# data[].attributes.headline
They have been burned in the past, they are concerned about cost.

# data[].attributes.subject
They have been burned in the past, they are concerned about cost.

# data[].attributes.headline
Fear of the reality, not wanting to accept it

# data[].attributes.subject
Fear of the reality, not wanting to accept it

# data[].attributes.body
They may have had a bad interaction with a member of a veterinary team on a previous basis.

# data[].attributes.body
Lack of trust, they have previous bad experiences with vets, they are overprotective of their animals

# data[].attributes.body
They think we are money-hungry. They are scared/nervous/shocked/angry

# data[].attributes.body
When putting myself in the shoes of the client, I always asked questions to learn. I also asked questions in an appropriate manner!

# data[].attributes.body
They are stressed and concerned and projecting fears

# data[].attributes.body
They are scared/worried about their pet and might not want what we are saying to be true

# data[].attributes.headline
They might just be trying to gain a better understanding of the situation

# data[].attributes.subject
They might just be trying to gain a better understanding of the situation

# data[].attributes.headline
They have medical experience outside of vet med

# data[].attributes.subject
They have medical experience outside of vet med

# data[].attributes.body
They want what is best for their pet, they may question a tough diagnosis because they do not want to believe it is true

# data[].attributes.body
previous experiences

# data[].attributes.headline
they're not questioning the clinician, they're trying to understand something they think differently on

# data[].attributes.subject
they're not questioning the clinician, they're trying to understand something they think differently on

# data[].attributes.body
The client may have had previous experiences with their patient's care making them more inclined to bias

# data[].attributes.headline
They might want to know exactly what is happening and want us to come down to their level of understanding. 

# data[].attributes.subject
They might want to know exactly what is happening and want us to come down to their level of understanding. 

# data[].attributes.body
They have had bad experiences in the past, and they are low on money so they are unsure

# data[].attributes.headline
If you're a woman a lot of times they may just question you because of that. 

# data[].attributes.subject
If you're a woman a lot of times they may just question you because of that. 

# data[].attributes.body
They might not have a trust in our abilities, they may feel that they have found information that they like better

# data[].attributes.headline
because they see we are young and think we do not know

# data[].attributes.subject
because they see we are young and think we do not know

# data[].attributes.headline
They're stressed, or don't want to believe something could happen.

# data[].attributes.subject
They're stressed, or don't want to believe something could happen.

# data[].attributes.body
They don't understand how medicine works and thinks everyone is out to get them

# data[].attributes.headline
They might question us by thinking we are only pressuring them into more diagnostics/separate exams to get more money out of them because they don't understand how things work

# data[].attributes.subject
They might question us by thinking we are only pressuring them into more diagnostics/separate exams to get more money out of them because they don't understand how things work

# data[].attributes.headline
Lack of experience with the vet (they grew up with outdoor dog family)

# data[].attributes.subject
Lack of experience with the vet (they grew up with outdoor dog family)

# data[].attributes.headline
They think we just want their money. We arent viewed in the same light as human doctors

# data[].attributes.subject
They think we just want their money. We arent viewed in the same light as human doctors

# data[].attributes.body
General distrust with doctors or science

# data[].attributes.body
They may have a previous misdiagnosis from another clinic or just a bad veterinary experience that gives them a bad perspective on veterinary medicine

# data[].attributes.headline
They lack the knowledge about the given topic

# data[].attributes.subject
They lack the knowledge about the given topic

# data[].attributes.body
Due to bad past experiences

# data[].attributes.body
Surprisingly there are a lot of people with very little respect for our profession as a whole.

# data[].attributes.body
At the risk of maybe a misdiagnosis of their animal whose not doing well.

# data[].attributes.body
Financial concerns, lack of trust

# data[].attributes.body
They might not understand the rationale behind diagnostic tests or treatment plans. Previous negative experiences with vets or conflicting advice from others can lead to doubts.

# data[].attributes.headline
lack of understanding of how legalities in vet med work

# data[].attributes.subject
lack of understanding of how legalities in vet med work

# data[].attributes.body
They had previous experience that was done differently

# data[].attributes.body
They aren't convinced of the diagnosis/treatment, potentially due to being in shock. They may have had negative past experiences in which they were not heard or there was a misdiagnosis. They may have a lack of knowledge of vetmed or conflicting knowledge from other separate fields

# data[].attributes.headline
lack of understanding or respect for veterinary medicine 

# data[].attributes.subject
lack of understanding or respect for veterinary medicine 

# data[].attributes.headline
They may feel as if they have more knowledge than we do concerning their pet's health. 

# data[].attributes.subject
They may feel as if they have more knowledge than we do concerning their pet's health. 

# data[].attributes.body
The clients might question the clinician's diagnosis if they have had negative experiences with veterinarians in the past, there might be apprehension in terms of the cost of certain preventatives, treatment, or care

# data[].attributes.body
they may be scared/unconvinced and or overall concerned in regards to what diagnosis or information that was given and asking questions can make them feel more knowledgeable about the situation at hand

# data[].attributes.body
To understand our thought process, often they are in a position where they are upset and they just want to resolve things in the easiest manner.

