC member so she goes on our website to search for offers.

Decides between the zoo, cadburys world & go ape

Sees offers available to her, however she looks around different websites to see if she can get better savings.

Purchases tickets for a local zoo near her & uses her 10% member discount.

Decides it was worth the discount and taking her children out as they had a fun day at the zoo and she will definitely use the CSSC website for more offers and local events.

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Problem/recognition

- client needs to build awareness for their brand in order to receive a greater ROAS or ROI

Information Search

client will look for companies that can offer what they need in order to achieve this by looking through social media or partner companies or google search

Evaluation of alternatives

client will compare us and other companies against a checklist to see which company would be better suited for them, who is cheaper to hire but can bring in more quality work

Purchase

client will see that my company is better suited for their long-term goals and decides to hire us

Post purchase eval

client will see how well we have been doing for their brand in the first 4 weeks and will decide if they want to continue with us or not. Did they have a massive increase in reach or impressions in those first 4 weeks? did we use budget wisely?

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Problem Recognition- The consumer is a smoker, and is looking for a safer alternative.

Information Search- They will search on Google to see the alternatives available such as Vapes, Nicotine Pouches and Nicotine Gum.

Evaluation of Alternatives- If they decide vaping is their preferred alternative, they will research different brands and devices, and will base their decision off personal preferences such as flavour, battery capacity and strength.

Purchase- At this point they will purchase they vape, whether that be on our website or in one of our stores

Post Purchase Evaluation- We will send them a survey that looks at things such as flavour quality, delivery time and how effective it is in their journey to stopping smoking. We will also offer tips on how to slowly cut down over time to become healthier

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Geographic

Platforms used

Times of day a device is used

Demographic

Age

Gender

Religion

Income

Psychographic

Belief

Behavioural

Loyalty

Opinions

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Geo

city

Demo

age

gender

religion

income

psychographic

opinions

loyalty

beliefs

Behavioural

times of the day a device is used

platforms used

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Geographic

City

Demographic

Age

Gender

Income

Religion

Psychographic

Belief

Opinions

Behavioural

Loyalty

Platforms used

Times of the day a device is used

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Age- Demographic

Loyalty- Physcographic

Belief- Demographic

Gender- Demographic

City- Geographic

Opinions- Physcographic

Platforms used- Behavioural

Time of day- Behavioural

Religion- Demographic

Income- Demographic

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im not sure if this is correct

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Online:

Search engine

Social platforms

Content marketing

Website

loyalty programs and rewards

Offline:

Events

Word of mouth

sponsorships/partnerships

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Online Touchpoints

SERPs

SEO

Organic Social Media

Blogs

Website

Email Marketing

Offline Touchpoints

Leaflets

POS Assets

Trade Shows

WoM

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Online

Paid search so PPC

display advertising

social media platforms such as facebook and tiktok

digital loyalty discounts

Offline

sponsorships and partnerships

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Search Engine

Social Platforms

Website

Offline

Events

Word of Mouth

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AIDA Funnel:

Awareness:
Targeted LinkedIn or Instagram ads highlighting Amazon’s exciting engineering roles, company culture, and innovation (e.g., “Build the future at Amazon – Engineers wanted”).

Interest:
User clicks through to a dedicated campaign landing page created by Tomorrow, featuring compelling video content, real employee testimonials, and key benefits of working in Amazon tech teams.

Desire:
The landing page includes a clear call-to-action (e.g., “Register Your Interest” or “Explore Open Roles”), with a form where candidates can submit their details and view tailored job matches.

Action:
Candidates who engage are prompted to complete a formal applicatio), or receive automated follow-ups via email with next steps, job alerts, or interview tips.

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Actions through the funnel:

Email

Click on Link

Read all the event info

Book your tickets

Potential drop off points:

Not everyone checks their emails

Description on email 'interesting or engaging enough

Link takes ages to load or wrong link attached by accident

'i'll look later' and forgets.

Tactics to improve:

Send email at a better time e.g. during lunch hours or after work

Attach images with email

Better engagement information