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Mighty 8 : 125

Elite : 110

Pioneer : 108

5 Stars: 98

Eclipse : 88

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1. Muhammad

2. Azlan

3. Halil

4. Aleeyah

5. Azma

6. Afni

7. Nadia Zainal

8. Danial

9. Saiful

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1. Hasry

2. Syidah

3. Shah

4. Cleo

5. Hanafi

6. Dareon

7. Ozzie

8. Nora

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1. Redha

2. Syahril Diri

3. Bro Adi

4. Helton

5. Helmy

6. Adira

7. Siti

8. Mimie

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PERSONA 1

Jantina : Lelaki Perempuan

Umur : 26-36

Gaji : Rm3000-Rm9000

Bangsa : Melayu

Lokasi : JB

Demografik : Married 1 anak bawah 3 tahun

Jawatan : Exec,Asst,Manager,Supervisor

Nota : Keluarga yg menginginkan work-life balance,yang sedang nak fikir naik pangkat atau cari pendapatan dengan menjadi entrepreneur.

Sudah mula fikir pengurusan hutang yg besar2 (kereta,student loan)

mula fikirkan kesihatan,hobi yg menyihatkan

suka membaca buku2 self development

fikirkan keluarga dan sedang bekeluarga kecil

Suka ber'networking' yg profesional

skill building

dah mula aktiviti komuniti,politik

pentingkan privacy

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Persona 2

Age : 50 keatas

Kerjaya : Sudah merasai puncak kerjaya profesional dalam hidup

Pendapatan : sudah ada savings,pasif dan investment yg stabil

bebas hutang

rutin harian sudah berubah

mementingkan kesihatan

kemahuan : keselamatan diri dan keluarga

kemungkinan jadi 'empty nesting'

keinginan untuk belajar perkara baru,trying new things

memikirkan ttng pemberian harta kpd waris

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Who are you trying to reach?

Low income buyer

-          Age between 20-25

-          Factory general worker

-          Range income up to Rm3k

-          Low commitment

-          Multiple side income

-          Tenanting

Problem solving for them

-          Propose a low cost house with 100% loan, stamp duty waived.

-          Low deposit

-          1st home scheme under SJKP

-          Propose below market value house

-          No more renting a house

-          No fear of moving out

Value added to them

-          Future asset

-          Zero fear of moving out

-          Position ourself as expert in local market & amenities.

-          After sales service – continue to offer service after sales.

-          Banker & legal service

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1. Idzham

2. Sabri

3. Nabil

4. Enie

5. Zahrah

6. Aisyah

7. Jay C

8. Raden

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1. Arshad

2. Shamsul Sam

3. Nafiz

4. Khairul Farhan

5. Hadi Khairudin

6. Adlina

7. Fini Jamian

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Who are you trying to reach?

First time investor

-          Age 35 above

-          Financially stable

-          Married

-          Desire for financial independence and a comfortable retirement.

-          Lack of experience

-          Busy professionals (lawyers, engineer, doctors etc)

Problem solving for them

-          Propose investment plan & strategy

-          Propose Return of investment (ROI)

-          Marketability of properties

-          Property selection

-          Due diligence of legal matters & advise

Value added to them

-          Research on neighbourhood choice & market trends

-          Customized investment strategies

-          Renovations and improvements for quicker ROI

- Hastle free on legal matters & investment advise

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PERSONA 1 :  2nd HOME BUYER

Name: Amir Hamzah

Jantina : Lelaki

Umur : 40tahun

Jawatan : Engineer

Lokasi : Johor Bahru,Johor

Demografik : Berkahwin, anak 4orang,

WHAT ARE YOU TRYING TO REACH ?

1. Bigger Aspirations

They may have higher expectations for their second home, looking for more space, better amenities, or a different location, which can make the search more complex and competitive.

2. Down Payment Challenges

Accumulating a down payment for the second home while managing the mortgage on the first home can be financially stressful.

