# data[].attributes.body
Nando's is a South African restaurant chain known for its peri-peri chicken. Over the years, Nando's has expanded internationally, becoming a brand committed to community, sustainability, and a unique dining experience, often showcasing its South African roots through decor and culture.

# data[].attributes.body
The story of Nando's began in 1987 when founders Fernando Duarte and Robert Brozin discovered peri-peri chicken at a small eatery in Johannesburg. Inspired by the flavors and experience, they opened their first restaurant, emphasizing quality ingredients and a vibrant atmosphere.

# data[].attributes.headline
How does your story drive your business?

# data[].attributes.subject
How does your story drive your business?

# data[].attributes.body
Nando's story is key to their business by creating a strong brand identity centred around their humble beginnings. Their authenticity fosters a cultural connection with customers, making them feel part of a unique dining experience. As they expand, their rich history helps maintain authenticity in new markets, deepening customer connections and driving growth.

# data[].attributes.headline
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.subject
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.body
For clients and investors, showcasing a clear mission that aligns with the company's values builds trust and loyalty. Nando's does this by sharing their genuine story - how they began with a simple passion for peri-peri chicken in South Africa. This narrative resonates with customers who appreciate the brand's commitment to quality and cultural heritage.

# data[].attributes.body
TEILE Elektronik is a company which makes specialised DJ effects units. It was started by the DJ "Rampa" who is a part of the "Keinemusik" DJ group because he felt a lack of products available that could provide the high-quality effects he wanted to use in his sets.

# data[].attributes.body
TEILE started as a fun project modifying hardware to be more user-friendly for DJs and producers. Rampa's deep understanding of the intricacies of music production and experience as a DJ informs the design requirements and functionality of their products. Benjamin focuses on the practical implementation of these ideas. They combine an enthusiasm for music and technology to create new tools for DJs and producers to explore.

# data[].attributes.headline
How does your story drive your business?

# data[].attributes.subject
How does your story drive your business?

# data[].attributes.body
TEILE is a passion project by its founder who is a well-known DJ that actually uses his products in his sets. This in addition to the fact that the company is a passion project helps to drive the business as it shows authenticity.

# data[].attributes.headline
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.subject
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.body
Having TEILE products supported by the Keinemusik group as a result of Rampa's involvement in his role as the founder brings huge exposure to the brand and its products. This in addition to the authenticity element previously mentioned attracts clients, customers and investors alike.

# data[].attributes.body
Honest is a chain of Indian restaurants offering fresh vegetarian food across the US, Thailand, Australia and Canada.

# data[].attributes.body
Honest began as a family-run street cart in 1975 in Ahmedabad, driven by a passion for fresh vegetarian food made with quality ingredients. Every dish is prepared from scratch daily, using only fresh ingredients - never frozen or processed. Their unique family spice blends are crafted in India, preserving the authentic flavors customers love.

# data[].attributes.headline
How does your story drive your business?

# data[].attributes.subject
How does your story drive your business?

# data[].attributes.body
Honest's story drives their business by connecting with customers through authenticity and tradition. Originating as a family-run street cart, their humble beginnings resonate with those seeking genuine experiences. Their family spice blends ensure consistent flavors that evoke nostalgia for Indian patrons, creating loyalty and word-of-mouth recommendations.

# data[].attributes.headline
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.subject
How do you hook your clients, customers and investors emotionally to your company?

# data[].attributes.body
Honest aims to evoke a sense of home for Indian patrons while welcoming newcomers with a promise to introduce them to beloved Indian street foods. By always using fresh ingredients and preserving authentic flavors, Honest has created a loyal customer base for consistently great Indian cuisine.