# data[].attributes.body
Taylor is a foodie she is always travelling outside her small town to try new foods and she always cooks, she is know in the family as the best cook.

But ever since she was younger she really wanted to go Italy and try authentic Italian food. But unfortunately she lives in a small town that only has limited options McDonalds & KFC.

One morning she woke up and as she does every morning she was scrolling on her Instagram. But this morning was different she saw Prezzo was opening a store in her town she got up from her bed and took a look through the website she was mesmerised by the variety of pasta, pizza bruschetta and the desserts looked mouth-watering so she quickly booked a table.

She made it her mission to go, she quickly put on her clothes and ran in to town to find Prezzo Italian the striking logo caught her attention and she received a warm welcome. she finally had the chance to indulge in her favourite cuisine Italian food. She ordered a handful of food from mouth-watering starters to flavourful main courses and irresistible desserts. Taylor left happy from Prezzo Italian and vowed to come back again and again.

# data[].attributes.body
James loves motorsport racing - he always has.

However, he didn't do it for a while after watching his racing friend crash and burn in his car during a race.

He still really missed racing though.

That was until he discovered Lifeline Fire and Safety Systems.

Lifeline are the leading fire suppression manufacturer in the motorsport industry. They have over 30 years of experience and their systems can put out a fire in just 2 seconds!

Now, James is back to racing and loves life again.

# data[].attributes.body
Susan is an income manager at a social housing association in the UK. She loves working in the office and making sure here income officers and team feel supported. However, recently officer’s caseloads are having issues and they are struggling to reach out to the right tenants. The current system they are working on doesn’t flag the tenants who need calling or contact. This leads to the team feeling unhappy and working around the clock to ensure tenants are making their rental payment to prevent them from falling into arrears and further debt.

Then, Susan had a solution. She discovered Voicescape Caseload Manager and hasn’t looked back since. She has noticed her team have better visibility of their caseload manager and that our intelligent system recommends the best interventions to help tenants who need the support and conversation. Now, Susan’s officers are spending their time on meaningful conversations and know how to de-escalate their arrears and get tenants back on track with the support they need. Both tenants and officers, and Susan are incredibly pleased with the results and know this is the modern change social housing needs.

# data[].attributes.body
Joe was searching for ways to escape his 9-5 reality of working in the office and wanted to find a new hobby. He saw Terra Nova tents recently when walking through sports direct so followed their social.

As starting out in his career these tents were too expensive for Joe.

He saved and then saw they were having a sale of cutting the price into a third of the original price.

Joe was happy he could now embark on this new outdoor adventure love in his new homeless palace.

# data[].attributes.body
‘Best in Class’ innovation and design

# data[].attributes.body
Better. Lighter. Faster.

# data[].attributes.body
Helping public service organisations connect with their communities.

# data[].attributes.body
We Shape Tomorrow

# data[].attributes.body
'Download our app today to find a variety of workouts that suit your style 💪'

'Tired of scrolling through YouTube trying to find workouts, our app has easily accessible workouts right at your fingertips !'

'Wasting your day commuting to the gym? Instead access 10 min daily workouts tailored to your lifestyle from your phone 💪'

# data[].attributes.body
Features: "Our 10-minute daily work out includes a steady-paced routine for beginners

Advantages:

# data[].attributes.body
Features - 10 mins, no equipment, just you and your phone.

Advantages - No intimidating classes or training, just your and your progress results.

Benefits - Prioritise yourself, ten minutes a day, and feel confident in your skin.

# data[].attributes.body
Features:

A fully customised, daily full body workout that's sure to get you in shape in only 10 minutes a day, using just your phone!

Advantages:

Most workouts these days require at least an hour a day from you but that's just not feasible in today's world for most of us - and that's okay. With my new programme you only need 10 minutes!

Benefits:

Feel fitter, faster, lighter, stronger and healthier in as little as 10 minutes a day.

# data[].attributes.body
Problem: "Feeling out of shape with no time to workout? Here's how to fix it: get in shape with our 10-minute daily workouts directly from your phone."

•Agitate: "It's hard to feel motivated to work out after a long day working. However, looking after your body is vital for staying healthy. With our 10-minute daily workouts, you can use your phone wherever you are to stay fit."

•Solution: "Our 10-minute work outs have changed peoples lives for the better by helping those start their fitness journey at a pace that works for them."

# data[].attributes.body
Problem - Is life getting in the way of your at home workouts? 10 minutes a day from the comfort of your home.

Agitate - 10 minutes a day, not even the length of an episode of FRIENDS.

Solution - Get fit during the adverts on your favourite show.

# data[].attributes.body
Problem:

I used to think it wasn't possible to get in shape without committing hours each week. That's why I created this new programme that teaches you how to get in shape in as little as 10 minutes a day!

