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Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service.

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A combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.

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A theory and a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers

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An industry used to call the attention of the public to something, typically a product or service.

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A technique that involves face-to-face selling between a sales rep and a prospective customer.

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The collection of methods an organization uses to help it move from its current situation to its end goal

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Notice or attention given to someone or something by the media.

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A marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers.

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A marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.