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Argument Map:"The lure of Luxury" by Paul Bloom.

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Argument Map:"The lure of Luxury" by Paul Bloom.

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In "The Lure of Luxury," Paul Bloom argued why people buy luxury goods they don't need. “Most people own things they don't really need. It is worth thinking about why" (Bloom 2). because many people buy expensive goods simply to show off their wealth or social status, but Bloom argues that luxury is more complex. He explains that our attraction comes from emotional connection and aesthetics. Here, he is not only highlighting that luxury items appeal to our aesthetic and desire for status, but he is also insisting that their historical significance—their provenance and connection to tradition—is what ultimately imbues them with lasting value. The way that we value objects is influenced by history and perception, rather than their function or aesthetics. .

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The first reason that people buy luxury goods is to show their status. Bloom refers to Thorstein Veblen's idea that "we buy such things as status symbols"( Paul 3). He also refers Geoffrey Millers, Which arguing "that the hunger for these luxury goods is a modern expression of the evolved desire to final attractive traits---Such as intelligence, ambition, and power" (Paul 3). Paul Bloom notes, "We are driven to accumulate ostentatious goods to impress others" (Paul 3).

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He says, "Advertisements are often pure signaling fantasies" (Paul 3). He pointed out that many advertisements play on our desire to impress. Do people really shop just to impress others? And for examples, a spouse or your children loving you because you buying a right pizza, that's sound exaggerated. Humans are not primarily sensory creatures. Instead, we respond to what we consider to be deeper properties of objects, including their history. Sensory attributes are relevant, as are signals, but the pleasure we derive from the right history explains the allure of luxury goods, as well as more mundane consumer goods.

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The second reason for buying luxury goods is the joy that they bring through their beauty and the quality. Bloom uses Virginia Postrel's views that our reaction to these beauty products is immediate and emotional. She believes there is nothing wrong with wanting things because they look and feels great. Bloom quotes Postural: "Decoration and adornment are neither higher nor lower than 'real' life,"she writes. "They are part of it"(Paul 2).

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Postrel argues that we get pleasure from interacting with high quality products. This pleasure is a valid reason for our attraction to luxury goods. Humans are not primarily sensory creatures. Instead, we respond to what we consider to be deeper properties of objects, including their history. Sensory attributes are relevant, as are signals, but the pleasure we derive from the right history explains the allure of luxury goods, as well as more mundane consumer goods.

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Research shows that when people see something"Cool," and the brain will linked social approval light up, this connect luxury goods with social rewards. Bloom notes, " Neuroscience studied reveal that when people look at product they judge to be "cool,"brain areas associated with praise and social approval are activated" (Paul 3).

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He cites studies showing that people drink wine tastes better if they believe this wine is expensive, even if the wine is actually cheaper. This shows that luxury enhances our experience. "Neuroimaging studies reveal that areas of the brain associated with pleasure are more active if you believe that you are drinking expensive wine"(Paul 8).

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History and tradition behind luxury goods

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History and tradition behind luxury goods

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Paul Bloom argues that the reasons people buy luxury goods go beyond just wanting to show off or enjoy their beauty. While it's true that luxury items give us pleasure through their design and help us signal our wealth or status, Bloom believes that there's more to it. What really makes these items so desirable is their history and the stories they carry. Luxury goods are not just about looking good or fitting in; they also connect us to traditions and culture, which give them lasting value. Bloom’s view reminds us that the emotional and historical connections to these items are as important as their aesthetic and social status.

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“Aristotle Onassis’s choice to upholster the bar stools in his yacht with whale foreskin” （Paul 4).

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She gives the example of Afghan women after the fall of the Taliban, who were finally free to wear burkas in different colors and paint their nails . This shows that fashion can bring joy and self expression. “An appreciation of beauty explains certain accessible and universal consumer pleasures—Postrel begins her book in Kabul after the Taliban fell, describing how the women there reveled in their freedom to possess burkas of different colors and to paint their nails” (Paul).