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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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5.3 In a video tell us... [outerwear option]

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5.3 In a video tell us... [outerwear option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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Click on this link

Men's link

Women's link

Imagine it is Fall/ Winter/ Spring or Summer, and you’re in the market for a jacket or coat (e.g. Raincoat, Parka/ Winter Coat, or Trench/ Thin Jackets - depending on your preferences and needs). Please only consider the jackets/ outerwear you would wear in non-athletic settings (i.e. everyday, commute to and from work, going for dinner etc.)

What to do:

Pick out the jacket(s)/ coat(s) that you would consider wearing.

Upload a screenshot or image of the jacket(s)/ coat(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style it?

If you feel like there’s something missing from what you picked, or what the brand offers in terms of jacket(s)/ coat(s) generally, – tell us what.

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Here's an intro to me and answers to the questions asked (talking freely so apologies if they answers are in no particular order!). Also I've just been to pilates so look a bit scruffy!

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This is the outfit I wore to work yesterday which is very representative of my winter style. I bought this short camel coat from Zara last year which I have paired with a long sleeved black top from Kookai tucked into & Other Stories wide leg black pants. I am wearing Autry sneakers and took a small Status Anxiety black leather crossover body bag and, of course, my Lulu backpack with yoga gear and laptop in it. My outfit is simple and comfy as I walk to and from work and like to be able to change for yoga easily. It's also worth mentioning I had a busy day yesterday so my outfit choice was quick and functional - I wanted something smart enough for the office but easy as I didn't have much time to make detailed choices. I have a fair amount of utility clothes like this I can pull on quickly when I need to make fast choices. Apologies I forgot to take a photo at work (the office) / at yoga which were the other locations I visited. Also - I currently live between two flats in Darlinghurst and Town Hall (my boyfriend lives close by) and we are going to move in together soon so you may see different flats in my pictures! This is my yoga studio if it's helpful: https://www.onehotyoga.com.au/sydney/start-here/

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As I mentioned in my intro video, it's winter in Sydney and I'm obsessed with fluffy cardigans at the moment! This purple one from Blanca studio caught my eye on instagram and I am in love - it's such a striking and unique colour although I don't know if it's too late in the season to buy it. The cardigan found me and I think it's probably because I have bought something similar from Neuw in Khaki this month and also because I have been browsing on Blanca studio although I haven't bought anything from there yet. I like how they have styled it on the website with patent baggy leather shorts - it's a very cool look without too much fuss.

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Wrap yourself in effortless elegance with the Marlo Cardigan, now available in a rich, vibrant violet hue. Crafted from a plush, ultra-soft knit, this button-up beauty is your go-to layer for cool days and cozy nights. Featuring a slightly cropped silhouette and relaxed fit, the Marlo adds a touch of playful sophistica

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I saw these Upside x Angie Smith green pants on instagram the other day too and think they are very cool. I love Angie Smith's simple, beachy styling - perfect Sydney vibe. Very relaxed and low key.

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WHEN IN ROMA HOLIDAY PANT in BRITISH RACING GREEN | The UPSIDE

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Shop the WHEN IN ROMA HOLIDAY PANT in BRITISH RACING GREEN by THE UPSIDE. Enjoy free shipping on Australian orders over $100. Workout in style & pay later with Afterpay!

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I haven't bought a new coat this year so I decide to choose this as my item. Until now I haven't consciously paid much attention to what coat styles are in although, come to think of it, I have seen so much Burberry advertising and content around it's made me think how cool it would be to own a classic Burberry trench - the kind of purchase you invest in and keep until you die haha! I start by having a look on Vogue Australia - this is where I would often go to find inspiration on what the overall trends are before I delve deeper. I also find the baggy bomber style jackets quite cool! Post to be continued.

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6 Of The Best Winter Coat Trends To Invest In Right Now

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Explore the outerwear styles that are trending right now.

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I also draw inspiration from places like Sheerluxue and Net-a-Porter which may be above my price range but I like getting inspiration from what the designer brands are doing so I could then find a similar style on my budget level. I think for a nice winter coat I would probably pay $5-600 for something really nice, generally I am triggered to shop when my favourite stores offer a discount like 10% off online orders etc.

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The Fashion Team’s Favourite Coats For AW24

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A great winter coat should work hard for you this year, and for many more. Heavy enough to keep you warm, versatile enough to work with most of your wardrobe – it pays to make the right choice. From designer to high-street and everything in between, here are the best pieces the fashion team have spotted this season…

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After gathering some initial inspiration, I then decide to go on Camilla & Marc to have a look at their coats - simply because this is a lovely Australian brand. I realise they have a whole section of trench coats!! Wow, they really must be in ;) I pick out this classic sand trench that looks very similar to a Burberry one. At $900 it's quite pricey and I would need to think about this seriously to invest - I may look on sites like the iconic as they sometimes offer 20% off discounts. Having said that, this is a very durable and classic item which I would wear for a long time so it would probably be worth it on a cost per wear basis which is often how I think about purchases I make unless I'm looking at occasionwear.