Agitate:

They say the best time to plant a tree was 20 years ago but the second best time is today - it's the same with getting in shape and now it's easier than ever with my new programme.

Solution:

With work, kids, cleaning, cooking etc. it's no wonder we barely have 10 minutes to workout each day. But with my new programme, that's all you'll need.

# data[].attributes.body
Attention: “Feeling out of shape with no time to workout? Here’s how to fix it: get in shape with our 10-minute daily workouts directly from your phone.”

Interest: “Did you know it only takes 10-minutes to workout? We’ve found the lifestyle solution everyone with our 10-minute workouts from our app.”

Desire: “Get fitter faster quicker than ever before: in only 10-minutes! All from the convenience of your phone, discover our 10-minute daily workout sessions that will help you get a head-start on your fitness journey.”

Action:  “Want to get fitter faster? You can now in only 10-minutes directly from your phone. Click on the link below to find out how.”

# data[].attributes.body
'Have no time? 10 Min daily workouts to get you into shape, all available from your phone in just a few clicks!🏋️'

'It's always I will start tomorrow, enough excuses start today with our 10 min workouts tailored to your lifestyle!'

'You don't have to worry about being intimated at the gym with our 10 min workouts accessible from your phone'

# data[].attributes.body
Attention:

10-Minute Home Workouts To Get You In The Shape Of Your Life

Interest:

In as little as 10 minutes a day, you can get in the shape of your life - needing nothing but your phone!

Desire:

Do you want to get in shape but lack the time to go to the gym? Do you have a smartphone? We've got the solution for you.

Action:

Click the link below to transform your body and mind.

# data[].attributes.body
Attention:

Get your 'Dream Bod' now

Interest:

From the comfort of your home.

Desire:

Only thing you need is your phone and 10 minutes a day.

Action:

Get started and download the app now

# data[].attributes.body
'Want workouts tailored to your lifestyle, 10 min daily workouts to fuel your day, available from your phone 💪'

'Feel the burn in under 10 Minutes with our daily workouts!'

'Exclusive 10 min workouts available on our app'

'Change your lifestyle for the better with our 10 min daily workouts, download our App today!'

# data[].attributes.body
Character/persona:

Experts in engineering, motorsport and safety. Trustworthy and reliable too.

Tone:

Professional, educational and authoritative.

Language:

Has a technical focus but makes it simple to understand - uses buzzwords and jargon but explains them.

Purpose:

Educate and promote safety.

# data[].attributes.body
Prezzo

Character - Warm & Family brand character

Tone - Welcoming style

language - Use nice direct language as well as descriptive language for example Enjoy 50% off, authentic Italian flavours , book now.

Purpose - to get people in their restaurant and to entice them to eat Italian food.

# data[].attributes.body
Voicescape - SAAS company

Character/persona - tech-agnostic and light touch. Driven and passionate

Tone - simple, strategic, helpful; a tone that is inviting; i.e. supportive experts, not a distant SaaS company

Language - standard, not informal or too sophisticated

Purpose - share messages on helping housing teams work more efficiently

# data[].attributes.body
Persona - Professional, fun, engaging.

Tone - Technical

Language - Factual

Purpose - Educate and help

# data[].attributes.body
Bad KPIs set

No/bad hook

Boring content

Wrong audience/wrong content for audience

No/bad CTA

Bad time published e.g. when audience is sleeping

# data[].attributes.body
Sometimes content fails or doesn’t hit objectives because of a lack of clear strategy, ignoring audience needs, and focusing only on trends are leading causes.

From personal experience, I’ve seen content put out by the business that is “content for the sake of content” which doesn’t really pick up traffic and isn’t long enough to be valuable to users (some blogs are quite short and sales-y).

# data[].attributes.body
1. Outdated content style.

2. If it is supposed to be humorous and it isn't.

3. If it is not entertaining enough.

4. A personal one is if you are talking too slow in a video.

5. If the video is dull, just an information overload.

An example of content that I think is not good from Prezzo is their graduation offer video. The video itself looks dull and the food looks dry and not appetising also the picture at the end is very awkward.

# data[].attributes.body
Fails:

Isn't the right season - EG if we post about winter gloves that are waterproof in spring when everyone's getting ready for summer weather this just isn't of interest to people.

Weak Hook Point - From instant glance it just isn't interesting enough. Lack of info or visual appeal. Sometimes as simple as colour scheme or image placement.

Lacking consistency - In-frequent posting meaning the algorithm forgets you. This is also the same with not engaging enough with other accounts.

