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Week 1. April 1-7, 2024

Department: Fashion Event Department

Topic: Children’s day new product launch for three kids collection brands

Summary: This week, our fashion event department focused on planning and designing aspects of the Children’s Day new product launch.

Main activities:

> Preparation: Researched each collection brand’s history, main products and customer image to understand their unique styles and features. Developed rough designs and plans for each brand.

> Meeting: Held a meeting to confirm event themes and discuss design strategies based on each brand;s style and features. Shared prepared designs and plans with team members for feedback and further refinement.

> Task assignment: Prepared materials and resources needed for event design. Assigned tasks to team members for specific design elements and responsibilities.

Note: April 4 to 6 is public holiday in China.

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Week 2: April 8-14, 2024

Department: Fashion Event Department

Topic: Event design for kids collection brands.

Summary: This week, I and my direct supervisor designed the original plan for one brand, after several correction the brand party confirmed the last version of the plan.

Main activities:

Original version of event design: Our group firstly came out with a draft which was designed by all the original requirements from the brand party. However, the brand party though this first version lack of professional details of the products, they want to show the things with more professional product information without lessen the presentation of the collection.

> Correction: Our group changed something on MC and presentation slides, which MC need to learn about all the products information so that to professionally introduce the products to guest and present the written information on the slides followed by the pictures of the main collection.

> Correction: Brand party thought the event agenda was tedious, asked us to simplify something not important and focused more on event goals.

> Confirmation: Final version was accepted by the brand party, then we would came out with the site arrangement design.

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Week 3- April 15-21, 2024

Department: Fashion Event Department

Topic: Event design

Summary: This week, two projects group in event design department began preparations for one of the most significant events in China’s fashion industry-Hangzhou International Fashion Supply Chain Fashion Week. I was assigned two primary tasks as an assistant.

> Concept and Theme Development: Although the event’s overarching theme remains consistent, I was tasked with senior colleagues in creating a detailed theme plan for this year’s event.

> Outreach to previous attendees: I was responsible for contacting previous attendees, customers, and companies to introduce the upcoming event and inquire whether they would like to participate in this year’s session.

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Week 4- April 22-28, 2024

Department: Fashion Event Department

Topic: Create the booth distribution map for the event

Summary: This week, I was assigned to assist the project manager in collaboration with the art director to create the booth distribution map for the event. My primary responsibility was to design the layout of booth numbers of various sizes, ensuring alignment with the project team’s goal.

Main activities:

> Site Visit: I visited the event site with project manager to assess the actual conditions and gather detailed information.

> Planning and Execution: I drafted a preliminary plan for the arrangement of booth numbers. This plan underwent several rounds of review and corrections before receiving final approval from the project manager.

> Collaboration with Art director: I coordinated with the art director to produce the final site design rendering.

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Week 5- April 29- May 5, 2024

Department: Fashion Event Department

Topic: Revise the booth distribution map

Summary: This week, only needed to work 2 days, the rest of this week was public holiday. So my main duty was to revise the site design rendering with art director.

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Week 6- May 6-12, 2024

Department: Fashion Event Department

Topic: Assistant to site manager

Main activities:

> Construction Drawings: I assisted in converting site plane renderings into detailed construction drawings and sketches. This was crucial to ensure the accurate and smooth execution of the exhibition setup.

> Construction Follow-up: I closely monitored the construction process. Whenever issues arose on site, I promptly reported them to the site manager to ensure timely resolution.

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Week 7- May 13-19, 2024

Department: Fashion Event Department

Topic: Assistant to site manager

Main activities:

> I reviewed past event sessions to understand how to manage exhibitors effectively. My primary responsibility was to develop a comprehensive guide for exhibitors, which included schedules, setup instructions, and detailed event information. I also communicated with exhibitors to ensure they were informed and prepared for the exhibition.

> Attendee Management: I collaborated with the technical support staff to smooth the registration and ticketing system. This involved refining the existing check-in process to ensure smooth operations throughout the venue. The task was straightforward, as it mainly required building on the established systems, with technical issues handled by the professional staff.

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Week 8- May 20-26, 2024

Department: Fashion Event Department

Topic: Fashion Accessories Event in Shanghai

Main activities:

Tasks:

> Event Preparation: This week, I traveled to Shanghai with the project team for a two-day fashion accessories event. Before the event began, we were responsible for arranging the exhibitors in their designated booths and addressing any issues they encountered.

> Exhibitor Assistance: My primary task was to guide the exhibitors to their booths, collect any issues they faced, and promptly report these to the technical support team to ensure quick and effective resolutions.

> Post-Event Duties: After the event, I participated in the company's post-event meeting. My main responsibility was to gather feedback from the exhibitors and compile a feedback report, which I prepared before the meeting started.

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Week 9- May 27-June 2, 2024

Department: Marketing department

Summary: I attended group meetings every morning to be familiar with the marketing working logistics. Then I coordinated with Marketing Campaign Coordination.

Main activities:

> Meeting Participation: I attended several meetings each morning to become familiar with the marketing department's workflow and logistics.

> Campaign Coordination: I collaborated in the planning and execution of promotional activities, contributing to the writing and editing of exhibition materials such as brochures, press releases, website content, and social media posts.

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Week 10- June 3-June 9, 2024

Department: Marketing department

Topic: Market research

Summary: In terms of market research of event company, which needed to deeply learn about the whole developing trends of fashion industry.

Main activities:

> Industry and Market Trend Analysis: This week, I was assigned to research the latest trends within the textile and apparel industry. I analyzed technological innovations, design trends, shifts in consumer preferences, and market demands.