3. Competitive Market

In a hot real estate market, finding a desirable property at a reasonable price can be difficult and may require quick decision-making.

4. Interest Rates

Fluctuating interest rates can impact the affordability of a new mortgage, and second-time buyers may face higher rates than their first purchase if their financial situation has changed.

5. Debt-to-Income Ratio

Their debt-to-income ratio might affect their ability to qualify for a new mortgage, especially if they have other significant debts or financial obligations.

6. Family Dynamics

Changes in family size or dynamics (e.g., children, aging parents) can influence their home requirements, making it harder to find a property that fits all their needs.

WHAT ARE YOUR PROBLEM ARE YOU SOLVING FOR THEM?

Find property below market value (15%)

Find banker provided loan 90% + 5% + 5%

WHAT VALUE ARE YOU ADDING TO THEM

1. Re-Structure Commitment

2. New Payment With Low Interest

3. Improving Financial Situation

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· Name: Dato' Amir Rahman (Megah Holding)

· Age: 48

· Location: Johor Bahru, Johor

· Marital Status: Married, with three children (ages 16, 14, and 10)

· Occupation: Founder and CEO of a thriving technology company

· Annual Income: MYR 1 million

------------------------------------------------------------------------------------------------

WHAT PROBLEM ARE YOU SOLVING FOR THEM

1. Limited Inventory of Unique Properties

Problem: Luxury buyers often seek one-of-a-kind properties, which may be rare or not publicly listed.

Solution: Utilize a network of exclusive listings, private sales, and connections with other agents.

2. Privacy and Security Concerns

Problem: High-net-worth individuals prioritize privacy and security, making them cautious about the visibility of their transactions.

Solution: Ensure confidentiality throughout the buying process, and focus on properties that offer enhanced security features like gated communities, advanced security systems, or private entrances.

3.Desire for Exclusive Locations

· Problem: Luxury buyers often seek homes in exclusive, prestigious neighborhoods or unique settings, which may have limited availability.

· Solution: Provide insights into emerging luxury markets that may offer the exclusivity and prestige the buyer desires.

WHAT VALUE ARE YOU ADDING TO THEM

1.Access to Exclusive Listings

· Value Added: You have access to off-market or private listings that are not available to the general public. This exclusive access gives luxury buyers more options and increases their chances of finding a truly unique and desirable property.

2. Expert Knowledge of the Luxury Market

· Value Added: You possess deep knowledge of the luxury real estate market, including trends, pricing, and the nuances of high-end properties.

3.Network of Trusted Professionals

· Value Added: You have a network of trusted professionals, including mortgage brokers, attorneys, architects, interior designers, and contractors who specialize in luxury properties.

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Adoption (After sales service):

Example 1:

"Happy 3-year home anniversary! 🎉 It's been few years since you found your dream home with us, and we're still here for you. Need a home value check? Let’s connect! #HomeAnniversary #ClientAppreciation #PropertyJourney"

Example 2:

"Regular maintenance, such as pest control and plumbing checks, is essential for keeping your home in perfect condition. Ready to transform your space? Let’s start planning your dream renovation and set up a maintenance schedule today! #HomeRenovation #DreamHome #JohorLiving #HomeMaintenance"

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Content Piller: Product info

Subsale Info

Ownership History:

Previous Owners: A subsale property has had at least one previous owner. This is in contrast to a brand-new property, which is being sold for the first time.

Condition and Wear: The property may have undergone changes or improvements since the original purchase, which can affect its condition and value.

Pricing: Subsale properties might be priced differently compared to new properties. They can be more affordable due to depreciation, but their price might also be influenced by the condition of the property and market demand.