# data[].attributes.body
1. Instagram

Algorithm prioritizes:

Engagement (likes, comments, saves, shares)

Content type (Reels are favored right now)

Timeliness (recent posts rank higher in feeds)

Relationship (people who’ve engaged with you before see more of your content)

Session time (content that keeps people scrolling longer is rewarded)

Reach killers:

Low engagement in the first hour

Inconsistent posting

Content that feels “ad-like” or inauthentic

2. TikTok

Algorithm prioritizes:

Watch time (do people watch your video to the end or rewatch?)

Engagement (likes, shares, comments, follows from your video)

Video completion rate

Trending sounds/hashtags

User interactions (people who’ve engaged with similar content)

Reach killers:

Weak hook in the first 1–2 seconds

No call to action (e.g., "Watch till the end", "Hit follow")

Over-editing or poor audio

3. Facebook

Algorithm prioritizes:

Content from friends/family (personal profiles > pages)

Posts with high comment threads (especially meaningful convos)

Native video (especially live or short-form Reels)

Link shares with meaningful captions

Group activity (FB Groups are hot)

Reach killers:

External links (FB deprioritizes anything that takes people off-platform)

Low comment engagement

# data[].attributes.body
Instagram

Algorithm: Prioritises Reels, saves, shares, and interactions. Rewards consistency and trending audio.

Impact: High engagement content (esp. video) gets pushed to Explore + Reels tab.

Tips: Post Reels 3–4x a week, use trending sounds, reply to comments quickly, encourage saves/shares.

Facebook

Algorithm: Prefers meaningful interactions (comments, shares) over likes. Video (esp. live) prioritised.

Impact: Organic reach is low unless boosted with ads; groups/community posts rank higher.

Tips: Use Facebook Groups, run Lives, encourage comments, combine organic + paid ads.

X (Twitter)

Algorithm: Timeline prioritises recency + engagement (retweets, comments, likes). Posts with links get less reach than native media.

Impact: Fast-moving — engagement needs to happen quickly to stay visible.

Tips: Post frequently (multiple times daily), use trending hashtags, engage in conversations, post visuals (images/gifs).

LinkedIn

Algorithm: Pushes content that sparks conversations (comments > likes). Personal stories + professional insights perform best.

Impact: Content is shown first to a small audience; if engagement is strong, it’s amplified.

Tips: Post 2–3x a week, ask questions to invite comments, use native documents/carousels, tag people strategically.

TikTok

Algorithm: “For You Page” driven by watch time, completion rate, and replays. Trending sounds and effects give a boost.

Impact: Virality possible even with small accounts — content quality + relevance > follower count.

Tips: Post 3–5x a week, use trending sounds/hashtags, make strong hooks in first 3 seconds, keep videos short and engaging.

# data[].attributes.body
Best time to post: algorithms

Facebook: 5 a.m. – 7 a.m. on weekdays

Instagram: 3 p.m. – 6 p.m. on weekdays

LinkedIn: 7 a.m. – 4 p.m. on weekdays

TikTok: 4 p.m. – 7 p.m. on weekdays

YouTube: 3 p.m. – 5 p.m. on weekdays, 9 a.m. – 11 a.m. on weekends

Twitter/X: 8 a.m. – 10 a.m. on weekdays

Pinterest: 8 p.m. – 11 p.m. on weekends

Recommended tone/voice:

Facebook: Friendly, playful, and engaging; personable with light humor.

Instagram: Creative, aspirational, visually focused; conversational and informal.

LinkedIn: Professional, authoritative, and informative; use thought leadership.

TikTok: Casual, trendy, and authentic; prioritise entertainment and relatability.

YouTube: Helpful, instructive, or entertaining depending on niche; videos can be humorous or educational.

Twitter/X: Concise, timely, and conversational; use wit and join trending conversations.

Pinterest: Inspirational, visually rich, and idea-driven; avoid salesy language.

What content works best for which:

Facebook: Authentic videos, behind-the-scenes, live streams, product launches, customer stories, engaging questions.

Instagram: Reels, stories, shoppable posts, influencer collaborations, visual storytelling, memes, educational carousels.

LinkedIn: Industry insights, long-form posts, professional achievements, informative articles, polls, and network-building updates.

TikTok: Short interactive videos, trending sounds, challenges, tutorials, behind-the-scenes snippets.

YouTube: In-depth guides, tutorials, reviews, vlogs, interviews, and live Q&As; leverage community features for audience engagement.

Twitter/X: News updates, thought leadership threads, polls, timely responses, image and video content, tagging relevant accounts.

Pinterest: Themed boards, idea pins, visually appealing infographics, aspirational images, DIY guides.

Social media best practices:

Know your audience: Use analytics and feedback to guide content choices.

Mix educational with entertaining (“edutainment”): Share information or tutorials in a fun, digestible way.

