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kerning is increased in this branding

nostalgic branding and very successful in the context of making it easy to read and recognizable as a brand

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sans-serif

while the kerning isn't incredibly high, it does differ between each letterform, which makes it less successful than it could be. If it were the same kerning between all of them, or if it looked more uniform it would work better.

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heavily kerned "cereal bars"

moderately successful, works well with the rest of the design, and since it is so small in the rest of the packaging it is more discrete

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hand-lettering on calendar

successful when used as a title, works well with the illustrative nature of the design

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blackletter style G

successful, works with the title page that the rest of the blackletter is within

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"John Swanbeck's" supposed to be hand lettering

also used in the typeface below the title

not very successful, doesn't work with the serif typeface used for the display

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hand lettering

representational of old-style serif, effective when used on a document

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hand lettering on poster

successful, represents the informational aspect of the poster

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old style lettering

P as special character, successful as a design, would have been more successful if the P was closer to the rest of the text

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successful branding, nostalgic

successful as a brand and as a type pairing, creates an interesting interaction between the serif and sans-serif type

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script type used in certificate

successful when used for formal use

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wording of "Capital in the City of Atlanta..."

similar to other script lettering, difficult to read but successful in the context it is used in to highlight the importance of a document

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script font

decorative

successful as lettering on a diploma or certificate, gives a very formal appearance but difficult to read

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script font below kirkland

not incredibly successful

You could have just left it as Kirkland and it would have been know that it was that brand, or make the "signature" smaller so it didn't clash into the A of Kirkland

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Georgia License Plate

Serif for Georgia and Sans-serif for numbers and Fulton

slightly successful, letters and numbers of license plate are very clear but the Georgia is very expanded and a thin serif so it makes it harder to read

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nostalgic font

decorative sant-serif

successful, arranges letterforms in an interesting ways that conveys the movement of the game

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not successful

serif font, appears to be modern

decorative

appears to be condensed and letterforms hard to read, leading is not the same between lines and size differs as well

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UGA Hacks in a sans-serif decorative font

works well with the sans-serif font at the top of the poster

successful design and works to identify themselves with a distinct brand

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classic stop sign lettering

sans-serif, neo-grotesque

identifiable as a stop sign and lettered kerned enough where they don't appear to merge into each other at all, very simple to read

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slab-serif usage on UGA sign

Easy to identify as a UGA hall and goes with branding of school

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branding on a box for America's Thrift Stores

sans-serif, italicized

successful, uses bright colors and easy letterforms to identify from a distance

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old spice written in script

works well with the branding of old spice and successful as brand

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traditional serif

extended form on R

successful, adds visual interest

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I really cannot stand this logo. I believe they're using three different typefaces and I don't think any of them really go well together. I don't understand why the 1000 goes into the faces and the kerning on the faces is so spread out compared to the coffee.

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blackletter, historic

works well and adds a time element that can be distinguished from just the view of the poster

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referencing "Sua Prima Recita"

Modern Serif

Bolded

Used as a headline

A little confusing with the decorative font pairing below it but successful as a heading

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referencing specifically "Airport Black", appears to be either a geometric or humanist serif. Most likely geometric that is extrabold, it is successful

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Modern Sans-serif

Extrabolded

successful as demonstration of what text would appear like

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old style, italic

larger kerning

successful: clear hierarchy with information below it and creates and interesting shape

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most likely based off a sans-serif font but hand lettering

I think in the context its in its very successful since its for a figure drawing class

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geometric sans-serif, all lines of type very equal in width, possibly bolded, larger kerning. I think this type is slightly effective. With all letters being bolded all the same width, it makes it hard to identify a hierarchy; however, it creates an interesting alignment with "died" almost directly below the O in Geoffrey.

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the M looks like an old style M

its a little bit hard to read when looking at it as apart of the paragraph, but successful in adding more visual complexity and interest to the piece

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Egyptian/Slab-Serif

bolded

possibly condensed

slightly successful, I think using a sans-serif font would have been more beneficial and made it easier to read, but it creates an interesting visual effect in this piece

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script typeface and sans-serif pairing

successful, i think it replicates the vibes of the actual piece

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geometric

letterforms all very monotoned

larger kerning

successful as a title- interesting shape of E and O as they both have the illusion of a perfect circle

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decorative font and sans-serif humanist

bolded

very successful pairing - adds decoration and sense of fun into the design

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Humanist

bolded, condensed

successful- clear hierarchy and very visually interesting

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references "Dentyne"

Modern

slightly condensed

successful with the sans-serif pairing below it, created interesting shapes when condensed as well

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sans-serif inspired

very interesting layout with heavier kerning

successful, works well with the type below it and brings emphasis to the work

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increased sans-serif kerning

not successful, its kerned too much that it stands out and doesn't look natural

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sans-serif inspired but baseline changes for lowercase/uppercase

works well with the tone of the poster

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modern and slab-serif

moderately successful, clear hierarchy but a little bit of type soup

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Later Sans- Neo-grotesque

condensed

very monotone in weight

successful - interesting visual alignment of words and letterforms and easy to read

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not successful, not easy to read and creates a very confusing design

modern and tranditional serif

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modern serif

condensed

slightly successful - hard to read, and eye falls first to the D'Imola

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slab serif

bolded

slightly successful, not super clear hierarchy but interesting pairing with the slab-serif below it

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serif-inspired decorative font below the "In Imola"

the pattern within the font is a little confusing but an interesting combination with the serif font

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serif kerning

moderately successful, its maybe kerned a little bit too much, but not a ridiculous amount that it would really stand out to anyone who is viewing this poster

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type soup but it kind of works?

one traditional or old style serif

mixes of grotesque and humanist sans-serif

I think in the context of the book the combination of typefaces work a little more than they ordinarily would work

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Later Sans, neo-grotesque

slightly successful, some of the letterforms are stretched to match the width of the other words which makes them look a little funky (The R in the Market)

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neo-grotesque

light typeface

very successful, clean and formal design that highlights the name of the museam

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the shadowing and lighting effect used on the typeface make it interesting

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Old style

condensed

successful - clear hierarchy and interesting layout of letterforms

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neo-grotesque, very monotone in weight

very successful advertising, emphasizes the strength of the product

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kerning on lettering below the band-aid logo

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Humanist sans-serif

bolded

slightly successful, hierarchy on the eraser, confusing alignment, might have been better if left-aligned