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1. Shoharab Uddin Rabby-(Shaper)

2. Jasper Jyrkänkoski-(C0-ordinator)

3. Papia Islam Jui-(Resource Investigator)

4. Reetika Adhikari-(Implementer)

5. Tanvir Rezwan-(Leader)

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1 Choose the client, whose needs are recognized, notice what are the values of the client and what is the added vale of this service to the client?

2 Ideate quickly the content of advertisement, what do you want to bring up with it. What is the emotional hook and true content- what is meaningful to the client, new and better compared to previous services.

3 Choose the channels for advertisement, is it in newspaper, bus stop or in social media.

4 It is worth doing many drafts of test advertisement. It must be quickly understood, emotional and memorable. Note core content, concise facts and slogans- the client understands what is it about and why should the client use it. Visibility and originality: big enough, headline affecting the readers, emotional and informative picture and image caption.

5 Test the fake advertisement there, where you reach the target group. Ask them how do they understand the advertisement. What do they think about the advertisement? Would they like to know more about it?

#TiSDD Method: Service advertisement

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A free method from the #TiSDD book: Service advertisements are prototype advertisements that allow us to (re)focus on the core value proposition and test the desirability and perceived value of a new offering.

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Write, design and frame the central idea of your challenge. This is the thing to be solved in this process.

The other information is also necessary and describes the functional environment of the challenge.

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1 Ideate the questions a) alone b) together. Remind to keep questions open ended (the informant cannot just say yes or no, ask rather why, how..)

2 Group the similar contents together and give themes to those themes. Organise the themes so that the discussion supports discussion and interview best

3 Assess the questions and background information, is some information missing?

Interview Guide | Service Design Tools

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Get ready for user research by listing all the questions you want to ask.

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1. Find information from internet, magazines, articles. Find answers to the questions to clarify the development challenge and functional environment

2. The view of organization or company: Who offers the service? Who are clients? How the challenge has tried to be solved earlier? How about success, failures? What is the aim of the mandate? What is the problem of mandate, that you are solving? How do you measure the success of the solution? What kind of other parties are needed in solution? Is there limitations, budget, time pressure..?

3. The view of client What can be the problem of the client? Who are the possible other organizations offering the service, how about their success?

4. Conclude the findings

#TiSDD Method: Preparatory research

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A free method from the #TiSDD book: Your own preparation before you start your actual research or field work.

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1. Draw a map of stakeholders.

2. All the team members gather alone the most important persons, groups and organisations, that are connected to the development challenge.

3. Gather together the stakeholders, all the members put their stakeholders to the map.

4. The most important stakeholder is put into the middle of the map. Usually it is the client. Other stakeholders are around this.

5. Then you do the grouping of the stakeholders, doubles are removed.

#TiSDD Method: Contextual interview

#TiSDD Method: Non-participant observation

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A free method from the #TiSDD book: Interviews conducted with customers, employees, or any other relevant stakeholders in a situational context relevant to the research question; also known as contextual inquiry.

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Presentation of the development challenge

1. While listening the presentation of the challenge, do notes to post-it tickets. Think about different views and questions concerning to development challenge.

2. Put the post-it tickets of team members together

3. See all the notes together and discuss what do have to find out to better understand the challenge and users.

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1 All the ideas are visible and grouped/ organised to the themes

2 Remind your challenge that you are solving

3 Each member has 3 votes for the best idea, make voting visible at the platform

4 Count the votes and see the result

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Evaluating the ideas- what are the best ones

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Evaluating the ideas- what are the best ones

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DESCRIPTION: Describe shortly to canvas/platform written or illustrating? What, how?

ADVANTAGES: Why is this idea functional, useful, and meaningful?

RESOURCES: What resources does this idea require?

TO WHOM? For whom is this idea for? who is the one that gets added value of the idea?

WHAT ARE THEY SAYING ABOUT THE IDEA: Tell what is the client thinking about the idea

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1 Think together how to tell about the service experience of single user. Use the user persons created before in the process.

2 Start by thinking who are the others involved, where does this story exist, what is the challenge to be solved and what are the contact points during the journey.

3 The contact ponts should present the persons, challenge to be solved, user using the new idea and end result after using the service.

4 Draw the desktop walkthrough with pictures-like cartoon

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1 Make all the information visible at the online wall. There you can easily transfer idea notes- create themes of those.

2 See all the single ideas and ask if it has same theme than another.

3 Make groups of ideas so that all the ideas are in groups. Create 3-10 themes. Give name (headline) to themes

4 Now you have created a map of themes. Reflect together how does it help you forward.

#TiSDD Method: Idea portfolio

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A free method from the #TiSDD book: A more analytical selection method for a quick but quite reliable sorting of ideas or concepts.

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1 Create at least two different user persons

2 Go through the data already gathered and create the personas using the data. Connect creatively real persons to imaginary persons

3 Do the descriptions of personas Create whole name, picture, description (profession, family, personality, hobbies), what likes and dislikes, why is using such service?

4 Reflect are the personas respond to the understanding gathered with interviews- make corrections if needed

#TiSDD Method: Creating personas

User Scenarios | Service Design Tools

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A free method from the #TiSDD book: Creating a rich description of a specific fictional person as an archetype exemplifying a group of people, such as a group of customers, users, or employees.

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1. The documentation of the interviews in free format- you can for example take a picture of your notes

2. Organise the data gathered, everyone tells the information they have gathered. Use big area at campus wall/table or virtually to put all the data together. Make groups of the data and analyse the connections between the data. Create themes of the grouped data. The ideas during the analysis are gathered together and documented for the future work.

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Make a copy of this Padlet board for your team and ensure all the team members have access and can modify. Share the board also for teacher coaches. Write the development challenge here without the company name.

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1 Remind the challenge, that you are solving

2 See the challenge and user persons at the same time

3 If possible you can also participate other people

4 All the participants have possibility to add notes (post-its) to the online board you are working at

5 Be open minded and encourage to all the wild ideas. Keep in mind that in this phase no evaluating of single ideas

6 The aim is that you together create 100 new ideas

7 There can be many rounds of ideating. One round can be for example 5 minutes. You can share ideas between the rounds, but don´t discuss in between the rounds. After this phase you have big amount of single ideas.

#TiSDD Method: Brainstorming

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A free method from the #TiSDD book: The most famous, quite familiar method for generating many ideas, fast.

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You can make one card of each valid idea

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More instructions and an example: UX Storyboard Creation: A Complete Guide For Beginners

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Try to create calm atmosphere for discussion that is also called interview. Share the roles during it: interviewer, secretary, inspector etc. Document the interviews. It is good idea to do the interviews in pairs.

Make rough plan: how you catch the attention of the informant, how to start, how to end?

Build the main themes of interview and additional questions.

You have enough informants, when you don´t get new insights anymore.

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1. What are the objectives of the team?

2. What are the competences the team members bring to the common work and how do those facilitate solving of the challenge? What kind of roles are needed? How can you share the responsibilities in the team? Document the roles of team members.

3. What is he meaning of the team, what are you going to do and why?

4. Values- what are the common and individual values in the team?

5. Rules of the team- what are the common rules in team, how do you communicate and do the decisions? How do you plan, implement and assess your team work?

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