Optimize posts for search: Use relevant keywords and hashtags to improve visibility, add alt text and captions.

Leverage platform features: Use live streams, stories, shops, and hashtags relevant to each platform.

Stay current: Participate in trends, memes, and timely conversations.

# data[].attributes.body
Instagram

Algorithm: Prioritizes posts with high interaction (likes, comments, shares, saves) and recent, relevant content.

Advice: Use Instagram SEO, interactive Stories, trending Reels; reply quickly to comments.

Facebook

Algorithm: AI-driven, rewards authentic engagement (meaningful comments, shares); native content and interactivity favoured.

Advice: Create original, interactive posts like polls and live video; prompt conversations.

X (Twitter)

Algorithm: Ranks posts by engagement, relevance, and trending topics; balances in-network and out-of-network content.

Advice: Use rich media, join trending conversations, tag relevant accounts, post regularly.

LinkedIn

Algorithm: Prioritizes high-quality, relevant content and expertise; early engagement boosts reach (golden hour).

Advice: Offer actionable insights, native formats (video, carousel), encourage thoughtful comments, avoid clickbait.

TikTok

Algorithm: Promotes content with strong early engagement, watch time, interaction, and trending topics.

Advice: Hook viewers fast, use trending sounds and keywords, create short, high-quality videos, engage with comments quickly.

(perplexity)

# data[].attributes.body
Instagram

Best Time: Late morning–early afternoon.

Tone: Authentic, upbeat, creative.

Content: Reels, carousels, Stories, influencer collabs.

Facebook

Best Time: Midweek mornings.

Tone: Friendly, community-driven.

Content: Native videos, memes, discussion starters.

X (Twitter)

Best Time: Weekday mornings.

Tone: Conversational, timely, witty.

Content: Media-rich posts, polls, tag relevant users.

LinkedIn

Best Time: Tue–Thu mornings.

Tone: Professional, insightful.

Content: Short videos, carousels, polls, expert advice.

TikTok

Best Time: Off-peak, late nights.

Tone: Playful, energetic, real.

Content: Short videos, trends, challenges, how-tos.

(perplexity)

# data[].attributes.body
Instagram

Best Practices: Use high-quality visuals and concise, impactful captions. Emphasize community engagement through Stories, Reels, and interactive polls or stickers. Hashtags remain important for discoverability.

Best Time to Post: 3 p.m. – 6 p.m. on weekdays.

Tone/Voice/Content:

Tone is typically friendly, aspirational, and attention-grabbing.

Brands do well with relatable stories, authenticity, and popular trends.

Behind-the-scenes content, user-generated content, and visually-stunning posts often get more engagement.

Facebook

Best Practices: Focus on posts that encourage interaction, such as questions, contests, or shareable videos. Short videos, memes, and personal stories connect well. Use Facebook Groups for community-building.

Best Time to Post: 5 a.m. – 7 a.m. on weekdays for maximum engagement.

Tone/Voice/Content:

Friendly, informal, and conversational language works best.

Humor and a personable, approachable tone yield more shares and comments.

Posts with eye-catching images or brief videos are effective.

X (Twitter)

Best Practices: Tweet regularly (multiple times daily). Make use of trending hashtags, join real-time conversations, and retweet others' content. Visuals (like GIFs) enhance engagement.

Best Time to Post: 8 a.m. – 10 a.m. on weekdays.

Tone/Voice/Content:

Witty, concise, and real-time updates drive interaction.

Quick reactions to trends, newsworthy moments, and practical tips are favored.

Sarcasm or a sharp edge can work, but always tailor to audience expectations.

LinkedIn

Best Practices: Share insights, industry news, and thought leadership. Professional stories and personal growth journeys do well. Use LinkedIn Articles for deeper dives.

Best Time to Post: 7 a.m. – 4 p.m. on weekdays, with a focus on Tuesday–Thursday.

Tone/Voice/Content:

Professional, confident, and slightly formal—but still personable.

Value-driven, solution-oriented posts attract more interaction.

Use data-backed insights, advice, and uplifting personal experiences.

TikTok

Best Practices: Raw, creative, and trend-following short videos are essential. Participate in popular challenges, use trending audio, and experiment with effects.

Best Time to Post: 4 p.m. – 7 p.m. on weekdays; also strong at 10 a.m. and 12 p.m., especially Tuesday and Thursday.

Tone/Voice/Content:

Fun, playful, and energetic tones dominate.

Authenticity and humor resonate, especially if leveraging current TikTok trends.

Short, visually dynamic, and easy-to-replicate content (e.g., dance challenges, tips, micro-vlogs) succeed best.