# data[].attributes.headline
They assume all we want is money and they're scared of not getting worth out of what they're paying for/not seeing the worth in what they are paying for

# data[].attributes.subject
They assume all we want is money and they're scared of not getting worth out of what they're paying for/not seeing the worth in what they are paying for

# data[].attributes.headline
don't trust us with their pets since they see that we are young 

# data[].attributes.subject
don't trust us with their pets since they see that we are young 

# data[].attributes.headline
they have doubt/ uneducated. past events have caused a issue that could relate to lack of trust. clients might feel the need to "test" the doctor

# data[].attributes.subject
they have doubt/ uneducated. past events have caused a issue that could relate to lack of trust. clients might feel the need to "test" the doctor

# data[].attributes.body
Wording provided was confusing and possibly jumbled- not understanding the importance of what is being said

# data[].attributes.body
Most people have not been in our position and therefor dont actually understand the repercussions, they also may only be thinking of themselves and not how that impacts the people around them

# data[].attributes.body
Because they want to save money and sometimes the general public really does just think we are out for their money.

# data[].attributes.headline
Client may question us because they could have had previous negative experiences in the past

# data[].attributes.subject
Client may question us because they could have had previous negative experiences in the past

# data[].attributes.headline
they may question us due to previous bad experiences they had, emotional stress, or simply due to the lack of understanding. 

# data[].attributes.subject
they may question us due to previous bad experiences they had, emotional stress, or simply due to the lack of understanding. 

# data[].attributes.body
Bad experiences in the past + the financial cost of things means people might be very careful/analytical of where their money goes

# data[].attributes.headline
They want to make sure they are aware of all of the options that they have

# data[].attributes.subject
They want to make sure they are aware of all of the options that they have

# data[].attributes.headline
They are nervous! Their pet is like a member of the family most of the time and they just want to make sure that every decision being made is a right one.

# data[].attributes.subject
They are nervous! Their pet is like a member of the family most of the time and they just want to make sure that every decision being made is a right one.

# data[].attributes.body
Client may want to clear up any confusion they may have on the subject. In today's world there is immediate answers to everything via the internet. These answers are not always factual or well explained. The veterinarian has the duty to clear preconceptions.

# data[].attributes.headline
If they are inconvenieced by the plan of care, if there are financial concerns, past experiences that have been unsatisfactory.

# data[].attributes.subject
If they are inconvenieced by the plan of care, if there are financial concerns, past experiences that have been unsatisfactory.

# data[].attributes.headline
They might be having a hard time absorbing the reality of the situation

# data[].attributes.subject
They might be having a hard time absorbing the reality of the situation

# data[].attributes.body
Previous bad experiences, lack of trust, lack of rapport

# data[].attributes.headline
Lack of trust. Think we just want more money. 

# data[].attributes.subject
Lack of trust. Think we just want more money. 

# data[].attributes.body
Some people do not realize the costs of care and since vetmed doesn't offer insurance like human med, people think they are gettng ripped off.

# data[].attributes.body
They did not want to believe and accept the reality

# data[].attributes.body
they are worried about their animals

# data[].attributes.body
They think that we can do whatever we want (little understanding of laws).

Bad previous experience: think all vets are trying to take their money

# data[].attributes.body
They may questions us or the team out of concern for their pet. They want to ensure their pet is receiving the best treatment. Luckily, after we build a trusting relationship, they will know that we both want the same things- THE BEST FOR THEIR PET <3

# data[].attributes.body
They don't understand the legalities of veterinary practice and are not subject to the consequences. Moreover, they could be financially challenged and be bitter at the cost of your current services, let alone further care. They might also not understand the markup necessary for your business to stay afloat, let alone prosper.

# data[].attributes.body
financial limitations

preconceived opinions based off of what other people have said

bad day

# data[].attributes.body
fear and lack of trust

# data[].attributes.body
Ultimately I think they just want to do what is best for their pet so they are constantly weighing options and want to be sure they are being given accurate information

# data[].attributes.body
An unexpected diagnosis. Worry/fear about diagnosis repurcussions. Unexpected cost of treatment. Disagreement about recommendations due to political or reglious reasons. Past experiences etc.

# data[].attributes.body
They feel as if they are in a place of authority, veterinary medicine is viewed more as a customer service discipline compared to human medicine. This may provide them a false sense of authority.

# data[].attributes.headline
lack of trust/established rapport - previous negative experiences - emotional due to the stress of their pets condition, and the financial ties to getting it resolved for both parker and the other pet in the home 

# data[].attributes.subject
lack of trust/established rapport - previous negative experiences - emotional due to the stress of their pets condition, and the financial ties to getting it resolved for both parker and the other pet in the home 

# data[].attributes.body
mistrust

# data[].attributes.headline
Their past experiences may lead them to question us

# data[].attributes.subject
Their past experiences may lead them to question us

# data[].attributes.body
Clients are not always aware of the legal issues that can result from these types of situations. So they might not see it as as big of a deal as we do on the medical side. They also might be genuinely trying to help their family out because they are anxious about the spread of illness in animals that they know and love.

# data[].attributes.body
I think because they pay a bill in whole usually, they believe they have a greater say in the treatment of their pet. There is no human medicine equivalent to insurance so they see the costs in total and thus often think we're out for their money and thus they are quick to try and argue

# data[].attributes.body
I feel like the profession is not as respected, they think they know their pet better, no trust, previous experiences that have tainted future encounters, can't separate their emotions from the situation

# data[].attributes.headline
The profession is not well known by "lay" people. They don't have a great understanding of what educational and clinical training we receive. 

# data[].attributes.subject
The profession is not well known by "lay" people. They don't have a great understanding of what educational and clinical training we receive. 

# data[].attributes.body
might be the first time they see us (have not built trust)

newer/baby vet

previous bad experiences at the vet/clinic

May be financially constrained so have limitations

Some people are just like that and questions everything

# data[].attributes.body
The client may be concerned due to bad experiences in the past and want to verify to avoid such situations, I don't think that the client is usually intending to make the vet feel a certain way because they are thinking about themselves in that moment and want to feel secure