Which audience targeting

1.    First home buyer

2.    Income rm3000 to RM5000

3.    Investor

Which social media channel you’re hitting

1.    FB

2.    IG

3.    Youtube

4. Tiktok

Content type

Video, GIF

For TikTok:

"🏠✨ Ready to find your perfect home? Check out this amazing subsale property! Affordable, move-in ready, and packed with features you'll love. Don’t miss out—swipe to see why this is the home for you! 🔑💫 #HomeSweetHome #PropertyFind #Subsale"

For Instagram:

“✨🏡 Discover your next home with this stunning subsale property! From great value to modern upgrades, this gem has it all. Tap to explore and see why it’s perfect for first-time buyers and savvy investors alike! 🔍💖 #SubsaleProperty #HomeGoals #RealEstate”

For YouTube:

“🏡💡 Ready to make your move? Watch our full tour of this incredible subsale property! Perfect for first-time buyers and investors, this home offers unbeatable value and modern features. Click to see why this could be your dream home! 🔑✨ #RealEstateTour #SubsaleProperty #HomeInvesting”

For Facebook:

“🌟🏠 Discover your new dream home with our latest subsale property listing! Affordable pricing, move-in readiness, and modern upgrades make this a must-see for first-time buyers and investors. Watch the full video to explore all the amazing features and see why this property is perfect for you! 📹🔑 #Subsale #DreamHome #RealEstateOpportunity”

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1. What content you're posting based on Content Pillar : Adoption (After Sale Service)

- Content Pillar : #NewHomeOwnerSupport

Home Maintenance Tips

-Seasonal Maintenance Checklists

-DIY Home Repairs

-Professional Service Recommendations

Local Information

-Local Resources Guide

-Community Events

-Business Spotlights

Warranty and Documentation

- Gather Relevant Documents

- Home Inspection Reports

- Service Records

- Warranties and Manuals

- Contact Information

Home Improvement Advice

= Offer Initial Guidance : Assess Needs and Set Priorities

= Provide Practical Advice : Budgeting and Design Trends

= Recommend Reliable Contractors and Designers : Trusted Contacts and Background Checks

= Connect Clients with Experts : Consultations and Workshops and Events

2. Which audiences you're targeting.

First-Time Buyers

- Single

- Newly Married

Move-Up Buyers

- Upgrade Home : Families or individuals looking to upgrade to a larger or more expensive home.

Lifestyle Preferences

- such as proximity to schools, amenities, or work.

Executive Level

- Luxury and Comfort

- Privacy and Security

- Proximity to Work and Social Hubs

3. Which Social Channel you're hitting.

Facebook

Instagram

TikTok

Youtube

Twitter

Linked

4. Content Type.

- video

- image

Facebook Post

**📅🏠 New Home Owner? We've Got You Covered! 🏠📅

Congratulations on your new home! 🎉 Now that you've settled in, it's time to ensure your home stays in top shape. Check out our essential home maintenance tips designed just for you:

🔹 Seasonal Maintenance Checklists – Stay ahead of the changing seasons with our handy checklists. 🔹 DIY Home Repairs – Simple fixes you can tackle on your own to keep your home looking great. 🔹 Professional Service Recommendations – Trusted experts who can handle the tougher jobs for you.

Whether you’re a first-time buyer or moving up to a bigger space, our tips will help you enjoy every moment in your new home. 🏡✨

#NewHomeOwnerSupport #HomeMaintenance #DIYRepairs #SeasonalChecklist #HomeCareTips

🔗 [Link to full article or blog post]

Instagram Post

✨🏠 New Home, New Beginnings! 🏠✨

Just moved into your dream home? 🏡 Here are some must-know tips to keep it in perfect condition:

1️⃣ Seasonal Maintenance Checklists – Stay organized all year long! 2️⃣ DIY Home Repairs – Easy fixes you can handle yourself. 3️⃣ Professional Service Recommendations – Find the best pros for those tricky jobs.