# data[].attributes.body
Instagram

Best time to post: Lunchtime (11am–1pm) and evenings (7–9pm), weekdays.

Tone/voice: Visual, creative, aspirational but authentic.

Content types: Reels (short-form video), Stories (polls, Q&As), carousels, behind-the-scenes content.

Best practice: Use strong visuals, hashtags, and interactive stickers (polls, quizzes).

Facebook

Best time to post: Afternoons (1–4pm), midweek.

Tone/voice: Friendly, community-driven, informative.

Content types: Events, groups, longer posts, video (esp. live streams).

Best practice: Focus on community engagement, share updates, use Facebook groups for niche audiences.

X (Twitter)

Best time to post: Early morning (7–9am) and lunchtime (12–1pm).

Tone/voice: Conversational, concise, witty, reactive.

Content types: Short updates, polls, news commentary, threads.

Best practice: Engage in trending topics, use hashtags sparingly, post frequently (2–3x daily).

LinkedIn

Best time to post: Weekday mornings (8–10am), especially Tuesday–Thursday.

Tone/voice: Professional but approachable, thought leadership.

Content types: Articles, carousels, polls, industry news, personal insights.

Best practice: Focus on value-driven content, start conversations, use storytelling to build credibility.

TikTok

Best time to post: Evenings (6–10pm) and weekends.

Tone/voice: Fun, authentic, creative, trend-driven.

Content types: Short-form video (15–60s), trends, challenges, behind-the-scenes.

Best practice: Use trending sounds, post frequently (3–5x per week), lean into humour and relatability.

# data[].attributes.body
Viktoria (art):

https://www.instagram.com/viktoriamaliar/

Rest attached*

# data[].attributes.body
https://www.youtube.com/watch?v=q3cnACjek_s

https://www.youtube.com/watch?v=dlf829965xU&pp=ygUMcm90dGVuIG1hbmdv

https://www.youtube.com/watch?v=IlTgaxIV9SM&pp=ygUFcTJoYW4%3D

# data[].attributes.body
1. Money Saving Expert (https://www.instagram.com/moneysavingexp/?hl=en)

2. Abroad in Japan (https://www.youtube.com/abroadinjapan)

3. Dame Mary Berry (https://www.instagram.com/damemaryberry/?hl=en)

4. Unico Uniuni (https://www.instagram.com/unico_uniuni/?hl=en)

5. Secret Manchester (https://www.instagram.com/secretmanchester/?hl=en)

# data[].attributes.attachment_link.description
The happiest British Guy making videos in Japan. 🍿See BEHIND THE SCENES on PATREON: https://www.patreon.com/abroadinjapan As seen on TV! BBC, The Guardian, Reddit, Daily Mail, Gizmodo, Huffington Post, Daily Telegraph, The Independent, London Metro, RocketNews24 Japan Business Enquiries: hello@abroadinjapan.com

# data[].attributes.body
Garys Economics https://www.youtube.com/@garyseconomics

Alex Hormozi

https://www.youtube.com/@AlexHormozi

Mike Israetel

https://www.youtube.com/@RenaissancePeriodization

Simon Squibb

https://www.youtube.com/@SimonSquibb

David Goggins

https://www.youtube.com/watch?v=BvWB7B8tXK8

# data[].attributes.attachment_link.description
@garyseconomics is focused on teaching people about real world economics. Inequality Economist. Former Trader. Other Economists make predictions, but my ones are actually right.

# data[].attributes.body
https://vm.tiktok.com/ZNdphP3Uu/

https://vm.tiktok.com/ZNdphtfcD/

https://vm.tiktok.com/ZNdphnjjc/

https://www.instagram.com/p/DOt16GDknSs/?igsh=MWU0Yjl1cHUyaTV4Zg==

# data[].attributes.body
Liked:

https://www.instagram.com/reel/DOjfxW-k6fk/?igsh=MXZlbDJzaGRmd3gxbQ==

Commented:

https://www.instagram.com/reel/DI6gxlWRiNc/?igsh=MWFxMmtmbnQ5d3F1aA==

Bookmarked:

https://www.instagram.com/reel/DJUFbroNqnl/?igsh=MzN5eDBxM3lnd3k=

Shared:

https://www.instagram.com/p/DOv5FlLDMvX/?img_index=3&igsh=MWl5b21rNjFmeDdnMA==

Followed:

https://www.instagram.com/p/DN-wLD5jcfw/?igsh=bTRuaDFjeGI1NGNp

(Brain rot)

# data[].attributes.attachment_link.title
Cat Vlog on Instagram: "Ice cream Kitten 🐾🍨
#cat #kitten #cute #catlover #food #icecream"

