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Methodic for actively shaping behaviors and habits in design

Knowledge from behavioral psychology combined with creative methods to develop so-called nudges

small nudges with which you try to support users to make a decision

because we swipe without thinking, click without questioning

a large part of our decisions are subconscious and impulsive

design is all about understanding and changing human behavior

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Book: Thinking fast & slow (by Psychologies Kahneman und Tversky) 

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Book: Thinking fast & slow (by Psychologies Kahneman und Tversky) 

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Our brain is always on the lookout for small mental shortcuts to minimize the need to use the slow, rational part of our brain, which requires a lot of cognitive energy.

As we are cognitively unable to evaluate rationally with system 2, we need some kind of mental shortcut to be able to work in an energy-saving way

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Wrong decision due to BIAS = mental distortions

-> Design consciously influence behavior

cognitive Bias Codex recorded + researched

in principle, designing behavior is about helping people to make decisions more easily and without thinking

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Spotify Wrapped: 6 psychology principles that make it go viral every year

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Learn how Spotify uses psychology to create one of the most anticipated yearly events in the music industry.

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System 01 & System 02 thinking:

Making decisions with the help of 2 different systems

System 1: unconscious/irrational fast spontaneous part (95%)

System 2: conscious/rational, slower part (5%)

People make up to 35,000 decisions a day

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https://www.figma.com/community/file/1225428034108693687