Swipe left to get your free checklists and expert tips! ✅

#NewHomeOwnerSupport #HomeMaintenance #DIYRepairs #HomeCare #NewHomeJourney

🔗 [Link in bio]

TikTok Post

🎥🏠 New Home Tips! 🏠🎥

Just got the keys to your new place? 🗝️ Check out these quick tips to keep your home in tip-top shape:

👉 Seasonal Maintenance Checklist 👉 Easy DIY Repairs 👉 Top Pro Services for those big jobs

Follow us for more tips and tricks to make the most of your new home! 🏡✨

#NewHomeOwnerSupport #HomeTips #DIY #HomeMaintenance #NewHomeHacks

🔗 [Link to full article or blog post]

LinkedIn Post

🏠✨ New Home Ownership: Essential Maintenance Tips ✨🏠

Congratulations on your new home! As you transition into this exciting chapter, keeping your property well-maintained is crucial. Here’s how you can stay ahead:

🔹 Seasonal Maintenance Checklists – Ensure you’re prepared for every season. 🔹 DIY Home Repairs – Learn simple repairs you can do yourself. 🔹 Professional Service Recommendations – Access top-tier services for more complex needs.

Whether you're a first-time buyer, upgrading to a larger space, or seeking luxury and comfort, these tips will help you maintain the value and enjoyment of your new home.

#NewHomeOwnerSupport #HomeMaintenance #ProfessionalServices #DIYRepairs #HomeCare

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Content Pillar

Awareness

Brand awareness : #SabriAtWork #RENlife

Target audience

-Ejen hartanah baru

-Mereka yang berminat sebagai ejen hartanah

-Pemilik hartanah, pembeli

Caption

Negotiators Certification Course (NCC) ialah antara syarat untuk memohon lesen sebagai REN berdaftar di bawah Lembaga Penilai, Ejen Hartanah Dan Pengurus Harta (LPPEH).

Ramai team Maxxan hadir di dewan seminar hari ini. Moga kami dapat terus beri khidmat terbaik kepada pemilik hartanah.

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What content youre posting based on your content pillar

Content pillar : Advocacy (referral)

can be a powerful way to attract new clients and expand your network. Here are some strategies and target audiences for referral content in the property industry

Which audiences are we targeting

Friends

Close relatives

Neighbours

Clients friends

Caption

“See How Mr. Fahmi Found Their Perfect Home Thanks to a Friend’s Recommendation! Learn More About Our Referral Success.” #referralincentives #happyclients

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Content Pillar : Testimony

Share stories and testimonials from satisfied clients who have bought, sold, or rented properties through our service

Target Audience  :

- Range 30s and above

- First time home buyers

- Affordable price and location

- People outside Johor Bahru

Success Stories : Hear how we help Mr Hanafi find their perfect home (video)

* Clientsuccess

* Exceedingexpectation

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Content Pillar ?

#BeliRumahPertamaFREE

1. CASHBACK RM70,000 MENANTI ANDA!!!

2. NAK BELI RUMAH PERTAMA TANPA KELUAR MODAL ?

Which audience ?

1. Newly weds/couples

2. New Employees working less than 3 years

3. Average Financially Income households

4. 2nd home buyers with minimal entry fees

Which social channel ?

1. Facebook

2. Tiktok

3. Instagram

4. Mudah.my

Content type ?

1. Videos

2. Reels

3. Marketplace

4. Channel

Facebook: "🏠💥 Dapatkan RM70,000 CASHBACK untuk pembelian rumah pertama anda! Tak perlu keluar modal langsung! Ideal untuk pasangan baru berkahwin, pekerja baru, dan mereka yang mencari rumah kedua dengan yuran kemasukan minima. Daftar sekarang dan jadikan impian anda realiti! 🌟 #BeliRumahPertamaFREE #RumahPertama"

Instagram: "✨🏡 Nak beli rumah pertama tanpa keluar modal? Dapatkan RM70,000 CASHBACK sekarang! Sesuai untuk pasangan baru berkahwin, pekerja baru, dan mereka yang mahu rumah kedua dengan kos rendah. Klik untuk maklumat lanjut! 🌟 #BeliRumahPertamaFREE #RumahImpian"