# data[].attributes.attachment_link.description
3M likes, 16K comments - cat_vlog365 on September 13, 2025: "Ice cream Kitten 🐾🍨
#cat #kitten #cute #catlover #food #icecream". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by Cat Vlog (@cat_vlog365)

# data[].attributes.body
https://www.instagram.com/reel/DOWfPCMjPBi/?igsh=MWlrMXBnYjJuaDR3bg==

https://www.instagram.com/reel/DOL63L2CJFT/?igsh=MTdvdmtpa3J5MzRmNQ==

# data[].attributes.body
(partially done)

# data[].attributes.attachment_link.title
Content Marketing Task - Grad Girl Content Marketing Strategy

# data[].attributes.body
Awareness:

- Impressions

- Website traffic

- Engagement, such as comments/likes

Consideration:

- Website traffic

- Video watch time

- Cart abandonment rate

Conversion:

- Follower growth

- Conversion rate

- CPA

- Bounce rate

- Leads

Retention:

- Repeat purchase rate

- Customer retention rate

# data[].attributes.body
1 Awareness

impressions, comments/likes

2 Consideration

Video watch time, reach, leads, follower growth, bounce rate, website traffic,

3 Conversion

conversion rate, CPA, downloads,

4 Retention

cart abandonment rate, customer retention rate, repeat purchase rate, referrals

# data[].attributes.body
Awareness:

Impressions

Engagement

Follower growth

Website traffic

Reach

Consideration:

CPA

Downloads

Referrals

Video watch time

Bounce rate

Leads

Conversion:

Cart abandonment rate

Conversion rate

Retention:

Customer retention rate

Repeat purchase rate

# data[].attributes.body
Awareness -

CPA, Reach, Impressions, Comments and likes, Follows, Video watch time.

Consideration -

cart abandonment rate, website traffic, bounce rate.

Conversion -

Downloads, Leads, Conversion rate, Referrals.

Retention -

RPR, Retention rate, Repeat purchase rate.

# data[].attributes.body
awareness

reach

impressions

follower growth

conversion rate

video watch time

website traffic

consideration

downloads

cart abandonment rate

engagement

bounce rate

conversion

cpa

leads

customer retention rate

retention

repeat purchase rate

referrals

impressions

# data[].attributes.body
Awareness:

Website and SEO work (https://www.lifeline-fire.co.uk/)

Starting to post on LinkedIn (https://www.linkedin.com/company/lifeline-fire-safety-systems/?viewAsMember=true)

Consideration:

I've been adding a few product pages on the website lately

We provide technical bulletins for (nearly) every product to see all the specs before buying

Conversion:

There are forms on the website to fill out and get in touch

We also list our contact details throughout the website if the customers want to get in touch immediately

Retention:

Our sales team should (but probably doesn't in all honesty) follow up on each sale by email

# data[].attributes.attachment_link.title
Lifeline Fire Co UK | Safety Equipment Manufacturer

# data[].attributes.attachment_link.description
Lifeline is the leader of in car safety systems, using lightweight materials and innovative technology to give it’s customers the racing edge.

# data[].attributes.body
Awareness:

https://www.terra-nova.co.uk/blog/

Blog posts that keep the audience engaged and up to date with events. Social medias inc. Tiktok, Insta and Facebook.

Consideration:

'Sign up for 10% off' located at the bottom of the page.

Conversion:

Time guarantee, we will fix or replace if the product doesn't last you.

https://www.terra-nova.co.uk/terms-conditions/guarantee/

Retention:

Seasonal sales, keep customers engaged creates a conversation and something to look forward to with a loyal customer.

# data[].attributes.attachment_link.description
Read the latest updates, top tips, tricks and more from the Terra Nova Equipment Blog - your ultimate go-to guide for the outdoors.

# data[].attributes.body
Awareness -

Website product page: Voicescape: Housing & Local Authority Engagement Solutions

Product Blog: How to Use AI Ethically in Social Housing

Voicescape: Housing & Local Authority Engagement Solutions

(Who Are We Video on homepage)

Consideration -

Whitepaper: AI Whitepaper 2024 v2.pdf

Conversion - Contact Us form Button (users can come from product page or blog CTA)

Contact Us | Housing & Tenant Management Software | Voicescape

Retention

Sign up for email marketing or LinkedIn newsletter

# data[].attributes.body
Awareness - Things like posting for national ID day https://lnkd.in/p/grtiiQcx

Consideration - Top tips help people understand what they need

https://www.idcardcentre.co.uk/blog/6-top-tips-to-run-a-successful-event

Conversion - Showing good reviews helpspeople want to buy https://www.reviews.co.uk/company-reviews/store/id-card-centre-ltd

Retention - Celebrating success like winnig awards https://www.linkedin.com/feed/update/urn:li:activity:7371872286141759490/

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🌍 ID Day 🌍 Identity isn’t just about a card or a document. It’s about access, security, and opportunity. Yet today, around 850 million people still don’t have proof of identity. That means no… | ID Card Centre Ltd

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🌍 ID Day 🌍 Identity isn’t just about a card or a document. It’s about access, security, and opportunity. Yet today, around 850 million people still don’t have proof of identity. That means no healthcare, no education, no financial services and no recognition. At ID Card Centre, we see first-hand how important identity is, every single day. That’s why we support Identity Day and the mission to make trusted, secure, and inclusive identity a reality for everyone. 🔗 Learn more: https://www.id-day.org/

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All campaigns involve offers or discounts. 