> Competitor Analysis: For the main competitors our company needs to learn from them, I helped to conducted a detailed analysis of competing exhibitions, examining their market positioning, feedback from exhibitors and attendees, market influence, promotional methods, and unique features highlighted during their events.

Data Collection and Reporting: Throughout the week, I learned form my immediate supervisor hot to gather data from industry reports, market surveys, client interviews, and publicly available information on social media and online platforms. Additionally, I also helped my supervisor to complete the report,

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Week 11- June 10-June 16, 2024

Department: Marketing department

Topic: Customer research

Main activities:

> Managing and Updating the Customer Database: I was responsible for regularly updating and maintaining the customer database, which included entering new potential customer information and correcting existing customer records. Through meticulous management of the database, I ensured the accuracy and completeness of all customer information, including company names, contacts, contact details, industry categories, and past participation records.

> Potential Customer Research: I explored potential exhibitors and attendees, studying their industry background, motivations for participating, pain points, and budget considerations. By understanding these aspects, I was able to gather valuable data that will support more targeted marketing and invitation strategies.

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Week 12- June 17-June 23, 2024

Department: Marketing department

Topic: Customer service

Main activities:

> Addressing Customer Inquiries and Providing Support: I provided prompt responses and support for various customer inquiries during the exhibition process. This included helping customers understand specific arrangements, such as the event schedule, booth setup, participation fees, and services available during the exhibition. I also assisted in resolving issues customers might encounter before the event, such as guidance on the registration process and advice on transporting exhibits.

> Customer Relationship Management: In addition to daily customer communication and support, I was involved in maintaining customer relationships. Through regular communication and interaction, I helped the marketing team build and strengthen relationships with customers, enhancing their loyalty and satisfaction.

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Week 13- June 24-June 30, 2024

Department: Marketing department

Topic: On-Site Support at Hangzhou Event

Main activities:

> Ticket Checking and Attendee Assistance:

This week, our company held an event in Hangzhou, and I was assigned a different role on-site. I was responsible for overseeing the ticketing process. Although the system was automated, eliminating the need for manual ticket checks, my primary duties included assisting attendees and guests with check-in and addressing any questions or issues they had. If I encountered a problem I couldn't resolve, I reported it to a senior team member.

> Customer Feedback and Issue Identification:

During the event, I was tasked with collecting feedback from attendees to identify any issues or "bugs" in the event's management. This involved interacting with participants to gather their opinions and observations on the event's organization and execution.

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Week 14- July 1-July 7, 2024

Department: Marketing department

Topic: Post-event meeting and conclusion

Main activities:

> Post-Event Follow-Up:

After the event, I contacted attendees to gather further feedback and compiled their responses into a detailed report. I assisted in gathering and analyzing data from the event. This included collecting feedback from both exhibitors and attendees to assess their experiences and satisfaction levels. This report highlighted any problems identified during the event and offered insights for improving future events.

> Summary Report Preparation:

I helped to compile the analyzed data into a comprehensive summary report. This report provided insights and recommendations aimed at optimizing future exhibitions based on the feedback and data collected from this even

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Week 15- July 8-July 14, 2024

Department: Marketing department

Topic: On-Site Support and Issue Resolution

Main activities:

Immediate Assistance: Provided on-the-spot support to exhibitors and attendees, helping with tasks such as:

1. Guiding them to their designated areas.

2. Offering information about the event schedule.

3. Assisting with technical setups like booth displays and audiovisual equipment.

4. Handling Unexpected Issues:

Managed and resolved unforeseen problems, including:

1. Addressing technical glitches or equipment malfunctions.

2. Facilitating last-minute booth adjustments.

3. Overcoming logistical challenges that arose during the event.

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Week 16- July 15-July 21, 2024

Department: Marketing department

Topic: On-Site Marketing

Main activities:

> Brand Representation: Ensure that all marketing materials, such as banners, brochures, and signage, are correctly displayed and align with the brand's image. Engage with attendees to promote the company’s products or services, answering questions and providing information.

> Social Media and Content Creation: Capture photos, videos, and content during the event for live social media updates and future marketing use.

Engage with the event’s social media audience by posting updates, sharing highlights, and responding to comments in real-time.

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Week 17- July 22-July 28, 2024

Department: Marketing department

Topic: Event promotion

Main activities:

> Online Promotion:

1.Utilize social media platforms to create buzz around the event. This included posting regular updates, sharing countdowns, and engaging with potential attendees through comments, likes, and direct messages.

2. Run targeted ad campaigns on social media and search engines to reach a broader audience and encourage registration or attendance.

3. Send out email campaigns to the company’s mailing list, highlighting key aspects of the event, such as featured speakers, special promotions, and exclusive offers for attendees.

>Offline Promotion:

1.Placed ads in relevant industry magazines, newspapers, or trade publications that cater to the target audience of the event.

2. Utilized direct mail campaigns to send invitations, brochures, or postcards to potential attendees and VIP clients, offering them exclusive access or incentives to attend.

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Week 18- July 29-August 1, 2024

Department: Marketing department

Topic: On-Site Support and Issue Resolution

Main activities:

> Complete Any Ongoing Projects:

Finish any tasks or projects I’ve been working on to the best of my ability.For those tasks that I was unable to complete, I needed to ensure it is well-documented so that another team member can pick up where I left off.

> Handover Process:

Ensured a smooth handover of my responsibilities to colleagues or the next intern.

Provided clear instructions and background information on any tasks that are still ongoing.