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Evans Women's Trench Coat In Sand - CAMILLA AND MARC® Official | C&M

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Discover the CAMILLA AND MARC Evans Midi Trench Coat in Sand. The Evans Trench is the perfect trans-seasonal wardrobe addition, cut from a traditional twill fabrication with a focus on classic trench detailing. Enjoy free express shipping* and complimentary exchanges. Shop now.

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I also sometimes look on Instagram and Pinterest to research trends - there are people whose style catches my eye and I may save their outfits to one of my Pinterest boards for inspiration - Polly Sayer's style is really nice so I like to look at her profile sometimes on instagram. She has the Aussie girl blonde bob but is also quite quirky and British.

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I suppose trenches also caught my eye again last september when I was in the UK. I have a 19 year old sister who bought this cheap cropped H&M trench and I thought it was really nice for the price. I am often intrigued with what the younger generations like / are wearing and how they differ to my age group. For something like a trench - this is timeless and works for every age but the cropped style offers a nice twist!

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- Short Trench Coat - Beige - Ladies | H&M AU

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Short, loose fit trench coat. Features a collar, a double breasted front and flap front pockets. Wide sleeves with button shoulder tabs and a button tab at the cuffs. Inverted box pleat at the back. Lined.

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The new Burberry campaign with Alexa Chung got me squealing with excitement a couple of weeks ago with all the Glasto coverage - nostalgia x1000. I actually posted this image on my instagram story because I liked it so much (rare for me these days - I don't post as much as I used to, what am I trying to prove?!). I don't feel like there is anything quite like Glastonbury in Australia (even though I've never been). I have been to quite a few Australian festivals and dance music events over the years and they are always a great place to fashion spot even if the fashion you see there isn't necessarily what people would wear every day.

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That’s why Burberry’s latest festival campaign featuring the British ‘It’ girl wearing the brand’s version of knee-high rubber rain boots meant so much to me.

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I went to Pilates and pretty much spent all morning working from home at my boyfriend's place wearing my Lulu Lemon align leggings and Upside hoodie - luckily I didn't have to put my camera on today! When I went out to buy a coffee I wore black Asics running shoes. This is a very basic outfit that I would wear to be comfy and practical! Nothing to be ashamed of but also fairly boring.

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Yay..I've finally washed my hair and put some make-up on! I am heading out with my boyfriend after work - we are going to an art gallery together then going for a tapas and wine dinner. Before getting dressed I remember I bought this Reformation top from the iconic a couple of weeks ago and haven't worn it yet so it's an easy decision for me to put it on as I get ready. I pair with my favourite Neuw lola dark black jeans and my Aje boots with gold tips (I bought these last year and love them as the detailing on them makes them a bit unique). I finally feel sexy and ready to head out :)

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Here you can see the gold detail on my top and my gold hoops. I am wearing my cream Garmin watch as I like to track my health stats and sleep across the day - function over style!

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Here's a close up of my Aje boots

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I put an oversize black blazer on from DISSH, I like this look but this blazer isn't the best quality. I like the styles of DISSH and a lot of girls at work buy their office clothes from there but I don't find it the best quality to be honest - the materials can be a bit cheap and the cuts aren't the best. I do have a couple of nice things from there but have also taken stuff back before. This outfit makes me feel sexy and smart and is comfortable and easy to wear.

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This is an easy choice for me, I have chosen the Wunder Puff jacket because it is something I already want and I tried it on recently and it looks great. I previously had a similar version from Lululemon that I bought in Covid. Sadly, I accidentally burnt the arm in a heater so need to replace it and have been holding off as I'm annoyed with myself that I need to buy a new one. My boyfriend suggested I look at cheaper options like Uniqlo but I have my heart set on buying this Lulu one again as the shape and style is so much nicer and worth the money. I love that it's black, cropped and warm - casual but also smart enough to wear out for walks with jeans. At a push I might wear it to work if it's really cold but usually i go for a smarter style if I'm in the office. I would style with jeans or leggings. Perhaps I would wear gold jewellery if I wanted to go for a more urban look. Even though I view a puffer coat as casual, this one is still fairly smart. I have previously taken a similar jacket to an outdoor festival too where i wore a crop top underneath!

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Out in the museum - decided to put on a warmer coat as it was cold outside.

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Basic work outfit today - comfy and smart enough

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Always travelling with my Lulu backpack - love the gold details.