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Awareness - TikTok & Display channels https://www.tiktok.com/@prezzoitalian/video/7550357947176586528?is_from_webapp=1&sender_device=pc

Consideration - Meta & Snapchat

https://www.instagram.com/reel/DMgLM-qKFHj/?utm_source=ig_web_copy_link

Conversion - Search, Meta & Snapchat

(attached photo)

Retention - email marketing

(i don't have a link for email marketing since i don't work directly for Prezzo)

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Both halloween and tents

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Clients and Account managers

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Canva

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more lanyardsin this one

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Workplace

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Realism Photo of figure lurking in the dark behind a Halloween party make it terrifying. Only one person in the house party can see the figure and they are scared.

(it is not great)

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Overhead - A skeleton slowly walks forward into a dark abyss, its bones faintly glowing in the dim light. Step by step, it fades deeper into the shadows until it disappears completely into thin air.

Altered state- Under the glow of a full moon, a crooked scarecrow comes to life, stepping down from its post. With hollow eyes and twisted straw hands, he tilts to the side and falls

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Over the shoulder shot of a child dressed as a zombie running away from a werewolf in the street at night on Halloween

X-ray of a 1,000 year old Egyptian mummy that's decayed over time but alive in its tomb

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Realism Photo of figure lurking in the dark behind a Halloween party make it terrifying. Only one person in the house party can see the figure and they are scared.

Ultra wide photo of a nostalgic Halloween party with candy and pumpkins and happy children in a metropolitan city.

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Mixed Media photo of casper the friendly ghost near an old castle at night. There is a lot of bats flying around and the mixed medium is pencil and paint.

Magical Realism photo of a man with a pumpkin head in London during Halloween celebrations. Lots of people are staring at him.

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Echo print of a witch eating candy out of a dead animal under a full moon.

Double dolly view of a person just standing up after being hit by a car turning into a ghost walking on a moonlit street.

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GDPR

1. Stands for General Data Protection Regulation and it includes the Data Protection Act which is laws on how personal data is used by organisations.

2. Have to be GDPR compliant and have a published privacy statement on our website to how we meet this standard (as we work with tenant data)

Defamation

1. (Legal term) When someone has made a false statement about a person to a third-party to deliberately damage reputation.

2. We need to not make false claims about our solutions (or competitors) to deliberately mislead customers and prospects.

Misleading claims

1. statements made by a brand that aren’t true and are deliberately misrepresenting the characteristics, benefits or attributes of a product or service.

2. We need to not make false claims about our solutions to mislead customers or prospects.

Right of Publicity

1. Is an intellectual property right that protects against the unauthorised usage of a commercial’s name, likeness and other persona aspects. It gives people the right to license their identity for commercial reasons and protect it from misrepresentation or copycats.

2.  We make sure we are a unique brand and don’t copy the likeness of others.

ASA

1. Stands for advertising standards association, which is the UK’s advertising regulator.

2. We make sure we don’t mislead or include biases and make sure we stick to the rules.

Accessibility Compliance

1. Accessibility compliance refers to adhering to standards and guidelines that ensure digital products, services, and content are accessible to individuals with disabilities. It involves removing barriers and creating inclusive experiences for everyone.

2. We make sure our website is as accessibility friendly as possible.

Transparency

1. Being clear.

2. Being clear with our customers on solution.

Corporate Social Responsibility

1. Corporate Social Responsibility (CSR) claims refer to the voluntary actions and commitments of companies to create a positive impact on society, the environment, and all stakeholders beyond what laws or regulations require. CSR encompasses a wide range of activities, including environmental protection, ethical labor practices, philanthropy, and community engagement.

2. They make sure they stick to their vision targets and deliver on their promises and values.

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GDPR

A- General Data Protection Regulation, protecting customers data.

B- Protecting our affiliates from people knowing who they are without their permission

Defamation

A- Injuring a reputation

B- If we make a mistake with a price on a product for sales then take back what we said and ask for the correct amount of money after purchase.

