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DINKS

Enhanced Convenience

Smart scheduling - allows to set and adjust task schedules remotely for task to be completed when users are not at home

Connectivity - ease of communication via ai and possible connection to other household devices

Remote Access - able to monitor from home

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Retired individuals

Key benefits - Brillo can track Mary's heath and assist her life daily tasks

Prepare nutritious meals

Help clean hard to reach spots

( take on intensive tasks)

Companionship throughout retirement

Bathing and mobility assistance

Identify core product elements - simplified user interface, straight forward instructions, simple to understand.

Track onset of dementia or track improvements in mental and physical conditions and report back to health professionals

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Elderly:

personal care services

Moves physical barriers of doing jobs around the house

AI sector of the robot can help with loneliness & could reduce risks of dementia

Reduces potential safety risks around the house

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Elderly

she requires daily assistance

easily used technology which are characteristics of brillo and make it suitable for her daily use and the use of elderly people

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Brillo caters to the extensive needs of elderly people through its vast capabilities. The core product that influences elderly to purchase it would be its:

health and safety benefits where it can be linked to emergency services or provide check ups on vital signs.

safety - help with independence as it can help them cook and clean without the elderly individuals (getting near gas stoves for instance)

Personal Care - help with mobility for the elderly

AI conversation- helps with elderly feeling lonely

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Target market it 1:

-100k after kids

-make the family meals

-laundry

-clean house

-chores

-keep kids safe and healthy

-smart kids bc tutoring so they can be rich

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Target market: families with young children

TIME SAVED SO…..

family bonding

better mental health (stress relieved)

less marital problems

attend kids activities

happy parents —> better parenting

built in tutor

security for kids (safety: physical & cyber)

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Target Market 1: Families with Young Children

Allows for more family time

Parents are less exhausted, can spend more time doing necessities rather than housewife chores

Helps first times parents out, AI can help guide new parents to the norms they will abide to relative to caring for their children (how to do stuff etc.)

Brillo can tutor --> cheaper than having tutors for every subject, helps parents who are invested in their kids' education

Safety, can ensure parents are more aware of their kids' whereabouts and can take care of them rather than them doing dangerous things (playing w/ knifes, touching fire etc.)

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Section 1

Key benefits

Safety for the kids entertainment

Destress

More free time

Chores around the house

Core product elements

To do chores and entertain & care for kids while the parents are away and allow for more family time that can be spent together

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Target Market: DINKS

Convenience for daily household tasks

Daily schedules and summary

Modern technology that offers home solutions

Luxury features of the robot

These will fit their modern and convenience-focused lifestyle (with a bit of luxury), specifically that their work is more on the professional side.

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Section 3

Team 3

Do all of the house works for them, so they have more time to do their own things how they are busy.