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1.3 million followers

2019.9 Fenty Beauty break into the Chinese market in Tmall International's overseas flagship shop.

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Chinese Fenty face brand ambassador -- YiChun Shan

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Chinese Fenty face brand ambassador -- YiChun Shan

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2024. 2 Fenty Beauty announced new Fenty Face ambassador — YiChun Shan. The brand chose fellow female singer YiChun Shan, who is popular with the younger crowd for her beautiful voice and fun college student status.

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2024. 5.21 Rihanna entered China's TikTok live streams to promote products.

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2024. 5.22 Fenty Beauty organized a 5-day limited-time pop-up space in Shanghai - Fenty Beauty Alley. At the same time, Rihanna also made the ‘Chinese Taco’ for people who attended the event, which confirmed her IP of ‘Shandong Diva’ and brought her closer to the domestic consumers.

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2024. 9.2 Rihanna announced Dylan Wang is the first global brand spokesman of Fenty Beauty in China. Fenty Beauty collaborated with Dylan Wang’s personal fashion brand D.Desirable.