Misleading claims

A- Claiming to do something it just doesn't

B- If we said our merino wool gloves are waterproof, they're not they just don't soak up water like normal wool.

Right of publicity

A- The right of a person to control the commercial use of their name.

B- Posting affiliates content without permission.

ASA

A- Keeping adverts truthful

B- Giving true information about technology in our products

Access

A- Accessible to all people including subtitles and not being jarring to watch.

B- We definitely need to consider this more but usually include subtitles when creating trailers.

Transp

A- Telling the truth good and bad

B- If a tent is only 3 season and not 4

CSR

A- Ethical and environmental impact

B- New sustainable material

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GDPR:

General Data Protection Regulation — EU/UK law on how personal data must be collected, stored, and used.

People must opt in to emails.

Personal data must be handled properly.

Defamation:

Publishing false statements that damage a person or company’s reputation.

We avoid talking about competitors in LinkedIn posts.

Misleading claims:

Giving false or exaggerated information about a product/service.

We're very careful about the claims we make regarding our products.

Right of publicity:

Protects individuals from having their name, image, or likeness used for commercial purposes without consent.

We are going to ask before talking about certain companies/brands/influencers that use our products.

ASA:

The UK’s regulator of advertising across all media, ensuring ads are legal, decent, honest, and truthful.

We ensure we don't mislead and can verify all our claims.

Accessibility compliance:

Ensuring digital and physical marketing is usable by people with disabilities.

We need to start using things like alt text going forward.

Transparency:

Being open and honest about company practices, pricing, and product claims.

We clearly state IP, prices, lead times etc. and we can back up our claims.

CSR:

Statements about a company’s ethical, environmental, or social impact.

We are starting to use eco-friendly fuel which we will also be promoting.

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1. gdpr – general data protection regulation

a) definition: protects people’s personal data and sets rules for how it can be collected, stored, and used.
b) impact on our marketing: we must get consent before sending emails or storing customer data. respecting these rules builds trust and avoids fines.

2. defamation
a) definition: making false statements that could harm someone’s reputation.
b) impact on our marketing: we avoid making untrue claims about competitors or individuals.

3. misleading claims
a) definition: giving information that could confuse or mislead customers about a product or service.
b) impact on our marketing: we must be honest about our id cards, services, delivery, and pricing.

4. right of publicity
a) definition: the right of people to control how their name, image is used commercially.
b) impact on our marketing: i’m not sure

5. asa – advertising standards authority
a) definition: the uk body that ensures advertising is legal, decent, honest, and truthful.
b) impact on our marketing: our ads and promotions must follow asa guidelines to avoid misleading or offensive content.

6. accessibility compliance
a) definition: making websites, apps, and marketing materials usable for people with disabilities.
b) impact on our marketing: we must ensure our website, online forms, and campaigns are accessible to all users.

7. transparency
a) definition: being open and clear about our products, services, and practices.
b) impact on our marketing: clear pricing and terms help build trust and avoid confusion.

8. csr – corporate social responsibility claims
a) definition: statements about how a business contributes to society, the environment, or ethical practices.
b) impact on our marketing: i’m not sure

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1. GDPR - it is regulation for data protection is covers the steps organisations should take to protect their clients and customers data

2. Defamation - is when someone makes a claim or exaggeration about someone else that isn't correct and it effects their image.

3. Misleading claims - when a claim that isn't true is made and that can mislead people, this can result in less business etc.

4. Right of publicity - a person has authority of what can be used of their identity for example their name and image etc.

5. ASA - these are standards advertisements should follow for example you can lie about your products or services.

6. Accessibility compliance - your content should be accessible for someone with disabilities for example should have captions and there shouldn't be flashing lights or images and you have to use certain colours that are more visible like white text on a black background.

7. Transparency - have to trustworthy and truthful.

8. CSR - a company's impact on the environment, workers' rights, and community welfare

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copyright is a law that protects original work like pictures, videos, or writing. it means we own what we create and others cannot copy it without permission. for us, this could be photos of our id cards or designs for our website.for us, (idcc) trademarks on our logo or brand name stop other companies from copying them.

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Copyright protects original literary, dramatic, musical and artistic works.

Intellectual property is something that you create using your mind - for example, a story, an invention, an artistic work or a symbol.

They prevent you from copying/stealing other peoples' work/ideas/content

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Copyright prevents people from:

copying your work

distributing copies of it, whether free of charge or for sale

renting or lending copies of your work

performing, showing or playing your work in public

making an adaptation of your work

putting it on the internet

-Impacts marketing because when working with other brands for example in our clothing line we use a lot of other technology - like Gore-tex, (water proof and thermal lining). We need to say when we use their technology so we aren't passing it off as our own getting more business by using their product.