TikTok: "🏠💸 Nak beli rumah pertama dengan RM70,000 CASHBACK dan TIADA kos pendahuluan? Sesuai untuk pasangan baru berkahwin, pekerja baru, dan mereka yang cari rumah kedua dengan yuran minima! Klik link untuk tahu lebih lanjut dan mula perjalanan rumah anda hari ini! 🚀 #BeliRumahPertamaFREE #RumahBaru"

Mudah.my: "🏠💥 Dapatkan RM70,000 CASHBACK untuk pembelian rumah pertama anda tanpa kos pendahuluan! Sesuai untuk pasangan baru berkahwin, pekerja baru, dan pembeli rumah kedua dengan yuran kemasukan minima. Jangan lepaskan peluang ini—teroka pilihan anda sekarang! 🌟 #BeliRumahPertamaFREE #Hartanah"

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Content Pillars

1. product awareness

2. brand awareness

3. product info

4. testimony

5. referrel

Idealisation

1. PRODUCT AWARENESS - SJKP

Skim Rumah Pertama Kerajaan

Audience

1. 1st home buyer

2. umur 25-35

3. bekerja gaji rm3000-9000

4. jawatan exec,asst,supervisor

social media

fb

tiktok

ig

content type

gambar + caption

caption post

"🏡 Ada impian nak beli rumah pertama tapi risau tak lepas kelayakan? Jangan risau, Skim Rumah Pertama Kerajaan (SJKP) mungkin solusi terbaik untuk anda! ✨

Untuk mereka yang berumur 25-35 tahun, bergaji antara RM3000-RM9000 dan bekerja sebagai eksekutif, pembantu, atau penyelia, SJKP direka khas untuk membantu anda miliki rumah impian tanpa perlu risau tentang syarat kelayakan biasa.

Inilah peluang anda untuk mula membina aset masa depan dengan lebih mudah. Jangan biarkan peluang ini berlalu begitu saja. Jom kita sama-sama capai impian memiliki rumah pertama! 🏠💪

#SJKP #RumahPertama #HomeOwnership #ImpianRumah #FirstHomeBuyer #RumahMampuMiliki"

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1. Who are you trying to reach?

-1st home buyer

-Salary RM2500

-Commitment RM450

- Married (housewife)

-Target 1st house is landed

2. What problem are you solving them?

-Kelayakan loan RM180K

-Harga pasaran yang sesuai adalah rumah flat berharga RM150k

-Advise sebagai rumah pertama & extra cashback 30K

-Mengurangkan bayaran bulanan rumah agar tidak terlalu tinggi.

3. What value are you adding to them

-Renovated & level 2

-Location strategic

-Surrounding near amenities (sekolah, kedai, access highway)

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Eclipse : 111

Pioneer : 101

Elite : 74

5 Stars : 55

Mighty 8 : 55

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5 CONTENT PILLAR

Awareness : Product awareness

Consideration : Case study

Decision : Promotional content

Adaption : After sales services

Advocacy : Referral

IDEATION

Subsales house

CAPTION

Discover the charm of our subsale houses, where each home tells a unique story. Check out our latest case study showcasing how a recent client found their dream home through us—complete with all the details and successes. Ready to make your move? Enjoy exclusive deals on selected properties right now! After your purchase, I’ll be here for any support you need to ensure a smooth transition. Know someone searching for their perfect home? Send them to us, we’d love to help them find their dream home too! #SubsaleHomes #CaseStudy #SpecialDeals #HomeCare #Referral

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work smart

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Monthly Calendar in Cream Organic Style (1)

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Eclipse: 108

Pioneer: 23

Elite: 92

5 Stars: 46

Mighty 8: 75

# data[].attributes.body
Pioneer: 78

Mighty 8: 47

Eclipse: 78

Elite: 154

5 stars: 50

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Elite : 430

Eclipse : 385

Pioneer : 310

Mighty 8: 302

5 Stars : 249