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Integrated Marketing Communications strategy

Discuss your Integrated Marketing Communications strategy. How will you get promotional messages to your target market? In this section, outline the types of communications you will use, the type of messaging (informational, persuasive, reminder), the media, and explain why this will appeal to your target market.

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Flesh out the details of your product design. Imagine you are creating the Prototype - describe in full, all of the details of the product function, size, design, aesthetics, and it's competitive advantage relative to any similar product on the market. Consider how you would incorporate testing, such as concept and beta testing with your target market. Include a photo of the final version. (If you are not artistically inclined, you can use AI to generate a picture of the final version of your product. Please cite what AI you used).

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Retail Strategy

In this section, your group will outline your retail strategy. How will consumers will buy your product? Consider the degree of vertical integration/control in the supply chain, the specific types of retailers, and how you will integrate your retail channels seamlessly into an omnichannel strategy (see ch 17). Make sure to explain how your choices align with your positioning strategy.

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Sample advertising

Create at least one sample advertisement or social media post. Create a USP for your ad and explain your creative process and reasoning for the visuals, media, and message. How will it appeal to your target market and capture your positioning strategy?

*You can use AI to generate the visuals if you would like to, but please indicate that AI was used, what platform, and what prompt you gave it to create the ad.

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Drop your products ideas in this section by clicking the + above. Turn on your creativity and add any ideas that you have for a new product. Include the basic functions, value provided, and brand. Add photos. (You can use AI to generate a prototype photo, but please note the AI used in your post).

Each group member should contribute at least one idea and make comments under other group members' ideas.

No idea is a bad idea in this stage!

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Target Market, Competition, and Positioning

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Target Market, Competition, and Positioning

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In this section your group will start outlining your target market, relevant competitors, and thinking about how to create a competitive advantage through a positioning strategy that will appeal to your chosen target market and differentiate from competition.

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(The image above was AI generated) Similar to a smart watch, the smart water bottle can track how much water you intake, how much more you need to drink and personalize it based on certain factors such as: age, height, weight, physical activity, weather, etc.

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DALL·E 2025-02-21 12.03.17 - A futuristic smart water bottle with a sleek, modern design and an LED display showing real-time hydration tracking. The display indicates the amount 

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(Image above is created by AI) This create is airplane approved and made to make traveling with large dogs more comfortable and budget friendly. This create has an app for your phone that connects to a camera in the create so you can check up on the pet and fan/ air conditioning that’s regulated from your phone so your animal doesn’t overheat or freeze. Also included is removable dog bowls for long flights.

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Dumbbells that are built for people to optimize their training experience. Displays reps completed, form rating, and force applied to show each person where they can improve. Users can select their desired workout and be given instructions on how to complete each workout.This would be a very good product for new lifters who are struggling to learn to the form of different workouts and want to learn without having to do extra research.

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In this section, your group will discuss your overall pricing strategy and determine a price for your product. You should consider the main competitor's prices (include them), how your product offers additional benefits (product features, brand equity), and what your target market would be willing to pay. Discuss your reasoning and specific strategies from the text.

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These are window shades that you can set when they absorb a certain level of light they either open or close. This light is also then used to power its self and to give power to the entire household. You can also set it to open and close at different times of the day using the app that you connect to the shades. This can be used as an alternative to alarm clocks in a more traditional way while also providing extra power for your other household devices.

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Apple AirTags

Life360 Tile

Galaxy Smart tag

Knog Smart tag

Eufy SmartTrack Link

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With the tracker suitcase you don’t have to worry about losing a small tag or tracker.

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In order to make this product different from competition, we would incorporate other smart features beyond just the built-in tracking and finger print lock

These other features may include: the ability to self-weigh, alerting users if they have packed too heavy. Along with this, an integration of AI in the form of customer support, offering constant assistance to help handle lost luggage or other issues

Partnering with different Airlines: partnering with different airlines can help to incorporate a personalized travel dashboard on the mobile app where you can not only see your custom luggage information, but also flight details

All of the information regarding the different functions this suit-case offers will be easily accessible through an app you can download on your phone

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This product is a type of hairbrush that as a seperate compartment in the back of it for holding hair ties. It is meant mainly for when you are traveling so that you only have to pack one thing as a time. This product can also be expanded and the handle can hold water / products so that you are able to use it for even more functions.

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DALL·E 2025-03-10 16.25.16 - A modern, sleek hairbrush with a hidden compartment in the handle designed specifically to store hair ties. The handle has a sliding or pop-open featu

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This smart suitcase comes with a built-in GPS tracker that can seamlessly connect to your smartphone, making it easy to keep track of your luggage from wherever you are. This suitcase gives you real-time location updates via an app, so the stress of losing your bag while traveling disappears. Along with the GPS, this suitcase comes with a secure fingerprint lock, ensuring that the only person who can have access to your luggage is you. (The image used above is AI generated)

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Target

Nordstroms

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Product Benefits compared to Competitors 

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Product Benefits compared to Competitors 

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Using a combination of stores, catalogs, and the internet to sell our product to sell the suitcases and manage those channels: creating a seamless experience and consistent message promoting our product